Essential

While lasting relationships can’t thrive without love, trust in a relationship may matter most. Feelings of love come and go in long-term relationships, but trust withstands the test of time. Any healthy marriage goes through phases where the couple may fall out of love temporarily. However, if they have trust, it can keep the ship afloat on the stormiest of waters.

Any two people can fall into love, but those feelings tend to fade over time. After a while, relationships form into more of a loving friendship as the honeymoon phase ends. If the couple continues to build trust and work as a team, then the relationship stands a good chance of lasting forever. Simply put, you can have faith without love, but you can’t have love without trust.

In a successful relationship, you have to believe you can trust your partner before giving them your heart. Below, we’ll talk more about why trust predicts relationship success more than love.

Science says that trust matters even more than love in relationships.

In a nutshell, a successful relationship hinges on kindness and trust more than anything else. The feelings of infatuation will fade, but if you have confidence, nothing can take that away. People underestimate this and expect that they’ll feel the same in 20 years as they did in the very beginning. When their love starts to wane, couples assume that their relationship won’t make it.

However, they forget about the importance of trust. Even if you don’t feel in love with your partner anymore, you can still love and respect them. You can still hold onto the positive aspects of your relationship and choose to focus on those. The Gottman Institute says that accentuating the positives in a relationship is one of the most significant predictors of success.

John Gottman, a leader in studying what constitutes a healthy marriage or relationship, believes the little things matter most. After studying couples over the past 35 years, he says the following items ensure success in relationships more than anything else:

Learn your partner’s inner psychological world, such as their biggest hopes, fears, worries, and joy. This will help you bond with your partner and know their needs.

• Share fondness and admiration.

Gottman refers to this as a solution for contempt since it promotes affection and respect for each other. In other words, you want to focus on the positive things about your partner rather than the negatives.

• Lean into your significant other instead of away from them.

State your needs and respond to your partner’s attempts to connect. For example, if he or she points something out to you, or tries to engage in conversation, put your full attention on them. The smallest moments and interactions matter the most in relationship success.

• Maintaining a positive perspective.

Try to have a positive approach to solving problems, as trust in a relationship comes from how you respond to conflicts.

Part of building a healthy marriage or relationship comes from how you deal with conflict. It can either make or break a relationship, so make sure you work as a team. Listen to your partner and try to come to a resolution together. Conflicts are typical in any healthy relationship, as long as you treat your partner with love and respect.

• Work on making each other’s dreams a reality

Let your partner talk openly about his or her desires and dreams. Create an open environment where they feel safe and heard talking about the future.

Every relationship needs something that unites it, whether that means kids or perhaps a shared business. Or, maybe it means getting involved in something you both enjoy, such as biking or hiking. No matter what the trouble is, make sure your relationship involves something that matters to both of you.

Of course, this should remain a priority in a relationship. Without trust, you won’t have a foundation to build upon for a successful partnership. You want to know that your partner will have your back and that you can count on them for anything. Building trust in a relationship takes time, but being vulnerable with your partner will help the walls come down little by little.

Any successful relationship requires a commitment to your partner to make it work. If you want to remain with this person long-term, you need to embrace both their negative and positive qualities. However, you shouldn’t dwell on their negative traits, which will skew your image and perception of them. You will start noticing more of the things that you find annoying about them rather than what you adore about their personality.

In other words, admire them for their positive traits and learn to accept their flaws. If you can do this, it will ensure a successful union for life. Also, make trust your foundation early on in the relationship, as everything else hinges upon it.

So, why is trust more important than love in a relationship?

1. You can’t have love without trust.

If you can’t count on your partner and you feel uneasy around them, you can’t possibly become vulnerable enough to fall in love. Love will fade over time because some days, you’ll get under each other’s skin and take each other for granted. Other days, it’ll feel like you just met and you want to spend all your time with them. However, these feelings will fluctuate with the situations and experiences you go through as a couple.

Trust will remain steady throughout your relationship as long as you don’t do anything to betray it. If you stay faithful to your partner and put their needs first, you’ll never have a doubt in your mind if you can trust them or not.

2. It allows you to have boundaries in the relationship.

If you have love without trust, it may lead to codependency and attachment issues. However, if you cultivate trust, it brings a sense of security into the relationship. You can each go your separate ways at times without having to worry about each other’s whereabouts constantly. This way, you can develop a strong marriage by having your alone time as well as time spent together.

3. You’ll have a sense of peace when you have trust in a relationship.

Without trust, you constantly feel on edge or just unsure of where you stand with your partner. Will they suddenly break up with you or say they’ve been seeing someone else? Do they want a future with you? If you cannot answer these questions honestly, you need to have a serious talk with your partner and communicate your needs.

Everyone deserves to have a loving, supportive relationship where they can fully trust their partner. The person you love should eliminate your stress, not add to it by being unclear about their intentions. When you find a secure partnership, you’ll have a sense of peace.

4. Trust allows you to gauge how much you give of yourself to others.

If you don’t trust someone, you won’t want to open up to them about the details of your life. Trust gives us a way to decide the level of emotional intimacy we wish to experience with someone. It helps us control our emotions, in a way, because not everyone gains access to the deepest parts of ourselves. Trust in a relationship helps peel back our layers, slowly showing our partner more vulnerable sides of ourselves.

5. Love is blind, but trust never fails you.

You can love someone who might not love you back in the same way. You could bend over backward for someone you’ve fallen head over heels for, but that doesn’t guarantee they’ll reciprocate. Many people get involved in one-sided relationships where the other person doesn’t have their best interests in mind, unfortunately. When you jump too quickly into a relationship out of loneliness or desperation, you may not see the person.

