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Everything You Need to Know About Programmatic Video Advertising

Everything You Need to Know About Programmatic Video Advertising


Everything You Need to Know About Programmatic Video Advertising

A recent survey found out that about 49% of people watch an average of five videos daily. 

Video ads are gaining more traction than most other forms of advertising. Videos prompt significant attention, unlike written content and audio.

Brands are increasingly embracing videos to capture the attention of their target audience. 

Programmatic video advertising refers to the use of bots or software to buy online spaces for digital video advertising. It’s one of the digital advertising techniques taking most industries by storm today. 

Programmatic advertising has a broad scope. Read this guide to learn about programmatic video and ways it can benefit your business. 

What Is Programmatic Video Advertising?

As the term implies, programmatic video ads refer to the ads purchased programmatically through AD exchanges, DSPs, and SSPs. 

In simple form, programmatic video advertising can be defined as the automated transactions that involve selling and buying advertising online. The practice takes advantage of an algorithm that has enhanced cost efficiency and targeting.  

Traditionally, the process necessitated one to request proposals. You also had to work with human negotiations before inserting orders manually. 

With the advent of technology, the automated process can now take place within a second. 

Programmatic video advertising has two ends, which include sellers and advertisers. Sellers hope to gain value from their content. Advertisers, on the other hand, apply software to make proposals and purchase video ad space depending on the criteria received by the bots.

Considering that programmatic display advertising is relatively new, some digital marketers are yet to understand how the technology works. 

If you’re in this category, don’t fret. Check out this systematic guide, simplified to your understanding.

The Process of Programmatic Video Advertising 

If you’re using programmatic advertising, the process starts when a viewer lands on your website. 

The publisher will use the supply-side platform (SSP) to list the advertisement space for the viewer. The SSP represents the publisher, and it takes the form of a seller.

The SSP informs advertisers of all the attributes of the site and the nature of the ad space to prompt DSPs to make their proposal. The seller then promotes the ad space to potential buyers. 

After receiving all the information relating to the ad space, the SSP evaluates the cookies. 

The SSP aims to establish factors such as demographics, interests, and geography. With this info, it is possible to customize the offerings according to the needs of the buyer. 

In the next step, the demand-side platform (DSP) analyzes the information that the SSP provides. The DSPs acts on behalf of the advertiser in choosing an ad space that is in line with the target parameters and advertiser’s budget. It further assigns a value on the ad placement depending on the user and website’s attributes.

The bid placement by DSPs is real-time, which explains the basis of the phrase real-time bidding in programmatics. 

The SSP analyzes the received bids and selects the winner. Some of the commonly used bid strategies include the Client-side, Header bidding, and Waterfall bidding.

Once the SSP has picked the winning bid, it displays the ad on the site of the publisher. This entire process occurs within milliseconds. 

This form of advertising saves time and it’s quite efficient. 

If you’re still unsure how to go about programmatic display advertising, you can seek digital marketing services. The professionals will help you with all your digital marketing needs, from SEO to email marketing.

Why You Should Consider Programmatic Video Advertising 

Initially, human beings were handling the sale and purchase of ad space. 

The process was not only slow but also highly inefficient. Many negotiations and meetings had to take place before an ad could get an online publication.  

Worse still, making any changes to an ad was a nightmare. 

If you wanted to change your targeting, you had to start the negotiation process from scratch. With the growing number of publishers, advertisers couldn’t manage this hectic process. 

Fortunately, automation led to the development of programmatic advertising.

The benefits of programmatic video advertising are worth pursuing. Here are some of the reasons you need to embrace this new advertising technology. 

1. It Allows Proper Ad Budgeting 

In 2019, estimates showed that digital ads in the US were accounting for about $130 billion. 

Companies are allocating a significant amount to digital advertising. As such, it is prudent for marketers to use the allocations on strategies that almost guarantee success. 

Programmatic advertising is the real deal if you want to use your advertising budget well. 

The platform allows you to target viewers, in the right place, and with a suitable message. Through the programmatic, you will eliminate waste, which is usually in the form of uninterested viewers.

2. Wider Reach

Programmatic advertising depends on data. 

You can benefit from the cross-channels, which means a bigger audience. These targeted ads can be on desktop, TVs, mobile, in-apps, and tablets. 

