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3 Tips for Creating a Contact Us Page for Small Businesses

3 Tips for Creating a Contact Us Page for Small


3 Tips for Creating a Contact Us Page for Small Businesses

Starting a business is easy. The hard part is keeping your business alive, especially in times of crisis like right now. One of the biggest reasons new small businesses fail is that they don’t know how to get repeat business from clients.

A well-designed, easy-to-navigate contact us page is vital to drawing customers in and bringing them back. If you’re not the most design-savvy and are worried about communicating with customers, don’t worry. Here are three helpful tips for creating a small business contact us page.

1. Getting International Attention

If you write, sell internationally, or do other intercontinental work, contact us pages can present difficulty. If you’re based in the United States, a Canadian caller might be turned off from your business if they don’t have a way to call you without incurring long-distance charges.

Luckily, virtual calling services eliminate this problem. It’s simple to get a Canadian phone number and other international numbers. Taking a moment to add this feature to the list of emails and phone numbers on your site helps you expand your business to other countries.

2. Making Your Contact Us Page Accessible to All

One commonly overlooked aspect of making a contact us page is that not every client has the same physical ability to see, read, and process information.

The accessibility features you know from your computer’s settings can only do so much, leaving blind and vision-impaired computer users, people with sensitivities to bright and clashing colors, and others in a difficult position. Images without alternate text are impossible to parse with screen readers, and certain fonts are confusing to dyslexics and others.

Disabled people need to use services like yours as much as any others do, but when websites are hard to read, they’re forced to go elsewhere to find information, goods, and services. Following accessibility guidelines and using a template is a good way to ensure that everyone can get in touch without issue.

3. Think Professional Design

Throwing together a contact us page might seem like easy work. After all, it’s just your company building address, an email and phone number, and maybe an embedded contact form. You can make one in five minutes, right?

Sure, you can, but a contact us page that looks like a middle schooler made it in Microsoft Word isn’t going to get the most value out of your contact us page. If you don’t have design experience, it’s a good idea to invest in hiring a web designer to do the work.

Aesthetics matter more than you might think, and a sleek and professional contact us page gives customers confidence in your business.

Improve Business With Marketing Articles and Advice

Now that you’ve read these three great tips for creating a contact us page, you can improve your website and draw in more business. Once you’ve perfected your contact us page, take a look at our other articles to keep improving your website and other aspects of your business.

In these lean times, it’s important to jump on all the business opportunities you can. Lucky for you, we have all the business news that matters right now lined up right here. Get to reading and get on top of your game.

Technology

7 Tips on Improving Cybersecurity for Small Businesses

7 Tips on Improving Cybersecurity for Small Businesses


7 Tips on Improving Cybersecurity for Small Businesses

Did you know that 43 percent of all cybersecurity attacks target small businesses?

This is a staggering percentage, and to think your business could be targeted should be worrying. It could be anything from web-based attacks, phishing or malicious botnets and codes and improving cybersecurity should be a priority.

What’s more surprising is that over 70% of organizations don’t have cybersecurity response plans in place, making them vulnerable to more attacks. If there’s one thing you should know, cybercrime is one of the biggest threats your business could be facing, and you need to be prepared.

Better yet, why not protect yourself?

Why Would a Small Business Need Cyber Security?

Some small business owners feel that since they’re running a small business, hackers and cybercriminals will have no business targeting them. There’s not much to steal, right? There are plenty of large businesses out there worth spending their time on, right?

Well, the thing is, small businesses are attacked more often than large ones, and criminals obtain personal information for identity theft. The reason why criminals target small businesses is that most of them are vulnerable, making the work easier for them.

They could hack multiple small businesses and steal more files instead of targeting a secure large business. Let’s take a look at some of the strategies you can use to avoid being a victim.

You can easily do this by improving cybersecurity in your small business and safeguarding yourself. So how do you do this? 

1. Implement a Robust Firewall

The first line of defense you need for cyber-attack is a firewall. A firewall is the one thing standing between your sensitive data and information and cybercriminals, and the outside world. Unauthorized individuals will have no access to your network.

A standard external firewall is recommended, but you can go the extra mile and install an internal firewall as well just to be safe. It’s imperative for your employees working from home to use the firewall as well.

2. Create and Enforce Password Practices

Who likes changing passwords? No one. However, you can’t underestimate how important strong passwords are. Strong and unique passwords should be used for all your systems.