However, if you build upon the relationship slowly and get to know the person, you can establish trust. This way, you can gauge if your partner deserves your time, commitment, and heart. While love can overpower and blind you, faith will illuminate your path and steer you in the right direction.

Final thoughts on why trust is more important than love in relationships

Any healthy marriage or relationship requires trust as the foundation; without it, love cannot grow. You can’t plant a garden without tending to the soil; similarly, you can’t have a thriving relationship without establishing trust. All successful relationships require this faith because it helps you grow closer to people. It enables you to realize how much of yourself you should give away based on their input.

If someone only gives you 50%, why should you bother giving them 100%? If you care about trust in a relationship, make sure of your partner’s intentions before committing fully to them.

ETL is Extract, Transform, Load has known to be the method of removing information from different databases, later operating on them as per the industry controls, stacking the adapted information inside the dissimilar data warehouse. ETL thus delivers in-depth analytics where it works depends on the essentiality of BI methods. With ETL, initiatives can quickly get past, present, and prognostic opinions of actual business information. In this article, let’s get a deep understanding of ETL features and its importance that are for business intelligence.

The Significance of ETL in Business Intelligence

Businesses these days depend entirely on ETL’s procedure for a combined fact; statistics and info show that they can drive a good number of industry choices. Data strategies are very much tricky as comparing the way they were before, and corporations have access to any data that can be retrieved from one place, which was again not possible in old times. When we talk about ETL, this positive function can create it easily by changing the massive amount of user or client data to a lawful BI. Contemplate the quantity of data obtainable to a company. Besides, the capacity on the meeting line and the information generated by the devices also allows the business to collect sales, marketing, logistics, and financial data. These data should be very much removed, transmuted, and burdened to a new place for future examination. ETL in this situation can easily assist in making any business intelligence to justify the point.

The greater amount of Mapping of information

Providing data and converting it to the visions and understandings is an essential task with detached and big data. Data planning shortens database workings such as incorporation, movement, warehousing, and conversion. ETL here can simply map out data for precise apps. Data mapping aids to create connections between different data prototypes.

The excellence of data and Big Data Analytics

When we talk about raw type, big data are not that useful, and further, when an algorithm is used on raw data, it gives an unclear consequence. Thus it requires organizing, arrangements, examining, and understanding properly to get controlling understandings. ETL thus makes sure that the warehouse’s data quality is good, normalized, and helps eradicate all the old and duplicate data.

It deals with big data 

ETL implements mixed data processing and integration, creating it simple to handle huge and more extensive data. ETL in the data integration module accumulates data from dissimilar bases. After incorporation, it relates commercial rules to deliver the analytics opinion through the information.

Enhances effectiveness and production

ETL systematizes the procedure of edited data movement. Accordingly, designers and design teams can less waste their time and concentrate on innovation, rather than handling the meticulous job of scripting code to shift and arrangement data.

Visual stream 

ETL devices rely on graphical UI (GUI) and provide progress in terms of the logic of the framework. The GUI empowers you to utilize the inherent capacity to envision the information procedure. 

Functioning flexibility

Numerous information stockrooms are delicate during activity. ETL apparatuses have worked in mistake taking care of usefulness, which helps information architects to build up a versatile and all-around instrumented ETL process.

Structuring your ETL approach

To safeguard data integrity and while having a thought of what you have to test, it’s significant to contemplate that Business Intelligence is an ETL (Extract Transform Load). It is not just data warehouses (DWH); it is more than that. Facilities among the ETL procedures, middleware, and dash visuals are even a part of Business intelligence. Communications and exchanging agreements among these covers are multifaceted and need a lot of organization and analysis.

Below is some typical ETL tools list that can improve your business these days:

• (OWB) Oracle Warehouse Manufacturer 
• SAP Informations Services
• IBM Infosphere Info Server
• SAS Informations Administration
• Power Midpoint Informatics
• Elixir Range for information ETL
• Data Migration tool 
• SSIS

Bottom Line

ETL is a significant part of today’s business intelligence (BI) procedures and structures. It can achieve in several methods. Businesses, in some examples, might charge their designers with structuring their ETL. Though, this procedure could be time-consuming, costly, and can lead to postponements.

These days several firms are depending on the ETL data integration tool procedure. ETL tools are known for their reliability, speed, and it is of good value. The tools are compatible with broader data organization approaches. ETL tools even include a comprehensive variety of data superiority and data supremacy aspects. While gauging an ETL tool, it is crucial to consider the quantity and variability of elements that you would require. You will even need their transferability, accessibility, and to regulate if an open-source tool is appropriate for your business or it is not, since these naturally offer extra flexibility.

10 Essential Insurance Plans Everyone Should Have

Did you know that almost 6,000 insurance companies operate in the US? Of these, more than 2,500 are property and casualty insurers. They make up the brunt of the insurance sector, as they’re the ones that sell home and auto insurance.

All that should already give you an idea of how varied the insurance sector is.

The big question now is, which of these provide essential insurance coverage?

We’ve rounded up 10 of the most vital ones that most people shouldn’t go without, so be sure to read on!

1. Health Insurance

This is one of the types of insurance you should never bypass, even if it’s no longer the law. That’s right: As of January 2019, health insurance, at the federal level, is no longer a requirement in the US.

However, some states, such as California and New Jersey, have state-imposed laws. In these states, health insurance is either mandatory or will become required.

For many good reasons, seeing as a health plan can help ease the burden of medical costs. With health insurance, you can reduce your out-of-pocket spending on health care services. Some comprehensive policies even offer free preventive services, such as check-ups and screenings.

