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3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

3 Little-Known Law Firm Marketing Tips to Promote Your Practice's

3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

A recent report found that 99% of businesses plan to increase their online marketing spend in 2019.

If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.  

But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development company? 

This post will highlight three marketing tips that’ll help raise the profile of your law firm. If you want your law firm to be a market leader, these suggestions should help you reach that goal. 

Let’s begin!

1. AdWords

AdWords is a common marketing method used by many law firms, and this is because the approach works well, and it works quickly.

Essentially, AdWords allows you to promote your law firm, whenever someone types a particular keyword into Google.

When selecting a keyword, it’s a good idea to be as precise as possible.

So, you want to avoid generic keywords such as ‘law firm.’ Rather, you want to target specific keywords such as ‘personal injury lawyer in Colorado.’ 

By targeting specific keywords, you ensure that your ads are shown to the right people. This then improves the ROI of your campaigns and helps limit wasted ad spend. 

2. Facebook Advertising

Facebook advertising is different from AdWords, in that you’re not targeting people based on Google searches.

Instead, you’re just defining an audience and then displaying ads to this audience when they’re visiting Facebook.

For instance, you might create an ad campaign that allows you to target business owners that are 35 years old, and live in New York. This campaign might then promote some kind of legal service designed for business owners.

3. Give Your Website an Upgrade

Your website will play a significant role when it comes to your overall marketing strategy. After all, if someone comes across one of your ads, they’ll probably check out your website, before they give you a call.

If your website looks outdated, you should think about giving it a new look, and you can do this by hiring a web development agency.

Before working with an agency, it can be a good idea to find websites that appeal to you. The agency can then use these websites to inspire the design of your site. 

Ideally, you want to find websites that are related to your niche.

So, if you’re personal injury lawyer, search for websites that belong to other personal injury lawyers. Taking this step will make it easier for the agency to create something suitable for your law firm.

Will You Use These Marketing Tips?

The marketing tips covered in this post have the power to transform your law firm.

That said, if you don’t know much about marketing, acting on them can be a challenge. Because of this, you might want to hire a marketing agency to help you implement the tactics we’ve covered.  

If you can, find an agency that caters specifically to law firms. In doing so, you should be able to achieve faster results, as the agency will already know how to deal with your industry. 

Did you like this post? If you did, please read some of the other posts on the site!


Attract Major Crowds! How to Promote an Event and Grow Your Audience

Attract Major Crowds! How to Promote an Event and Grow

Attract Major Crowds! How to Promote an Event and Grow Your Audience

Are you in the process of creating the next big event in your area?

If this is the case, you want to attract the biggest audience possible. Although it might seem like you need to have a lot of contacts to make this happen, it’s not always the case. 

In this article, we’ll show you how to promote an event and grow your audience with only a few simple steps. 

1. Create a Multifaceted Marketing Plan

The first step if you want to attract more people to your event and grow your audience is to create a multifaceted marketing plan. 

You will not achieve the results you want unless you focus your efforts on more than one platform. The marketing plan should include diversification such as email marketing, social media, and a website for the event.

2. Partner Up With Other Organizers

Although it might seem like other organizers are your competition, it’s very unlikely they will be promoting an event like yours. 

If other event organizers in your area cover different topics but have similar audiences, you might benefit from a partnership with them.

Partnering with other organizers is a two-way street and you can make excellent connections.

3. Use an Event Hashtag 

It’s no secret we now live in a world with hashtags. If you want to promote your event and see results, it’s important you create a hashtag for your event. 

Encourage your event-goers to use the hashtag whenever they post a photo or share your event on social media. This will create more buzz around your event and increase the chances of it going viral. 

4. Use SEO to Your Advantage

Many people use Google to find events around them and see what’s going on in their city. Since this is the case, you need to make sure you use SEO to your advantage.

You need to make sure your event’s page is optimized and you use the right keywords. For example, if your event is a wine tasting in Chicago, your keyword “Chicago wine tasting” should appear a few times on the page. 

5. Create Signage to Complement Your Online Campaign

You’re more likely to attract people to your even if you make the signage visually appealing. Having a graphic designer to take care of your event brochures will ensure people will notice.

Check out these brochure templates from Adobe Spark if you want your next event brochure to be top quality.

6. Think About Paid Ads

Those who want to give their event a little extra boost can also consider paid ads. Choose the platform that most resonates with your audience and choose a paid ad option.

Many social media platforms such as Facebook, Twitter, Instagram, and Snapchat offer paid ad services. They make it easy for you to target your audience. 

How to Promote an Event: The Bottom Line

Now that you know how to promote an event and grow your audience, it’s time you put those skills to the test. 

Start by creating a multifaceted marketing strategy, optimize your page, create an event hashtag, and partner with other organizers. Try these tips and watch your audience grow. For more great advice, head over to our business section. 


Top 5 Ways to Promote Your Seasonal Editorial Calendar

Top 5 Ways to Promote Your Seasonal Editorial Calendar

Top 5 Ways to Promote Your Seasonal Editorial Calendar

Did you know that there are more than 500 fun and fabulous holidays to pep up your editorial calendar? 

How about Groundhog Day, National Gymnastics Day, or Kataklysmos (Flood) Festival? