Marketing

3 Attorney Marketing Fails to Avoid If You Want More Clients

According to the American Bar Association, there are 1,352,027 registered active attorneys in the U.S in 2019. The number keeps growing each year, which means law firms have more competition and difficulty cutting through the noise.

Nowadays, most people spend hours online and when they need an attorney, they’ll search for firms online before making a call. Then, they’ll ask family and friends for recommendations.

Law firms can’t rely on the quality of their services as their only marketing method. They need an active social media presence, a website, high search engine rankings, and positive online reviews.

Here are 3 attorney marketing mistakes you might be making and tips on how you can avoid them.

1. You Don’t Know Your Target Audience

The first and most important aspect of law firm marketing is knowing your target audience. This goes beyond knowing your customers’ demographics. You should also learn about their problems, needs, everyday lives, and internet habits.

If you don’t have a detailed buyer persona, you’ll end up spending valuable time and money marketing to the wrong people. If you already have an established customer base, ask for their feedback and opinions. This will help you understand them better, improve your services, and target your paid ads better.

Also, make sure your online presence answers people’s questions quickly. If your website doesn’t speak to them and they don’t connect with you on social media, you’ve missed the mark.

2. Your Website and SEO Are Outdated

In the digital age, having a company website is a must if you want to attract customers. The website should be modern, fast, and easy to navigate. Since most users access the internet from a smartphone or a tablet, make sure your website is mobile-optimized. If it’s not, you might get penalized by the search engines.

For marketing of legal services to work, you should also pay attention to SEO. Ranking for specific keywords is a long process, especially in niche services. For example, if you’re a car accident lawyer, create content around this topic to educate and help people. When search engines analyze your website and determine that your content is of value, you’ll start ranking higher.

3. You Don’t Have a Social Media Presence

One of the main rules of online marketing for law firms is having an active social media presence. Most people will search for your name or company online first. They will look at your social media profiles and the content you publish, and read reviews from other customers.

Your branding should be uniform on all platforms, but the things you post should be different on each profile. This is because the audience might be different on each social network, and so is the content they’re interested in.

You can post legal updates, blog posts, team or employee photos, and even customer testimonials. Social media marketing is a great way to run paid ads and reach an even wider audience.

Avoid The Most Common Attorney Marketing Fails With These Tips!

Whether you’re a small local law firm or a well-established corporation, attracting new customers comes down to successful online marketing.

These tips will help you avoid the most common attorney marketing mistakes and reach the right audience for your business.

Need more tips on attracting new customers? We have tons of articles right here on our website covering social media, lead generation, and SEO.

Finding a Digital Marketing Firm: The Top Questions to Ask Before Hiring

50.8% of the global population is already online. Roughly speaking, that’s about 4 billion internet users. Without digital marketing, you’re missing out on a big chunk of your potential audience.

With a professional digital marketing firm on your side, you can reach out to this audience and start growing your business! But how do you choose the right one?

Here are five questions to ask when searching for the best marketing companies. 

Once you find your perfect match, you can start growing and beat out the competition!

What Previous Clients Have You Worked With?

First, test the agency’s experience. Have they worked with another company within your industry before? How did it go?

Find digital agencies that have experience with your industry. That way, you can skip the guesswork. They’ll already know what works.

Make sure the agency is equipped to handle your company’s specific needs, too.

Search for an agency that offers experience specific to your industry and needs. Working with them will become a lot easier as a result. 

What Tactics Do You Use?

Some agencies are versatile and offer a long list of tactics. Others perfect the process for a single campaign. 

Ask if they offer a range of digital marketing services or specialize.

For example, Ignite Digital offers a number of services to help businesses grow.

You might need specific help, such as social media marketing or a new website. When choosing a marketing firm, make sure their capabilities and expertise align with your marketing goals.

How Will You Help Me Achieve My Goals?

Marketers who plan their projects are 356% more likely to have a successful campaign. Before you start working with an agency, make sure they have a plan and process in place.

You can also ask:

• Who will become my point of contact?
• How often will we communicate?
• What tools or software do you use?
• How do you keep up with the latest trends?

Make sure the agency’s process provides everything you need before moving forward.

How Do You Measure Success?

What key performance indicators will the marketing firm look for? How will the plan change if those goals aren’t met?

Marketing requires a lot of analytics. Ask how the company will look at the data so you can understand it when a report comes in. 

This is also a great time to inquire about how often they’ll update you about a campaign’s performance. 

How Much Do Your Services Cost?

Your marketing campaign won’t become a success unless you invest time and money. As you search for a marketing firm, make sure you determine their costs.

They might charge based on a project, monthly, or hourly basis. 

In some cases, the firm will offer you a package deal. Make sure to choose an agency that aligns with your budget and overall marketing goals.

Questions to Ask Before Hiring a Digital Marketing Firm

When you team up with a digital marketing firm, you want to know they have your company’s best interests at heart. With these five questions, you can find the perfect match from hundreds of agencies.

Check out the Digital Marketing section on this site for more helpful tips.

How OTT Advertising Is Forcing Brands to Rethink Their Marketing

We love staying connected to our favorite media. So much so that there are 70 million homes in the United States with at least one smart TV!

In a world where fewer people consume media through cable, having access to a library of on-demand content is the new norm.

But where does that leave advertisers? Keep reading as we explore the world of OTT advertising and examine how it’s forcing companies to rethink their marketing strategies.

What Is OTT Advertising?

You may not recognize the term ‘OTT’ by name, but there’s a high likelihood that you engage with it almost each and every day.

OTT (over the top) content is streamable and comes directly from the web.

This is a direct contrast to traditional delivery methods like cable boxes and satellite dishes.

Content providers like Netflix, Amazon Prime Video, and Hulu, for example, are all OTT services.

The Ever-Present Screen

When was the last time you left your house without your cellphone?

Or how about the last time you watched TV without scrolling through your social feed?

Studies suggest that we now dedicate up to 10 hours per day to our favorite devices.

Understandably, this presents a number of exciting opportunities for advertisers.

Since most devices we use have a direct connection to the Internet, that means that OTT advertising platforms have 10 hours per day to serve us ads, whether it’s on our smart TV or tablet.

The Way Consumers Interact with Ads Has Changed

Likewise, advertising consumption has changed with the times, too.

Now, users can install programs like Adblock to avoid seeing web-based ads entirely. Four in 10 consumers even scroll past ads altogether!

On many OTT services, however, installing such a program is more or less impossible.

That doesn’t guarantee a captive audience, though. Consumers are still hesitant when it comes to listening to marketing spiel.

OTT Advertising Requires Smarter, More Targeted Advertising

So how are advertisers supposed to reach their target audience when that audience turns the other way?

By rethinking the way they advertise, of course.

OTT marketing has a few unique advantages over traditional ads. Namely, advertising agencies can benefit from data collection and personal preferences.

Not every ad is for every consumer. And that’s okay!

Using a targeted approach to tailor your ads to user preferences can help save your company money and foster better results.

The same ideology applies to hyperlocal advertising, too.

Presenting users with ads based on their prior browsing history and location, you can increase your chances of a sale.

Final Thoughts on the Changing Face of Marketing

Without a doubt, the very face of marketing is changing. Yet that doesn’t have to be a bad thing.

By adjusting to users’ preferences, OTT advertising can be an effective and even fun way to deliver your company’s messages.

Have you used OTT advertising in the past? How did it work? Be sure to let us know!

And if you liked this post, make sure to follow our blog for more great content like this.

Pest Control Marketing Ideas That Won’t Bug Your Customers

We all love a good social media marketing campaign or an eye-catching billboard. The problem is that the world is flooded with ads in one form or another, so for yours to be successful, they need to stand out.

If your pest control marketing results aren’t as game-changing as you want, it may be time to think outside the box though.

Pest Control Marketing Ideas You Haven’t Tried

Thanks to technology, you have more marketing options than ever before. Try adding these ideas to your strategy.

Revamp Your Online Reputation

Did you know 91% of people read online reviews before making purchases on a regular basis? Pest control services aren’t impulse buys either, so chances are that your customers are reading your reviews.

Do a thorough search to find your review profiles on every review site you can find. Whenever possible, claim your profiles so you can manage them. If there are major review sites like Yelp or Google that don’t have a profile for you, create one.

Now the work begins: increasing your star ratings. Respond to every review, negative or positive, to show that you’re listening. When negative reviews appear, try contacting the reviewer to make it right.

Along the way, encourage every happy customer to post a review.

Start a Referral System

When it comes to your pest control marketing, your employees and contractors aren’t the only ones on your team. Add your happy customers to your roster.

Create a referral program in which, if an existing customer refers a friend, both the new customer and the existing customer get discounts.

