Lead

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What Can a Lead Generation Business Do for You?

What Can a Lead Generation Business Do for You?


What Can a Lead Generation Business Do for You?

Want to reach your customers and turn them into viable leads? By teaming up with a lead generation business, you can do just that! Without a well-developed marketing plan, however, you could miss out on possible leads.

90% of searchers haven’t made up their mind when they search online. With inbound strategies like search engine optimization (SEO), you can attract these searchers to your website. Then, you can turn these people into leads and possible sales!

Ready to grow your business and boost your brand with a lead generation company?

Here are eight ways a lead generation business can help!

1. Ramp Up Research

90% of the most successful content marketers prioritize their audience’s informational needs over promotional messaging.

The first step to a successful lead generation strategy is to know your customers. After all, they’re the ones you’re targeting. The better you know your customers, the more likely you can create content that will draw their attention. 

An experienced lead generation company can complete this research for you.

One of the first steps is to separate your customers into buyer personas. This can help you differentiate customers based on demographics, behaviors, and interests. Then, you can create content that better attracts different types of customers.

Keyword research is also key. Before creating content, you need to know what your customers are searching for online. Determining the keywords your customers are using to search can help you curate content for those searches.

You can use tools such as Semrush, Google Trends, and Google Keyword Planner to make a list of these keywords. 

Once you have that list, you can start creating content that appeals to your readers’ search intent. Knowing what your customers are searching for and why will help you become the resource they need!

2. Optimize Your Website for Conversions

In order to help you generate leads, you’ll need to update your website. Even if you attract people to your site, you won’t gather leads if visitors can’t complete specific actions.

A conversion-optimized site will persuade visitors to take those specific actions. For example, you might want visitors to complete a form. In other cases, you might want them to head straight to completing a purchase. 

Lead generation companies know the best strategies to help you gather these leads.

For example, you can improve the user experience (UX) on your website. Improving UX will encourage people to stay on your website and explore your content. Then, they’ll complete an easy-to-use form to become a lead!

3. Improve Customer Engagement

You’ll also want to improve your direct customer engagement.

Many companies are using indirect engagement strategies, such as FAQ pages. However, this doesn’t create a two-way mode of communication between you and website visitors. 

Direct communication, on the other hand, allows you to carry a conversation with site visitors. These methods can include forms, help centers, and live chat systems. With these methods, you’ll need to keep customer service representatives available to help your customers.

Improving customer engagement will show your customers you’re eager to help solve their problems. 

4. Use Inbound & Outbound Marketing Strategies

It’s important to combine your inbound and outbound marketing strategies to create a cohesive customer experience. Otherwise, people might feel disconnected when they interact with your business online versus seeing a billboard.

There are many inbound and outbound marketing methods you can choose from.

Inbound marketing helps potential customers find your business. These techniques are non-intrusive. Instead, you provide helpful information so leads can learn more about your business.

SEO is one of the most cost-effective inbound marketing strategies. To use SEO, you need thorough keyword research and an optimized website. Then, you can attract people to your site using high-quality content, such as blog posts, to help you build trust with your leads.

After reading your content, website visitors can contact you for more information or additional help.

Other inbound marketing methods include your website and social media platforms. 

Outbound marketing, on the other hand, involves a more targeted approach. You can use flyers, billboards, and other print materials to engage customers and draw them to your business. 

Teaming up with a lead generation business can help you determine the best strategies to reach your target audience. 

Like Santa, you can also enjoy these benefits of working with a lead generator like HubSpot to build your business.

5. Keep You Up-to-Date with Trends

Marketing trends change all the time. For example, more companies are optimizing their SEO content for voice searches. As more people purchase voice assistants like Siri, Alexa, and Google, you’ll need to optimize for voice search, too. 

Blockchain, artificial intelligence, and virtual reality trends are changing inbound marketing strategies as well.

Working with lead generation companies can help you keep track of these trends.

Otherwise, you’ll fall behind the curve—and behind your competitors.

6. Create & Optimize Unique Content

Remember, content is key. In order to attract high-quality leads, you need to provide them with high-quality content. Your content can become a great source for attracting new people to your website.

Make sure your content appeals to your target audience.

You’ll also want to make sure your content is unique. Otherwise, what reason do people have to choose you instead of your competitors?

Mix it up! In addition to blog posts, you can also create videos, infographics, quizzes, and other forms of content to appeal to your readers.

7. Automate Your Marketing

Make your life a little easier by using automated marketing tools. These tools can unique your different lead generation tools—such as forms, emails, and more—so they all work together. As a result, you can save yourself time and optimize your overall marketing strategy.

8. Analyze & Optimize 

Finally, a lead generation company can take a look at your data. Then, they’ll determine what’s working and what’s not to improve your campaigns.

Otherwise, you could end up wasting time and money.

Connect with Customers: 8 Ways a Lead Generation Business Can Help

Ready to boost your brand? A lead generation business can help! Don’t miss out on viable leads.