Implement stringent password policies for all your employees and teach them how to create strong passwords. Consider using a password manager and ensure all passwords are changed after a maximum of 90 days. Explain why your policies are vitally important and enforce the policies through the right group policy settings.

3. Improve Security With Two-Factor Authentication

Technology is advancing so fast, and cybercriminals are getting clever by the day, so sometimes, passwords are just not enough. Once you input your username and passwords, you have an extra step to verify yourself. This is a piece of information that only you would know, such as a one-time code sent to you via text on the phone number attached to your account.

There is no way a hacker would get such a message, and it would be harder for them to bypass. This is one of the best ways of improving cybersecurity for your small business. Ensure that it covers all devices that login to your office, from smartphones to tablets and laptops, ensuring they are secure in case they’re stolen.

4. Train Employees on Data Breach Prevention

Most security breaches are attributed to human error, not the IT department. One of the easiest ways for cybercriminals to infiltrate a network is by preying on employees that don’t recognize or understand the risks involved. Whether they go through email attachments, malware, or document downloads, an easy phishing attempt could lead to your downfall.

To prevent this from happening, teaching your employees how to avoid these mistakes is vital. There needs to be a tech protocol in the employee handbook covering all the steps involved in protecting your data and, ultimately, your business.

5. Store Customer Data in an Encrypted Database

Improving cybersecurity involves storing customer data in an encrypted database, and for very good reasons. All information containing customer information or trade secrets should be encrypted. Encryption converts information into code, preventing unauthorized access.

6. Perform Regular Vulnerability Checks

Regular vulnerability checks are essential because you’ll minimize risks and prevent breaches. You’ll also know if there has been a breach without your notice. A study found that, on average, it takes over 200 days for a company to detect a data breach, a time in which they lose thousands, if not millions of dollars, and sensitive information.

Conduct regular firewall configurations for penetration testing, software updates, and employee training to ensure they stay vigilant at all times.

You can hire an IT company to conduct these checks. What’s more, such a company will offer other technology services that suit your business. You can visit drivingoe.com to learn more. 

Beyond that, you should complete data backups on hard drives or the cloud on a regular basis.

7. Have a Cyber Security Disaster Plan Ready

If there’s one thing you need to understand about improving cybersecurity, is that it’s an ongoing process. In the event of a data breach, you should have a disaster plan ready. If the breach could result in identity theft or cause harm, you should inform all your vendors and customers affected.

Bonus Point: Implement Web and Spam Filters

Phishing is the most common small business cybersecurity threats, and implementing web and spam filters is a great way to prevent it. Web filters prevent employees from visiting phishing websites or websites that may contain malware, preventing or minimizing the chances of a web-based attack.

Emails are also an easy gateway for cybercriminals. Having a spam filter will block malicious spam emails, which will prevent any phishing emails from reaching any inbox.

Improving Cybersecurity for Your Small Business

These tips will help in improving cybersecurity for your small business. Even though there’s still a chance of a breach, protection is always better. Having a plan will also go a long way in containing the situation.

Kindly check out our other insightful posts!

Business

Phone Etiquette 101: The Essential Rules of Phone Etiquette for Businesses

Phone Etiquette 101: The Essential Rules of Phone Etiquette for


Phone Etiquette 101: The Essential Rules of Phone Etiquette for Businesses

Phones have become an indispensable part of life. This is especially true in business. After all, your phone system is your first line of communication with your customers, clients, and vendors.

But having a good phone system isn’t enough. You also need proper phone etiquette in order to make the best possible impression on callers.

This article takes a look at good phone skills that every type of business should have in place for their employees. Keep reading to see tips for taking the quality of your business calls to the next level.

Always Answer Within 3 Rings

There are few things more annoying than making a call and listening to it ring endlessly. 

Even if you’re busy and need to temporarily place the caller on hold, you should answer the call promptly, identity yourself, then ask them to hold for a moment.

Being placed on hold might still be slightly irritating, but most people prefer this to not knowing if their call will ever be answered.

Speak Clearly/Identify Yourself

Always be cheerful and speak clearly when answering the phone. This is professional etiquette and treats the caller with respect. Identify yourself immediately. This lets the caller know who they are speaking to, thus helping them feel engaged.

This is especially important for businesses that use a legal phone answering service. 

