Business

How Your Business Can Develop Spanish Marketing

Studies show that not only is the Spanish speaking market growing, but marketing in Spanish isn’t as simple as hiring a translator. Your company’s Spanish marketing plan needs to be as culturally aware as it is grammatically correct.

As the Hispanic market grows in both size and spending power, it’s natural for businesses to want to expand their customer base to be more inclusive. Welcoming diversity to your customer base also shows the power of your product.

In order to develop a plan to include the growing Spanish-speaking market, follow these three tips.

1. Follow Trends

With most consumers watching nearly an hour a day of video on social media, Spanish-speaking mobile users average slightly more with over 8 hours a week. That’s a whole lot of 10 to 60-second Instagram boomerangs and Snapchats.

Finding a way to cleverly fit into that screen time will yield the results you’re looking for. Study other campaigns to strategize tactics to make your content go viral.

The top Hispanic channels on YouTube are constantly growing in subscribers and viewership. Universal has even created a Latino-centric channel on YouTube. They offer content and clips in Spanish as well as contests and promotional materials to target the Spanish-speaking audience.

Look at what products other companies are offering to download services. The design of Locopelis follows other sites but strongly asserts, in Spanish, “Locopelis descargar peliculas completas“.

2. Offer Options

Simply translating your existing campaigns into Spanish isn’t enough for a Hispanic audience. With Spanish-speakers coming from South America, Mexico, Puerto Rico, Spain and more, you can’t reach everyone with just a linguistic swap.

Google’s tracking of searches shows that Spanish-speaking users will often search in English or with a mix of Spanish and English terms. This means that your Spanish marketing needs to engage different ways that your audience consumes media.

If you can offer options on your site, app or product space to choose a language, you’ll find your audience more dedicated. Think about making every campaign bilingual and track what kinds of results you end up with.

3. Go Beyond Language

With the wide variety of Spanish speakers coming from different backgrounds, language is perhaps the only thing your markets will have in common. Think about the social or familial narratives that your customers will have.

A Puerto Rican audience is one that includes two full generations of American citizenship. The narrative of how they get to their product is different than Mexican-Americans, who tend to live more on the west coast and southwest regions.

Targeting people who come to the US from Spain is entirely different. They bring European sensibilities and will likely be from a higher income bracket.

Use actors, musicians, and artists who come from the regions you’re targeting. Don’t generalize or make assumptions and you’ll be far ahead of most companies.

Spanish Marketing Takes Time

Don’t expect your Spanish-speaking customer base to flood your site or stores because you added translation capabilities. Listen to the audience that you’re targeting. Hold some feedback sessions in exchange for your product and be willing to take criticism.

Allow this data to drive your content. For more information on how data can lead you in the right direction, read our list of helpful tips.

How to Create a Strong Promotion Strategy for Your Clothing Business

You’ve spent years coming up with the perfect clothing brand. After studying everything there is to know about fashion culture, you’re ready to release your clothing brand to the world!

How exactly are you going to get people excited about it? It’s estimated that 8 out of 10 businesses will eventually fold, you don’t want to be another statistic.

That’s why it’s important to come up with a great fashion marketing promotion. By using the right tools, you’ll get the word out about your clothes and have fans clamoring for your goods in no time!

Not sure where to start? Here’s a quick how-to that’ll help launch your promotion strategy with a few easy steps.

Understanding The Ideal Customer

Before you can conquer the catwalk at Fashion Week, you’ll need to understand who you’re selling to. Ultimately, your target audience is going to determine how and where you set up your marketing campaign.

For instance, are you looking to sell exclusively to businesses? Or perhaps to consumers? Maybe both? Make sure you have a clear sense of your customer base.

Once you’ve settled the basics, it’s time to move on to the more complicated aspects of promotion strategy: demographics.

Every business has a demographic. Those who tend to ignore that demo are the ones who are likely to shut their doors within a year. Don’t make the same mistake.

Understand the following about your ideal customer:

• Where do they live?
• How much money do they make?
• What is their age?
• Where do they tend to shop?
• What sites do they spend their time on?