Keep in mind that health care spending in the US may reach a staggering $6 trillion by 2027. That shows how expensive medical care has become, and you can be at risk if you don’t have a health plan. Without a health policy, you may end up facing exorbitant hospital and medical bills.

Not sure where to start when it comes to purchasing health plans? You can compare plans here so that you’ll have a better idea of what each scheme covers and what they don’t.

2. Dental Insurance

Most basic types of health insurance offer little to no coverage at all for dental care services. That’s why for every US adult with no health policy, three adults are without dental coverage.

The thing is, poor oral health doesn’t only cause tooth decay and periodontitis. It can also affect the overall health and well-being of individuals. Researchers, for instance, say that gum disease and heart disease may go hand in hand.

Many other studies found links between oral health, strokes, diabetes, and mental illnesses. Others found evidence that poor dental health can result in nutritional deficiencies. Some researchers also say that the state of the mouth is a risk factor for obesity.

As you can see, dental health is just as vital as general health. As such, it’s best to supplement your health policy with a dental plan. This way, you can improve both, which in turn, can help you have a better quality of life.

3. Motor Vehicle Insurance

There are only two states in the nation that don’t impose the purchase of auto insurance. These two are New Hampshire and Virginia. If you aren’t from these states, it’s your legal responsibility to carry auto insurance.

In fact, even if you’re from the Granite State or the Old Dominion State, you still need “proof of liability.” For instance, if you’re at fault for a car crash in NH, you must prove that you can pay for the damages you caused. Otherwise, you’ll likely end up getting your driving privileges suspended.

In Virginia, you can “skip” auto insurance, but if you do, you need to shell out $500. This is for the “Uninsured Motor Vehicle Fee,” which is only a permit that lets you drive without coverage. It’s not insurance, so, if you end up in a crash, you’re likely to end up paying for the damages too.

Keep in mind that road crashes are so common in the US, and they cause at least 4.4 million serious injuries each year. Overall, these accidents cost the economy and society at least $871 billion per year.

4. Homeowners’ or Renters’ Insurance

Federal and state laws don’t require these types of insurance plans. However, homes purchased through a mortgage, which 62.9% of homeowners did, often do. It’s one of the most common requirements set forth by most mortgage lenders.

Renters’ insurance isn’t a federal or state law, but landlords can demand it from their tenants. It’s usually a part of a rental agreement that protects the rented-out property. However, it also protects renters, as this policy covers their possessions too.

You should get a policy even if you’re already free from mortgage or if your landlord doesn’t require you. A homeowners’ or renters’ insurance policy can protect you from sudden losses. It can also help you pay for the costs to fix or replace property damaged by accidental causes.

5. Flood Insurance

The basic types of insurance coverage for homes exclude flood damage coverage. For properties within a high-risk flood zone, flood insurance is often mandatory. These include homes purchased with government backing.

However, you should still get flood insurance even if your home is outside of a high-risk zone. For starters, the frequency of floods in the US has risen by more than 250% since 2000. This means that even low- to moderate-risk homes are at a severe threat of flood damage.

6. Life Insurance

70% of Americans believe that life insurance can protect their financial well-being. That makes it one of the essential types of insurance, but only half of the respondents said they own one. Others in this group were also unsure if they had a life insurance plan.

Wherever in the US you may be, no law requires you to purchase this type of insurance. However, it’s your life on the line here, as well as the future of your loved ones. A life insurance policy can protect your family’s finances in case you pass away.

Some types of life insurance policies even let you build a “savings” account as you pay for your premiums. These include permanent life policies, such as universal or whole life insurance plans. These come with a “cash value” component that grows every year.

After some time, say ten years, you may already be able to withdraw or borrow against that savings account. You can then use the money as you see fit while you’re still alive and well.

7. Workers’ Compensation

Workers’ compensation is mandatory in 49 states. The Lone Star State is the lone state that doesn’t require this coverage in the US.

Workers’ comp, however, is the legal responsibility of employers. They must be the ones to purchase this for their workers. If they don’t, they will face severe penalties from the federal to the local level.

With that said, be sure that your employer has given you workers’ compensation. This policy should cover you for injuries and illnesses that occur while you’re on the job. It should also pay for lost wages in case you can’t go to work due to a job-related health issue.

8. Disability Insurance

Sixty-one million adults, or 25% of the US adult population, have at least one type of disability. The majority of them have problems with mobility, followed by cognition issues. What’s more, these conditions affect not only older adults but younger people too.

Living with a disability can have a severe impact on one’s ability to work. Moreover, these health conditions cause a massive spike in medical and care costs.

With disability insurance, you can protect yourself and your financial well-being. You also get to safeguard your loved ones who depend on your ability to generate income. It can help you pay for your bills and other expenses if you can’t work due to a disabling injury or illness.

9. Umbrella Insurance

Umbrella insurance provides coverage for claims that existing policies won’t cover. They are “add-ons” to typical insurance plans that have limitations. The “umbrella” part of your policy pays for whatever these restrictions don’t.

For instance, let’s say your homeowners’ policy has a property coverage limit of $100,000. However, a fire occurred, and your home has sustained damages that cost $150,000 to repair or replace. If you have an umbrella policy, it should cover that remaining $50,000 (or up to the umbrella coverage’s limits).

10. Home-Based Business Insurance

As of June 2020, about 40% of Americans work full-time from their own houses. Many others run their sole businesses or sidelines from home.

If any of these is true in your case, know that your home insurance may not cover all of your business properties. A few examples are computers, electronics, and equipment you use for your business. Your policy may also not cover injuries to others that occur due to business activities.

To protect yourself from such losses and liabilities, consider getting home-based business coverage.

