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How to Create Content for an Online Natural Health Store

How to Create Content for an Online Natural Health Store


How to Create Content for an Online Natural Health Store

With the average business now spending up to 35% of their marketing budget on digital marketing, everyone is looking to find ways to cut back on spending.

If you’re a natural health store, you’re already competing with all the big box supermarkets in your region. The best way to capture new customers is to build the kind of authority that only consistent and high-quality content can build.

As an increasing number of users find new businesses through search engines, it’s important to appear at the top of the results of every search. Along with keywords, name recognition, and metatext, search engines will rank highly any site that offers original content on a regular basis.

Between your computer and your phone, you’ve got all the tools you need to start improving the SEO strategy for your natural health store. Focus on these four areas for the best results.

1. Create Bold Headlines

When you see an article posted on social media or written in the media, the first thing you see is the headline.

A headline needs to pack a punch, grab the viewer by the collar, or touch them emotionally.

Below your headline, you can add all the great details that will put your headline in context. After you’ve grabbed their attention, reel them in with your subheading. They’ll be dying to check out your great content.

2. Let Images and Video Do the Work

Not everyone is great at retaining information. Great photos of healthy products or nutritious snacks can draw people in.

Think about hiring a professional photographer for any product photos you plan on using in your marketing campaign. Introduce customers to your natural health store by posting a short walk-around on Instagram. Use your front-facing camera so people can get to know you.

If you do in-store demos or are giving out samples, post videos to social media first thing in the morning to draw customers into your store. Their FOMO will kick in and they’ll be at your door before you know it.

Images and video are at the top of the list for content-driven marketing right now.

3. Keep Content Short and Sweet

Keep your text between 300 to 500 words. Use keywords 3-6 times in your text and focus on one subject at a time.

If you want to post a how-to, create a video to accompany a short numbered list outlining every step. See how other sites get users to quickly consume content before they buy here!

4. Be Honest and Use Good Sources

For everything you write about health and natural products, make sure you’re making honest claims.

If you say that something helps with weight loss, link to an FDA or reputable scientific study. If you quote any statistics, link to your source so that no one can claim you’re making anything up.

Showing you’re an honest resource for health and wellness will build trust. It will also help you receive those all-too-important backlinks from other sites and users.

Great Content Will Improve Traffic to Your Natural Health Store Site

Once you’ve built a great reputation, that trust will snowball into customer loyalty.

Search engines and visitors will both love your high-quality and original content and give you the hits to prove it.

If you’re ready to improve SEO for your health site, check out our guide for more SEO tips to drive local traffic to your site.

Business

10 Reasons to Offer Employee Training Online

10 Reasons to Offer Employee Training Online


10 Reasons to Offer Employee Training Online

Online learning is now a billion-dollar industry. From students to hobby enthusiasts, training online has benefits for many different people. Offering online training for your employees can benefit your business, too.

In today’s digitized, global economy, work looks different than it once did. Hours are more flexible now, and many jobs can be done remotely.

You might no longer need your employees to come into the office for every aspect of the job. You don’t need them physically present for training, either.

From saving money to adding convenience, there are many benefits to offering employee training online. Let’s take a look at the top 10 reasons to start online training for your business – read on to learn more!

1. Helps Build Knowledge and Skills

The first and most important goal of employee training online is to help them build up knowledge and skills that will improve their ability to do the job.

This goes both for new employees and those who have been there a long time. For new employees, online training is a great way to make sure they are all getting the same knowledge. It allows you to train them no matter where they are or when they are available.

For older employees, online training is a great way to make sure they keep up to date as the job changes. If you implement new software or different customer service techniques, online courses can get everyone on the same page.

It’s also a good idea to make sure employees take regular refresher courses to refresh their knowledge from time to time.

2. Boosts Job Satisfaction

When your employees have access to online training, they’ll feel more confident about their ability to do the job. This helps increase job satisfaction across the board.

Your employees will know that you care about them enough to make important knowledge readily available. This can help keep them happy at their job, increasing employee retention rates.

Having better retention rates saves your business money since you won’t have to find and train new employees as often. An online training program is an inexpensive way to make sure your current employees stay interested and happy.

