Building

Business

Building Loyalty: Tips for Making and Maintaining Happy Customers

Building Loyalty: Tips for Making and Maintaining Happy Customers


Building Loyalty: Tips for Making and Maintaining Happy Customers

Keeping customers is one of the most challenging things about running a business. However, if you can improve your customer retention, you’ll save time and money. 

On average, it costs about five times more to acquire new customers than it does to retain current customers. Focusing your marketing dollars and time to build loyalty is going to pay off much better in the long run. 

How do you make happy customers that keep coming back? It starts with you and how you treat your customers in a few critical areas. 

Do What You Say

First things first: keep your promises. 

Customers can quickly sniff out a company that doesn’t honor its policies. Whatever you promise for a sale, a service, or a return, make sure you follow through exactly as promised. 

  • On the one hand, you want to demonstrate that you care about your customers. Righting a wrong or working with a customer to make sure they have what they need goes a long way. 
  • On the other hand, unhappy customers love to tell everyone. Your reputation is always at stake. Customer satisfaction goes a long way toward earning positive reviews and customer referrals. 

Offering a steadfast return policy is an excellent way to ensure your customers are happy. No one wants to live with a product that doesn’t work or isn’t what they expected. 

Don’t make customers work too hard to return a product. If it’s an easy process for them to communicate with you and receive a satisfactory solution, they’ll keep you in mind for future purchases. 

Consistent Communication

Customers love good communication. Whether it’s an update about tracking for an order or a heads up about special offers, providing consistent communication is part of making customers happy. 

Be Proactive

Sometimes waiting too long to reach out is enough to lose a customer. Proactive communication keeps you top of mind with customers. 

Be careful not to spam email inboxes with too many messages. Communicating too frequently is an easy way to make customers unsubscribe and shop somewhere else. 

However, don’t wait until a customer reaches out to you. Follow-up after a sale or service. Send exclusive offers to current customers. Ask for feedback instead of waiting for a customer to come back to you.

Be Responsive

When a customer reaches out to you or leaves a comment on your website or social media pages, respond promptly. Don’t wait more than 24 hours to respond to a customer message. 

Putting off a response to a complaint or failing to resolve a situation quickly turns customers off. A complaint doesn’t go away if you ignore it. Great companies respond to every legitimate issue with prompt apologies and a resolution. 

This goes for good comments, too! Acknowledge a customer who posts a positive review or sends a grateful email. 

Listen to Feedback

If you’re communicating regularly with customers, you’ll get plenty of feedback. It’s critical to listen to feedback and react in positive ways. 

You don’t have to do everything that every customer suggests. You’ll know when you’re getting useful feedback that can help the customer experience rather than people wanting changes to try and get more out of you.

With the feedback that requires action, make sure your customers feel heard. Tell them you’re considering what they have to say and you’ll get back to them. 

When customers feel heard, they feel valued!

Reward Loyalty

Customers love receiving something for nothing! They also love gifts for engaging in social media or other contests. 

Be selective and strategic when offering discounts or gifts. The right incentives or thank-you gifts at the right time can help you keep loyal customers longer. 

It’s essential to avoid creating a customer base that only purchases when there’s a discount or free offer. You don’t want customers who are solely motivated by what you give them.

However, with genuinely loyal customers and fans, a gift or reward goes a long way if it has perceived value. Rewards don’t have to be expensive. Prioritize thoughtful rewards over expensive gimmicks to keep customers. 

Consider things like an exclusive discount, free shipping for VIP customers, or special occasion gifts. Give according to the season. Branded corporate Christmas gifts for your best customers not only makes them feel special, it’s good advertising for your brand. 

Say, “Thank You”

If you can’t offer gifts, that’s okay! Start with what you can do. 

Thanking your customers might seem obvious, but it’s easy to overlook. You can get caught up in chasing sales, shipping orders, and working on other aspects of your business. You might think you thanked your customers without really doing it.

The words “thank you” go a long way toward happy customers. If you’re wondering how to keep customers in one of the simplest, more cost-effective ways, being thankful for their purchase is simple and meaningful.

