Owners

Fashion Frenzy: Retail Marketing Tips for New Boutique Owners

Did you know that the fashion industry gets $20 billion in revenue annually? This revenue comes from online shopping and retail shopping in boutiques and malls.

As of 2020, there are 74,007 clothing boutique businesses in the United States. Keep reading, and we will guide you through retail marketing tips to help grow your business.

Independent Fashion Boutiques

People say that online shopping’s success is the “death of retail,” but this is not correct. Independent retailers are on the rise, and boutiques have been building multimillion-dollar companies.

They are building such successful empires by using online shopping and e-commerce. They are also having less than three physical locations across the country. The digital media community helps develop these businesses.

There are a few takeaways for boutiques to help set them apart from major retail corporations.

1. Embrace the Experience: Create an online and offline experience through your brand. Think about how the product is delivered, and how it makes you feel, make this experience more personalized. Help inspire people with the latest styles and fashion trends.
2. Business with People: Customers don’t want to do business with large corporations with a chatbot to answer questions; they want to talk to a person. Create this customer experience that allows for their experience to be more personalized.

There are other ways you can make your business soar. Now we will dig into the marketing strategies that can help make your boutique successful.

Retail Marketing Techniques

You can create a community or follow through social media and other marketing techniques. We will walk you through a few tips that can help you develop your strategy.

1. Identify Your Target Audience

Find the target audience for your marketing campaign. Think about the characteristics they might have, including: are they male or female, what is the age range of your customers, what is their income bracket, and if you’re targeting specific geographical locations.

2. Branding

You need to develop your boutique’s brand and messaging before you start a marketing campaign. You need to create a logo, color scheme, and more. You want to make sure you’re consistent. From social media to emails to direct mail to your website, everything should work together. You can also enhance your brand by developing a loyalty program for your best customers, so they get deals and learn about sales first.

3. Physical Displays

Window displays are essential marketing tools for the boutique because if they catch someone’s eye, you can attract new and loyal customers. You can promote a sale or upcoming event with a countertop sign holder.

4. Social Media

You can use social media to build a community for your boutique. Use it as a forum for people to get involved. Post giveaways and sales and engage with your followers. Make a part of the giveaway for them to post about your boutique.

Start Working On Your Marketing Strategy

Get started on your retail marketing. You can establish your target audience and brand and then build from there.

There are plenty of paid and free marketing strategies, from social media to email to direct mail, and you should use multiple channels to reach as much as your target audience as you can.

ArticleCity can help you work on your inbound marketing. Read more about their services on their website today.

How to Make WordPress Mobile Friendly: A Guide for Blog Owners

In this day and age, it’s vital that you make your WordPress mobile friendly. In 2016, for the first time, surfing the web using mobile devices surpassed desktops. Mobile traffic now makes up a whopping 51.3 percent of all Internet traffic.

That’s huge.

If you haven’t done that already, take a look at your website and ensure it’s mobile-friendly; otherwise, you’ll lose out on thousands of potential customers.

In light of this, we’ve got some handy tips for you. Let’s dive in!

1. Download a Mobile-Friendly Theme

Nowadays, most WordPress themes are mobile-friendly. These kinds of designs are known as ‘responsive.’ Put simply, they adjust whatever size screen is being used.

If you fall into that unfortunate category of people who don’t have a mobile-friendly theme, there are a few things you can do:

Make sure your theme is up to date. There’s a good chance the latest version of your theme is responsive, so be sure to download the newest version.

Install a plugin that will help you craft a mobile version of your site, such as WP Mobile Edition or JetPack.

However, the latter option can be time-consuming and limit your ability to customize your site. In light of this, it’s probably better just to bite the bullet and choose a new design.

Your Plugins Also Need to Be Responsive

You’d be shocked at how many people neglect this aspect.

For mobile users to have a good experience on your site, you need plugins that boast a responsive design.

Whenever you download a new plugin, whether it’s a contact form or a testimonials widget, you’ll need to make sure it looks great on both desktop and mobile devices.

2. Make Your Site Run Faster on Mobile

People expect your site to load quickly, especially on mobile. So, give your consumers what they want! This improves the overall user experience and boosts your SEO efforts too; it’s a win-win.

About 53 percent of mobile users leave a site if it doesn’t load within three seconds. This number speaks for itself. If conversions matter to you, make sure your website loads quickly.

Firstly, head over to Google PageSpeed Insights and plug in your URL. This gives you a full rundown of how Google rates your page speed (for both desktop and mobile).

Once you’ve figured out why your pages are slow, you can start improving things. For more information on your load time, you can also use tools like Pingdom and GTmetrix. These resources will certainly steer you in the right direction.

In addition to all the above, we thoroughly recommend checking out Google’s Accelerated Mobile Pages (AMP). This is a unique HTML markup you can add to your coding to ensure your pages load faster on Google.