3. Pinpoints Strengths and Weaknesses

Often, it takes a long time on the job for an employee’s strengths and weaknesses to become apparent.

Online training speeds up this process, so you can quickly see what each employee is really capable of.

This is a great way to catch weaknesses and work on them before they become a problem. You can also put each employees’ strengths to work faster because how they perform in online training will highlight these things before they start working in earnest.

4. Keeps Everyone Up to Date

As your business grows and changes, there will always be new information for employees to learn. Online training helps make sure that everyone stays in the loop.

If there’s a new product launch coming up, offer an online course about its features. Maybe your company is unveiling a new app or logo design. No matter what it is, your employees will appreciate feeling like they’ve been kept in the loop.

5. Can Be Fun

There are many ways to make training online fun for your employees.

Try making a game out of the training. Offer rewards for completing courses, such as points or a leaderboard. Bring out the competitive spirit in your workers to keep them invested.

6. Gives an Opportunity for Feedback

It’s important for workers to feel like they can give feedback and be heard.

Online training can offer a great avenue for feedback. Employees may feel more comfortable communicating online than walking into an office. This allows your remote employees to add their voices to the conversation, too.

Try offering an online survey to gauge how your employees feel about the online training and the job overall. You’ll boost employee retention and gain valuable feedback from your workers.

7. Boosts Camaraderie

For remote workers, workplace friendships can feel like a thing of the past. Even for employees who do the job in person, having an online venue to bond with coworkers can be a great thing.

Allow your workers to chat with each other online. Offer a social media group or a Slack channel along with the online courses.

Job satisfaction will be higher when people can connect with each other. Employees can also learn from each other when they have an opportunity to ask questions of their coworkers.

8. Can be Personalized

Online training is a great way to offer personalized feedback and resources for your employees.

Offer courses that focus on people’s individual needs and goals. Let them choose some “elective” courses in addition to the mandatory ones.

Make sure to offer unique courses for different jobs or departments within the company. Although some courses should be taken by all employees, a “one-size-fits-all” approach actually isn’t ideal for online training.

9. Makes Learning Mobile

The best online training courses are mobile-friendly, so they can be accessed on tablets and smartphones as well as laptops.

If an employee can access your online training software while on a long train ride, or while on a working vacation, they’ll get them done faster. Employees appreciate the convenience, and mobile-optimized courses are a great way to keep learning within their reach.

10. Encourages Collaboration

The more the online training mimics the real job, the better employees will be able to perform. If group work is part of the job, make sure that it’s part of the training too.

Group training helps your workers think collaboratively. Encourage group work and problem-solving in your courses. This is a great idea for employees who will be working together on projects in the future.

Start Training Online Now

Employee training online is an essential part of running a successful modern business.

Whether your employees are remote, or in the office every week, online training is a great way to keep everyone on the same page while increasing job satisfaction.

If you haven’t tried online training for your employees yet, it’s time to make this a part of your training program. Want to learn more about how to write a great online course? Check out these tips to get started.

Business

Learn to Sell Pets Online the Safe Way

Learn to Sell Pets Online the Safe Way


Learn to Sell Pets Online the Safe Way

sell pets onlineIf you sell pets online, you’re in the business of bringing happiness to others.

However, to protect the integrity of your business as well as the safety of your animals, you need to take some serious precautions.

Follow the advice in this post to learn how to build up your web presence, as well as how to safely sell your animals to loving, competent owners over the Internet.

Build Your Web Presence

Before we even get into how to safely sell pets online, let’s first discuss how you can build up a web presence that lets customers get to know you as a breeder.

One of the most important things you can do is to immediately register with the Better Business Bureau. This way, when customers find your website, they can see that you have a clean record and learn more about your past customers.

Plus, registering with the BBB proves to customers that you’re authoritative, invested in the health and well-being of your animals, and committed to customer service.

Next, it’s time to focus on your website. Make sure you include lots of pictures of your animals (social media will also be an incredible marketing opportunity for you.) Blog about your process, include a “frequently asked questions” section, and list your experience.