They won’t know it if you don’t tell them, but it’s important to do it right. Thanking customers—personally and individually—without asking for another purchase in your thank-you message is a powerful way to engage with customers. 

Feeling appreciated helps customers come back for more. 

Be the Expert

If you sell something or provide a service, be the expert. Customers are more likely to buy from companies that know what they’re doing. 

People don’t always know what they need. When you can provide options or the solution they need, they’ll remember that you’re an expert.

Being the go-to expert can lead to more customer referrals, too.

Happy Customer Keep Coming Back!

If you’re losing customers or your business survives on one-off purchases, try focusing on what you can do to make happy customers. 

It might not be about anything you’re doing wrong. It could be a matter of what more you can do right.

The more happy customers you have, the better success you’ll have for your business. Be sure to check out some of our articles about marketing and promoting your business to build your customer base. 

Technology

Essential Website Building Tips You Can Count On

Essential Website Building Tips You Can Count On


Essential Website Building Tips You Can Count On

One single usability issue can destroy the success of your website.

This is because usability issues create barriers between you and the customer. And any barrier will only serve to alienate them and make them question your credibility.

Here are some essential website building tips you can count on to draw customers to your page.

Make it Simple

Break things down simply for your customer. Make sure you don’t use any jargon because they’re not going to understand it. At the same time, you can’t talk down to your customer either.

Try to keep your language conversational and easy to understand. This is the best way to convince your customer that you take them seriously and that you’re going to give them your 100%.

Large chunks of text are difficult to read. Most visitors to your website won’t take time to read every single line. They will jump from one chunk of information to the next. Most of them will only take the time to focus on information that is most important to them.

To break up those chunks, offset some of the text with images.

In addition, don’t be afraid of white space. It also serves to break up the text and makes it more easily digestible. In addition, try to use high contrasting colors and easily readable fonts.

Also be sure to use headings and subheadings to make it easier for people to pick out the information they truly want to read. Keep the information concise and to the point to minimize the amount of information they have to decipher.

Add Contact Information

People want to know that they are dealing with a real company with real humans. Failing to give contact information degrades your customer relationship. They want to know they can reach you if necessary.

Be sure to include as many means of contact as necessary.

This includes a telephone number, email address, and any social media outlets. You could also use the contact form on your website to make it easy for customers to contact you.

Just be sure to use captchas and other forms of spam protection. Another suggestion is to create your own online community where your customers can interact with you as well as with other customers.

This is a great way to provide a rapid response to any issues that they are facing. And it fosters strong customer engagement.

Don’t Make it Too Busy

When people go to a website, they’re looking for something which is organized but easy to navigate. You don’t want to have too many things going on in your website.

It doesn’t need to be terribly colorful or have too many images. And too many flashing signs or pop-ups would only serve to turn people off.

There are definitely businesses where a lot of colors and images might be needed. For example, this is true if you run a fashion-related business. However, it’s not appropriate for anyone dealing with finances.

Make it Informative

One surefire way to frustrate your customers is to require them to complete user registration in order to view even the most basic information.

If they’re looking for a solution to a problem or looking to get information about your product quickly, they won’t want to take the time to register.

Limited access to your website takes away the customers ability to make a true assessment as to whether or not to do business with you. You should strive to provide as much information as you can to educate the customer.

You need to make sure that all the information that people need to get is easily available to them through your website.

You must have some idea of the kinds of things people ask when they come to you for your services. So make sure that you cover all those topics on your website.

Plus, you need to tell them what services you offer and how much you charge.

How much experience do you have? Why should they come to you instead of going to someone else? How are the services you offer better than the services of your competitors?

Right Shopping Cart

Websites need to be a well-designed funnel to your checkout page. Whether you sell products, services, or both, every page should ultimately drive more consumers toward making purchases.

But once your carefully nurtured lead makes it to your shopping cart, make sure you don’t leave them floundering. The wrong cart can impede sales even when consumers are a single click away from making a purchase.

Different e-commerce platforms are built for different types of customers. If you sell a limited line of products and services, a tool like concrete5 is simple to use and can streamline your whole process.

Mobile Optimization

Responsive web design simply means that a website automatically adjusts to the size of any device such as a smartphone, tablet, or desktop.