Keep expanding your reach. Discover more inbound marketing tips in the Digital Marketing section of the blog.

Business

9 Local Lead Generation Tips Every Entrepreneur Needs

9 Local Lead Generation Tips Every Entrepreneur Needs


9 Local Lead Generation Tips Every Entrepreneur Needs

Are you located in a city with tons of viable consumers, yet barely any of them have purchased from you?

Sounds like you need to develop your local lead generation. Local marketing strategies online and in person can make a world of difference in building your local leads and sales.

Luckily, it doesn’t take a genius to implement marketing strategies for local businesses. It’s relatively simple to learn and seriously impacts your business.

Ready to get started? Keep reading to find out the 9 best local lead generation tips you need to know.

1. Updated Information Online

Google My Business is an incredibly useful tool you should be taking advantage of. Create your business’s page and ensure all the info is up to date.

Include your current address, phone number, store hours, photos of your store space, and a link to your website.

When customers do “near me” searches, they are almost always looking for a local business. Having a completed and updated Google My Business page will enable you to show up in near-me search results.

2. Collect Reviews

In addition to creating your business page on Google, you need to start encouraging customers to leave positive reviews.

When potential customers find your business in the search results, seeing lots of positive reviews and testimonies from past clients will make them feel safer with you. Positive reviews make your business seem reliable, trustworthy, and welcoming.

To encourage customers to leave a 5-star review, you could offer a 10% off discount to each customer who leaves one. That incentivizes them to leave a review and to become a return customer.

3. Local Website Content

Your website needs to have a blog section when you can utilize city-specific keywords in your content.

Use the Google Keyword Planner to see what people are searching for in your niche and in your city. Then, incorporate those keywords into your blog posts, page titles, URLs, and meta-descriptions.

It’s smart to use phrases that people specifically in your city use. For example, rather than calling Toronto by its name, occasionally call it the GTA or the 6ix in your content because that’s what local Torontonians call their city.

Add a promotional video to your content as well. Video marketing is quickly becoming more popular with consumers because of its entertainment value and lack of effort required from the viewer.

4. Mobile Optimization

Did you know that nearly 60% of searches are done from a mobile phone?

If your website isn’t optimized to be viewed from a mobile phone then you are going to miss out on a lot of potential customers.

Consider using a responsive configuration on your website so that regardless of what device it’s being looked at from, it will automatically adjust to the viewer’s screen.

Also, check that your mobile page load time is fast enough. People searching on their phone are not going to wait more than a couple seconds for your website to load before going back to the results and choosing your competitor.

5. Voice Optimization

With the creation of Google Home and Amazon’s Alexa, more and more households are using these devices for local searches.

Busy parents who don’t have time to hop on the computer might ask Alexa, “What is the best kid-friendly restaurant in Cincinnati?”. If you have a kid-friendly restaurant in Cincinnati, you better be optimizing your website to show up in those voice results.

Since people use full question queries in their voice searches, include full answers on your website. An FAQ page is a great place to answer these common voice search questions.

6. Referrals from Other Local Websites

Getting exposure on other local websites is an excellent way to build awareness and tap into that website’s followers.

Consider advertising in the local newspaper or joining local organizations and the chamber of commerce. You should also join local Facebook groups in your niche to capture interest online.

7. Social Media

You should have a page for your business on all the main social media platforms. Instagram, Twitter, Facebook, and Google+ are the main ones to consider.

Ensure your information on each page is accurate and a link to your website is given. Then, create posts that provide value to your local customers.

You could even offer a promo code or discount for subscribers and followers only, providing an incentive for them to follow you and shop with you.

When using hashtags, always include 1-2 city-specific ones that people in your city might use. For example, if you run a bar downtown use the hashtag “#ManhattanBarHopping” to attract people that will want to try out your bar in your area.

If you’re a newbie to social media marketing, this website can help you get started.

8. Run Facebook Ads

One great reason to pay for Facebook ads is that you can not only target your specific location, but you can narrow it down further to only include locals in a specific demographic and with interests that align with your business.

It’s an awesome way to attract your ideal customers from the pool.

Facebook ads are one of the lead generation tools that can also increase your website’s traffic if the ad links back to your site. You could use this link to take customers to a promotions page.

9. Local Influencers

Seek out local bloggers, YouTubers, and social media influencers that are in your industry or can benefit from your products/services.

To garner their audience’s interest, consider paying the influencer for a review of your products/services, or offer them an affiliate link. You could also give them a promo code that gives their followers a discount at your store.

If you can build a relationship with relevant influencers, you could potentially advertise and be endorsed by all their followers.

Interested in Learning More About Local Lead Generation?

Marketing to your local customer base is an integral part of growing your business. Leaving local lead generation out of your marketing strategy is a mistake.

If you’re interested in learning more about digital marketing, check out our online business blog section.