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Great Tips And Digital Marketing Strategies For Boosting Online Posts

66% of marketers say improving search engine optimization (SEO) is their top inbound marketing priority. With a strong SEO strategy, you can attract people to your website. With informative, unique content, you can then turn those visitors into paying customers.

Boosting online posts is important. By making it easier for people to find your content, you can boost your reach and attract new customers.

Here are six strategies and digital marketing tips you can use to boost your reach. With these tips, you can attract an audience of readers to your site. Then, encourage those readers to become leads to grow your business!

Keep reading to get started.

1. Know Your Audience

When boosting online posts, the first step is to understand your target audience.

You can’t attract people to your website if you don’t know how to appeal to their interests. You can complete aggressive target market research or hire an online marketing company to help. During this research stage, make sure to gather:

• Ages
• Genders
• Marital statuses
• Household incomes
• Buying behaviors
• Interests

What problems do your customers face every day? What solutions can you offer them? 

Once you know your audience, you can craft content they’ll want to read.

2. Optimize Your Site

Next, make sure your website is optimized for search engines. Optimizing your site will make it easier for search engines like Google to find and rank your content.

Make sure your site loads quickly. You should also use:

• Title tags
• Meta descriptions
• Relevant keywords
• Alt texts for images

Improving your website using minimalistic design trends can also improve the user experience. A stronger user experience will encourage people to stay on your website.

Don’t forget to optimize your website for smaller screens. Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for mobile users, you’ll scare off potential customers.

Boosting online posts becomes easier when your site is already optimized.

3. Step Up Your SEO

Next, make sure to improve your overall SEO strategy. This includes your on-page SEO, technical SEO, and local SEO.

For your local SEO strategy, make sure to update your Google My Business listing. You can also ask previous customers for reviews, which will strengthen your brand authority.

Improving your SEO will make it easier for customers to find you online.

You can also improve your SEO strategy by linking internally. Adding links to your own content within your posts will encourage people to explore. 

Consider guest blogging, too. Writing a guest blog will encourage people to your site, which will help improve your ranking.

4. Use PPC

Pay-per-click (PPC) advertising can also help with boosting online posts. 

Make sure to complete thorough keyword research using SEMRush, Google Trends, and Google Keyword Planner. Then, key your campaigns organized. Consider using single keyword ad groups (SKAG) to keep costs down.

Try using Facebook sponsored ads to expand your reach as well. You can use these ads to attract people to your site or encourage them to read your content.

Consider hiring a cheap payroll service to free up time on your schedule. Then, you can focus on using these PPC advertising tips.

5. Get Social

Don’t forget to use social media to your advantage! Sharing your content on social media will attract more people to your site. As you increase your traffic, you’re also boosting online posts, making it easier for more people to find your site.

6. Keep Up with Trends

Don’t fall behind the latest digital marketing trends. Instead, keep up with the trends and ahead of the competition. 

Voice Search

For example, half of all online searches will occur through a voice search by the end of this year. If your content isn’t optimized for voice search, your competitors could show up for those searches instead.

Here are a few ways to improve your voice search rankings.

First, make sure your website loads quickly. You can use Google PageSpeed Insights to determine what’s slowing down your site. Make sure:

• Your files are compressed
• Your images are optimized
• Your site is responsive
• You use website caching
• Your server response time is low

Next, make sure to write the way your consumers speak. This year, more companies are using long-tail keywords that sound natural, as opposed to shorter keywords. Use your audience data to determine what your customers are searching.

Most voice searches are posed as a question. Include the question in your title and within your post. Then, provide a precise answer at the top of the page before going into detail.

Position Zero

You should also learn more about position zero and zero-click searches. These results appear at the top of a Google page as a summary for the content. Instead of clicking on a website, consumers are reading these summaries, or featured snippets.

Featured snippets can appear as:

• Lists
• Charts
• Tables
• Images
• Videos
• Recipes
• Q&As
• Summaries

In order to optimize your content for snippets, make sure a summary of your content appears above the fold. Then, use lists, H-tags, and bullet points. Structuring your content will make it easier to read.