The digital touch-points keep increasing, leading to endless possibilities for programmatic adverts.

3. Real-time Measurement

You don’t have to wait for hours or days to measure the performance of your ad in programmatic advertising. The results are real-time. 

Consequently, you can optimize your campaign based on the outcome of the ad. 

With programmatic advertising, advertisers can adjust and optimize their adverts as necessary. Besides, it is possible to have an oversight on ad spending.

4. Collection of Valuable Consumer Data 

Marketers can collect comprehensive and useful data about their viewers. 

The ad-buying algorithms learn and adapt through the gathered data. Through the learning curve, marketers can modify their adverts after checking out the key metrics of prospective customers. 

Programmatic Video Advertising Is the New Face of Digital Marketing

Implementation of programmatic video ads might seem complicated, but embracing this technology will make your marketing more effective. Once you get it right, the results on your brand awareness will be evident.

Your video ad should be short and captivating. Including entertainment will capture the attention of the user. Ensure that you create the ad video with the target audience in mind.

Keep exploring our site for more content on inbound marketing. 

Business

10 Local Business Advertising Tips to Increase Revenue for Your Small Business

10 Local Business Advertising Tips to Increase Revenue for Your


10 Local Business Advertising Tips to Increase Revenue for Your Small Business

There’s a big difference when you’re trying to market a local business and a national business. It’s not like you have a social media video go viral in Canada and you have a ton of customers.

Getting a social media post to go viral is great, except that you’re not reaching your target audience. That’s the people who live in your service area who have a very specific problem.

How can you use local business advertising to boost your visibility and sales? Keep reading to find out.

1. Fill Out Local Directory Listings

The first thing that local businesses need to do is to fill out your local directory listings on Google and Bing. This is the first step in reaching people who are looking for your services online will use a search engine.

If you don’t have a directory listing filled out, search engines will have no idea that you serve that area. When you do fill out the listing, make sure that it’s complete and you have high-quality pictures that make people want to know more about your business.

2. Understand Your Audience

Local business advertising comes down to reaching the right person with the right message at the right time. It sounds easy, but so many businesses get this wrong because they don’t truly understand their customers.

You might be a plumber who wants to attract anyone in a 30-mile radius who needs plumbing services. Who are these people? Are they DIY people? Are they the type that will just throw money at a problem? What is the emotional issue underneath?

This is how you understand your audience. The more you truly understand them, the better equipped you are to create marketing messages that show that you relate to them and their problems.

3. Leverage “Near Me” Searches

People will search for restaurants, products, and services on their phone. They want something, they want it now, and they want to find a solution nearby.

They’ll use the term “near me” in the searches. For example, Italian restaurants near me, auto repair near me, and bicycle store near me are all local searches.

You want to make sure that your business is positioned to capture these searches. That’s one reason why directory listings are so important. You tell search engines where you’re located and the search engines will list your business as long as it’s near the person searching.

4. Work With Local Influencers

Who are the influencers in your local community?

Those are the people that you want to know. They don’t need to be YouTube or Instagram stars. They just need to be influential in their network.

They could be board members of big organizations or they could be people who have a wide reach. You want to connect with them and build relationships with them. After a while, ask them to spread the word about your company.

5. Get Out in the Community

Being visible in your local community is a great way to build your brand and generate your business. You can become a member of your local chamber of commerce.

You can also sponsor local events like a 5K or have a booth at a trade show. Attending industry networking events is another great way to get out in the community.

Make it a habit to follow up with people you meet with handwritten notes after the event. No one does this anymore and these types of notes have become a lost art. This personal touch will make a huge impression with potential prospects.

You can use rubber stamps to save time writing your return address and signature over and over again. Check out this page for more information.

6. Be a Content Producing Machine

When Google produces search results for users, it tends to weight businesses that are near the searcher near the top of search results.

Having a blog on your website will get your business in front of prospects early on in the buying process. That give you time to show off your expertise and build trust with prospects before they’re ready to buy. When they are ready to make a purchase, your business will be front and center.

7. Get to Know the Local Press

In order to get your business name out in the community, you need a little help from the local media. It helps to establish relationships with news editors and business beat writers well before you issue your first press release.