Don’t Bypass these Essential Insurance Plans

There you have it, ten of the essential insurance plans that most people would benefit from. There are many others, such as travel insurance, but the ones above should be your priorities. It’s also best to get them as early as now, as the longer you wait, the more expensive they may become.

Looking for more of the latest news in health, finance, and technology? Then please feel free to check out the other posts we have here at Healthcare Business Today!

A wellness routine that fits into your life is of the essence. Be it simple workouts, hitting the gym, or jogging, the simpler the method, the better. And using an essential oil diffuser is an effortless way of bringing wellness into your living space.

Essential oils have been in use for centuries. Their complex blend of therapeutic benefits and aromas has also seen them play an indispensable role in modern life. Apart from making the room smell better, they have many uses in the food and cosmetic industries.

Research proves essential oils contain a mixture of molecules obtained from plant organs. Leaves and flowers contain the highest concentration of essential oils in a plant. If plants gain this much from essential oils, how much more do you stand to gain? Once you know all that, the next thing is to get the essential oils from the plant to the room, office, or car. So, how do you do that?

Think essential oil diffusers. Whether you use a nebulizer or an ultrasonic diffuser, the principle is constant. Diffusers break down the complex chains of hydrocarbons and oxygenated hydrocarbons of essential oils into small molecules. These molecules then disperse as tiny, breathable particles into your room.

Common types of essential oil diffusers

When it comes down to buying a diffuser, the kind of diffuser you buy will depend on:

• Cost of the diffuser
• Availability of the diffuser type
• Size of your room
• Dispersion capacity of the diffuser
• Your tastes and preference

What to look for when buying an essential oil diffuser

1. Timer

A timer determines the frequency of releasing essential oils. Most diffusers have an interval of 1, 2, or 4 hours. The timer allows the diffuser to run for some minutes or continuously, depending on the type of diffuser.

2. Mist adjuster

An adjuster allows you to determine the number of essential oils you want to diffuse in your room. The button or knob should have an allowance of low, high, or medium setting.

3. Low noise level

A nebulizer diffuser produces a lower noise as compared to an ultrasonic diffuser. The noise comes from the release of the pressured air, which means that you will barely notice it.

4. Wide dispersion capacity

A diffuser should cover the entirety of a room.

5. Lightweight

Since it is an essential item, a diffuser should be cordless, rechargeable, and electric to allow you to carry it with you wherever you go easily.

6. Manufacturer guarantee

A warranty is a standard feature in many diffusers. It ensures that in the event of a malfunction, the manufacturer will repair your diffuser.

The above factors will largely determine the type of diffuser you opt for.

There are two main types of essential oil diffusers on the market right now:

1. Nebulizer diffuser

When you want to buy a silent diffuser, uses no water, and do not produce heat but still look classy, consider acquiring this diffuser. It has no plastic parts, which means that it feels and looks expensive. Its usage is simple because it only requires you to pour pure essential oils into its reservoir. After that, it will work to disperse the essence and aroma of the oil.

It works in the following ways:

• Air under high pressure forces a current through a small tube. The low pressure at the end of the tube reduces the speed and direction of the air.
• The change in pressure, speed, and direction create a sucking force that causes essential oils to rise upwards.
• As the oil is rising, the pressured air separates it into tiny particles.
• The oil particles then rise and are emitted out of the glass container in the form of a dry mist.
• The remaining particles drop back into the container, thus creating a cycle that only ends when the container is empty.

Nebulizing diffusers are low maintenance since they don’t require water or heat. They are a great choice for the environmentally conscious people.

2. Ultrasonic diffuser

This is also known as a humidifying diffuser. It works in the following ways:

• Water dilutes the essential oils to enable the ultrasonic vibrations to work.
• The diffuser generates tiny waves above the human hearing ability. These waves break up the essential oil into fine molecules. The fine particles then create a visible, aromatic mist.

Other than giving your room a fragrance, this diffuser also adds moisture to your room. This makes it a great choice, especially during the cold season. It is important to note, however, that this type of diffuser requires extra attention and care because its plastic parts are prone to corrosion by the oils.

Pro tips on cleaning your diffuser

After reaping the many benefits of owning a diffuser, it is now time for some maintenance. To continue reaping the endless benefits of essential oils, it is important that you take care of your diffuser. The following are some pro tips on how you can clean and maintain your diffuser.

Just like any other appliance that you use at home, diffusers are also prone to catching some dirt. To avoid dirt build-up, regular cleaning is mandatory. There are several methods you can use to clean your diffuser.

Before we review them, however, first things first:

Turn off and unplug the diffuser. As simple as that might sound, it should be the first step you take before you start cleaning your diffuser. This will help avoid accidents such as electrocution and possible damage to your diffuser.

Before commencing the cleaning exercise, it is important to read and understand the manufacturer’s instructions. This helps avoid common mistakes that could damage your diffuser. It is worth noting that each diffuser is manufactured differently.

1. Deep cleaning

   • Fill your diffuser with clean water. The water should be preferably at room temperatures.
   • Add white vinegar. Experts recommend using approximately ten drops. Vinegar breaks down the essential oil particles.
   • Switch on your diffuser and let it run for a few minutes. This step allows any oils stuck on the diffuser to break down.
   • Flush out the water
   • Using a soft cloth, swab or brush, wipe the inside of the tank. Concentrate on the grunge that could be stuck to the sides of the tank.
   • Afterward, wipe the outer surface of your diffuser with a clean cloth.