This helps you in two ways. First, it brings in new customers. Second, it makes your current customers more loyal because they’ll keep coming back to spend their referral discounts.

Tell every customer about your referral program and hand out cards with the details as a reminder.

Market to Relevant Professionals

Marketing to potential customers is great, but marketing to people who can refer them could be better.

Take a moment to think about all the professionals who could discover that a home or business has a pest infestation. This includes cleaning companies, home inspectors, and general contractors to name a few.

Identify these professionals in your area and start getting to know them. Tell them who you are and what you specialize in. The next time they have a customer with a pest problem, they’re more likely to refer them to you.

Keep in mind that these relationships need maintenance. Make a point to connect with your referral resources every few months. A lunch or a cup of coffee goes a long way.

Becoming the Pest Pros

Whether you’re operating in a small town or a big city, you want to become known as the go-to pest control company. If this isn’t happening with your current pest control marketing strategy, the tips above can help you break out of your rut.

For more top tips, check out more articles on our marketing blog.

The Only Difference Between SEO and SEM in Digital Marketing

You know that your company can’t survive today’s ultra-competitive market without a solid digital marketing strategy. 

You’ve come up with awesome email campaigns, you’ve mastered all things social media, and you’ve even created highly shareable video content that you know will make your target market tick. 

But you’re still not rising in the search engine rankings. So, what gives? 

For many, it’s a lack of understanding about the difference between SEO and SEM. 

So, what’s the difference between these two effective forms of search engine marketing? 

Read on to find out. 

What Is The Main Difference Between SEO and SEM?

So, what’s the difference between SEO and SEM? 

SEO experts from BearFoxMarketing.com explain that SEO generates organic traffic to your website, while SEM creates paid traffic. Both are essential tools for increasing your search engine rankings. 

While the goal of both SEO marketing tactics is the same, the way they go about it is quite different. 

Organic traffic (SEO) is when visitors naturally end up on your website because they’ve entered search terms that match with your keywords, clicked a link on another article and ended up on your site, or just typed it into their address bar on their own. 

Paid traffic (SEM) is also referred to as “pay-per-click” or PPC marketing. 

If you use paid traffic to increase your search engine rankings, then users who search for the keywords you’ve targeted end up on your website because you’ve paid for ads directing them to your website. Your site also appears at the top of search engine result pages. 

You’ll then pay a fee every time that someone clicks on an ad for your website and is redirected to your site. 

What Do SEO and SEM Have in Common?

In spite of these differences, SEO and SEM marketing tactics still have much more in common than you might expect. 

Both of them revolve mostly around conducting thorough keyword research and targeting the keywords that will get you the most traffic. 

They both also require you to do some serious research on your target market, and both are all about getting you more web traffic so that you can climb higher in search engine results. 

Perhaps most importantly of all, to have effective SEO and SEM strategies, you will need to constantly conduct tests on effective keywords, optimization tactics, marketing trends, and even current market demand. 

Which Form of Search Engine Marketing Is Right for Your Brand?

Now that you know the major difference between SEO and SEM (organic vs. paid traffic to your website) it’s time to start weighing your options. 

Remember – you don’t have to commit to one side here. In fact, most businesses use a combination of SEO and SEM to get the best possible results. 

Looking for more advice about how to grow your current digital marketing strategy? 

We’re always bringing you the latest news in all things SEO and SEM, so bookmark our blog today to learn about the next big search trends, tools, and much more. 

5 Benefits of Social Media Marketing

There are over 3 billion people with social media accounts worldwide. With numbers that massive, it is impossible to ignore the role that social media plays in our lives. If you run a business today and your company is not on social media, you need to get on it immediately.

Still not convinced? Read on, and we will show you the biggest benefits of social media marketing.

1. Increase Brand Recognition

If nothing else, the benefits of social media marketing allow you to get your company’s name out there. As your brand becomes more recognizable and more popular, it will be seen as more trustworthy and will stick in people’s minds for longer periods of time.

By using tools like hashtags, you can make sure that your posts will be filtered into like-minded timelines and news feeds. This can help you reach a more specific demographic simply by using the right keywords.

On Twitter, you can check out the trending bar to see what people are talking about. This lets you know what is popular at the moment and you can use these trending tags to reach even more people. By having a presence on multiple networks (you should be on Twitter, Facebook, and Instagram at a minimum), even apathetic social media users will start to recognize your brand.

