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High-End Photography: Why Quality Digital Marketing Images Are So Important

High-End Photography: Why Quality Digital Marketing Images Are So Important

High-End Photography: Why Quality Digital Marketing Images Are So Important

High-quality photos are critical to an effective marketing strategy. Did you know that the inclusion of quality photographs generates a 30 percent increase in Twitter engagement?

This means that social media users, or prospective clients, are more likely to like, retweet, or comment on your post. Ultimately, quality imagery yields leads that your team can convert to sales.

Read on to learn why you should invest in high-quality digital marketing images. Explore why imagery is so important in marketing and how to take your game to the next level.

Photos Do Not Lie

The truth is that consumers trust photos more than any other type of sales pitch. Take a technical description as the perfect example.

Shoppers know that companies talk up their products and write about them in the most favorable way. On the other hand, a photograph says 1000 words. It gives consumers a baseline to set expectations and determine if they like it.

The product description and characteristics are still important. However, a high-quality photograph sets a great first impression and makes the shopper want to learn more.

Quality Is Important

Every business plays lip service to producing quality products or service. Some of the best companies go to great lengths to deliver the highest quality in their industry.

Either way, using low-quality photographs to market a product or service is detrimental. What kind of message do you think a low-quality picture gives to shoppers?

It tells them that management is willing to overlook quality. Perhaps most important is that it inserts doubt into the shopper’s mind about quality assurance.

Images Affect a Shopper’s Mood

There is clinical proof that imagery affects a person’s mood. Depending on the tone of the picture, an image can make a person angry or sad.

When trying to sell a product or service, the goal is to generate a positive mood. Simply put, a happy or motivated shopper is more likely to make a purchasing decision than an angry one.

Photos Are Compatible With Mobile Web Browsing

The old days of consumers diligently reading through a catalog are over. In the 21st century, consumers are on the go and have little time for time-consuming sales pitches.

The truth is that most people quickly scan an article or scroll down a social media timeline. While doing so, they are bombarded with advertisements and other content. Most users are averse to clicking on something that redirects their focus.

Only an extraordinary photograph can quickly catch a browser’s attention. If the photo is good enough, it can stop a shopper in his or her tracks.

At the end of the day, a great photo is going to outperform a clickbait article title every time. The good news is that there are companies like A.T.G Photography & Marketing that can help you integrate photography into your marketing campaign.

A Recap of the Importance of Quality Digital Marketing Images

In the digital age, it is imperative that you set your company’s product or service apart. There are millions of blog posts and images on the web and social media. One effective way to stand out is grabbing consumers’ attention with an extraordinary photograph.

If you enjoyed this article about quality digital marketing images, make sure to check out our blog for other great content.


How to Make a Photography Website That Will Blow Your Client’s Mind

How to Make a Photography Website That Will Blow Your

How to Make a Photography Website That Will Blow Your Client’s Mind

If you’re a photographer looking to drum up some extra business, you need a website.

Websites are today’s business cards, but they do so much more.

Creating a photography website is a great way to showcase your work. A photography website can act as a landing page for all your social media followers. If someone on Instagram wants to work with you, they’ll want to contact you through a website.

So if you’re serious about your photography, it’s time to set up a website. Check out our tips on how to make a photography website to get started.

Pick a Good Domain Name

There are lots of different methods to pick out a domain name. You should make sure it’s short, simple, and easy to remember. If you can, choose a “.com” domain because they are the most popular.

When you’re creating your photography website, pick something like

Let’s say you meet someone while you’re out doing your photography thing. They might not remember anything about you but your name. Use that simplicity to your advantage, and use your name in the domain.

Know What You’re Trying to Do

If you’re trying to figure out how to make a photography website, you might be starting a business. If that’s true, then you need to ask yourself the age-old question: “Why am I doing this?”

Are you trying to display your latest photography project? Are you hoping to bring in new work? Is it a little of both?

Your answers will determine the photos for your portfolio and the layout of your website.

Choose the Best Stuff

Once you’ve picked out your domain and you’ve figured out your “Why” it’s time to create your portfolio.

