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The Simple Guide to Massage Marketing

The Simple Guide to Massage Marketing


The Simple Guide to Massage Marketing

There are nearly 385,000 massage therapists and students in the U.S. The massage industry itself was worth $16 billion in 2016 alone!

If you are a massage therapist, it’s important to promote your business wisely to stay competitive in such a large market. Savvy marketing can be your secret to keeping current clients returning.

As a massage therapist, it can be difficult identifying clever and unique methods of attracting new customers. This is especially the case if you are the sole owner of your massage business and navigate numerous daily demands.

In this post, we’ll look closely at the ins and outs of effective massage marketing. All of the tips on this list are simple to implement and do not require an extensive background in advertising.

Read on for insight!

1. Create a Compelling Website

Over 3 billion people rely on the internet to find information, seek out businesses, and perform work.

As a massage therapist, it’s important to tap into this large digital market. You can do this easily by crafting a compelling website.

Your website is more powerful than you may realize. In this increasingly digital age, websites function much like business cards.

They give potential customers essential information, such as contact details and price points. But they can also give customers an insider’s look into your massage business and what kind of treatment they can expect.

Your website should be at the forefront of all your massage marketing efforts. Spend some time honing it prior to launching any other advertising campaigns.

A compelling website should first and foremost give visitors the information they need. It should not include any superfluous details or pages.

A solid massage therapy website should include contact information, booking portals, services and pricing, and a blog. We’ll talk about the importance of a blog in just a moment.

You should also include a brief page that gives details about you and your business.

When building your website, make sure the content is concise, easy to read, and free of errors. Use lots of headers and bullet points to break up paragraphs.

Also, ensure that customers can easily reach out to you through a booking portal or contact form. It should be easy to navigate your website, too, and all internal links should function well.

Don’t underestimate the power of images or video in your massage website. Integrate compelling, non-stock images that clearly demonstrate services.

Lastly, consider investing in professional web design services. Experts can help you generate a responsive web design more likely to engage users.

Check out Winks Massage for a good example of what we mean by a compelling website!

2. Use Search Engine Optimization

Search Engine Optimization (SEO) is an essential digital marketing tool for all business owners. When it comes to massage marketing, it can be a fundamental aspect of attracting local clients.

A lot of customers use search engines to identify services and goods. In fact, some of your existing clients may have discovered your business via a simple Google search for “massage therapists.”

When someone performs a Google search, they are likely to click on listings at the top of the first page of results. In general, the higher a page “ranks” in this way, the greater its visibility.

You can boost your Google ranking for certain keywords by implementing SEO. This means choosing popular keywords and integrating these into your online content.

Local SEO, in particular, should be an important part of your massage marketing strategy. Local SEO means incorporating location-based keywords, such as “massage therapy in Dallas,” can help you target local audiences directly.

Learn more about local SEO here.

In addition to implementing SEO, make sure you have a host of local citations. These include listings on Google My Business, Yelp, TripAdvisor, and/or Yellow Pages.

Local citations can leverage SEO efforts and enable your clients to leave online reviews.

3. Keep a Blog

Content marketing is quickly becoming one of the most popular forms of digital marketing available. This is because consumers prioritize content that is original, compelling, and informative.

You can easily step up your massage marketing game by generating the right content for your customers.

One way to do this is to keep a blog on your website. Blogs give you the ability to discuss topics relevant to your clients. They can also help you educate customers and give you more material for local optimization.

What’s more, blogs can let you share more of your voice and expertise with your website visitors. You can give insight into meditation practices, ways to reduce stress in your daily life, or information for first-time massage clients.

Aim to produce one blog post a week. These posts can be as short as 500 words. Make sure you optimize these posts for keywords, too, and include images!

4. Harness Social Media

Social media can be an important tool when it comes to leveraging your massage marketing efforts.

Build business profiles on Facebook, Twitter, LinkedIn, and Instagram. Make sure to include relevant and consistent contact information, especially the link to your website.

Stay active on the social media profiles, and use them as tools to share blog posts, advertise promotions, and generate virtual partnerships with other local businesses.

Generate these partnerships by following, liking, or sharing content produced by other local self-care companies. Establishing these partnerships can build credibility in your consumers’ eyes.

Social media can also enable you to instant message customers in real-time. You can also incorporate some solid content marketing via tools like Facebook Live.

5. Target the Right Audience

At the end of the day, the key to success with massage marketing is reaching the right audience. It can be easy to simply advertise to the masses, but you’ll likely have more success if you market to a target user.

Launch massage marketing campaigns aimed at specific audiences, such as “local college students” or “female retirees.” People are more likely to respond to advertising if it feels like it’s reaching them on a personal level.

Feel free to change your audience with each campaign. But don’t relinquish your marketing goals!