Today’s users expect all websites to work on any device. According to Pew Research, a majority of Americans own smartphones.

How can you tell if your website is responsive? A quick and easy way is to simply drag to resize your browser. If the content inside rearranges and text does not get cut off, chances are your site is responsive.

If you use Google’s Chrome browser, you can install the add-on called Mobile/Responsive Web Design Tester. It allows you to test your website on different mobile and tablet shapes and sizes.

With this, you can truly see what your users are experiencing on their mobile devices.

Website Building Tips

While these website building tips may seem small to you, to a potential customer they are often the very reason why they give up on your website and move on to one of your competitors.

Taking the time to ensure a smooth customer experience goes a long way towards getting repeat business.

Explore our blog for more information on enhancing your customer experience for maximum effect.

Technology

How to Host a Website: The First Step to Building An Internet Empire

How to Host a Website: The First Step to Building


How to Host a Website: The First Step to Building An Internet Empire

There are 3.95 billion internet users in the world… and some of them want to hear your voice.

But you know that already. That’s why you’re here looking for a web hosting service that can be the foundation for your killer website.

You’re ready to promote your content, reach the masses, and get heard online!

But where to start? How to host a website is actually quite simple.

Here’s a breakdown.

6 Steps You Need About How to Host a Website

We’ve got you covered with the six critical things to consider when it comes to how to host a website.

From a blog to e-commerce, to a mix of the two…

There are platforms to fit every need. Here’s what you need to know before you choose the right one for you.

1. Know What You Need

There are a few key things you’ll wanna answer before going on the hunt for your perfect website host.

Ask yourself:

  • What kind of website am I building?
  • How large do I expect to scale my traffic?
  • Will you need your host to be capable of running certain software?
  • Will your host need to be capable of any specific script such as PHP?

This will help you choose between shared hosting, VPS hosting, or dedicated hosting.

Most websites will be fine with a shared hosting service.

However, this doesn’t always cut it for websites that are planning to scale quickly over the first couple years.

So don’t just think about now. Consider the long-term life of your website, too.

2. Reliability or ‘Uptime Scores’

You don’t want a user to try to visit your site and get the dreaded ‘server not found’ error.

They might never come back!

This means you need to consider your web hosting service’s reliability. This is also known in the tech world as an ‘uptime score’.

The score should be over 99% and anything less than that is unacceptable. Premium accounts for most website hosting services will have a 99.99% uptime score.

You need your website to be reliable which is why this score matters. It doesn’t matter how fast, beautiful, or high converting it is if your users can’t visit it.

3. Options to Scale

Most websites hosting services will give you an option to scale your level of hosting based on your needs.

This gives you the flexibility to upgrade as your website grows. And your website can end up growing in many ways.

You’ll want to consider:

  • How much traffic you want to get
  • The number of pages you plan to build
  • The speed you need your website to load

There are other things to consider too. Which is why when you look for a web hosting service you’ll want:

  • Upgrades from shared hosting
  • Memory capacity with room to grow
  • Disc storage
  • Processing power
  • Memory capacity
  • Security features

Even if you don’t need them now, you might in the future. So keep them in mind when picking the perfect web hosting service for your needs.

4. Renewal Options and Process

Be conscientious when paying for your web hosting service. There are often fees that will be included at renewal that aren’t included when you initially sign up.

Read the fine print carefully.

You’re generally getting around an 80% discount when you first sign up for a web hosting service.

And unless you’re willing to switch between hosts every year — which can be a total pain — you’ll want to be aware of how much you’re paying when renewal time comes around.

Check out the terms of service before you hit the ‘buy’ button to ensure you’re in the know. If the price jumps by more than 100%, there’s definitely a better deal out there.

5. Type of Website

When choosing a web hosting service, you’ll want to consider what type of website you’re planning to build.

Is it going to be e-commerce?

A blog?

A mix between both?

When it comes to how to host a website, many platforms are great for certain types of websites.

For a blog, you’ll likely want to consider a WordPress hosting platform. Some of the more popular options include GoDaddy and Bluehost.