   2. Wiping

   • Pour out the water in the diffuser. Experts recommend that you do this from the back to avoid damaging the buttons.
   • Pour a small amount of dishwashing soap on a piece of cloth or cotton swab.
   • Gently wipe the inside and outside of your diffuser.
   • Dab persistently on the grime to remove it effectively.
   • Use a clean damp cloth to rinse the soap residue. Do this by wiping the inside and outside of your diffuser gently. Repeat this step until there is no soap remaining on your diffuser.
   • Clean the ultrasonic chip inside the water tank. To do this, just take a clean cloth, dip it in rubbing alcohol, and gently wipe the chip to avoid damage.

   Common mistakes to avoid when cleaning your essential oil diffuser

   • Avoid soggy clothes since they may get water under the buttons and lead to a malfunction.
   • Avoid using hard bristles because they may scratch surfaces and cause your diffuser to look old.
   • Clean your hands thoroughly before working on the diffuser to avoid getting more grime onto it
   • Do not let water and oil sit in the diffuser for long. This makes the diffuser harder to clean.
   • Avoid cleaning your diffuser while plugged in.
   • Do not use water that has been sitting in the diffuser to clean the diffuser.
   • Do not use harsh chemicals. These can harm your diffuser or leave a persistent smell that will affect the natural scent of your essential oil.
   • Do not use more soap than needed because it will make the cleaning process longer than necessary.

Final Thoughts on Maintaining a Clean Essential Oil Diffuser

Using essential oil diffusers comes with many benefits. Among them is the fact that they allow you to use our essential oils easily whenever you need to. With enough research backing the use of oils, all you will need is an oil diffuser to enjoy their full benefits. Essential oils promote better sleep, relieve pain, improve skin conditions, encourage digestion, and help you breathe better.

No better way exists of reaping these benefits than using a diffuser. It is affordable, portable, and convenient. Whichever type of diffuser you choose. However, it is necessary that you take good care of your diffuser in the same way it takes care of you.

Are you looking for ways to secure your website from malicious attackers? Do you want to gain customer trust? Do you wish to build your brand reputation? Is your site not ranking high in search engines?

An SSL certificate can be your answer.

More and more web owners are installing SSL certificates on their websites today. In fact, BuiltWith has detected 85,167,054 SSL certificates on the internet in 2020.

Don’t worry if you don’t have enough resources to invest in internet security as a new setup. You can still buy a cheap SSL certificate and can move your site to HTTPS.

Being the backbone of your secure internet, installing an SSL certificate is not only a requirement but highly essential.

Below are mentioned some crucial points on why SSL certificates are essential for your website.

● Protect your customers by encrypting sensitive information

An SSL certificate can encrypt sensitive information that you sent across the internet, allowing only the intended recipient to access it.

Other computers in between you and the server can’t see your usernames, credit card numbers, and passwords, and other sensitive information, thus ensuring safety.

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There are plenty of certificate authorities that issue SSL certificates if you are wondering where to buy SSL certificates. Even your web host and SSL provider provide a free SSL certificate.

● Gain customer trust

Reports have it that in 2018, in the U.S., there were 1.244 billion data breaches that caused the exposure of more than 446 million records.

No wonder people hesitate to provide their personal details online.

82% of Americans said that they are concerned about online security. 

When you install an SSL certificate, your browser will display a lock icon to let visitors know that their connection is secured.

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It means that your visitors will trust your website more and will be more likely to do business with you.

The trust seal provided by an SSL certificate also instills more trust in your customers.

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Basically, you will find three types of trust seals, namely, Privacy Seals, Security Seals, and Business Seals. Choose one or all three types depending on your site.

● Build your brand reputation

Your company may have done many good things, but a few mistakes can ruin your reputation.

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With the internet user base increasing day by day, there is an increase in the number of attacks such as Phishing, MITM attacks, and so on. Hackers can clone a website or a webpage and use it for nefarious means.

A good way to stay protected from all these risks is to install an SSL certificate. There is no way hackers can manage to have an SSL certified cloned site.

EV SSL Certificates are preferred for safeguarding the website from such kinds of attacks.

Moreover, from 2018, Google flags HTTP websites. It means if you have not installed an SSL certificate, all the popular web browsers, including Google Chrome and Firefox Mozilla, will punish you by displaying a warning message of ‘Not Secure’ on the URL bar.

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Thus, it will bring down your site’s reputation, and you will end up losing visitors.

As per the World Economic Forum study, a major part of a company’s market value depends upon its reputation.

● Rank high in search engines

Google takes internet security very seriously and has announced that it will start using HTTPS as a ranking signal. Though at present, it is only a lightweight signal, if you combine it with other SEO strategies, you will end up on top of search engines.

In research that analyzed one million Google results, it was found that HTTPS is correlated to Google ranking.

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Also, it has been estimated that 90.2% of the browsing time on Chrome is spent on pages that are secured by SSL.

Buy an SSL certificate and install it to see positive results in your search engine rankings.

● Increase your revenue

If you look at the statistics, on an average, 74.18% of online shopping carts are being abandoned. And one of the major reasons behind cart abandonment is that users don’t trust the site with their credit information. Even below Baymard’s research shows various reasons for cart abandonment.

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We can’t blame the users when one in ten URLs found online, is malicious.

Forrester reports that shopping cart abandonment can lead brands to lose up to $18 billion yearly in revenue.

One of the best ways to reduce cart abandonment rates and increase revenue is to switch your site to HTTPS and provide security to your consumers.

● Stay PCI compliant

If you are running a website that accepts online payments, your website ought to be PCI compliant. Installing an SSL certificate can help you achieve that by satisfying PCI/DSS requirements.

Moreover, installing an SSL certificate is among the primary requirements set by the payment card industry (PCI).

An SSL certificate thus becomes essential whether you are bothered about your user’s security or not.

Over to You!