Use a Speakerphone Only When Necessary 

Unless you’re on a conference call with multiple people, try to avoid using a speakerphone. Because even though technology has improved voice quality in recent years, it’s still not the best way to have a conversation.

This is especially annoying when the call is only between two individuals. There’s really no excuse for placing someone on speaker unless you absolutely need to have your hands free and you don’t have a wireless headset available. 

Be Polite/Avoid Profanity

This should be obvious. And yet you’d be surprised how many people seem to have the inability to simply be polite to callers. Also, never use profanity, especially in a business environment. The use of profanity in phone conversations is rude and unprofessional.

Be Mindful of Your Tone

The volume and tone of your phone voice is very important. Callers want to feel respected, not overwhelmed. If you aren’t aware of how you sound on the phone, consider having a coworker listen to a call and offer feedback.

Let the Caller Know When Placing Them on Hold

Lastly, it’s fine to place a caller on hold. After all, there are numerous reasons you might need to do this. Just avoid abruptly placing them on hold without warning.

This prevents them from continuing to speak while no one else is on the line. Simply mention that you are putting them on hold and that you’ll be right back. This the ideal way to prevent confusion or embarrassment. 

Basic Tips for Proper Phone Etiquette

Good phone etiquette is essential for any business. After all, it helps callers to feel respected and conveys a sense of professionalism. The tips contained in this article can help your office to engage with customers and clients in a more polite and professional manner.

Be sure to keep browsing our website for valuable information about inbound marketing. 

Business

Your Guide to Voice Over IP for Businesses: Why You Need It and How to Get It

Your Guide to Voice Over IP for Businesses: Why You


Your Guide to Voice Over IP for Businesses: Why You Need It and How to Get It

Do your employees receive a deluge of phone calls every day? Do they ricochet between the phone, their desktop, and the fax machine for hours on end?

This flood of activity can leave employees feeling drained and scattered as they run from one task to the next, attempting to keep customers happy and communication with other employees clear and productive. 

But there’s a better way. One with the potential to streamline communications across all sectors of your business.  

This “way” can significantly cut your operational costs, too, without diminishing your brand’s customer experience. In fact, when harnessed to its full potential, it’ll actually enhance your company’s ability to keep customers satisfied. 

Sound too good to be true? It’s not.

Welcome to the brave new world of voice over IP for businesses. Read on to find out more about how today’s tech is revolutionizing business communications.  

VoIP 101

Voice over Internet Protocol (VoIP) replaces your existing analog phone line. How? By tapping into the power of the internet for all of your communication needs. 

With a simple digital connection, you can nix the need for phone lines altogether. That’s because VoIP uses a digital signal to handle all of your communications, from phone calls to faxes. 

No more expensive, clunky business phone systems. Or, middlemen peddling exorbitant service contracts to accompany them.

What’s more, employees will no longer have to bounce back and forth between their phone, desktop, and fax machine. 

Let’s explore which business types benefit from the transition to VoIP.

Which Businesses Need VoIP?

Does your business have a substantial customer service role? Do you receive many inbound calls, faxes, and other communications from customers every day?

If the answer’s yes, you need VoIP. 

But what if your current call volumes aren’t manageable? Would a VoIP system do you any good?

Consider it if you have any mid-to-large sized online store that sells products or services. 

After all, sales and services require communication with customers. Installing a VoIP system ensures those communications are professional. 

Other Businesses that Should Consider VoIP

For restaurants who rely on a reservation system, VoIP proves crucial to your success. It keeps you organized and able to professionally accommodate customers. 

Even when Christmas, New Year’s Eve, or Valentine’s Day puts a serious strain on your reservations system.

But what if you have an online reservation system? Does that negate your need for VoIP?

Nope. Here’s why.

Seventy-two percent of diners make reservations over the phone as opposed to online. If you don’t have a solid phone reservation system in place, you’re losing customers. Bottom line.

VoIP makes sense for hosting providers, too. It offers the optimal solution for staying in close contact with customers. It also allows you to offer assistance when emergencies happen, no matter how far you are from the office. 

What Can VoIP Do for Your Business?

VoIP not only streamlines how you receive calls but it offers other powerful capabilities.

These include the capacity to:

  • Save contact information
  • Keep detailed logs of phone calls
  • Create and store recordings

While these represent basic functions from a telecom perspective, they’ll save your business time and money over the long haul. 

