3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website
A recent report found that 99% of businesses plan to increase their online marketing spend in 2019.
If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.
But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development company?
This post will highlight three marketing tips that’ll help raise the profile of your law firm. If you want your law firm to be a market leader, these suggestions should help you reach that goal.
Let’s begin!
1. AdWords
AdWords is a common marketing method used by many law firms, and this is because the approach works well, and it works quickly.
Essentially, AdWords allows you to promote your law firm, whenever someone types a particular keyword into Google.
When selecting a keyword, it’s a good idea to be as precise as possible.
So, you want to avoid generic keywords such as ‘law firm.’ Rather, you want to target specific keywords such as ‘personal injury lawyer in Colorado.’
By targeting specific keywords, you ensure that your ads are shown to the right people. This then improves the ROI of your campaigns and helps limit wasted ad spend.
2. Facebook Advertising
Facebook advertising is different from AdWords, in that you’re not targeting people based on Google searches.
Instead, you’re just defining an audience and then displaying ads to this audience when they’re visiting Facebook.
For instance, you might create an ad campaign that allows you to target business owners that are 35 years old, and live in New York. This campaign might then promote some kind of legal service designed for business owners.
3. Give Your Website an Upgrade
Your website will play a significant role when it comes to your overall marketing strategy. After all, if someone comes across one of your ads, they’ll probably check out your website, before they give you a call.
If your website looks outdated, you should think about giving it a new look, and you can do this by hiring a web development agency.
Before working with an agency, it can be a good idea to find websites that appeal to you. The agency can then use these websites to inspire the design of your site.
Ideally, you want to find websites that are related to your niche.
So, if you’re personal injury lawyer, search for websites that belong to other personal injury lawyers. Taking this step will make it easier for the agency to create something suitable for your law firm.
Will You Use These Marketing Tips?
The marketing tips covered in this post have the power to transform your law firm.
That said, if you don’t know much about marketing, acting on them can be a challenge. Because of this, you might want to hire a marketing agency to help you implement the tactics we’ve covered.
If you can, find an agency that caters specifically to law firms. In doing so, you should be able to achieve faster results, as the agency will already know how to deal with your industry.
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