8. Use Pay Per Click Ads

When you have your messaging down and you know your audience responds well to it, put gasoline on the fire.

You can use pay per click ads to generate more web traffic to your site and more business. This will supercharge your local business advertising efforts and take your business to the next level.

9. Get More Reviews

One of the factors that is used to determine if you’ll rank well in search engines is reviews. It’s also a big influencing factor for potential customers.

You want to make sure that you follow up with your customers and encourage them to leave positive reviews of their experience with your business.

10. Collect Leads Everywhere You Go

The more often you can get your local business in front of your customers and potential customers, the better. You’ll want to make sure that you use your website as a lead generation tool to encourage site visitors to sign up to your newsletter.

You’ll be able to connect with them with specials, events, and general information about your business.

Local Business Advertising Tips to Grow Your Business

Not all of the marketing trends and buzzwords apply to your business. As a local business, you require a different kind of visibility.

These local business advertising tips are geared to helping you reach the right people in your local service area. There are countless ways to reach them. You want to make sure that you use digital marketing and offline marketing strategies for the biggest impact.

Do you want more great marketing tips? Check out this blog regularly for articles about digital marketing and writing better content.

Business

How OTT Advertising Is Forcing Brands to Rethink Their Marketing

How OTT Advertising Is Forcing Brands to Rethink Their Marketing


How OTT Advertising Is Forcing Brands to Rethink Their Marketing

We love staying connected to our favorite media. So much so that there are 70 million homes in the United States with at least one smart TV!

In a world where fewer people consume media through cable, having access to a library of on-demand content is the new norm.

But where does that leave advertisers? Keep reading as we explore the world of OTT advertising and examine how it’s forcing companies to rethink their marketing strategies.

What Is OTT Advertising?

You may not recognize the term ‘OTT’ by name, but there’s a high likelihood that you engage with it almost each and every day.

OTT (over the top) content is streamable and comes directly from the web.

This is a direct contrast to traditional delivery methods like cable boxes and satellite dishes.

Content providers like Netflix, Amazon Prime Video, and Hulu, for example, are all OTT services.

The Ever-Present Screen

When was the last time you left your house without your cellphone?

Or how about the last time you watched TV without scrolling through your social feed?

Studies suggest that we now dedicate up to 10 hours per day to our favorite devices.

Understandably, this presents a number of exciting opportunities for advertisers.

Since most devices we use have a direct connection to the Internet, that means that OTT advertising platforms have 10 hours per day to serve us ads, whether it’s on our smart TV or tablet.

The Way Consumers Interact with Ads Has Changed

Likewise, advertising consumption has changed with the times, too.

Now, users can install programs like Adblock to avoid seeing web-based ads entirely. Four in 10 consumers even scroll past ads altogether!

On many OTT services, however, installing such a program is more or less impossible.

That doesn’t guarantee a captive audience, though. Consumers are still hesitant when it comes to listening to marketing spiel.

OTT Advertising Requires Smarter, More Targeted Advertising

So how are advertisers supposed to reach their target audience when that audience turns the other way?

By rethinking the way they advertise, of course.

OTT marketing has a few unique advantages over traditional ads. Namely, advertising agencies can benefit from data collection and personal preferences.

Not every ad is for every consumer. And that’s okay!

Using a targeted approach to tailor your ads to user preferences can help save your company money and foster better results.

The same ideology applies to hyperlocal advertising, too.

Presenting users with ads based on their prior browsing history and location, you can increase your chances of a sale.

Final Thoughts on the Changing Face of Marketing

Without a doubt, the very face of marketing is changing. Yet that doesn’t have to be a bad thing.

By adjusting to users’ preferences, OTT advertising can be an effective and even fun way to deliver your company’s messages.

Have you used OTT advertising in the past? How did it work? Be sure to let us know!

And if you liked this post, make sure to follow our blog for more great content like this.

Business

AirBnB Advertising: 6 Ways to Promote Your Listing

AirBnB Advertising: 6 Ways to Promote Your Listing


AirBnB Advertising: 6 Ways to Promote Your Listing

We’re in a time where you can earn a nice chunk of change when you adapt to new business models. 