Also, it doesn’t hurt to include glowing testimonials from your past customers. For a good example of a dog site done right, check out Crump’s Bullies. Their homepage links to their social media accounts, clearly indicates their contact information, and uses an image that immediately connects with their target market.

How To Screen Potential Owners

As a breeder, it’s your responsibility to ensure that your animals will be going to a safe environment where they’ll be well taken care of.

These days, everyone wants a pet. In fact, millennials prioritize pet ownership over home ownership and even romantic relationships! However, just because someone wants a pet, doesn’t mean they’re qualified to have one.

Be as specific about the nature of a specific animal as possible. For example, is it more hyper than others? Does it have bathroom control issues? Have you given it any training? This will help to ensure owners know what to expect, and whether or not they can provide the care needed.

Also, be sure you connect with potential owners through email. Ask about the ages of any children they have at home, how they plan to afford care and food, and if they’ve ever owned an animal before.

Also, don’t be afraid to ask where they’ll be keeping the animal, and why they want to buy a pet. You need to know your animals won’t be spending their lives in cages or used for horrific purposes.

You’re Ready To Sell Pets Online

Thanks to this post, you now have all the information you need to both safely sell pets online and build your overall web presence.

Breeding and selling pets is a rewarding career that brings joy to countless people. Make sure that your animals find their dream homes by following the advice in this post.

When you’re ready to learn more about online marketing, sign up for free with our website to get the latest tips.

Business

5 Strategies to Take Your HVAC Marketing Online

5 Strategies to Take Your HVAC Marketing Online


5 Strategies to Take Your HVAC Marketing Online

Knowing how to utilize online marketing is quite different than knowing how to fix a home’s air conditioning unit.

Your company may be the best at creating HVAC solutions, but without the HVAC marketing to back it, finding new clients can be a slow process.

However, when you combine marketing efforts with exceptional results, the growth opportunities are endless.

Although marketing may not be your expertise, don’t shy away from trying it out.

Here are five strategies to use when taking your marketing efforts online.

1. Run a Competition Analysis

Before you do anything with your online presence, research the way your competition is attempting to stand out.

What keywords does your industry see as the most valuable?

Do local competitors have a strong social media following?

Getting recent, detailed answers to these questions will point you in the right direction for your HVAC marketing strategies.

Remember, if you are just starting to use online marketing, you’re playing catch-up. Discovering your competition’s tactics can help pick up the slack.

2. Always Think About Conversions

Once you’re ready to begin picking search keywords and setting up an overall budget, remember to keep conversions as your number one goal.

Prioritizing traffic over conversions is like handing out 100 flyers and not noticing whether 10 or 80 people respond to them. Getting noticed online is great, and traffic can often boost brand recognition, but there is no greater ROI than conversion.

The better you can create a sale, the more efficient your budget is being spent. Over time, this builds more gains for less effort.

3. Focus on Your Content

One of the key ways to achieve good conversion rates is producing new content consistently.

For HVAC marketing, “consistently” means two things – often, and on-brand. You have to produce enough content to stay relevant in the minds of your consumers, but there has to be a strategy behind it.

The more aligned your messaging is, the better potential consumers will get to know you. They will become familiar with your brand’s values and personality. Over time, this can mean easily recognizing Kaiser AC over a competitor.

Plus, the information will be more accessible because consistent content boosts SEO performance.

4. Get Client Testimonials

Another way to boost conversions is building a testimonials page.

This makes your website more trustworthy and approachable. It’s like taking the old-school method of relying on word of mouth and using it in a way today’s consumers are conditioned to respond to.

Testimonials can be the deal-breaker for consumers who do their research. If your reviews are easy to find and relatable, there is a greater chance of someone choosing you over a competitor who doesn’t utilize testimonials.

5. Consult the Professionals

This is the most important tip on our list.

At the end of the day, everyone has their specialty, and it’s not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance on your online efforts.

It connects you to a team of professionals ready to boost your business and build conversions. They will have your back and focus on the right strategies, while you focus on providing the best HVAC services possible.

Boost Your HVAC Marketing Approach

When individuals can focus on their specialties, everyone wins.