For an online store you’ll want to consider an e-commerce hosting platform. The most popular and reliable hosting platforms for e-commerce include:

  • Siteground
  • Wix
  • Ipage
  • Volusion
  • Inmotion

A lot of the website hosting platforms mentioned will do a mix of both. We recommend checking out JaguarPC for whatever your needs are.

Whatever you choose, make sure it has the following features.

6. Features

In addition to things like analytics to monitor the success of your blog strategy, you’re going to want these features in your web hosting service.

One-Click Installer

Chances are, you aren’t a programmer. You want the process of getting your website started to be as seamless as possible.

These installations will make your life a heck of a lot easier and require little effort on your part.

FTP/SFTP File Access

This makes it so you can easily and safely move large amounts of files.

A plain old file manager just won’t do when it comes to this. Make sure before you commit to a website hosting platform they’ll give you access to this was of managing files.

Unlimited Storage and Data Transfer

This is the new standard for web hosting. If a platform isn’t offering this, they’re somewhat behind the times.

That being said, they both hardly matter for the average website owner. Images can be stored other places and videos can be hosted other places. And there are other solutions for large files.

For example, most people these days have a Google Drive or a Dropbox where they store important docs and large files.

But to keep yourself safe, look for the ‘unlimited’ space in your disc storage.

Next Steps

Almost a billion websites are being hosted worldwide… is yours next?

Now that we’ve given you the lowdown on how to host a website, you can go forth and create!

What kind of website will you be making? What website hosting platform will you choose?

Leave us a comment below.

Business

How Link Building Can Help Grow Adult Website Traffic

How Link Building Can Help Grow Adult Website Traffic


How Link Building Can Help Grow Adult Website Traffic

The art of link building is not learned overnight. It takes multiple tries to see results from mastering your content. We’ve established our own approach to growing adult website traffic through the power of link building.  

Are you interested in finding out how you can spice up your website with some much-needed sex appeal?

Read on to discover the process of attaining more website traffic within the next year. 

Get To Know Your Audience

It’s been said before in the best marketing classes available — get to know your demographic. Understanding who your audience is comprised of can boost your link building power. Once you’ve narrowed down who makes up your audience you can use this information to market to them.

Your adult website audience is most likely going to be sexually active adults. Marketing how to use a bathmate to them would be a prime example of relevant content to add to your website. 

Another tip for improving your audience? Involve social media to carefully place your links throughout your website content. Focus on learning where your demographic spends most of their time. Do they like to stay on your home page? Place your links on your sidebar or underneath your posts.

Do they like to stay on your home page? Place your links on your sidebar or underneath your posts.

Redirecting your audience around your website is also helpful to do. Link everywhere you can to grow exposure on all areas of your website. If your audience scrolls through your posts, will they find working links to show them more? Consider following your Google Analytics data to find this information out. 

Create Visual Appeal 

By creating content that is visually appealing, you can organically grow your adult website traffic. You want to provide your audience will a first glance at what they will expect from your website or brand if they click through a link.

You’ll need to add striking visuals for your adult website to stand out from competitors.

It’s also important to get people involved in the sharing process by creating visually appealing photographs. When you combine high-quality photos with catchy titles or captions, you will instantly attract a specific visitor who is intrigued by your brand.

Continue the sharing process by adding these visuals onto multiple platforms. To attract even more adult website traffic to your site on a daily basis, you need to constantly update your content to stay relevant. 

Adult Website Traffic Improves With Links

Back in 1989, the discussion of linking was a hot topic. The world wide web was proposed as a pillar of HyperText and was discussed as a place to connect documents. Don’t hesitate to add links to beef up your current content.

If you want to see authentic results, revisit those old blog posts and add relevant links to boost your overall SEO ranking. Share the old posts on your social sites to take the extra step.

Achieve organic search rankings by building trustworthy links in all of your blog posts for the highest SEO optimization.

Let’s Drive More Traffic 

Link building can be difficult to master. However, it’s necessary to understand how crucial it is to building loyal visitors. Having powerful links will drive traffic and will ultimately lead to more revenue. 

Have some link building knowledge to share? Or tips for boosting adult website traffic? Leave a comment below.