All companies can benefit from increased brand recognition on social media. Whether you are a global, corporate juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be a boon for your business.

2. More Chances for Conversion

At its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message performs the desired action, usually making a purchase.

And every post that your social media team makes is an opportunity for a customer to convert. Social media makes it very easy for users to react to posts. With just a tap of the finger or click of a key, users can like, comment, or repost your message. With each reaction comes a new opportunity for someone to visit your site which only increases your chances for conversion.

Obviously, not every reaction is going to lead to conversion. But as you rack up positive reactions, you are setting yourself up for a possible conversion windfall later on down the line.

Social media also increases your chances of conversion because it has the opportunity to humanize your company. Unlike other forms of marketing, social media marketing allows businesses to directly interact with customers and also make posts as a regular person would.

Customers more often than not respond positively to this. The most popular and viral corporate tweets and posts tend to not sound very corporate at all.

3. Lower Marketing Costs

According to a recent survey, over 84% of social marketers found that they experienced increased traffic when they put in as little as six hours of effort per week. That’s less than one hour per day. This statistic speaks to the power of a good social media strategy and emphasizes the old adage – work smart, not hard.

By putting in only one hour per day, you can experience some, if not dramatic, increases in your traffic. Start small and see what does and doesn’t work as you hone your social voice.

4. Target Specific Demographics with Facebook Ads

Facebook advertisements are among the most seen content on the internet right now. The beauty of Facebook Ads is that you have the option to filter who will see your ads based on information such as interests, age, relationship status, and more.

Plus, when you use Facebook Pixel, you are able to track all of the users who come to your site via your Facebook Ads. This, in turn, allows you to make custom ad campaigns specifically targeted to those who have already visited your site.

5. More Personal Customer Experience

Nowadays, people love getting notifications on their social media accounts. When someone reacts positively to your social media post, consider giving them a mention. This will make the user feel special and foster a stronger relationship between them and your brand.

Also, if a customer complains about your service or product on social media, take proactive measures. Reach out to that person either publicly or through private messaging and get to the bottom of the issue. By apologizing publicly, people who see the disparaging post are reminded that there is a human behind your social media team and that you care about your service and your customers.

People today don’t just want to buy from brands with quality products. They also want a brand that is going to treat their customers with respect. You want as little enemies as possible on social media. No company enjoys having their timeline clogged up with disparaging remarks from upset customers.

Reaping the Benefits of Social Media Marketing for Your Business

After looking at the benefits of social media marketing listed above, it is easy to see just how great this medium can be. As you start to dip your toes into the world of social media, remember to always be honest and treat your customers with respect.

Try to start out small and just have a presence on the major social media platforms. After you get the hang of it, consider branching out and getting creative on the smaller and more niche sites.

Looking for more informative marketing articles? Check out our blog today!

Top 11 Tips for Holiday Resort Marketing

Almost everyone has a travel destination on their bucket list. Even as we age and settle down, we still continue to travel with our families. However, while the need to travel is constant, the trends surrounding travel destinations shift, influencing how people sort out accommodation needs.

Do you need to attract more tourism to your holiday resort? Here are 11 tips for resort marketing to try!

1. Know Your Clients

Are you a high-end hotel? Are your conference facilities your biggest selling point? It is important to identify your selling points and reflect that on your online communication. Speak in a tone that is appealing to the business, give an aura of professional, without being too stuffy.

Similarly, if you are targeting budget travelers, then ooze that personality. The tone you set in your marketing communications ought to be consistent across all your platforms. Once you have narrowed down your profile and that of your target audience, draw them to your online platforms by offering small discounts.

These will be a great source of reviews after the visit, both on your platforms and independent ones like Tripadvisor.

2. Instagram Marketing for Your Resort

Social media is a great marketing tool. You should use all your different platforms to build a community around your resort. However, each platform works uniquely with respect to the different features they offer.

Instagram, for instance, is a great avenue for publishing pictures and videos. People will often share amazing experiences with the people in their lives via Instagram and will often tag their service providers as well as their locations while at it.

Make sure you are part of the conversation by making their stay great even before your guests arrive. Make your guests excited about their stay before they arrive by publishing beautiful pictures of your resort taken from different angles. Accompany the pictures with amazing captions to further reel in your visitors.

3. Run Promotions and Special Offers

Promotions are a great way to garner publicity for your resort. Get your online community to act as your marketing tool by offering a free night for two or a meal at your resort’s restaurant. Have them share why they would like to stay at tour resort, for instance, tagging their friends and family.