Let us grow your online marketing strategies to successful campaigns and impressive conversions. This takes the pressure off your shoulders and lets you get back to providing quality customer service in-person while we take care of it online.

Ready to build your leads and get more clients?

Sign up today to get started!

Business

How to Safely Buy Marijuana Online

How to Safely Buy Marijuana Online


How to Safely Buy Marijuana Online

Ever wish you had access to a wider choice of weed than you can get at the local dispensary? Or, do you get tired of having to travel to pick up your bud?

Buying marijuana online could be the solution to all your problems.

While it might sound a little sketchy, it’s completely possible to buy weed safely and legally online – you just need to know what you’re doing.

If you’re a newbie to shopping for your weed online, you’re in the right place.

We’ve put together this simple guide to ordering marijuana through the mail. Just keep reading for everything you need to know!

Only Buy from Certified Dispensaries

In Canada, it’s completely legal for medical marijuana patients to buy weed from certified online dispensaries, like Dope Mail.

So, if you’re already a medical marijuana patient, it’s as simple as finding a legitimate site to buy from. If you’re not a medical patient, you’ll need to wait until mid-2018, when a bill to legalize weed will likely be passed.

Unfortunately, a large black market still exists and not every site you see is the real thing. Avoid links on forums and social media, and steer clear of sites that look unprofessional or contain little information.

Buying from one of these sites isn’t just illegal. You also risk purchasing a dangerous substance that isn’t the same as what’s described on the web page.

Always do your research before purchasing from a site. It’s far better to be safe than sorry.

Check Reviews Before Purchasing

There are plenty of online dispensaries to choose from, and they’re not all created equal.

Some sites have more choices, more detailed information, faster shipping costs, and better customer service than others.

Before you make your first purchase, be sure to check plenty of reviews from other buyers. Don’t look only at reviews on the site itself, but check comments from outside sources, too.

If you’re unsure about a site, start by making a small order to see how things go.

Choose the Right Strain for Your Needs

Choosing the right strain is a huge part of safe marijuana use.

While certain strains may help symptoms like physical pain, anxiety, and insomnia, others could make them worse.

If you’re used to a particular strain and know that it works well for you, it’s wise to stick to something similar.

If you’re still experimenting, you’ll want to consider whether you need an Indica or a Sativa. You can also look at options like edibles, concentrates, and oils, and consider the time of day you’ll be using the drug.

Since there’s nobody there to guide you like there is in a physical dispensary, it’s important to choose a site that displays plenty of information on each of its strains.

Are You Ready to Buy Marijuana Online?

Buying marijuana online is a convenient alternative to visiting a dispensary and gives you access to a wider range of strains.

To stay safe, choose a reputable online dispensary, avoid buying from forums, check reviews before purchasing, and choose the right strain for your needs.

Want to do some reading while you wait for your delivery? Check out our top ten cannabis books!

Business

4 Online Promotion Tips for Las Vegas Wedding Venues

4 Online Promotion Tips for Las Vegas Wedding Venues


4 Online Promotion Tips for Las Vegas Wedding Venues

There is nothing more frustrating than working hard to create great content only to have it disappear into the vast expanse of the Internet. Your hard work should be seen by an audience ready to engage with your clients and their brand.

Las Vegas wedding venues have an opportunity to reach a target customer base that actively wants to use their services. In order to do so, though, they have to be able to successfully promote themselves.

Marketing your business online doesn’t have to be complicated. Below, we’re reviewing four online promotion tips that Las Vegas wedding venues can benefit from to reach more people.

1. Evaluate Your Logo

Your logo is one of the first things that an audience will associate with your brand, and it could make them want to learn more or cause them to write you off. If you feel like your business isn’t getting the attention you want online, your logo could be to blame.

Because of the nature of what they do, Las Vegas wedding venues have an opportunity to be creative with their logos. A logo should be a representation of the brand, so for a wedding venue it should be fun and festive and create a feeling of joy.

2. Las Vegas Wedding Venues Should Provide Value for Its Audiences

If you want people to engage with your content, you need to start with the highest quality content possible. What you write should answer questions for your audience, or provide them with information that will make their lives easier.