This isn’t social media, where an ever-steady stream of content is a good thing. Your website needs to display your best work. That means you need to be very selective.

Most photographers have a hard time choosing their best photos. If that’s you, take your photos to one of your friends. Give them clear guidelines about what you’re looking for, then let them choose.

How to Make a Photography Website Layout

How you build a photography website matters. It should have an easy to follow layout so that you can attract the right clients.

The Homepage

This is your landing page. You need a nice big picture of you or your best work. Put your name and subheader here.

Check out Michael Grecco Productions for a great example of a homepage.

Your Gallery

This is why your client is here. Make sure your gallery is well organized to display all your great work.

“About Me”

People want to know the person behind the camera. It helps them trust you, which gets you more business.

Client Showcase and Review

If you’ve worked as a freelance photographer, this is the place to show off your past work. Add a few satisfied testimonials while you’re at it.

Contact Information

Your audience might love your work, but if they don’t know how to contact you then it doesn’t matter.


Blogs aren’t necessary for creating a photography website. But blogs are a good way to earn trust and add some SEO rich content to your site.

Want More Tips For Creating a Photography Website?

If you want to know more about how to create a photography website, check out our blog. We have a ton of great tips for website and content creation.


The Digital Trends Revolutionizing Advertising Photography

The Digital Trends Revolutionizing Advertising Photography

The Digital Trends Revolutionizing Advertising Photography

Does anything capture the times better than photography?

Some of the most dramatic moments in modern history have been captured as iconic photographs, and advertisers have been trying for decades to make their products just as iconic.

That’s why the digital revolution for advertising photography is so exciting. We’re in a social age where images can be shared at the speed of light.

Let’s take a look at just a few of these exciting changes rocking the industry.

In the Moment

The rise of technology like the GoPro and VR devices has really put a focus on the first-person perspective.

Photographers are trying harder to capture a moment as seen through an individual’s eyes. This viewpoint has become associated with fidelity and truth in an era of so-called fake news.

The first person perspective is also a coup for advertisers because this kind of photography is emotive and easy to identify with. With professional product photography, even products can be made to feel intimate and personal.

Going Native

Native content is blazing the trail for the future of advertising.

Native content describes content designed to blend into its environment, such as a tweet on Twitter. Digital marketing campaigns use this trick to get ads shared to an audience of millions.

Photographers are jumping on this trend as well to make their photos look candid and natural, like any post on social media. The aim is relatability. Selfies and group shots can promote anything from brand sodas to holiday destinations without being overt.

Advertisers have always struggled to bridge the trust gap between themselves and their customers. Native content erases that gap so that advertising photography looks identical to snaps from friends and family.

Flair for the Dramatic

Scrolling social media and short attention spans lead to some interesting results.

Subtle photography is out. Instead, photographers are looking for dramatic shots that capture people’s attention right away. Think intense angles and vivid colors. The images need to leap off the page to get noticed.

Even if it’s an album showcase, you need to start strong. Once the viewer is hooked, they can appreciate the subtlety of later shots.

Photos compete hard against video content. But a well-composed, visually-striking photo can say more in seconds than a video can in minutes.

Noir Stylings

Building off that last point, nothing says ‘dramatic’ like black and white. And it’s not just for art lovers.

With the recent release of some high profile movies, black and white photography has returned to the mainstream zeitgeist. We’ve crested the wave of hyper-saturated, filtered photos on platforms like Instagram, and moved back to credibility. Monochrome photos feel authentic by association with old times.

Black and white are also the colors of corporate success, as well as most electronic devices. They say stylish, expensive, and grown-up.

Black and white also has the same advantages it’s always had: hiding flaws!

Advertising Photography of the Future

If there’s a theme here, it’s that intense and intimate photos dominate advertising photography right now. Photos shared on social media and other sites will shape the image of the future. By keeping what we’ve mentioned in mind, you can jump on board with these trends and enjoy the same success.

Be sure to follow our blog for more photography news and updates!