Award the promised package to the user with the highest number of engagements by the end of the stipulated period of time for the promotion.

4. Partner With Online Personalities

In a world where social media influencers often command a bigger audience than mainstream celebrities, you need to work with them to effectively market your resort. The first step is to set aside a budget for this. Based on your budget, identify a YouTube personality or travel blogger that speaks to the audience you have marked as your target audience.

Approach them with an offer to visit your property and create content around it. If their asking price is higher than you are willing to spend, don’t fret. Instead, approach someone in the same industry but fewer followers. They are known as micro-influencers and are a lot cheaper.

The key to picking the right micro-influencer to market your resort is not in the number of followers they have but in their engagement rate. Make sure to check what percentage of people interact with their content compared to their number of followers.

5. People Love Stories

How do you attract tourism in a market that is already flooded with resorts? Visual storytelling is the best way to go about this, especially in the age of social media.

Share beautiful images of your resort a few times a week and try and incorporate a story within the captions. This could be in relation to your chain of resorts as this resort does, your location, or even the tourist destinations in the area.

The caption should be written in a conversational tone and should offer more information on your property or the particular service highlighted in the photo. Use niche hashtags to boost the photo’s performance.

6. Respond to Queries

When marketing your resort online, queries are one of the best ways to develop leads and convert them into bookings. Be warm in your responses, courteous and patient as this is an opportunity to build your brand.

Be sure to answer your queries within the hour they are posted, to improve your ranking.

7. Twitter as a Resort Marketing Tool

Twitter is a great platform to engage with your potential visitors but you can also use it to attract visitors to your resort. Share links to your promotions and offers on Twitter and do not forget to geotag the tweets. This way, you are sure to reach tourists looking to travel to your destination.

8. An Updated Website

A website is like your ‘office’ but on the internet. All your social media activity is bound to lead your audience to the resort’s website. Make sure it is updated with all the offers, correct pricing, and contact information.

9. Promote Events in Your Resort and City

If a huge festival or event is planned at your city, then it is bound to draw a huge number of tourists to your location. Capitalize on this by posting about the event on your social media platforms. Some of the attendees, who might be looking for accommodation, will surely get in touch with you.

10. TripAdvisor

TripAdvisor is a great platform for visitors to leave impartial reviews but there is also room for you to advertise your resort. Write a brief but detailed description of your resort, the amenities and services offered and do not forget to add photos.

11. Paid Resort Advertisement

As part of your marketing plan, you might need to run paid advertisements for your resort. Contact a reputable marketing agency in your area to help you with this.

Content Is the Reason Search Began in the First Place

Before travelers make a booking at your resort, high chances are that they will have done a fair amount of research online. This might be via search engines such as Google or on social media platforms like Twitter and Facebook. Bearing this in mind, create an online profile for your resort and the kind of business you hope to attract.

If you follow these steps in your resort marketing, you are bound to see a surge in your resort bookings. Read our blog for more information on branding your resort.

7 Essential Marketing Tips for Authors

You did it.

You finally finished that book that you’ve been working on and you’re ready to get it out there for the entire world to read.

But advertising your book and getting sales or downloads haven’t gone as well as you’d hoped. And you’re slowly starting to feel as though you wrote this book for your eyes only.

How do I successfully market my book to a large audience? What are some marketing tips and tricks that I can use to push my book and get it noticed by more people?

If you’re asking yourself those kinds of question, wonder no longer, because we’re here to help!

In this article, we’ll tell you about 7 tips that you can use when marketing a book. 

Now then, let’s get started!

1. Create an Eye-Catching Book Cover

Even though we’ve been told not to judge a book by its cover all of our life, most of us still very much do. That’s why it’s wise to invest some money and get a nice, eye-catching cover made for your book.

Keep in mind that your book cover is going to be very small on most digital devices, so it needs to be something that’s legible as an icon. 

2. Start a Blog

The idea of starting a blog may sound a bit cliche, but it actually works, if you keep up with it consistently.

Creating a blog not only gives you an outlet to plug your book, but you also can create a connection with potential readers. Doing so will increase the chances of them actually reading your book, and any other books you may write down the line.

3. Get on Every Ebook Platform

Obviously, it’s a good idea to get your book in front of as many eyeballs as possible, to increase the chances of a sale.

So take the time to get your book on every single Ebook platform you can find. This is going to take a bit of work, and may even cost some money, but will be worth it in the long run.