BERT

BERT stands for Bidirectional Endorser Representations from Transformers. BERT is Google’s new SEO algorithm update. Understanding BERT can make boosting online posts a lot easier.

First, BERT prioritizes high-quality content. Make sure you understand the user intent, or what your customers are looking for when they search. Then, make sure your content is relevant to your customers.

Write content that appeals to their problems and needs to reel readers in.

Artificial intelligence (AI) is changing SEO this year, too. AI makes it easier for Google to provide users with relevant search results. In order to optimize your content, make sure to:

• Speak and write the way your customers do
• Use long-tail, conversational keywords
• Write more naturally 

BERT also considers “EAT,” which stands for expertise, authority, and trustworthiness.

Make sure to demonstrate your expertise by providing helpful information. Then, show your authority by using links from relevant websites. Finally, add social proof to your sight to strengthen brand trust.

Make sure to keep up with Google’s updates throughout the year to stay ahead of the curve.

Boost Your Brand: 6 Tips for Boosting Online Posts and Expanding Your Reach

By boosting online posts, you can expand your reach and improve your brand awareness. Boosting your content will help you attract more customers, increase sales, and grow your business!

Explore the Content Strategy section of the blog for more helpful tips!

How to Create Great Writing for Social Media Marketing Posts

Social media marketing is more important than ever. Chances are that social media is where your audience is — around 56% of adults use more than one social media platform. That number climbs when you only look at adults ages 18-34.

Despite this, some businesses still don’t put a lot of thought into how they create posts for social media. Posting without a strategy is a good way to leave money on the table and miss out on potential business.

Check out these tips on writing for social media to make sure that your business is up to speed.

Understand Your Audience

Who are you trying to reach, anyway?

Deciding who you’re “talking to” is one of the most important parts of writing for social media. You can determine this by looking at your current customers or what problems your products or services solve.

Figuring out your audience will help you decide what kind of voice and tone you should use in your posts. If you don’t have time to do this, companies like Reliant Social can help you do the research.

Keep Your Voice Consistent

Once you’ve decided on your voice, stay consistent! You don’t want to adopt a professional tone one week and then switch to a conversational one the next.

That gets confusing to your audience and makes your brand inconsistent.

Even though your social media account represents a business, people still expect it to have some kind of personality. Remembering this will help you create better content.

Use Active Voice

Whatever tone you choose to use, you should always use active voice instead of passive voice. You might need to think way back to English class for this one.

This is a basic grammar rule. Passive voice doesn’t grab the attention of your audience. Active voice, on the other hand, helps to give off a confident and decisive tone.

Look at the difference between these two sentences:

1. Ten thousand units were sold by our company this year.
2. Our company sold ten thousand units this year.

The second sentence is the active voice you should aim for.

Put Your Audience First

It can be tempting to only talk about your business on social media. After all, that’s the point of social media marketing, right?

Not quite. If you only talk about your business online, you’re setting yourself up to fail. You need to center your audience in each post you make.

What’s in it for them? How does your business benefit the people scrolling through your social media? These are the questions your audience is probably asking.

Make sure that your posts answer them.

Learn More About Writing For Social Media

These are just a few of our favorite tips for writing for social media. If you keep this advice in mind, you’ll create a strategy that puts your audience first and sees higher engagement rates.

Still want more advice about social media marketing? You’ve come to the right place. Check out the rest of our digital marketing articles to help you take your strategy to the next level.

How to Write Great Blog Posts on Your Therapy Website

Do you want a way to improve your website and make it more interesting to visitors? Are looking for ways to engage with people on a whole new level?

Instead of printing out more flyers and buying more ads, why not focus on writing content of your own to share with people?

Content writing and marketing can help business and professionals from all backgrounds, and that includes therapists. Blog content on your therapy website can improve your overall site traffic, and can even attract new patients.

If you want to know how blogging can help improve your therapy website, read on to learn more.

