What Is Content Writing for a Security Company? 5 Security Writing Tips to Know
With more than 2 million blog posts being written daily, it’s hard to know how to stand out. If you’re still wondering what is content writing versus what is blogging, you need to look at a few sites currently promoting your industry. Writing for a security company means doing research and it should start with learning about how to write content.
Here are five tips to get you started.
1. Headlines Mean a Lot
How many times have you shared an article after just reading the headline? Don’t be ashamed, we’ve all done it.
That’s because in our fast-moving era of scrolling feeds and “hot takes”, there just isn’t enough time to read every article that gives us a strong emotion. Your headlines need to trigger emotions and make readers want to learn more about given topics.
The desired result of most online content begins with a click. If you can’t get that click, then you can’t get the rest of the results you’re looking for. Take the guesswork out of headlines and just hit the nail on the head whenever possible by going for the reader’s gut.
2. Make Your Hook Sink in
Once you get a click, you then only have a few seconds to attract your reader to learn more. The first sentence needs to be informative but leave them asking more questions. It should either be a strange fact or a question that you propose to answer.
However, it also has to be emotional. Capture their attention and then lead them into the first point. This ensures that they’ll read more.
End each major section by iterating a clear point and you’ll get them through to the end. This will bring your rankings up in search results, as you get people to spend more and more time on your site.
3. Research Matters
Law enforcement has lots of data all about security issues. If you’re writing about home security, personal security, or cybersecurity, you’ll find no shortage of info.
Use this to your advantage by adding stats and memorable information. It gives your writing credibility and shows that you’re willing to back up your claims.
Make sure to link back to the content that you use. This is just part of building a good rapport with other websites but also gives your readers the ability to learn even more.
4. Optimize Everything
Search engine optimization is vital to survival online. If you want to ensure that you get to the top of search results, your content needs to contain lots of short paragraphs that are snackable.
It also has to include your most important keywords as many times as possible. Keep it easy to read, well organized and use reputable links.
5. Don’t Forget to Edit
In the world of editing and especially online content, nothing is sacred. Don’t be afraid to toss out some great ideas for the sake of brevity. If they’re good, turn them into another post.
Check out docurex.com for more ideas on keeping it short.
Still Wondering “What Is Content Writing”?
If you’re wondering what is content writing and how it should be different than anything else you write, try looking at other sites and blogs. There are some great security websites out there to help you learn more.
For an example of great security writing, keep browsing our blog.