By now, hopefully, you have gained the required knowledge about SSL certificates and their benefits. Consider installing one immediately if you haven’t done yet and secure your site from hackers and their malicious attacks.

Having an HTTPS site will help you to gain your customer’s trust, build your brand’s reputation, stay PCI-compliant, and increase sales.

Don’t forget that there is a cheap SSL certificate available even if you have a limited budget to invest in paid certificates.

Moreover, with so many benefits that SSL has to offer, why lose out on it? Leverage on it today and scale your business.

Phone Etiquette 101: The Essential Rules of Phone Etiquette for Businesses

Phones have become an indispensable part of life. This is especially true in business. After all, your phone system is your first line of communication with your customers, clients, and vendors.

But having a good phone system isn’t enough. You also need proper phone etiquette in order to make the best possible impression on callers.

This article takes a look at good phone skills that every type of business should have in place for their employees. Keep reading to see tips for taking the quality of your business calls to the next level.

Always Answer Within 3 Rings

There are few things more annoying than making a call and listening to it ring endlessly. 

Even if you’re busy and need to temporarily place the caller on hold, you should answer the call promptly, identity yourself, then ask them to hold for a moment.

Being placed on hold might still be slightly irritating, but most people prefer this to not knowing if their call will ever be answered.

Speak Clearly/Identify Yourself

Always be cheerful and speak clearly when answering the phone. This is professional etiquette and treats the caller with respect. Identify yourself immediately. This lets the caller know who they are speaking to, thus helping them feel engaged.

This is especially important for businesses that use a legal phone answering service. 

Use a Speakerphone Only When Necessary 

Unless you’re on a conference call with multiple people, try to avoid using a speakerphone. Because even though technology has improved voice quality in recent years, it’s still not the best way to have a conversation.

This is especially annoying when the call is only between two individuals. There’s really no excuse for placing someone on speaker unless you absolutely need to have your hands free and you don’t have a wireless headset available. 

Be Polite/Avoid Profanity

This should be obvious. And yet you’d be surprised how many people seem to have the inability to simply be polite to callers. Also, never use profanity, especially in a business environment. The use of profanity in phone conversations is rude and unprofessional.

Be Mindful of Your Tone

The volume and tone of your phone voice is very important. Callers want to feel respected, not overwhelmed. If you aren’t aware of how you sound on the phone, consider having a coworker listen to a call and offer feedback.

Let the Caller Know When Placing Them on Hold

Lastly, it’s fine to place a caller on hold. After all, there are numerous reasons you might need to do this. Just avoid abruptly placing them on hold without warning.

This prevents them from continuing to speak while no one else is on the line. Simply mention that you are putting them on hold and that you’ll be right back. This the ideal way to prevent confusion or embarrassment. 

Basic Tips for Proper Phone Etiquette

Good phone etiquette is essential for any business. After all, it helps callers to feel respected and conveys a sense of professionalism. The tips contained in this article can help your office to engage with customers and clients in a more polite and professional manner.

Be sure to keep browsing our website for valuable information about inbound marketing. 

Get Back in Line: 8 Essential Benefits of Chiropractic Care

More than 20.4 percent of adults have some amount of chronic pain. That means millions of people across the country are going through life with aches and pains that won’t go away.

If you’re one of them, don’t panic. There’s always something you can do to try to improve your situation. And chiropractic adjustments are a great place to start. But if you’ve never had an adjustment, how can you know what to expect?

Here are some of the most common benefits of chiropractic care that you can experience for yourself.

1. May Help Relieve Pain

When your muscles are tight, they can pull your spine out of alignment. When this happens, it creates discomfort along your back, legs, arms, and neck. And in some cases, it can even cause headaches that make work difficult at best.

When you see a chiropractor, they’ll help realign the parts of your body that those tight muscles pulled out of place. When they do, it can help relieve tension on your muscles and reduce the pain you feel each day.

Some discomfort after the adjustment is normal. But after a few hours, you should start to feel better soon.

2. Improves Your Range of Motion

Tight muscles mean you can’t move as freely as you should. This reduces your flexibility or your range of motion.

If you work an active job, decreased range of motion will hurt your productivity. Worse, it can lead to other health problems down the line.

Regular adjustments help improve your range of motion and keep you flexible for longer. Over time, this can reduce your risk of injury and help you stay healthier.

3. Relieves Tension

When you’re in pain constantly, it’s natural to feel tense. Unfortunately, that tension can lead to worse pain and keep you from functioning at your best.

Going to the chiropractor may help relieve some of the tension you’re carrying around. After the adjustment, you’ll be able to function more efficiently and won’t have to deal with the tight muscles interrupting your daily routine.

4. May Reduce Inflammation

Believe it or not, inflammation is the primary cause of discomfort. When your muscles swell or get inflamed, they put pressure on the surrounding tissues and nerves. The end result is feelings of discomfort and pain.

By reducing the inflammation in your muscles through chiropractic alignment, you can reduce those pain responses. Keep in mind that it’s normal to feel a little tenderness after an adjustment.

This is because the blood flow is back to normal in those areas and until they get used to it again, your muscles might get a bit inflamed. After a day or so, the inflammation should calm down and you will likely feel better than you did before.

5. Improves Your Sleep Quality

Have you ever gone to bed only to toss and turn because you couldn’t get comfortable? You’re not alone. But chiropractic care may help you improve the quality of your sleep.

After an adjustment, your muscles will be able to relax and you’ll be able to unwind at the end of the day.

When you’re relaxed, you’re able to fall asleep more easily. Quality sleep can help you feel more alert and speed up your body’s natural healing response to keep you out of pain longer.