Blogging For Your Therapy Website

There’s proof that content writing can do wonders for marketing and bringing in new business, but some therapists may not know where to start.

You can blog about almost any topic of your choosing, including something as dense and important as therapy.

Do you want to create great blogs for your therapy website? If you follow this advice, you’ll see your web traffic and amount of new patients increase.

Think About Your Favorites

As a professional therapist, it’s safe to assume that you spend time learning about the latest news in your industry. You may have a favorite therapy website of your own that you frequent.

If you want to write great blog content for your website, think about what kinds of content you already enjoy reading.

As a therapist, you know what issues are going to matter the most to your clients. Use your own personal expertise to think about what content you think will resonate the most with readers.

Scan your favorite websites and think about what kinds of headlines and topics interest you the most. From there, you can start thinking of content to post on your own website’s blog.

Know Your Audience

If you want to keep your audience engaged, you need to understand what your audience wants.

As a therapist, you could probably speak about a variety of topics related to practice. Feel free to discuss whatever you like, but in general, it’s a good blogging practice to focus on writing content for a niche.

Think about the kinds of clients you normally see and write content that would appeal to them the most.

If your practice is full of marriage counselors, be sure to write plenty of posts about how to communicate with your spouse and how to properly resolve conflicts.

If you primarily focus on family therapy, fill your blogs with parenting tips and fun things to do together as a family.

As long as you know your audience and keep the focus on them, you’ll have plenty of loyal blog followers.

Go Beyond Written Posts

Blogs aren’t just for traditionally written posts. If you want to draw people to your therapy website blog, take time to explore other ways to create content for them to share.

Video content is more popular than ever right now, and you can easily create some to entertain your website visitors.

Record yourself giving a talk on a therapy topic that interests you. Gather a few of your professional friends for an informal roundtable discussion and record the results.

Pictures and other visual elements can enhance your posts, and in some cases can be entire pieces of content themselves.

Infographics are still popular ways to share information. Use a site like Piktochart to create interest infographics on topics that interest your readers.

If you go down the infographic route, be sure to but your logo and short link to your website. That way when it gets shared on social media, people will know who created it.

Consider Your Day To Day

We know that doctor-patient confidentiality is important for therapists. You should never write specifically about patients or use their names, but you can draw on your daily experiences for blog content.

If you had an interesting conversation with a patient about their insecurities at work, you can draw experience from that to write a post about building self-esteem and maintain it in the workplace.

Did you recently talk to someone that’s going through a bad divorce? Write a post about dealing with the ending of marriage and how to best care for yourself emotionally.

Have you talked to someone dealing with a lot of stress at home? That conversation can turn into a post about using stress journals to manage their feelings.

Every day you’ll find new material for a blog post. You just have to think about the best way to use your experiences.

Consider The Times

Content that can be read and relevant at any time of year is great, but you shouldn’t forget about the power of time and season-specific posts.

If it’s winter where you are, consider doing a post on what seasonal affective disorder is and how people can overcome symptoms.

If you’re writing posts during the holidays, write a post on how to handle the holiday blues and the best ways to deal with stress.

These posts may be time specific, but they’ll be popular search topics around those times.

Keep Presentation In Mind

Your website is going to be the first impression a lot of people have about you, that’s why it’s important to make sure that your therapy website and accompanying blog look professional.

Make sure your pictures are the right size and resolution. Posting blurry pictures or low-quality visuals won’t reflect well on the blog.

It’s also important to proofread your posts before you post them. Nothing makes someone look more unprofessional than content with a lot of spelling and grammar errors.

Also, keep formatting and the presentation of your posts in mind. Make sure text is properly aligned and that all of your links are working.

Next Steps

Now that you know how to write blogs for your therapy website, you may be interested in learning about other ways digital marketing can help your practice.

Check out our blog post about remarketing and retargeting so you can make sure your PPC ads are working.

And remember, our blog has content about nearly any topic you can think of. Explore it to find posts that matter to you!