For instance, you might earn a lot more money renting out an Airbnb than taking in traditional monthly tenants. However, you can’t expect your Airbnb to just sell itself. 

The name of the game when it comes to becoming a super Airbnb host is to get a handle on marketing and advertising. There are some quality Airbnb advertising strategies that you’ll want to put into place to make sure that your Airbnb gets hits, and that those hits turn into stays. 

Follow these tips so that you can promote your Airbnb listings on your terms. 

1. Start a Blog That Lets You Advertise Your Airbnb Listings

Blogging is still one of the absolute best strategies that you can put into place to get some attention on anything you’re promoting. While gaining traction with a blog is generally slow and steady, the results are huge and long-lasting when you build it correctly. 

The best part is that your blog doesn’t have to strictly deal with Airbnb. Instead, you can write a blog related to travel, entrepreneurship or anything related. 

Once you publish to your blog consistently and build the Domain Authority (DA), get several backlinks and grow your rank, you’ll be able to add links to your Airbnb listing that get you lots of traffic. 

Think of a blog as real estate that becomes more valuable the more you invest your time and effort into it. When you publish quality content to it diligently, it can become a marketing powerhouse for your Airbnb needs.

2. Get a Camera and Start Shooting Videos

You’ll want to give people a clear idea of what they can get from your Airbnb. To accomplish this, you should shoot some video and give people a realistic walkthrough. 

This way, your listing will immediately pass the eye test, and people will be less hesitant and will book more quickly. Make sure that you use a quality camera that shows in at least 1080p, and preferably 4K resolution video. 

3. Tell Stories on Social Media Platforms

Story is the best way to market absolutely anything. 

Thankfully, we live in a time where we have free platforms that let us tell all the stories that we want in a number of different ways. Figure out the social media platforms that you’re best at, and play around with the best ways to tell your story. 

For instance, if your Airbnb listing is your first foray into real estate investing, don’t be afraid to tell this story on Facebook, Instagram, and other platforms. By regularly updating people with your progress and including lots of multimedia, people will buy into your story and want to be a part of it.  

This will make people want to share your content, which goes a long way toward having your followers do the hard work for you. 

4. Make the Most of Your Search Engine Optimization (SEO) Strategies

Without question, you’ll need to master some search engine optimization (SEO) strategies in order to publicize your Airbnb listing properly. 

Good SEO keeps you up to date and lets you direct your narrative. For instance, if travel news right now consists of stories related to hotel thefts, bed bugs in resorts and other matters, you can create content that lets people know why Airbnb listings instead are the way to go. 

This means that you’ll need to master the use of keywords, figure out the ranking and other strategies that will get you on the first page of Google search engine results page (SERP).

The thing about SEO is that it is constantly evolving, so you’ll always need to learn the new tricks of the trade that will be useful to you. That way you’ll be able to get the most out of your SEO strategy every step of the way. 

5. Cross-Promote With Travel or Lifestyle Brand

There are currently lots of influencers earning six-figures traveling the world and doing what they love. 

When you can link up to some of these influencers, you’ll be able to open yourself up to new audiences. If you find travel, food, lifestyle or other bloggers or vloggers whose content that you enjoy, start commenting on their posts and build a rapport.

You can also begin mentioning them on your own content and sending some traffic their way. As you build a relationship, you can get them to help you promote your Airbnb listing. This way, they will open you up to plenty of different viewers that you otherwise wouldn’t get access to.  

6. Get a Unique URL

It’s always easier for you to publicize your listing when you have a dedicated URL. 

This way, it’s a simpler URL to share that people will remember, but will still take them to the longer, more complex Airbnb URL. You can then use this URL on flyers and business cards, which you can share to your heart’s content. 

You should also become a fixture on travel-related message boards and can share these URLs so that people make you their go-to resource whenever they’re traveling to wherever your Airbnb listing is located. 

Get Your Airbnb Advertising Down Pat

Your listing depends on some sound Airbnb advertising, so don’t half-step. These are the tips that will get you started. 

Check out the rest of our articles to learn more about travel, business and everything imaginable. 

Business

Why Is Content Marketing Hogging the Attention? Here’s the Future of Print Advertising

Why Is Content Marketing Hogging the Attention? Here's the Future


Why Is Content Marketing Hogging the Attention? Here’s the Future of Print Advertising

In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? 