With this information, you’ll be able to pinpoint ways to reach your audience.

Set Up a Great Looking Website

These days, a business without a website may as well not exist. Think about how you can leverage your website to really cater to your audience.

For a prime example, let’s take a look at the website for Nicki’s. Take a moment to look over the homepage. A few things will immediately stand out.

For instance, a rotating carousel of brands lets you know the types of clothing they sell. Furthermore, the 3 large images (‘Girls’ ‘Boys’ ‘Babies’) lets you know who they’re selling their clothes for.

Why is this such an important feature? Because it takes the guesswork out of browsing. You don’t have to wonder whether Nicki’s has your favorite brand for your child — the info is all right there.

Also, make sure you have a blog set up. You can use it to post content, but also advertise to your market. It’s a win-win for your business and SEO!

Use Social Media in Your Promotion Strategy

If you want to find your customer base, go where they already are: social media. Millions of people use social media on a daily basis, so finding your customers is all about a few things. First, join public fashion groups.

Be upfront about who you are and what you’re hoping to achieve with your business. The contacts in these groups are absolutely invaluable.

You’ll also want to make sure you’re engaging with your customers on a regular basis. Ask questions and be sure to respond when customers have questions of their own. The more you respond, the more they’ll relate to you as a brand.

Final Thoughts on Running a Promotion Strategy

Running your promotional campaign isn’t going to be easy or quick. It’ll require patience and a ton of learning. Be sure to follow these tips and pay attention to your analytics.

It’s okay if you need to make changes along the way! What’s important is that you’re getting yourself and your brand out there.

For more great content, be sure to keep checking Article City. Whether you need help learning about websites or want some more marketing tips, we’re here to help your business grow.

Best Practices for Promoting Your Online Slots Business

Just like any other revenue-generating business, finding and targeting the ideal customers is essential to every casino. But how can businesses promote their online slots?

One of the approaches longtime gamblers have been pushing for is reducing the slot hold to attract customers. But, that won’t suffice your online needs. As such, you need a solid marketing strategy that embodies the best practices of promotion.

In this post, we’re going to look at some of the ideal practices for promoting your slots.

Let’s dig right in!

It Starts with Research

It’s important to acknowledge that every business is unique. How your customers or clients perceive you isn’t the same as how they see your competitors.

To understand your customer base, you want to create segments by age group to know their likes, earnings, location, and jobs. Creating a customer persona is also another way of envisioning your ideal customer. This helps you to create targeted campaigns that are reasonable and actionable.

Research also lets you identify where most of your customers are. For most businesses, it’s easier to connect and interact with their audience on social media platforms like Twitter and Facebook.

Be Proactive and Creative

This is an ideal technique for targeting your favorite customers. So, if you want to boost your retention, then creativity can be the best tool to netting the right customers. For example, AllSlots Casino has MegaSpin Slots that allow you to spin up to nine slot machines at once.

Try creating unique selecting propositions that your competitors aren’t using. The idea here is to make your online slots as attractive as possible to your potential clients. You will need to implement your unique propositions in all critical areas.

Content consumption is fairly high online. So, ensure to create visual and text content on your new propositions. Identify the right channels to reach out to your customers and share with them your new propositions.

You can also get reputable gambling publications to cover your ideas. That way, you’re able to gain the interest of the ideal customers.

Reach Out to Bloggers

Consider having a network of bloggers and influencers to reach out to when launching new campaigns. It will even be more beneficial if some of them are experienced or experts gamblers with online following or community.

Blogger outreach helps your news or posts get traction quickly. Plus, it allows you tap into an audience that is interested in your products/services. The right movers and shakers in your niche will give your content the coverage and exposure it needs.

Like any other marketing strategy, finding the right bloggers to promote your online slots requires planning. Start with a hit list of bloggers and influencers who have already built a name for themselves in your industry.

Online Slots – The Takeaway

Targeting the ideal audience is important to make the most of your marketing campaigns. You can also use online surveys to analyze your USP to identify the strong and weak areas.