Your Key to Massage Marketing

As a massage therapist, it’s essential to spread the word about your healing services. Massage marketing can build your client base and keep existing clients on your list.

Make the most of digital marketing as you attempt to reach new clients. This means honing your website, spending some time with content marketing, and keeping a blog. Don’t neglect SEO!

All in all, make sure your marketing efforts are reaching a specific audience every time.

Article City is your ultimate resource for discovering marketing solutions designed to give you the visibility you need. Sign up now for your free account!

Health

How to Create a Promotion Strategy for a Massage Service

How to Create a Promotion Strategy for a Massage Service


How to Create a Promotion Strategy for a Massage Service

Are you looking for ways to create a unique promotional strategy for your massage business?

In today’s digital age, how you market your company can be the difference between a thriving business and one that does not last.

According to eMarketer, there was an estimated $83 billion in digital marketing. That’s a figure expected to grow to $129.23 billion by 2021.

But promoting your business isn’t just about what you are doing on the internet. You need a well-rounded strategy that can be used offline to help build a stronger brand for your business.

Read on to learn how to create a promotion strategy for your massage service.

Create Great Written Content

An effective promotion strategy in digital marketing is to create good content for your website.

That’s because it can help you generate traffic online and increase your revenues.

According to Tech Client, websites with blog content have 434 percent more indexed pages than those that do not have it. Indexed pages are an important part of search engine optimization (SEO).

That’s because these are web pages that are scanned by a search engine’s spider programs. Spiders skim pages for content to use in search engine results.

You can market your massage service by creating well-written content for blog posts. These blog posts can cover a wide range of topics, whether that is specific to your business or industry-wide.

Your content should be relevant to your target market and be backed up by citations to authorities in your field. That’s because your reader will be more confident in the information when you use reputable sources.

Be Actively Involved in Your Community

Active involvement in your community can be a great way for you to advertise your business while helping others. It also helps your massage service align with a positive cause in your community.

Some of the ways you can do this are by donating gift certificates to silent auctions or as a giveaway at a special event. You could also consider sponsoring a charitable cause. Becoming synonymous with these things helps people view you as more than just a business. It’s also a great way for you to build your professional network and learn more about what people want.

This can go a long way towards helping you build a strong brand. It can also be one of the ways that you set your business apart from the competition.

Share Information on Social Media

Sharing information about your business on social media can be a beneficial promotion strategy. That’s because social media accounts like Facebook, Twitter and LinkedIn reach billions of users each month.

Just consider the reach of Facebook alone. According to Statista, in the third quarter of 2017, there were 2.07 billion active monthly users.

You can share blog posts and other info about your services through social media. This helps you reach prospective clients in a unique way. But social media accounts are not only a good way to share information. They give you a way to provide good customer service to your clients.

Ambassador has reported that 71 percent of customers who have a positive customer service experience on social media are likely to recommend that company.

These recommendations can create interest in your services and help you generate more revenue.

Offer Exclusive Deals

You should also offer special deals to members of your email list and followers on social media.

The benefits of this marketing tactic are two-fold.

First, it helps promote awareness about your company’s presence on social media. By spreading the word on social media, you can get more followers and a bigger interest online.

Second, your followers and email subscribers can develop a sense of loyalty to you. This is because of the goodwill created by your gestures in and out of the office. Especially in the massage service industry where there are nearly 330,000 massage therapists in the U.S.

For example, a business like WINKS sensual massage can create a special offer for their services. They can advertise it through their Facebook account and have a bigger reach than if they promoted it by just posting a sign in their office.

Incorporate Video Content into Your Website

Video content is a great way for you to bring your business to life for a prospective client. It’s also an increasingly popular form of digital marketing that you cannot afford to ignore.

According to a report from Cisco, by the year 2019, 80 percent of the world’s internet traffic will be video content.

Part of having a successful massage service is creating a nice and relaxing atmosphere for your clients. But if someone is just learning about your business online, video content can be a great way for you to show the environment you create.

Besides being a good way to show off your business, it’s also an effective way for you to break up the text on your website.

Mobile Optimization

You can promote your business in a more effective way by having a website that operates well across all web browsing devices.

In October 2016, mobile web browsing surpassed desktop use for the first time in history. Mobile web browsing on tablets and smartphones has been on an upward trend and is expected to continue.

Because of this, you risk losing out on business if you have a sharp drop off in user experience when browsing on a mobile device versus a desktop.

During the design phase, it is important to test your website to ensure it runs smoothly. If there are any glitches, it is best to fix them in the testing phase before your website is rolled out to the public.

Wrapping Up: Promotion Strategy for a Massage Service

You have worked hard to create a unique massage service and this should resonate in your promotion strategy.

This way prospective clients can learn more about your services. But they can also find out more about your company’s culture and what makes you stand out from the competition.

Are you looking for other ways to grow your company? Check out our post about how small businesses can get money fast.