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Crack the Internet Code: 7 SEO benefits for any Industry

Crack the Internet Code: 7 SEO benefits for any Industry

Crack the Internet Code: 7 SEO benefits for any Industry

With the average small business now spending around $75,000 on digital marketing, it costs a lot to stay competitive. If you want to get ahead without spending money, just about every industry can see what SEO benefits are available to them. By adjusting your keywords and updating your site often enough, you’ll end up a notch ahead of everyone else.

Here are seven benefits to look out for.

1. It’s The Cheapest Thing Going

While hiring staff to handle your SEO isn’t going to be free of cost, the day to day maintenance of performing SEO has very little overhead. Compared to what you end up paying when you’re investing in print marketing, SEO is a much cheaper way to get the word out than just about anything else.

Since the whole point of search engine optimization is to get the most out of “organic search” your most authentic and sincere voice counts the most.

When you have users searching for something online, they’re already invested in the concepts around what they’re searching for. You’re not selling when you’re doing SEO right. You’re using your platform to respond to the needs of your potential clients and offering your services as one of the answers to their questions.

2. SEO Makes Traffic Explode

When you’re doing SEO right, you’re drawing traffic into your site like a magnet. Using snippets and short descriptions of what users can expect when they click your link, you can get more people excited about your content.

In just 160 characters, you have to win those clicks with a little bit of content engaging to users. It takes a lot of research but with so few sites taking advantage of this tool, you can get a lead on your competitors this way.

Rather than letting them move on to the next result, use your snippets to guide them to the link. Use the most pertinent keywords in your industry that are relevant to the link. Give them a chance to see what’s beyond that link and you’ll end up getting your visits to explode.

3. Make a Strong First Impression

The whole point of SEO is to massage that first impression that visitors get when they come across your company online. By putting your best photos out front, optimizing them, and scrutinizing your copy down to the letter, you get the chance to be clear and to the point. You’ll give them a taste of what you’re about quickly and easily.

By showing a short summary with a thumbnail of the main image on the page they’re about to click, you build trust before they even click. Because they can put an image with your content, they’ll be very interested in the information you give them by the time they click the link.

4. It’s a Competitive Sport

When you’re working on your SEO, you’re able to test your strategy against the other companies or brands in your market. You need to be using keywords that are relevant to your clients and essential to your industry. When you pair those keywords with information about where you’re located or what area you service, you’ll get a more accurate set of clicks to your site.

Take the time to analyze how your competitors are doing things. Run a few searches trying to get to your site without mentioning the name of your brand. See how you stack up in comparison to the other companies in your field and figure out which keywords they’re beating you with.

Add those keywords and improve upon them to get your own leg up. You’d be surprised just how competitive SEO for plumbers can be, for example.

5. Build Trust and Brand Awareness

When you’re at the top of your game in the SEO world, you get to be on the first page of Google results. This means a lot to users as far as how trustworthy and verifiable your information is. When you’re in the top three results, it means a lot more statistically than being at the next three.

Things drop off precipitously. Some SEO experts even joke that the best place to hide a dead body is on the second page of Google search results. While this is a morbid thought, it’s nonetheless true when it comes to building a name for yourself through your ability to rank highly in search results.

6. It’s An Investment at Little to No Cost

When you compare the work that you have to do to the returns that you get, there’s little doubt that working on an SEO campaign is worthwhile. The exposure that your site gets with a strong SEO campaign is on par with paid exposure you get from pay per click advertising. You’ll end up getting trustworthy exposure that your customers will appreciate.

At the same time, all you’re doing is using the keywords that are most likely to attract your audience. Because you’re not spending money on advertising and strategy, you can implement this with nothing more than access to your website and social media.

7. You Can Verify Success

When you use SEO, you’re able to measure your success or failure. With the help of tools provided by Google, you’re able to analyze just how well your site is doing.

You should check in with their webmaster tools and analytics software on a regular basis to see how your site has performed. Mark when you make changes so that you can tell home much of an impact you’ve had as you adjust your keywords.

SEO Benefits Are Powerful and Inexpensive

When you take advantage of SEO benefits, you’re preparing for the future. As search engines adjust for more natural question asking, your writing can be more straightforward, relaxed, and honest. As you get more sincere, your SEO is going to improve.

Next, you should check out our guide to make the most of content marketing for your business.



Top 6 Important Things to Know Before You Teach Yourself to Code

Top 6 Important Things to Know Before You Teach Yourself

Top 6 Important Things to Know Before You Teach Yourself to Code

Are you thinking about how to teach yourself to code?

Knowing how to code is one of the most valuable skills you can have.

But, teaching yourself to code is no easy feat. It takes hard work, dedication, and patience. Learning code doesn’t happen overnight, so you need to be prepared for the long haul.

How do you stay on track throughout your journey?

Read on to learn 5 important things you should know before you teach yourself to code.

1. How Your Code Looks Counts

It’s always important to keep in mind that you are writing code for humans.

Therefore, how your code looks and reads is extremely important. This means you should always:

  • Have good indentations
  • Correctly name your variables
  • Not leaving broken code
  • Not leaving comments

From the very start, paying attention to what your code looks like is very important.

2. Know Why You Want to Learn Code

There are so many directions you can go once you learn to code, that having an idea of what you want to do beforehand can help you narrow down your focus.

Do you want to build websites? What about computer games? Or, maybe you want to be a professional programmer?

You can always change your mind along the way, but having an idea of what you want to do can save you from learning things you don’t need to know. Plus, having a goal in mind will give you the motivation to continue.

3. Don’t Get Too Hung Up on Coding Languages

When you first start teaching yourself to code, you’ll quickly realize there are a lot of coding languages to choose from.

Picking one to start with can feel like an overwhelming decision, but don’t get too worked up over it.

There is no “best language” in coding, and once you learn one, it’s fairly easy to learn others.

That said, there are some more beginner-friendly coding languages out there, such as Ruby. You can also learn Java fast.

And, depending on what you want to do, some coding languages are better to learn than others. For example, if you want to write an iPhone app, then you need to learn Swift.

4. Better to Be an Expert in One Thing

When teaching yourself to code, you shouldn’t try to be a jack of all trades, because likely you’ll just be a master of none.

Therefore, instead of trying to learn the basics of one language, and moving on to the next, you should work to become an expert in a single language.

This will prove to be extremely advantageous later on when you’re trying to market yourself to employers.

5. Put Yourself Out There

When you’re teaching yourself to code, it’s very important to put yourself out there.

Reach out to great programmers you admire, attend conferences, interact online with programming communities. Putting yourself out there and immersing yourself in the coding community is the best way to receive supportive feedback along the way about your coding.

6. Fall in Love With It

All great programmers will tell you that to be a great coder, you really have to fall in love with it.

Honestly, getting through the tough parts of teaching yourself to code is really difficult if you don’t love it.

Technology is what moves the world forward, and learning to code will allow you to change the world. Keep this in mind during the tough parts.

Ready to Teach Yourself to Code?

With these insider tips, you’re definitely ready to teach yourself to code.

And once you’ve taken yourself further in the coding world, check out this article about how to improve a website.