Make sure to define your marketing goals before launching your campaign. They can be short-term or long-term depending on what you want to attain. Keep in mind that a successful online marketing strategy for online slots is a continuous process.

Do you want to know more about promoting your online business? You can easily join other marketers to improve your knowledge.

Increase Office Productivity and Protect Your Data! How to Take Care of Business with a Signal Blocker.

Hacking is one of the greatest threats to a business’s security — and integrity — today.

With 67% of businesses polled saying they’ve been a victim of a cyber crime, it’s not something you can afford to ignore.

Beyond hacking, employee negligence and accidental Internet exposure are the second and third most common forms of security breach.

So, what can you do?

Getting a signal blocker is one of the best ways to protect your company. Not only does it protect your data, it also increases employee productivity.

Not sure where to begin? We’re here to help.

Understanding The Methods

There are multiple ways your network might be at risk. After all, hackers have gotten craftier over the years and can continually find new ways to steal your data. You need to keep up with them.

It’s important you understand their methods when considering a signal blocker.

Common Types of Attacks

Brute Force Attack

An extremely common method, it works just like how it sounds. The hackers use “brute force” to barge their way into your network.

Your WiFi has a WiFi protected set up (WPS). The WPS has an 8-byte pin. All a hacker needs is a few hours and a couple thousand guesses to get in.

Public WiFi

A “Man in the Middle” type of attack is more common for people who travel and use public WiFi.

In this attack, hackers monitor your communications and activity while you’re in transit. Eventually, they can even intercept and change any communication you receive.

Use a Signal Blocker for Security

Obviously, having Internet access is as essential to an office as a dedicated phone system. By setting up a smart system, you can protect yourself and your data.

By limiting mobile access and blocking cell phone signals, you can lock down your data. You guarantee there’s limited and secure access and prevent the aforementioned hacking breaches.

Give your Productivity a Boost

Another benefit of locking down your signal? It will take care of one annoying issue: employees wasting time on their cell phones.

With the advent of smart phones, there’s so many more things that our cells do besides making and receiving calls. It’s easy to get sucked into texting, playing games, social media…the list goes on.

We don’t want to restrict our employee’s freedoms but we do need to make sure we’re not paying them to play around. A blocker takes away the distractions and keeps them focused.

Safeguard Your Data and Keep Your Employees on Track

You’ve got a lot of responsibilities and stress. Don’t make it harder on yourself by having to keep an eye on your sensitive data and your employees on your own.

If you lose the integrity of your data, you risk taking down your whole company. While you want to foster happiness in your employees, you don’t need them wasting time on their phones.

As you can see, a signal blocker is the answer to all of your problems. Plus, they’re easy to set up. Most are plug-and-play models, meaning they are able to jam a signal right out of the box.

Don’t let hackers steal your data – set up a signal jammer today.

Marketing Your Business Online: A Simple Guide

There’s no getting around it: if you want any kind of an edge in today’s business world, you need a firm hold on your online marketing.

But how do you go about it?

Where do you start?

Join us, today, as we take a closer look at how you can use online marketing to improve your online business.

Online Marketing: A Cosmetic Surgeon’s Guide

So you’re asking “How can I market my business online?”

Using cosmetic surgery as an example, let’s take a look at some of the notes you’ll need to hit for a successful online marketing campaign.

Keep It On Brand

Just because you’re online, doesn’t mean you don’t have to play by the same rules.

Whether it’s your logo, social media content, or a promotion, always make sure to use content that’s consistent with the look and tone of your business.

Cosmetic surgery operations often tend towards smart, professional designs. Make sure not to drift too far away from your company’s basic look.

Consider SEO

Search Engine Optimization, or SEO, is one of the most popular digital marketing tools of the last ten years.

The idea is simple enough: an agency takes the copy from the front and back-end of your website and optimizes it for searchability.

They do this by using specific “key words” related to each page, and spacing them out according to specific standards. This, in turn, makes the page appear more “valuable” to search engines looking for sites relevant to different searches.