4. Utilize Email Marketing

Email marketing is still one of the best digital marketing techniques available today. Using something like a blog, or social media, to gather a list of individuals who want to keep up with your latest work is a great way to advertise your book.

5. Get on Social Media

Social media is a huge platform that any author should be utilizing to get their name (and book) in front of thousands of eyeballs. Like a blog, this will give you a chance to develop a connection with your audience and a place to plug your book regularly. 

Also, one viral tweet could lead to your book completely taking off, which is absolutely a possibility. 

6. Do Some Podcasts

Don’t be afraid to reach out to people who have podcasts that are relevant to your book’s niche and ask if they’d be interested in having you on their show.

This can get you, and your book, in front of an audience that would more than likely be interested in reading your work, which is obviously a good thing.

7. Reach out to Book Reviewers

While you’re reaching out to podcast hosts, ask a few book reviewers if they’d be interested in reviewing your book. A positive review from a critic with a large following could go a long way in the success of your book.

Use These Tips to Help with Marketing a Book

Well, there you have it! Those are 7 marketing tips you can utilize when marketing a book. 

Remember, start with your cover first, then figure out a few fun and creative ways to plug your book online.

Looking for more digital marketing tips and tricks? Check out our blog!

Why Is Content Marketing Hogging the Attention? Here’s the Future of Print Advertising

In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? 

If you own and operate a business, you’re always thinking about the future of advertising and marketing. You need to be able to keep up with the times if you expect to succeed in the business world. 

You may notice people these days talking a lot about digital marketing, SEO, and social media marketing. 

While these will likely continue to be important, what about print marketing? Continue reading about print advertising and find out if it still has a future. 

Print Advertising Isn’t Dead!

Here’s a spoiler: print marketing will remain alive so long as there remains a physical customer presence. Many experts will tell you print marketing still holds incredible value alongside your digital marketing campaign. 

Even with the advent of computers, mobile phones, tablets, and virtual reality, even young people have an affinity for paper. 

The Permanent Nature of Print  

Digital content is fleeting. When you design your digital marketing campaign, you need to think about constant updates to your internet content. 

This is true for your blog and various social media platforms. 

Print on paper carries an inherent feel of permanence. In a digital world, it can feel like information comes and goes with a moment’s notice. 

Think about ancient collections of books. With proper care, print has the potential to last forever. 

While this is true of the digital, digital information is quickly lost beneath mountains of information. 

Entice Customers to an Online Experience 

So far as we can tell, the best way to think about print advertising is as a complement to your digital brand. For example, you might consider getting customized stickers with your social media links printed across it. 

You can use your print ads to encourage potential customers to interact with your brand on an online platform. 

Will Print Disappear Forever? 

Of course, there is an anxiety about the future of print as a medium. Books, magazines, and newspapers face a certain uncertainty. 

It follows print advertising may soon lose traction. 

Soon, our augmented realities may overlay our present physicality. Print may soon disappear from the collective memory of humanity. 

Sound a bit like a science fiction dystopia? Already, we are seeing digital information integrate with reality in real time. 

The future of technology and its implications are still vague. One thing is certain, though. The future of print and print marketing is uncertain. 

Live in the Present 

Although the future of print and marketing are uncertain, you and your business should continue to live in the present. For now, print advertising remains a valuable asset in your marketing campaign. 

Print can be a great complement to your digital marketing campaign as you build your brand. 

Always stay up to date on the business world and find out what works and what doesn’t. To find more advice on marketing and business, visit our marketing section. 

7 Fool-Proof Email Marketing Tips

According to estimates, an astonishing 281 billion emails are sent each day.

Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.

To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.

Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.

1. Remember Why Customers Love Email

Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.

But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.

People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.

In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.

2. Create a Template

Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.

To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.

3. Personalize The Subject Line

Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.

To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.

Studies found that personalized subject lines increased open rates by between 50% and 58%.

4. Demand Your Audience’s Attention

A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.

A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.

If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.

5. Preview Before Publishing

Always, always, always double-check your draft before publishing!

From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email.

Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).

6. Less is More

Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.

Spamming them is only going to drive them to click ‘unsubscribe’.

7. Don’t Forget Your Call-To-Action

Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.

It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.

Follow These Email Marketing Tips For a Successful Campaign

Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.

We love helping businesses reach their full potential, and we’d like to help yours! Get in touch today and learn how our marketing services can help you reach the top.