If you own and operate a business, you’re always thinking about the future of advertising and marketing. You need to be able to keep up with the times if you expect to succeed in the business world. 

You may notice people these days talking a lot about digital marketing, SEO, and social media marketing. 

While these will likely continue to be important, what about print marketing? Continue reading about print advertising and find out if it still has a future. 

Print Advertising Isn’t Dead!

Here’s a spoiler: print marketing will remain alive so long as there remains a physical customer presence. Many experts will tell you print marketing still holds incredible value alongside your digital marketing campaign. 

Even with the advent of computers, mobile phones, tablets, and virtual reality, even young people have an affinity for paper. 

The Permanent Nature of Print  

Digital content is fleeting. When you design your digital marketing campaign, you need to think about constant updates to your internet content. 

This is true for your blog and various social media platforms. 

Print on paper carries an inherent feel of permanence. In a digital world, it can feel like information comes and goes with a moment’s notice. 

Think about ancient collections of books. With proper care, print has the potential to last forever. 

While this is true of the digital, digital information is quickly lost beneath mountains of information. 

Entice Customers to an Online Experience 

So far as we can tell, the best way to think about print advertising is as a complement to your digital brand. For example, you might consider getting customized stickers with your social media links printed across it. 

You can use your print ads to encourage potential customers to interact with your brand on an online platform. 

Will Print Disappear Forever? 

Of course, there is an anxiety about the future of print as a medium. Books, magazines, and newspapers face a certain uncertainty. 

It follows print advertising may soon lose traction. 

Soon, our augmented realities may overlay our present physicality. Print may soon disappear from the collective memory of humanity. 

Sound a bit like a science fiction dystopia? Already, we are seeing digital information integrate with reality in real time. 

The future of technology and its implications are still vague. One thing is certain, though. The future of print and print marketing is uncertain. 

Live in the Present 

Although the future of print and marketing are uncertain, you and your business should continue to live in the present. For now, print advertising remains a valuable asset in your marketing campaign. 

Print can be a great complement to your digital marketing campaign as you build your brand. 

Always stay up to date on the business world and find out what works and what doesn’t. To find more advice on marketing and business, visit our marketing section. 

 

Business

Creating a Tenant Base: How to Boost the Power of Your Rental Advertising

Creating a Tenant Base: How to Boost the Power of


Creating a Tenant Base: How to Boost the Power of Your Rental Advertising

Did you know the digital advertising market is worth over $192 billion?

Are you having trouble finding new tenants with your rental ads? Not to worry! In this article, we’ll go over some tips on rental advertising and help you find new renters.

Want to learn more? Keep reading to find out!

Rental Advertising: A Guide

Tenants searching for a new home need a place to find your information. They won’t know you’re renting unless through word of mouth. Let’s take a look at some different methods you can use to reach more people.

Use Social Media

Millions of people use Twitter, Instagram, and Facebook. If you have a rental company, consider creating a Facebook page or Twitter account.

If not, you can use your own personal accounts to let people know you have a spot available for rent.

Use Rental Sites

A site like Craigslist is helpful because you can post free rental listings. They are visible to anyone who’s looking for an apartment in your area.

Potential tenants can narrow their search criteria based on specific factors. They can search based on the number of rooms or the rental price.

Use Your Newspaper

Some tenants look for potential rental places in a newspaper. Advertise your opening on the weekend. More people will read the paper on the weekend and see your rental.

Rental ads are small. Make sure you use the proper abbreviations to save space. An ad in a newspaper costs a bit, but you’ll have increased exposure to your property.

Post Flyers Throughout Your Community

Putting up signs or flyers about your rental will help get the word out. You could place notices in laundromats, bus stops, grocery stores, and colleges.

People will pass the flyer if it’s not bright. Add in some photographs and bold headlines to catch their attention. Include a tear-off at the bottom with your contact information.

Word of Mouth Works

Let your current tenants know that you have a vacancy. They might know a friend or relative who is looking for a new place to live.

Tell your own family and friends. They will pass it on to their private network. For greater inventive, consider offering a referral fee.