Las Vegas venue Little Church of the West does this well. Click here to see how their blog focuses on solutions that engaged couples, wedding planners or others looking into the venue would find helpful.

3. Implement a Strong SEO Strategy

Like any business with a web presence, Las Vegas wedding venues rely on search engines for a lot of their online traffic. Higher SEO rankings typical translate to more people engaging with a site and reading its content.

Make sure you’re up-to-date with SEO trends and best practices so you can stay competitive and get your content seen by the right audience.

4. Be Consistent on Social Media

Almost all of today’s consumers have at least one social media profile, so if you aren’t promoting yourself on those channels you could be missing a huge opportunity.

Do some research to figure out which social media sites your target demographic uses the most, and begin posting there on a consistent basis. It’s a great place to promote blog content and upcoming promotions, or even just to share photos. The more your audience sees you, the more they’ll engage with what you’re publishing.

Ready to Improve Your Engagement?

Online promotion and engagement can make or break your business. If your content hasn’t been getting the kind of traffic you and your clients would like, consider ways to update and improve your marketing strategy.

By signing up for our services, you’ll be connected to a network of marketers and successful marketing ideas. Those connections can significantly improve your promotion and result in better client relationships. Sign up today!

Business

What’s In It For Me? The Payoff of Real Estate Online Advertising

What's In It For Me? The Payoff of Real Estate


What’s In It For Me? The Payoff of Real Estate Online Advertising

Many people probably remember seeing Realtors(R) faces on bus benches.

It was just the way they used to advertise and bring in new clients. That image signified a great deal of pressure for the Realtor(R). Their smiling face had to be convincing enough to tell the client, they were trustworthy.

The internet, however, has changed real estate online advertising. Realtors(R) can now rely on the internet for their marketing strategies to bring in new business.

When you advertise online you’re trying to sell a lifestyle. Your goal is to make potential clients imagine themselves in their dream home.

If you want to make their dreams come through, we’ve put together a guide to help you do it.

Digital Means Trackable

The digital era has made it possible for real estate online advertising to reach more people than old-school advertising. With the use of Facebook accounts, companies are able to track the number of shares and followers. As well as Twitter and Instagram.

Google Analytics keeps track of daily page visits, time spent on the site, and places where people click.

With previous marketing campaigns such as bus benches and newspaper adds it was more difficult to track the audience reached. The problem with newspapers and magazine adds, is only readers from a certain age and demographic.

Pay-Per-Click Real Estate Online Advertising

Pay-per-click is a type of online advertising and they also appear near the google searches. This advertising model ensures the client only pays when the advertisement results in a lead.

If the real estate company doesn’t get a click on their ad, then they don’t have to pay for it. It’s a way to create cheaper and more effective promoting.

Pinterest Advertising

Pinning has become so popular and for those who advertise, nearly 30% have an annual income of over 100K. Realtors(R) can see an increase in their number of visitors if they sign up for Pinterest.

The boards are part of why Pinterest attracts so many people. Real estate agents can post pictures of their projects in boards to attract buyers and sellers.

Boards titled dream home, style and decor, city apartments and such attract many views that can lead directly to a real estate site.

Instagram Interactions

Instagram has over 300 million users. These users are active and like to participate in the conversation. What a better way to attract more clients than interact with them.

You can attract more followers by using the right hashtags and following the newest trends. Instagram users are always looking to follow trendy images.

Instagram often works by word of mouth. The user who sees your image might not be the one buying, but with the use of a button.

They can tell a friend “Click here” and the Realtor(R) can find a new client.

Ready to Advertise

It’s time to put these new skills to work and see your online real estate traffic increase. The use of Pinterest and Instagram will make your company more visually appealing.

Taking advantage of the internet is a smart way to create new advertising and marketing campaigns for your real estate company. And only pay for the advertising that will give you clicks and results.

If you enjoyed this article, check out the rest of the blog and learn a few more tricks

Business

4 Easy Tips for Promoting Your Online Weed Content

4 Easy Tips for Promoting Your Online Weed Content


4 Easy Tips for Promoting Your Online Weed Content

According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge, and people’s natural tendency to share powerful ideas.