6. Chiropractors Design Each Adjustment with You In Mind

No two adjustments are the same. And before you receive any treatment, your chiropractor will assess your symptoms, your pain levels, and look for tightness in your muscles.

The assessment won’t hurt, but it can take time. And if you have existing x-rays or are undergoing additional medical treatments, you’ll want to mention these to your chiropractor.

The more information they have, the better prepared they’ll be to treat you. Since every treatment is unique and designed for your unique needs and the symptoms you’re feeling at the time, expect the consultation to last longer than other appointments.

Unless your chiropractor understands what’s causing your discomfort, they won’t be able to treat you properly.

7. No Medications Needed

Your chiropractic adjustment involves realigning muscle tissue, ligaments, and bone to help you get the results you’re looking for. There are no medications or drugs required.

This means you can use chiropractic care in conjunction with other treatment options without forcing you to worry about possible interactions or complications. Even better, your chiropractor can work with your doctor to plan a comprehensive treatment protocol to help your body heal faster.

After the alignment, you won’t have to worry about time-consuming follow-up appointments. You’ll be able to resume activity as normal.

Keep in mind that your chiropractor may want to schedule an additional preventative appointment to keep you out of pain. Once your body adjusts to the new chiropractic care regimen, you’ll likely be able to go longer between appointments.

8. Treats Multiple Areas at Once

Though most people head to the chiropractor for back pain, the adjustments can do far more.

The chiropractor can work on multiple areas of your body in a single session. This allows them to find the root cause of your discomfort rather than treat the symptoms. Once they find it, they can make the necessary adjustments to help your body get back to its natural alignment.

By treating multiple areas at once, they can help you find relief faster than some other treatment options. Get more info here about the types of adjustments your chiropractor can do.

See the Benefits of Chiropractic Care for Yourself

These are just some of the benefits of chiropractic care you can expect to see when you start your treatment. Since every adjustment is unique, you may find yourself seeing new or different benefits the more you go.

Looking for more helpful tips on how to improve your personal wellness? Check out our latest posts.

8 Essential Benefits of Having a Data Catalog in a Data Drive World

Big data is all the talk in business these days, and it doesn’t look like it’s just a fad. An estimated 97.2% of companies are starting to invest in big data technology.

The question is, how can you take advantage of data for your business? After all, it’s hard to find a way to store and access all the information out there.

That’s where a data catalog comes into play. It’s your single point of reference when you need to make data-driven decisions for your business.

So what are the ways a data catalog can help? Keep reading to learn eight benefits of having a data catalog.

1. Convenience

Of all the benefits of a data catalog, convenience is the most significant benefit. After all, maintaining large amounts of data sources on your own is a lot of work.

With a data catalog, you can automate this process. Instead of having your staff input data manually, your data catalog can connect to your data source to import data on its own. This automation frees up time for your workforce to concentrate on more critical tasks.

You also have the convenience of having all your data in one place. Instead of putting together reports from different websites, you can log into your data catalog and immediately find what you’re looking for.

2. Security

Internet security is a hot topic today. While technology has made things more accessible, it’s also created more risk. The 2018 FBI internet crime report found that cybercrime is at an all-time high.

If your data isn’t protected, then you’re opening yourself up to trouble. A data catalog will help you protect your data.

Reputable data catalog providers work with government and regulatory agencies to ensure their technology will stand up to attacks. By trusting your data to them, you’ll be able to protect sensitive data.

With the regulatory changes happening today, this is more important than ever. Europe has the GDPR, and the United States has numerous healthcare and financial regulations that you need to follow. Working with a company can save you time and money that would be spent doing everything yourself.

3. Source Verification

Your data is only as good as where you get it from. If you have a lot of unknown sources in your data, how do you know if you can trust the reports you get from your catalog?

Luckily, you can track this with data catalogs. You can track the source of data and how old it is. You won’t be asking yourself if data is trustworthy and current anymore.

4. Human and Machine Collaboration

Information isn’t worth anything if you don’t know how to use it. This is where machine learning comes into play.

For example, what would your business decisions be like if you could better predict user behavior? Instead of guessing, track what your users do and store it in your data catalog.

Your AI algorithms will analyze this data and begin predicting how users will behave in the future. You can use this data to make better business decisions, which will increase the profitability of your company.

5. Easier Data Consumption

It isn’t easy to create a system that’s easy to use for people who aren’t good at tech. Traditionally, you would need a staff of people to fulfill the requests of users.

You can’t overlook the importance of a data catalog in this case. Instead of waiting for your support staff to generate the data and reports you need, you can log into a data catalog and search for what you’re looking for.

The first benefit is through the use of saved queries. If there is a search that comes up often, a data catalog can store it to pull the data up instantly. If you’re pulling up a complex query, this can save a lot of time.

The second is through search. In traditional databases, this involves writing database queries to find what you’re looking for. Most people don’t know how to do that.

A data catalog search engine can perform plain text searches to find the data you need. You won’t need to be technical to search for data.

6. Maintainability

Have you ever taken a close look at all the places you store data?

You have spreadsheets, databases, online services, and third-party providers. Keeping all of this maintained can be a nightmare if you have a lot of data.

Keeping your data maintained is more straightforward with a data catalog. Your data is kept in one place and can be automatically updated on its own.

7. Collaboration

Having all your data in different locations isn’t only hard to maintain. It also makes it harder to collaborate.

A central database isn’t quite as bad, but what about documents? If you have people that maintain their own spreadsheets, then it can be hard keeping everyone up to date with the latest data.

A data catalog solves this problem by putting all data in a central location. This means everyone has access to the latest information and won’t have to track down the person who maintains the data to get an update.

8. More Metadata

Metadata is essential if you want to find the data you’re looking for quickly. It’s what categorizes and describes your data.