To make the most out of AMP on your WordPress site, install the plugin and follow the instructions. It really is as simple as that!

3. Things to Avoid

If you’re keen to boost your site’s mobile-friendliness, there are a few things you need to avoid:

Edit any multimedia elements that don’t work on mobiles.

Whether you’re using videos, GIFs, or audio files, make sure they play correctly for both mobile and desktop users. Otherwise, people can’t fully utilize your site on their mobile devices.

Refrain from using small fonts. Scour through your web pages to ensure your font is at least a 16-point or higher. Google isn’t a fan of tiny fonts for smartphones and tablets.

For more information on things to steer clear of, search for professional mobile marketing services. An experienced company will tell you everything you need to know.

5. Take the Mobile-Friendly Test

You’ll never be sure whether your WordPress site is truly mobile-friendly unless you use Google’s mobile friendliness tool.

Just plug in your URL, and it will tell you what you need to improve. Once you know the issues, you can rectify them.

You can also utilize Google Search Console; there’s a section labeled ‘Mobile Usability’ (located beneath Search Traffic). This gives you further advice on how to optimize your site for mobile-friendliness.

6. Avoid Popups That Cover the Entire Screen

Popups that dominate the whole screen are never a good idea. Even desktop users find them annoying. However, they’re a nightmare for people trying to access your site on mobile devices.

Usually, touch control makes it super hard to get rid of them. This inconvenience can often cause people to leave your site before they’ve had a chance to digest any of your valuable content.

Not cool.

7. Ramp Things Up a Notch

If you want to take mobile-friendliness to the next level, transform your WordPress site into a mobile app.

You can opt for either a progressive or native app. A progressive app is still a site. However, it will function more like an app designed with mobile users in mind.

A native app, on the other hand, requires users to download your app on their smartphones.

If you fancy the idea of a progressive app, download the WordPress Mobile Pack plugin, and you’ll have things live within minutes!

Did You Find This Advice on How to Make WordPress Mobile Friendly Useful?

If you enjoyed these tips on how to make WordPress mobile friendly, we’re confident you’ll love the other posts on our digital marketing blog.

Over there we talk about everything from PPC strategies to branding hacks. Enjoy!

For more information on inbound marketing, claim your free Article City account. This is a terrific resource for anyone who wants to improve their current strategies!

How to Write an Advertisement: Essential Steps for Pawn Shop Owners

Owning a pawn shop means you need to wear many hats. Not only are you running a business, but you’re also a bit of a banker in that you sometimes provide temporary loans to customers.

And you need to be a bit of a historian to help you determine the value of the varied items that people sell to you. While it’s never a dull moment, you also have to figure out how to drive new customers in through your doors.

For most business owners, advertising is the hardest part of running a business. Keep reading to learn how to write an advertisement that captures the attention of those most likely to visit a pawn shop.

If You Want to Know How to Write an Advertisement, Know Who Your Niche Customers Are

Not everyone is going to be your customers. Part of advertisement writing is determining who is most likely to visit your pawn shop and make a purchase. These people are your niche or core customers.

Make a list of the common traits you see in your customers. Their age groups, financial situation, and even their hobbies will help you determine the best sources to place your advertisement so they’re most likely to see it.

Help Them Solve Their Problems

If you want to know how to prepare an advertisement, take a look at what keywords other pawn shops are using in their advertisements. In most cases, you’ll find that the keywords most often used are helping people solve their problems.

Helping someone solve their problems not only appeals to their logical side, it appeals to their emotional side as well. And when you can do that, you’ll find customers start to flock to your pawn shop.

Look at Other Written Advertisement Examples

Take a look at advertisement writing examples. The examples that capture your attention the most are the ones you should try to emulate.

Use words that help answer common questions customers ask you. Use a headline that can’t help but capture and hold their attention.

But good advertising is more than just words. Use images that hold their attention and make them take notice. Everything you place in your advertisement counts whether it’s a word, image, or headline.

Tell a Story That Connects With Your Customers

When you’re learning how to prepare an advertisement, you need to learn how to tell a compelling story. Content is king, no matter if it’s a blog or an advertisement.

Tell a story that grabs their attention right away. People are bombarded with advertising all the time and have become immune to paying attention to anything that doesn’t immediately grab their attention.

Start off by sharing a story they can’t help but relate to and you’ve got a captive audience.

Include a Call to Action

If you really want to know how to write an advertisement example that captures people’s attention, don’t forget to include a call to action. People need to know exactly what their next steps should be.

Great examples for pawn shops are phrases like, “come in and see our latest inventory before its gone” and “stop by soon”. You want to include a sense of urgency in the message so they take action as soon as possible.

Keep Learning

Learning how to write an advertisement isn’t a one-time lesson. There’s always something you can learn to help capture the attention of new customers.

Our blog articles can help. Keep coming back to learn the latest tips in content marketing to make your business the success story it deserves to be.