News Blog



The Role of Technology in Business: Examples of Ways It’s Changing the Workplace

The Role of Technology in Business: Examples of Ways It's

The Role of Technology in Business: Examples of Ways It’s Changing the Workplace

Almost half of all businesses plan on increasing their technology expenditures in 2020. The reason being that many have identified tech as the most efficient way to get out ahead of the competition and ultimately, boost profits.

If you’re a business owner that’s looking to make key technological investments, you may find yourself quickly overwhelmed by all of the options you have.

“Which technology in business investments make the biggest impact?” “Where would I be best served to invest my limited capital?”

These are questions we hear all the time as owners of small, medium, and even large companies fumble through how technology is being applied to today’s marketplace and what that could mean for them. To help bring some clarity to your technology questions, below, we walk you through key ways technology is being integrated into company settings in hopes of inspiring you!

1. Improving Accountability

Whether you mean to or not, it can be easy to get complacent when you’re working 5 days a week, 8 hours per day. That complacency often leads to falling behind on projects and costly overtime requests.

As a business owner, it behooves you to know how efficient your team is being and where improvements need to be made. Companies are investing in tools like time tracking software that can analyze employee’s activities throughout a shift and share detailed reports on what’s working and what isn’t.

These reports are instrumental in determining who needs assistance staying on task and who is providing the most value to your organization.

2. Enabling Collaboration

Business success rarely emanates from a single individual. Success almost always comes from a collective of talent that has been assembled and allowed to work together to do incredible things.

Technology in business has made that kind of special collaboration much easier over the last decade.

Several cloud-based applications let employees work on the same files at the same time. Furthermore, sharing files has become as easy as directing team members to a communal “share folder”.

That has eliminated the need to email attachments and manually track updates.

3. Keeping Data Safe

Imagine if all of your company’s key documents, intellectual property data, and customer information were saved on a single computer. Now, imagine that computer was destroyed in a fire.

How would your company recover?

For many, that question is one they’d prefer not to answer and as such, they’ve invested in technology that automatically backs up their systems to on-site and off-site servers. Today’s best backup technology automatically runs backups across all of your company’s machines so team members don’t have to bother with engaging backup mechanisms manually.

4. Getting Paid Made Easy

Sending out invoices can be a hassle. A lot of that hassle comes from having to manually itemize charges in a template, emailing that template to clients, and hoping to receive a response.

Today, companies can integrate with bookkeeping software that lets them invoice straight from within the application. Those invoices are pre-generated per charges you enter into the system and can be tracked to see when they’ve been opened.

Even better is the fact that clients can pay your invoices with their credit/bank cards straight from your digital invoice!

5. Paying the Government Made Easier

No matter how much technology you throw at filing taxes, managing that task is likely to remain a headache. Still, technology has made accurately filling out and filing taxes more streamlined.

Technology in business has integrated bookkeeping and tax filing solutions into all in one systems. That has allowed businesses to use tools like a receipt scanner to automatically track expenses and deduct those expenses from tax documents as well as manage other typically time-consuming tasks.

Even filing your taxes with federal and state authorities can be as simple as pushing “send!”

6. Breaking Down Commerce Barriers

Brick-and-mortar operations used to be limited to selling to people in their immediate vicinity. That’s no longer the case!

eCommerce makes it so even the smallest of businesses can develop a robust online presence and sell to customers all over the globe.

That reality is becoming increasingly important to a company’s bottom line as competition gets to be more global and local consumer saturation starts to be a problem.

7. Engaging Customers Like Never Before

Imagine a world where you’re able to market to a customer based on what they purchase, where they live, and their spending habits? This kind of customized, high conversion marketing is 100 percent a reality.

Over 60 percent of the customers you engage expect personalization to be part of their shopping experience. By investing in technology that enables that end, you’ll meet expectations. You’ll also give yourself a great chance of heightening consumer engagement.

8. Your Office Everywhere

Never before has being able to access your office remotely been more important. Several tools that allow chatting, file sharing, accessing desktops remotely, and more work together to make your office available to your team members no matter where in the world they are.

If you want your company to make it through today’s challenges and tomorrow’s, you’d be well served to have an excellent work from home plan in place. That plan should be powered by cutting edge digital tools.

Technology in Business Defines Success

Companies that embrace technology in business give themselves a much better opportunity of growing and surviving adversity. Keep that in mind as you juggle what your technology budget might look like this year and beyond.

Technology solutions are in a constant state of evolution. Feel free to keep up to date on all things new by browsing the content available on our blog!