The good thing is that as your data catalog grows, metadata will be created automatically. Much of this information is tags that never existed before.

Your new metadata allows you to look at your data in new ways. This will give you new insights that will help your business.

Your metadata can also help you filter information that you don’t need. If you have a staff member that finds a set of data useful and can’t use all of it, metadata can allow you to filter out what you don’t need.

You only need to do this once. Then every person in your organization can take advantage of it.

Invest in a Data Catalog Today

Data is everything for business today. If you don’t invest in technology that makes it easy to use, then you’re going to fall behind. A data catalog can give this to your business, so invest in setting one up today.

Data catalogs aren’t the only technology available to you. Keep browsing our blog to learn more about how technology can help your business.

Secrets to Success: 5 Essential Business Services for Startups

Do you currently run a business or startup, or are you about ready to launch one? There a few things more satisfying than being at the helm of a new enterprise, guiding its growth as it scales upwards.

Running a business comes with many challenges. Client acquisition and brand building a chief among them. Success often depends on establishing your company’s credentials.

However, just as challenging is the minutia of administrative tasks required. Fortunately, many of your business services can be outsourced, freeing you to focus on your strengths.  

Keep reading for 5 business services that will benefit your startup.

1. Payroll Services

Building a team means finding people with the right skills and attitude to help you accomplish your goals. It’s important to find people that share your vision and will push to get things done.

However, no matter how dedicated they may be, errors in payroll can have a devastating impact on your corporate culture. Getting your team paid properly and on time allows them to focus on what matters most.

Payroll service providers like www.payrollserviceaustralia.com.au will expertly manage your payroll services. 

2. Customer Service

Every successful business has an established way that allows customers to speak with a service representative. Whether it’s for information, to manage a complaint, or address any other concern, customer service has a major impact on business-customer relations.

Outsourcing your customer service saves you the overhead of acquiring the necessary equipment and space. It saves you from establishing protocols and training staff.

Instead, you can lay out your expectations and then leave it to the professionals.

3. Marketing

Marketing is as much an art as it is a science. A marketing agency will have the strategies and experience to best target your audience. They have the know-how to make an impact and get results.

4. IT Support

Businesses have never been more dependent on technology. Regardless of the sector, tech plays a major role in any business.

Outsourcing your IT support means that you have a team with the know-how on-call to manage your network. This means that all your IT needs are expertly managed and supported.

5. Legal Services

Having legal support on retainer means that you have the advice and guidance you need at hand at all times. The value expert legal advice can offer is immeasurable when you consider all the potential liability that a business is exposed to.

Final Thoughts on Business Services

Running a startup is an exciting and demanding time. It’s an opportunity to build something fresh and new. But it’s also a time when the finer details of running a business are addressed.

Outsourcing business services allows you peace of mind, knowing that you have a dedicated team looking after each role. It lets you direct your energies where they’re most needed while ensuring that your company runs smoothly.

For more articles on managing a startup, visit the Starting Up section of our site.

7 Essential Marketing Tips for Authors

You did it.

You finally finished that book that you’ve been working on and you’re ready to get it out there for the entire world to read.

But advertising your book and getting sales or downloads haven’t gone as well as you’d hoped. And you’re slowly starting to feel as though you wrote this book for your eyes only.

How do I successfully market my book to a large audience? What are some marketing tips and tricks that I can use to push my book and get it noticed by more people?

If you’re asking yourself those kinds of question, wonder no longer, because we’re here to help!

In this article, we’ll tell you about 7 tips that you can use when marketing a book. 

Now then, let’s get started!

1. Create an Eye-Catching Book Cover

Even though we’ve been told not to judge a book by its cover all of our life, most of us still very much do. That’s why it’s wise to invest some money and get a nice, eye-catching cover made for your book.

Keep in mind that your book cover is going to be very small on most digital devices, so it needs to be something that’s legible as an icon. 

2. Start a Blog

The idea of starting a blog may sound a bit cliche, but it actually works, if you keep up with it consistently.

Creating a blog not only gives you an outlet to plug your book, but you also can create a connection with potential readers. Doing so will increase the chances of them actually reading your book, and any other books you may write down the line.

3. Get on Every Ebook Platform

Obviously, it’s a good idea to get your book in front of as many eyeballs as possible, to increase the chances of a sale.

So take the time to get your book on every single Ebook platform you can find. This is going to take a bit of work, and may even cost some money, but will be worth it in the long run.

4. Utilize Email Marketing

Email marketing is still one of the best digital marketing techniques available today. Using something like a blog, or social media, to gather a list of individuals who want to keep up with your latest work is a great way to advertise your book.

5. Get on Social Media

Social media is a huge platform that any author should be utilizing to get their name (and book) in front of thousands of eyeballs. Like a blog, this will give you a chance to develop a connection with your audience and a place to plug your book regularly. 

Also, one viral tweet could lead to your book completely taking off, which is absolutely a possibility. 

6. Do Some Podcasts

Don’t be afraid to reach out to people who have podcasts that are relevant to your book’s niche and ask if they’d be interested in having you on their show.

This can get you, and your book, in front of an audience that would more than likely be interested in reading your work, which is obviously a good thing.

7. Reach out to Book Reviewers

While you’re reaching out to podcast hosts, ask a few book reviewers if they’d be interested in reviewing your book. A positive review from a critic with a large following could go a long way in the success of your book.

Use These Tips to Help with Marketing a Book

Well, there you have it! Those are 7 marketing tips you can utilize when marketing a book. 

Remember, start with your cover first, then figure out a few fun and creative ways to plug your book online.

Looking for more digital marketing tips and tricks? Check out our blog!