When it comes to businesses that stand to profit from VoIP, they don’t stop with customer service-heavy workplaces, restaurants, and hosting providers. But these industries provide diverse examples of how VoIP can contribute to solid solutions. 

In today’s business world, it’s safe to say most mid-range businesses would benefit from VoIP. Especially since Verizon and other telecoms are aggressively phasing our ISDN and analog lines.   

But what’s the best way to convert your old system? Wholesale SIP trunking provides a new way for businesses to quickly get on board with the latest technology.

It represents a flexible, solid phone service. Check out this option for wholesale to learn more. 

A Basic Functional VoIP System

When it comes to finding the best VoIP for your enterprise, here are some important things to look for.

Find a system that can handle a variety of communication types, from video conferences to phone calls and faxes. 

A good system should allow you to communicate with your team through private messaging functionality, too.

It should permit you and your employees to use both your desktop and your smartphone to manage calls. Finally, it should let you use your own phone number. 

Features to Look for in a Great VoIP System

If you’re looking for more than bare-bones functionality, check out phone service providers that offer a full suite of cloud applications. 

By moving up to a mid-range system, you can better control every aspect of your company’s customer experience. This includes everything from setting up greeting messages to controlling how calls get redirected.

Remember, a great customer service experience, whether over the phone or in person, remains crucial to forging loyal relationships with customers.

Depending on the type of business you’re in and your location, you may never have the luxury of in-person communication with customers. This makes your phone and video communications even more crucial to sustaining a successful brand.

For enhanced customer service, look for VoIP systems that can configure what your customers hear the moment they dial your number. Such systems should also include streamlined features such as automatic voicemail forwarding to your email.

Why Voice Over IP for Businesses Makes Sense

If you’re serious about making your first impression your best impression, then invest in voice over IP for businesses. It’ll give you a clear advantage when it comes to communications with customers and the members of your team.

It remains the best solution for small business communications. Upgrade your legacy phone system now and start enjoying the many features of VoIP. It’s a win-win-win for you, your employees, and your customers. 

At Article City, we use data-driven analysis to provide you with the best in content strategy and digital marketing.

Let us put our knowledge to work for you. Browse our blog now for useful tips and news sure to give your business the competitive edge.

Technology

10 Reasons All Businesses Need a Solid Social Media Marketing Campaign

10 Reasons All Businesses Need a Solid Social Media Marketing


10 Reasons All Businesses Need a Solid Social Media Marketing Campaign

If you want your business to be wildly successful, you need to have a killer social media presence.

Selling fancy socks to teenagers? You can grab their attention on Instagram.

Trying to market a new brand of medication to the elderly? A lot of older people have turned to Facebook for their social interaction.

Social media isn’t a passing fad, it’s a phenomenon that you need to master if you want your business to excel. It can be difficult, however, to know what to do if you’re inexperienced. Luckily, social media marketing isn’t an unconquerable subject.

Here’s why you need to start your campaign immediately.

Benefits of Social Media for Businesses

If you still aren’t convinced that you need to beef up your social media presence, you’ll probably change your mind after reading the rest of this post.

1. Web Traffic

Your product is wonderful. You know exactly who your audience is and what you want to say to them. There’s just one problem- how are you going to find them?

Solely relying on Google searches to find customers is risky. Yes, if you sell dog leashes and someone searches for a leash for Fido, you can buy advertising space to reach that person.

But what about the woman who’s casually browsing the internet, not thinking about her dog at all? Google isn’t going to be enough to open her wallet. But she might open her wallet when she sees pictures of awesome-looking leashes on Instagram.

2. Huge Conversion Rates

Traditional advertising is impersonal. Ads are targeted toward large swaths of the population and fade into the background.

Social media advertising, when done correctly, is aimed towards YOU. Your interests, your likes and dislikes are taken into account. This allows people to become more comfortable with your brand.

That familiarity with your brand can lead to impressive conversion rates.

3. Improved Customer Recognition

If you could, you would probably plaster your brand’s logo everywhere in sight. Obviously, that’s not practical in the real world.

Social media is different. Knowledge of your company can spread fast and organically. Because the posts that you share can be seen by thousands or even millions of people, you’ll be able to reach an audience that you otherwise wouldn’t.

Someone who’s just casually browsing their news feed might hear about your brand because one of their friends re-posted your ad.

4. More Authentic Customer Relationships

Social media allows you to connect with your customers directly. You can answer their questions, respond to their jokes. A lot of people love it when known brands contact them personally.