If a page is about “penis extension“, for instance, SEO peppers this phrase into content so that search engines like Google recognize the page as about that topic.

Go Social

The idea that social media is mostly a place for taking quizzes and sharing pictures of babies is a thing of the past.

Social media management is one of the fastest-developing realms of online business marketing.

And it’s easy to see why: businesses can respond directly to customer issues and reviews. What’s more, viral marketing and trends give anyone with a social media profile the opportunity to see their name up in lights, online.

Invest in PPC

Of course, there are opportunities to pour money directly into whatever online marketing you’re doing.

Pay Per Click advertising (or PPC) is one of the best there is.

An efficient way of speeding up the marketing process, PPC operates according to one simple rule: you pay for each click made on your advert.

This is an excellent way to promote early growth in your online marketing campaign. From breast enlargement to rhinoplasty, promote your site with PPC to be more effective, especially in the beginning.

Discover The Benefits Of Online Marketing

Marketing your business online is the easiest way to reach out to hundreds of potential clients within your industry.

And, thanks to today’s article, you now know exactly how to use it in your business.

Whether you’re a plastic surgeon or a paper salesman, there is no excuse for not utilizing and optimizing your online presence.

Excited to bring out the best in your digital marketing? Get in touch with us, today, to find out more about our premium content creation services.

How to Start a Successful Online Business

So you’re interested in starting an online business, but you’re not exactly sure where to start.

In many ways, starting an online business is similar to opening up a brick-and-mortar store. You’ll make a plan, organize your funding, produce a product, then get to work.

However, there are some unique aspects to running an online business that you need to consider in order for it to be successful.

Here are the steps you should follow in order to increase your chances of success:

Find the Market First

When starting an online business, many people choose the product first and then go looking for the market.

However, it’s best to do this the other way around: find a group of people with a specific problem, and then create a product that offers a solution to this problem.

Finding your market can be easy with some internet research. Here are a few suggestions:

• Check out online forums to see what issues people are trying to solve
• Do keyword research and make a list of keywords people are commonly searching
• Check out potential competitors in the field and see what they’re doing to meet the demand

Write Killer Copy

Once you’ve found a product that can offer a solution to your audience, it’s time to write some copy to sell that product.

There are thousands of books that explain how to write the best sales copy. But, the main thing you should focus on is writing copy that addresses the custom’s problem.

It should answer the question, “What’s in it for me?”

Create a Website

You know your market, you know your product, and you’re ready to tell why your products awesome. Now, you’re ready to create your website.

When someone enters your site, you only have a few seconds to grab their attention. In order to grab their attention you should:

• Keep navigation easy and simple on every page
• Use videos, graphics, and other visuals to grab attention
• Include opt-in offers so you can obtain email addresses
• Make it super easy to buy- no more than 2 clicks to get to the checkout
• Make sure your content is high-quality 
• Offer multiple payment options- many Paypal bingo sites succeed because they do this.

Use Search Engines to Drive Customers to Your Site

Using PPC (Pay-Per-Click) ads can be one of the best ways to drive some immediate traffic to your site.

Unlike organic searches, PPC ads show up on the top of the search results immediately. Plus, with PPC ads you can test out different keywords, headlines, and selling approaches to figure out which one works best.

Establish Yourself As An Expert

People are way more likely to trust what you have to say and buy your product if they believe you are an industry expert.

You can establish your expert reputation by:

• Giving away free expert content, such as articles, guides, e-books, and videos.
• Distribute the content through online directories or by including “send to a friend” links with each piece of content.
• Engage in industry forums or industry specific social network sites

Use the Power of Email Marketing

Anytime someone chooses to opt-in with their email, you have the opportunity to convert a visitor into a customer.

For some serious lead conversion, make sure you are constantly rolling out emails that offer exclusive incentives.

Starting an Online Business: Wrap Up

Follow these steps and you’ll be well on your way to operating a successful online business.

Please drop us a comment if you have any questions about this advice.