Use a Rental Sign

Tape one of these signs onto the window of your building. For anyone passing by, they might take down your telephone number or tell a friend. Make sure the number is easy to see from the street.

Get a High-Quality Website

Get a quality website to advertise your rentals. A site is a great spot to share all the essential information about your property. Keep it simple and easy to navigate.

Make sure you take quality photos of your property to showcase on your site. If you want help, get property management marketing here.

Want to Learn More?

We hope you found this article on rental advertising insightful. Let your personal network know about your vacancy through social media.

Want to learn more? Check out how to get more social media followers.

Business

4 Advertising Techniques for Hidden Security Cameras

4 Advertising Techniques for Hidden Security Cameras


4 Advertising Techniques for Hidden Security Cameras

For companies looking to reach a larger audience for hidden security cameras, there has never been a better time. As crime and burglaries affect both home and office, more people are looking to protect their belongings.

The average loss on a home burglary is nearly $4,000. With a fraction of the cost, homeowners can cut down on any chance of loss.

But without the right advertising techniques, both home and business owners won’t know about the benefits of hidden security cameras. In the digital marketplace, there’s a risk your information could get lost in the shuffle unless you use the best strategy.

Follow these can’t-miss advertising techniques to help your current and future clients get the protection they need.

1. Focus on Content for All Advertising Techniques

Creating quality content is a good way to boost your advertising online. You can showcase the expertise of your company, brand, and products.

Too many companies fail to showcase the ways their product and service can help customers. But if you have the benefits of Sentel Tech hidden security cameras to promote, it pays to present these to your audience.

There’s no one way to craft and create content. Videos, social media, and writing are all great content channels.

But make sure you focus on the quality of the content to get the most mileage out of it.

2. Host Your Own Blog

A great way to use that content is to host a blog on your own website. That way, you can reach potential customers with quality content.

Hosting your own blog will increase visitor traffic and also increase SEO. By using your own website as a vehicle for your content, potential clients will be more likely to find you when they need you.

3. Facebook and Social Media

Facebook and social media are also excellent ways to get the word out. While different social media channels offer paid advertising and marketing solutions, it’s important to be involved in any effort.

This means integrating content with your social media use. By providing content that’s unique and interesting, you’ll have others doing your marketing work.

They’ll share the information you provide if it’s helpful.

4. Protect Your Brand

Brand management needs to be the core foundation of any advertising strategy. But the only way to protect a brand is to know your values and goals.

Starting with the needs of your clients and building around that will create a durable brand.

Get the Support You Need

Burglaries and break-ins don’t just happen inside the home or office. In fact, nearly one-third of all Americans suffer from package theft.

The right advertising for hidden cameras won’t only help your business. You’ll be protecting your clients, too.

Unless you integrate a content strategy with the needs of your clients, you can’t expect to grow your business. For many entrepreneurs and small business owners, the tasks of managing both operations and advertising can be overwhelming.

ArticleCity can help. Our information on content and marketing helps businesses make the most of their efforts.

Come check out our expert tips on digital marketing for your business.

Business

What’s In It For Me? The Payoff of Real Estate Online Advertising

What's In It For Me? The Payoff of Real Estate


What’s In It For Me? The Payoff of Real Estate Online Advertising

Many people probably remember seeing Realtors(R) faces on bus benches.

It was just the way they used to advertise and bring in new clients. That image signified a great deal of pressure for the Realtor(R). Their smiling face had to be convincing enough to tell the client, they were trustworthy.

The internet, however, has changed real estate online advertising. Realtors(R) can now rely on the internet for their marketing strategies to bring in new business.

When you advertise online you’re trying to sell a lifestyle. Your goal is to make potential clients imagine themselves in their dream home.

If you want to make their dreams come through, we’ve put together a guide to help you do it.

Digital Means Trackable

The digital era has made it possible for real estate online advertising to reach more people than old-school advertising. With the use of Facebook accounts, companies are able to track the number of shares and followers. As well as Twitter and Instagram.

Google Analytics keeps track of daily page visits, time spent on the site, and places where people click.

With previous marketing campaigns such as bus benches and newspaper adds it was more difficult to track the audience reached. The problem with newspapers and magazine adds, is only readers from a certain age and demographic.