People buy more from companies that they feel a connection to. You can foster that feeling by engaging in natural social media interactions.

5. Decreased Costs

A solid social media marketing campaign is often a lot cheaper than traditional marketing efforts. The time commitment is less and even if you decide to pay for targeted advertising, the cost is usually less than, say, renting a billboard or magazine space.

You can even build a grassroots campaign and spend nothing at all first. Just devote an hour or two a day to trying to reach new customers.

6. Media Coverage

Tv networks and newspaper outlets scour social media sites to find out what’s trending. A lot of national news stories were born on sites like Twitter and Facebook. If you post the right witty response or impressive story, you might go viral.

If that happens, there’s a chance that your post will be picked up by a news organization. Your brand could blow up from a single post.

7. Better Customer Service

A disgruntled customer wants to the ability to contact you and get a response immediately. The days of waiting endlessly for a letter in the mail are over.

If you have a strong social media presence, this isn’t an issue. Make sure an employee is constantly monitoring your accounts and paying attention to alerts. A lot of unhappy customers is more likely to send you a tweet or direct message on Instagram than an email.

Your fast response can turn in an ugly situation into a happy. If your customer feels like their complaint has been heard, there’s a good chance that their anger will disappear.

8. Keep Up With Your Competition

If you’re not on social media yet, you can bet that your competition is. You really can’t afford to slack off in this direction or you’ll lose out on business.

The good news is that a lot of small businesses are butchering their social media campaigns, which gives you a lot of room to dominate your market. Many small business owners set up social media channels then barely use them.

They might post a coupon occasionally but they rarely interact with their followers and all of their posts are obviously intended to sell you something. If you can do it better, you can out-compete them.

9. Develop Brand Authority

Show off your expertise by answering questions about your industry on social media. If you sell organic cat treats and a Twitter user asks what’s the best food to feed your cats, you should answer.

This establishes your brand as a recognized authority in your field. In addition to exposure, you might even be able to snag a new customer.

10. Connect with Industry Leaders

Social media can help you reach the leading voices in your industry. You don’t need to cozy up with your competition but it might be useful to connect with important brands and individuals who are related to your business.

Your brand can develop a real presence. This will help to get the word out about your brand.

Social Media Marketing

You can’t avoid using social media marketing if you want your business to be great in 2018. There’s simply no way to get around it. So get started!

One way to boost your social media channels is to post interesting, shareable content. We can help with you that. We have countless articles designed to help you create content that people actually want to read.

Technology

15 Social Media Tips for Small Businesses

15 Social Media Tips for Small Businesses


15 Social Media Tips for Small Businesses

Did you know that the average social media user spends 135 minutes every day on social media platforms? As a small business owner, this means that this is a great way to reach your potential and current customers.

But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake.

The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off!

We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below.

1. Focus on One Network to Start

The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing.

So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are simply too many and so it’s better to focus on quality rather than quantity.

Do some research and see what platform makes the most sense for you as you’re just beginning. Are you interested in sharing photography based posts? Instagram is the best option for that.

If you’re wanting to post multiple short updates every day, Twitter might work for you. LinkedIn is where businesses connect best with other businesses.

No matter your goals, think through these things and then choose which network will be best for you.

2. Decide on Your Goals

With any digital marketing campaign, it’s crucial that you start by deciding your goals. Without clear goals, you will lack direction. The same is definitely true for your social media marketing.

What do you want to accomplish with your social media efforts? Do you want to establish your company as an expert in your field? Do you want to generate leads?

Perhaps you’re looking to keep your customers up to date with product updates.

Decide what your main goals are and then make a plan. Create some SMART goals that will be easily trackable. And then get started!

3. Know Your Audience

This is one of the most important social media tips for business. Knowing your audience will give you direction about what to post and content topics.

You will want to understand your audience’s age, gender, location, goals, and average income. How can you find this information though?

The answer is simple: market research.

Start by coming up with personas for your customers. These are qualities of your ideal consumers.

You can do this by doing surveys, focus groups, and customer interviews. Then once you have this demographic data, look for trends. This will give you an idea of your average consumer’s information.

Then, once you know this, you’ll have a better idea of which networks to use and the type of content that will be most appealing to your audience.

