9 Ways to Expand My Construction Business Online
The number of worldwide internet users reached almost 3.9 billion in 2018.
With so many people online, asking yourself, “How can I expand my construction business online?” is a good place to start.
Marketing online helps you reach new potential customers you miss with traditional advertising methods.
Online marketing is fast and cost-effective. You can customize your message to better reach your target audience.
Keep reading for nine tips to expand your construction business online.
1. Develop a Professional Website
Consumers go online when they need products or services, and they look for websites to check out potential businesses.
Having a quality website that’s easy to navigate shows that you’re a professional construction company and that you take your business seriously.
It also helps people decide if they want to use your services or look for someone else.
Hiring a web designer to create your website is a smart investment. Creating a professional website is time-consuming, especially if you don’t know anything about web design. A pro can get your website running quickly, so you can continue focusing on your business.
2. Use SEO
Search engine optimization (SEO) is important in helping potential clients find your website. Using good SEO helps you land closer to the top of search results. That increases your chances of getting traffic to your website.
Without strong SEO, potential customers have a more difficult time finding your website.
Keyword planner tools help you find keywords you can integrate naturally into your website content. Since you typically work with people in your area, include local keywords, such as Dallas construction companies or Fort Worth contractors.
A good layout with subheadings and short paragraphs also helps your SEO and readability.
3. Write Educational Content
Writing blog posts or creating videos about construction topics is a good way to draw more traffic to your website. People searching for those topics may find your content online.
If they’re local, they may look into hiring you for work. Your content also shows that you know your stuff when it comes to construction. You build confidence in potential customers by establishing yourself as a construction authority.
Choose topics that your prospective clients might research. Examples include the cost of different projects, design ideas, how to do home repairs, and how to find contractors.
4. Promote on Social Media
Social media is another online avenue for attracting potential customers. Consumers spend a lot of time on various social media platforms. The average time spent daily on social media is 2 hours and 23 minutes.
Do your best to capture attention during that time by being active on social media. You don’t need to use all platforms. Find one that best works for you and your target audience.
If you’re targeting established professionals with plenty of money to spend, you don’t need to waste your time on SnapChat, where younger people normally spend more time. Facebook is likely a better platform.
If you want to show off professional-quality images of your work, Instagram may be a good option for you.
You don’t need to post non-stop, but you do need to post regularly to keep your company on the radar. If you’re inconsistent or rarely post, you’re not reminding your followers about your company.
5. Develop Your Brand
If you don’t have a solid brand yet, work on creating one. Your branding includes everything that creates your image, including visuals, the wording you use, and the experience your customers get.
When you have a solid brand image both online and in person, your company becomes more familiar to locals. They see your construction signs in the community, and they see similar branding online. You become more recognizable, which makes people want to check you out.
Having consistent branding boosts revenue by 23% on average. Color is an important part of branding, increasing recognition by 80%.
Think about the branding elements of your business, and make sure they’re consistent everywhere you present your company.
6. Use Online Directories
Submitting your information to online directories makes you visible to the consumers who search there for contractors. Look for construction-specific directories as well as general business directories.
Many trade organizations also post company directories on their websites. Check with the construction organizations you already belong to, or consider joining additional groups to get exposure through those websites.
Another option is a local business directory. Your city or other organizations in the area may have business listings on their sites. Make sure your company is listed there to get more local exposure.
7. Consider Paid Advertising
Paid online advertising can help you get your name in front of more prospective customers. You can buy ads on various social media platforms to promote those accounts and increase familiarity with those users.
You can also try pay-per-click (PPC) ads, which help you show up on search results near the top of the page. It can take time to rank high in searches organically. Paid ads help you get noticed faster.
8. Interact Online
Building rapport with potential customers happens over time through positive interactions with your company. Online marketing is an easy way to interact directly with customers in real time.
That’s especially true on social media platforms. Don’t just post and forget it. Look at the comments, shares, and likes, and interact with those people.
Answer questions you get online as fast as possible. This includes social media inquiries as well as emails and inquiries from forms on your website. Fast response times impress potential customers and may encourage them to hire your company.
9. Watch Your Online Reputation
Just like going online can help grow your business, the wrong kind of attention can hurt it. Unhappy customers can quickly ruin your name online if they post about their negative experiences.
You can limit that negative press by always providing the best service possible. People are happy to share positive experiences, so make sure you’re giving your customers those noteworthy encounters.
If something doesn’t go right with a customer, do what you can to make it right. Mistakes happen, but how you deal with them can make a difference in your reputation.
Encourage satisfied customers to leave positive reviews for your company. Your Facebook page is a good place to do this. You can also post customer testimonials and reviews on your website.
If you notice someone leaving a bad review, look into the situation to see if it’s a valid complaint. Never argue with a reviewer online. You may be able to minimize the damage by responding to the negative review in a professional way.
Expand My Construction Business
When you’re wondering, “How can I expand my construction business?” going online is an affordable and effective way to do it. You can reach a wide range of local customers to build your name in the community. Check out the rest of our articles for more information on digital marketing to help grow your construction business.