Pay-Per-Click Real Estate Online Advertising

Pay-per-click is a type of online advertising and they also appear near the google searches. This advertising model ensures the client only pays when the advertisement results in a lead.

If the real estate company doesn’t get a click on their ad, then they don’t have to pay for it. It’s a way to create cheaper and more effective promoting.

Pinterest Advertising

Pinning has become so popular and for those who advertise, nearly 30% have an annual income of over 100K. Realtors(R) can see an increase in their number of visitors if they sign up for Pinterest.

The boards are part of why Pinterest attracts so many people. Real estate agents can post pictures of their projects in boards to attract buyers and sellers.

Boards titled dream home, style and decor, city apartments and such attract many views that can lead directly to a real estate site.

Instagram Interactions

Instagram has over 300 million users. These users are active and like to participate in the conversation. What a better way to attract more clients than interact with them.

You can attract more followers by using the right hashtags and following the newest trends. Instagram users are always looking to follow trendy images.

Instagram often works by word of mouth. The user who sees your image might not be the one buying, but with the use of a button.

They can tell a friend “Click here” and the Realtor(R) can find a new client.

Ready to Advertise

It’s time to put these new skills to work and see your online real estate traffic increase. The use of Pinterest and Instagram will make your company more visually appealing.

Taking advantage of the internet is a smart way to create new advertising and marketing campaigns for your real estate company. And only pay for the advertising that will give you clicks and results.

If you enjoyed this article, check out the rest of the blog and learn a few more tricks

Technology

The Digital Trends Revolutionizing Advertising Photography

The Digital Trends Revolutionizing Advertising Photography


The Digital Trends Revolutionizing Advertising Photography

Does anything capture the times better than photography?

Some of the most dramatic moments in modern history have been captured as iconic photographs, and advertisers have been trying for decades to make their products just as iconic.

That’s why the digital revolution for advertising photography is so exciting. We’re in a social age where images can be shared at the speed of light.

Let’s take a look at just a few of these exciting changes rocking the industry.

In the Moment

The rise of technology like the GoPro and VR devices has really put a focus on the first-person perspective.

Photographers are trying harder to capture a moment as seen through an individual’s eyes. This viewpoint has become associated with fidelity and truth in an era of so-called fake news.

The first person perspective is also a coup for advertisers because this kind of photography is emotive and easy to identify with. With professional product photography, even products can be made to feel intimate and personal.

Going Native

Native content is blazing the trail for the future of advertising.

Native content describes content designed to blend into its environment, such as a tweet on Twitter. Digital marketing campaigns use this trick to get ads shared to an audience of millions.

Photographers are jumping on this trend as well to make their photos look candid and natural, like any post on social media. The aim is relatability. Selfies and group shots can promote anything from brand sodas to holiday destinations without being overt.

Advertisers have always struggled to bridge the trust gap between themselves and their customers. Native content erases that gap so that advertising photography looks identical to snaps from friends and family.

Flair for the Dramatic

Scrolling social media and short attention spans lead to some interesting results.

Subtle photography is out. Instead, photographers are looking for dramatic shots that capture people’s attention right away. Think intense angles and vivid colors. The images need to leap off the page to get noticed.

Even if it’s an album showcase, you need to start strong. Once the viewer is hooked, they can appreciate the subtlety of later shots.

Photos compete hard against video content. But a well-composed, visually-striking photo can say more in seconds than a video can in minutes.

Noir Stylings

Building off that last point, nothing says ‘dramatic’ like black and white. And it’s not just for art lovers.

With the recent release of some high profile movies, black and white photography has returned to the mainstream zeitgeist. We’ve crested the wave of hyper-saturated, filtered photos on platforms like Instagram, and moved back to credibility. Monochrome photos feel authentic by association with old times.

Black and white are also the colors of corporate success, as well as most electronic devices. They say stylish, expensive, and grown-up.

Black and white also has the same advantages it’s always had: hiding flaws!

Advertising Photography of the Future

If there’s a theme here, it’s that intense and intimate photos dominate advertising photography right now. Photos shared on social media and other sites will shape the image of the future. By keeping what we’ve mentioned in mind, you can jump on board with these trends and enjoy the same success.

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