But virality isn’t the only measure of online content success. Your online weed content, for example, doesn’t have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done.

Of course, getting there takes some work. So if you’re looking for ways to promote your weed blog or specific articles, we’ve got some tips for you to try.

How to Promote Your Online Weed Content

1. Target Smaller Community Sites

Remember what we said about reaching your target audience? The beauty of going after smaller community sites such as Reddit or Quora is you can go after active and focused audiences, which is awesome for niche-specific blogs.

But take note, this may sound easy but you can’t forget about adding value to the community. This means you have to establish yourself as an authority. In this case, an authority in weed.

Try to be helpful and actively participate. That means posting questions and maybe even promoting others’ work. When community members notice your contributions, they will start following you, which is your cue to start sharing (aka promoting) your content.

2. Consider Paid Promotion

Some channels such as content recommendation platforms work for those who want to reach a wide audience. If you want to be an online weed content to stand out, though, you should promote on social networking and/or social bookmarking sites.

Why?

With Facebook’s sponsored posts or Twitter’s promoted tweets, you get the option to really hand pick the people whom you want to see your content. These promotion channels will allow you to go as granular as you want. You can target by age, occupation, location, and even marital status.

For those who have a limited marketing budget, this is also a cost-effective option. You can adjust your bids as low as $1/day. This means you don’t have to spend a lot just to get eyeballs to your weed website.

3. Work with Influencers

Business Dictionary defines influencers as individuals who can affect others’ purchase decisions. They can do this because of their authority (real or perceived), knowledge, position, or relationship.

If you can network with influencers in your niche and get them to share your content, you automatically get access to their followers. If you’re an influencer yourself (refer to what we said about building authority), it becomes a mutually beneficial partnership. Your combined audience obviously means increased exposure for both parties.

Now, if you’re still working on becoming an influencer, perhaps you could ask to become a contributor on their site. If it’s a blog about weed brownies, you can write a related post or do a video reviewing pot brownies.

4. Try Retargeting

An easy way to promote your content is retargeting. If you’re not familiar with the concept, it means getting visitors who have read one or some of your posts and luring them back to your weed website.

This is usually done with ads. Tagged visitors will be shown banner ads that will hopefully entice them to check your site again. Retargeting can also be accomplished with email marketing.

If you send out newsletters, you can use social media retargeting and deliver exclusive content to your existing subscribers.

Was this article helpful? If you found it interesting, don’t forget to give it some love by sharing it, tweeting it or emailing it to your friends.

Technology

5 Online Dating Profile Tips to Win the Ladies Over

5 Online Dating Profile Tips to Win the Ladies Over


5 Online Dating Profile Tips to Win the Ladies Over

Whether you’re new to the world of online dating or you’ve been in the game for a while, making a profile is tough.

How do you explain what you’re looking for without using cliches? Should you be yourself or play it cool with a few suave pickup lines?

And should you really mention that your friends say you look like George Clooney?

Don’t worry. We’ll cover all that and more. Here are five online dating profile tips guaranteed to win the ladies over.

5 Online Dating Profile Tips

1. Just Say No to Selfies

It’s true that selfies are a huge part of our culture. And on Facebook and Instagram, selfies are fine.

But not on your dating profile.

You don’t have to run to a studio for professional photographs, but you do want to show that you care enough to have a decent photo taken.

Enlist a friend to take a few shots of you, both close-up and full-body. Another tip: It should be just you in the photo. Save the pictures of your dog or best friend for another time.

2. 70% About You, 30% About Her

We didn’t invent these numbers. Studies show that profiles using this ratio get the most response on online dating sites.

Catch her eye with an interesting opening, perhaps an exciting travel tale or a funny anecdote. Give her a glimpse of your personality and tell her just enough to make her want to read more.

Next, mention your occupation and a little bit about your daily life. Focus on aspects of your work and lifestyle that you truly enjoy, and play them up. The more positive emotions you can elicit, the better.

Finally, describe your ideal woman. Be honest and specific, and don’t be afraid to set the bar high. Women like confidence.