6 Disruptive Examples of Technology in Marketing You Should Know About

6 Disruptive Examples of Technology in Marketing You Should Know

6 Innovative Examples of Technology in Marketing You Should Be Aware Of

Small businesses spend almost 700 billion dollars on new technology every single year.


Because a business’ willingness to invest in technology today will have a profound impact on the success they experience in tomorrow’s outrageously impacted marketplace. This is particularly true when it comes to marketing efforts.

Over the last two decades, we’ve seen first hand how tech has revolutionized the way we draw consumers to our products, track their behaviors, and how new tools have leveled the playing field for businesses of all sizes. To celebrate the impact technology in marketing has had on the business landscape, our team has put together this article.

In it, we outline 7 of the most impactful examples of technology in marketing.

1. Big Data

Big data is perhaps the biggest innovation in marketing we’ve seen technology bring us.

Data powers Internet of things companies. It lets us get in-depth information about our customers in a variety of facets. It ultimately allows us to create products and experiences that connect with our market on unprecedented levels.

Small companies have benefited particularly from big data in that the insight they can now use allows them to create more effective products without guesswork. This reduces the volume of failed attempts at penetrating a market which is imperative to organizations with low cash flow.

Look no further than the customized ads that pop up in your web browser to see an example of big data at work.

2. API’s That are Customizable

API’s (application programming interfaces) are what let brands visualize and analyze marketing data across all of their acquisition channels. The recent customization of API’s and their ability to now service data from anywhere you are has leveled the playing field for small teams who were previously only able to market across a limited number of channels due to personnel issues.

Now, no matter how small a team is, they can tailor API’s to their ambitious marketing strategies. This allows them to maximize multiple avenues of marketing effectively.

3. Virtual, Augmented and Mixed Reality

Allowing a consumer to experience a product from the comfort of their home used to be a technology in marketing pipe dream only seen in the movies.

Gone are those days.

Now through virtual reality available on headsets like Oculus or HTC’s Vive or through augmented reality available on most cell phones, customers can get up close and personal with many products prior to purchase.

This innovation has led to more buyer satisfaction. It has also created more mobility for new products to make an impression on customers who otherwise wouldn’t have given such products a second look.

4. Bots

There is always a sale to be made, always a customer question to be answered, and always an opportunity to do business. In order to take advantage of “always” however, you always need somebody on your team working.

That is until bots revolutionized the way we operate.

Through bots, users can now have somebody to chat with on your website and ask questions to 24 hours a day, 7 days a week. These questions are often answered in full with personalized responses. If they can’t be answered, questions get directed to customer support without any effort on the part of users.

Beyond answering questions, bots have helped direct our customer’s experience on our websites. Bots guide customers to content they appreciate and nudge them towards purchases without the need of a salesman.

5. Mobile Devices

Mobile devices have taken eCommerce to levels that were formerly thought impossible. While eCommerce had been relegated to people sitting at home on their computer’s, now, the world has a market in their pocket thanks to mobile.

Given that reality, marketers can take advantage of unique tactics like SMS and MMS marketing. They can also track a customer’s location and push them offers that are of high value to them based on purchase opportunities in their vicinity.

Mobile device marketing is a technology in marketing example that has created a more intimate relationship between businesses and consumers. The value of that relationship cannot be understated.

6. Voice Computing

The next frontier in how users interact with businesses seems to be voice. Look no further than Amazon’s Alexa or Google’s Home as proof of that statement.

Through voice, users can seamlessly place product orders and inquire about daily deals. All of that ultimately allows products to further integrate into a household’s routine.

The value of that integration is immense.

Imagine being the product that the head of a household knows to ask for by name. That action, having your product’s name requested verbally over the course of years, would be a continuous reminder to everyone in earshot of what your product is and it’s importance to the family.

Wrapping Up Examples of Technology in Marketing

Technology in Marketing has revolutionized the way that many businesses engage with consumers. Beyond that, it has given smaller companies ways to simulate the productivity and visibility that formally only large companies were able to achieve.

Look no further than the examples above, from custom API’s to Voice Computing to see the present value technology in marketing has brought to organizations and draw inferences on where we’re headed in the future.

Are you looking to leverage today’s technology to take your business’ marketing efforts to the next level? If so, our team can help.

At Article City, our team focuses on leveraging search engine behemoth Google’s data and crafting outstanding content for your company’s website with it. This content targets keywords and phrases that will help push your business towards the top of search engine results.

Our inbound marketing content is well-researched. It’s written by English speaking professionals. It will not only help you boost your Google ranking but will also help you become a source of qualified information your customers’ trust.

To get started learning more about the value inbound marketing and our team can bring to your bottom-line, sign-up with Article City for free today!