How to Write Travel Articles That Sell Your Business
The act of traveling has been capturing the hearts and minds of people for generations and will continue to enchant us for hundreds of years to come.
Because of our innate fascination with travel, it’s no wonder that travel articles are as popular as they are.
Travel articles are an excellent way to attract a little extra attention and help give your small business a boost. That said, creating travel articles your customers will want to read is easier said than done.
If you’re interested in writing travel articles to help sell your business but aren’t sure where to begin, we can help.
Here’s everything you need to know about writing travel articles that will captivate and entice your readers.
Be Picky With Your Topics
While getting caught in the rain on a train platform had a significant impact on you — the same might not go for your customers.
When picking topics to write about, you want to make sure they are timely, valid, and you can tie them back to your company’s mission.
An article about an exhilarating trek through Spain may work well for this website, but it may not for other sites.
Make it Unique
No two people experience things the same way. So, you can be sure that no matter where you go, you’ll come back with a set of stories only you can tell.
A talented travel writer knows to lean on what made the trip different, rather than focus on what they think their readers are expecting to hear.
A Picture’s Worth a Thousand Words
Apart from being excellent for improving your article’s SEO, pictures provide a fantastic way to immerse your readers in your story.
By giving your readers a taste of what the place you visited looks like, they can better connect with your story.
You shouldn’t overpower your writing with an extensive gallery of every single picture you took. But, by adding a few select photos, you can create an article that sells your business.
Keep It Simple
When writing about travel, it can be very easy to wind-up waxing poetic.
Part of what makes travel so enchanting is the potential for aimless wandering. But, when writing a travel article to help sell your business, you can’t afford to waste your word count on romanticism.
Write Your Ending First
While travel is about the journey, not the destination, you cannot say the same about a piece of writing. A travel article is, in essence, a story. And every good story must have a solid ending.
Before you get writing, you should figure out where you want your story to end up. The best way to do this is by creating a reverse outline. Start with your climax and ending, then figure out what you need to include in the run-up to the finale.
How to Write Travel Articles
People will always have a fascination with travel. Which, is why you can always count being able to use travel articles to sell your business.
Now that you know what goes into a good travel article, it’s time to get writing.
If you’re in need of a few extra writing tips and tricks, we can help. Check out our extensive collection of writing guides to help take your writing to the next level today.