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Technology

Easy Steps to Make a Viral Facebook Post

Easy Steps to Make a Viral Facebook Post


4 Tips for Creating a Viral Facebook Post

So you want to go viral. It could be for future fame, financial gain, or because you really believe in your message.

All three desires are worth their own merit and can be the driving force behind your viral Facebook post. And all three can be a reality for you if you follow these tips!

Read on to figure out how to use Facebook to your advantage and get your name or message out to the masses.

1. Creating a Viral Facebook Post: The Hook

You can’t have a viral Facebook post without a topic. The topic and how it’s worded is going to be the “hook” that catches your readers. If the information is not of interest to them, they will keep on scrolling, looking for something better.

The title of your post, or the linked image, will be the first thing your audience sees and notices. Creativity, humor, or shock value matter.

The reader’s first taste of the article or post should be relevant to them and give them a taste of what they may be in for when they begin to read. Many people are not going to become engaged in an article that doesn’t interest them in some way. This means they likely won’t share it, hindering the likelihood of a viral post.

2. Images Are Your Friend

Images and infographics are also another great tool. Something visually pleasing and related to your article will entice the reader to share this great article or piece of information they’ve found.

Using visually pleasing components in your post will allow for the reader to remember what you say and take away some cool statistics or information. When information is paired with memorable images, the likelihood of the reader retaining the facts increases.

When posting to your own page, Facebook covers are equally important. These photos will draw the eye into your page and make people curious as to what you have to say.

3. Be Clear and Concise

Regardless of what age your main audience is, it’s no secret that the age of computers and smartphones has shortened the attention span of most readers.

When composing a post that you want to be shared over and over again, keep this in mind. Unless doing in-depth research, people are not going to be engaged in an extremely lengthy article.

They want facts and bullet points, and easy to read information. Don’t dumb it down too much, but keep in mind the vocabulary you use, as well as the topic at hand.

4. Ask and You’ll Receive

If you find that you’re still having a hard time getting your information or post out there to the masses, it might be time too take a look at social media influencers.

There are a couple ways to go about using these accounts that have tons of followers, but the easiest two are going to be joining in relevant conversations, or flat out asking for a mention of a quote.

Just being able to associate your post with this type of account should drive traffic and shares.

The Line & Sinker

Overall, creating a viral Facebook post isn’t incredibly hard. But it does require a good bit of thought and effort.

The other component is somewhat luck of the draw, but if you include these tips in your next attempt to go viral, you may just have some of that good luck.

If you need ideas on creating content that is strategically shareable, check out a few posts on content marketing.

Technology

How to Use Facebook Ads For Real Estate

How to Use Facebook Ads For Real Estate


How to Use Facebook Ads For Real Estate

Real estate agents have so much to gain from Facebook advertisements. Their targeting capabilities are much more precise than those of other social media platforms.

Not only can Facebook ads find your audience through behavioral and demographic targeting, they’re also low in cost.

However, many agents still aren’t on board with this trend. So, those who are willing to take the risk will gain a competitive advantage over other realtors.

But, as with all marketing plans, you need to have a strategy. Here’s how you should utilize Facebook ads for real estate.

“Likely to Move”

Backed by behavioral data, Facebook now has categories of people who are “Likely to Move”.

This data comes from online and offline research. It also is generated through partners associated with the platform.

People who have visited real estate sites recently will appear in this category. Those who have posted about first-time house buying will be included, as well.

From there, you can even further segment your audience. You can narrow it down based on age, household income, and geography.

Facebook strategically places adds to accounts that fit their “Likely to Move” category. This means you’re not wasting dollars advertising on people who haven’t expressed interest in moving.

Say you’re in the West with ranches for sale and want to reach interested buyers. You can specifically target those who have looked up ranches in the area.

Don’t Only Use Facebook Ads for Real Estate Shoppers

Direct your advertisements to mortgage brokers, too.

Why?

Because targeting mortgage brokers means you’re increasing your chance of referrals.

Facebook also allows you to narrow down your target by job title. Simply input ‘mortgage broker’ into the ad’s search engine, and voila! You’ll reach a whole new audience.

You don’t want to spend a great deal of money on those uninterested in buying or selling. But, reaching certain niche audiences can really boost your reputation.

You may also consider advertising to those with the following job titles: processor, closer, and refinance advisor.

Coordinate with Traditional Efforts

Since you’re targeting a specific area, you should implement traditional strategies at these places, too.

Sure, much of what comes in through direct mail is tossed in the garbage. But, traditional marketing can be much more effective when combined with digital efforts.

It’s no question that consumers require multiple opinions before making a purchase. That means they need to make several types of impressions with your company.

So, if you’re spending the money on Facebook ads, you should also coordinate around your standard tactics. Send your post cards and other direct mail ads to tenants in the same area codes.

It’s ideal to begin your Facebook efforts just before you send out your direct mail. Then, keep those ads running for some time afterward to maximize exposure.

Get Things Started

So, you’ve learned how to manage Facebook ads for real estate. What’s your next digital marketing strategy?

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