Piping the Town: 7 Plumbing Marketing Ideas to Grow Your Business
If you’re one of the more than 120,000 plumbing businesses out there, you know how crowded the market is getting. While the demand for plumbers is rising, so is the number of businesses.
This can make it difficult to stand out from the crowd. If you want to raise awareness of your company and get more customers, you need to dive into the world of plumbing marketing.
We hear you: You don’t have the budget to hire an agency and you’d rather deal with a backed up toilet than the ins and outs of marketing.
Don’t stress! We’ve got the perfect plumber advertising guide that will make you a marketing pro in no time!
1. Build a Website
This is a basic one but it’s better to address it. You won’t survive in the modern world without a website.
There are services, like WordPress, that provide easy-to-use templates. All you have to do is plug in your relevant information and you’re good to go.
2. Be Social
Getting a social media account is second in importance to getting a website. Over half of marketers report that using social media boosted sales.
A basic Facebook account is a great place to start. Remember to take a few minutes out of your day to add content and engage with customers online.
3. Ready for Reviews
Once you’re on social media and listed on Google, you’ll start racking up reviews. Addressing all of them shows potential customers you care and gives them a good feeling about using your services.
Remember to always keep it professional and don’t pick fights with negative reviews. Give angry customers a customer service email to take their grievances offline and deal with them directly.
Referrals are a great real-world way to generate sales and earn repeat business. A plumber marketing referral doesn’t have to be complicated, it could just be a percentage off.
For example, if a customer refers a friend, the friend will get 10% off their plumbing and heating service. The customer also receives a 10% discount off their next service — a win/win/win!
5. Community Oriented
Attend community meetings to drum up business. Showing up at town halls, school meetings, and corporate promotional events with business cards in hand helps get the word out.
6. How-to Videos
Entertaining and education your customers makes your brand seem authentic and knowledgeable. Making how-to videos is a great way to promote your business and educate people about common plumbing problems.
Don’t be shy — just talk about what you know and it’ll all come naturally.
7. Work on Word of Mouth
Ultimately, former customers and their opinion of you will be the best plumbing marketing company you could ask for. That’s why delivering exceptional customer service is so important.
If your customers are unhappy, try to resolve their issues politely and quickly. If they’re happy, ask if they’d submit a testimonial or review to your website or social media accounts.
Plumbing Marketing Made Easy
As you can see, plumbing marketing doesn’t have to clog up your brainpower and drain all your time. These simple tips and tricks are sure to make a difference in your business.
Want a little — or a lot — of help? We’re here for you!
We’ve got tons of digital plans to boost your business. Contact us and find out how we can help market your company!