3. Be Honest, But Not TOO Honest

You want to be honest on your profile, but there such a thing as too much honesty.

If you feel the need to mention you’re divorced or separated, go ahead. Most women will appreciate knowing that up front.

But avoid using sad words like “alone,” “desperate,” or “lonely.” While it may be true, it will detract from the more attractive parts of your profile.

What if you’re lacking in the self-confidence department? Sign up for a course like Social Attraction to help you feel more confident around the ladies.

4. Use Proper English

You only get one chance to make a first impression, so make sure your profile is spell-checked and error-free.

Skip the slang, emoticons, and abbreviations. These are fine for social media and text messages, but on your profile, you want to come across as an intelligent, educated adult.

On that note, steer clear of colloquialisms like “baby” or “doll.” It might have worked for Humphrey Bogart, but modern women aren’t the biggest fans of chauvinism.

5. Don’t Make a Checklist

Finally, remember that you’re looking for a real, live human being.

If you list every single quality you want, women who read your profile will feel like they’re in a livestock competition instead of looking for a date.

Women want to know about you, not fifty things you’re looking for in a mate (refer to the 70/30 rule). So tell her about yourself and let her decide if you two are a good match.

Final Thoughts

Creating a strong dating profile is challenging, but it’s doable.

With these online dating profile tips, you’re ready to log on and make a profile that will win the ladies over.

Be sure to check out our recent relationship posts for more helpful dating advice.

Business

5 Top Tips to Help You Become a Financial Writer Online

5 Top Tips to Help You Become a Financial Writer


5 Top Tips to Help You Become a Financial Writer Online

Investing and finances are complex topics. Most schools don’t teach about stocks or compound interest. This lack of financial knowledge has been impactful for all generations.

Most people are in charge of their own financial decisions. But many have no idea where and how to get started.

Did you know that median age workers have saved only $5,000 towards retirement?

This knowledge gap is a prime opportunity for a financial writer. As a writer, you can provide useful financial content.

Keep reading for 5 useful tips for becoming a successful finance writer.

1. Write Relatable Content

Finances and investing aren’t the most exciting topics to read about. As a financial writer, you’ll need to find ways to bring life to these topics.

When writing, ensure your content is relatable. Use real-life stories from real people. This allows readers to understand and connect to the information.

To make your content more personal, consider:

  • Revealing money challenges that you have overcome
  • Talk about your own experiences with retirement investing
  • Interview a source who is willing to share his/her personal experiences.

The key is to not just have words on a screen. The words you provide need to be impactful.

2. Avoid Finance Jargon

Finance is already a difficult topic. Don’t make it even harder by using finance jargon in your content.

Not only does this make the content boring, it makes it more difficult to digest.

Keep it simple! Write your content using the plainest English possible.

3. Provide Resources

Writing about retirement investing or creating a budget is one thing. Boost your content’s usefulness by providing resources to your readers.

Creating a blog about Triple Net? Ensure your content has a link to Triple Net Gateway. This site provides more in-depth information for readers to further their knowledge.

Looking to educate readers on home equity? Include a resource that talks about home equity and home equity loans.

4. Be Knowledgeable

To be a finance writer, you’ll want to understand a variety of finance topics. But you don’t need to be a certified financial planner.

Don’t get intimidated by the idea that you aren’t a finance expert.

As a writer, you’re able to approach difficult topics from a layperson’s view. This is a huge asset for companies looking for easy-to-understand content.

5. Build Your Portfolio

Once you’ve gained experience, now is the time to build your portfolio. This will distinguish you from other financial writers.

Your portfolio should include your best work.

Was your content referenced by a reputable financial institution? Has your work been used in other finance content?

The more impressive your portfolio is, the more likely you’ll be able to snag a high-visibility writing position.

A Successful Financial Writer Needs Quality Content

As a finance writer, you’ll need to drive traffic to the content you create. As a finance guru, chances are you don’t know much about marketing. This is where we can help!

Our experts at ArticleCity know how to drive more traffic to your content. We understand the topics you need to cover to get the results you want.

With our expertise, your content will get the readership it needs.

Sign up for a free account to get started.