4. Always Engage with Your Audience

When it comes to social media, always remember that it is a two-way street. You will have the ability to send out content but your audience will also be able to comment, leave questions, and send direct messages.

You want to provide great customer service in these situations by quickly responding to all comments and messages. Make sure you set up notifications in your social media apps so you always see when someone engages with your posts.

You’ll also get negative comments from time to time from frustrated customers. Always respond in a positive and helpful way because other people will see your responses.

5. Consistency is Key

One of the biggest questions small business owners ask when starting out with social media is how often they should post. Well, the truth is that there’s not one answer.

Every industry is different and companies have found success with all different types of publishing schedules. The biggest thing is to be consistent.

It’s all about balance. You want to post enough so you stay at the top of your audience’s mind, but you ever want to be annoying.

Also, remember that every social network has different norms for posting. On Twitter, it’s totally okay to tweet multiple times a day. On Instagram, though once or twice is better.

6. Separate Your Business and Personal Accounts

This may seem obvious, but far too many companies don’t follow this simple advice. Always keep your business and personal accounts separate.

This way, your followers or subscribers will only see content related to your company. They don’t want to be updated on your family parties or see all your vacation pictures.

It’s more professional to have everything separate. This will make your business seem much more legitimate.

7. Add a Time Budget to Your List of Social Media Tips for Small Businesses

If you use social media for personal use, you’re probably familiar with how easy it can be to waste time scrolling your news feed.

One second you’re just opening your app and 30 minutes later you look up and realize how long it’s been. While this is fine on your personal time, you don’t want this to happen during the work day when you have a lot of other projects to get done.

Instead, create a social media time budget. Pick a time every day to check your accounts, post new content, and to respond to comments.

8. Take Advantage of Your Bio

Almost every social media network has a bio section. This is where you can display a little information about your business and your contact information. Don’t let this space go to waste!

You should include the following:

  • Your logo
  • A short description of what you do
  • Your phone number
  • A link to your website
  • Your address is necessary

9. Utilize Visuals

Visuals like photos and videos will make your posts much more engaging. In fact, one study found that tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets.

So whenever you can, include a photo or video content with your posts

Want more help with your social media content? Check out smartsocialkits.com.

10. Remember the 80/20 Rule

Speaking of your content, here’s another thing you should keep in mind. 80% of your posts should provide something of value to your followers.

This valuable content could include an infographic, video interview, or blog post.

It’s okay if the other 20% is more self-promotional. This can include information about current offers, new products, or other company changes.

11. Show Some Personality

In everything you do on social media, remember that it’s a good thing to show some personality. This is where you can humanize your brand.

Don’t get stuck in the rut of using only formal corporate language and instead let your walls down a little.

It’s great to have a sense of humor. You can also show some behind the scenes pictures or videos about your business here.

12. Learn from the Best

One way to get started with social media is to learn from those who are more experienced. Spend some time on your chosen platforms and follow other brands in your industry. What do they do that’s successful?

Also study some of the biggest brands in the world like Coca-Cola, Nike, or Apple. How do they use social media?

You can learn a lot from watching.

13. Don’t Be Confrontational

Even though you should have fun with your social media, you shouldn’t ever be confrontational. On your business accounts, never attack your competitors or vent about your industry.

Avoid political issues as much as possible and don’t engage in confrontations with customers who leave negative comments.

And if you have employees posting for your company, make sure they are well-trained in these areas as well. You don’t want your brand image tarnished by inappropriate social media activity.

14. Don’t Over-Automate

Social media automation software is a great tool you can use. It can help you schedule your posts out in advance and get detailed metrics on your results.

This can be really helpful for your overall social media strategy.

However, be careful to not over-automate. Don’t let your automation software respond to people’s comments. It’s very easy to notice when a computer-generated response is used.

15. Test, Evaluate, and Adjust

With any marketing campaign, you should always evaluate your results and then adjust them. Look at the number of clicks and the number of page visits.

For most businesses, the biggest metric to notice is conversions. Whether you want leads or sales, you should pay attention to your results.

If they’re not that great, make some adjustments and keep testing. It’s important to not give up. A lot of social media marketing is trial and error.

So brainstorm some ideas on how to improve and try them out!

Final Thoughts

Now that you’ve read through these social media tips for small businesses, what’s next for you?

It’s time to pick your favorite tips and try them out. And before you know it, you’ll be a social media marketing pro.

Want to learn more? Check out our other business blog posts.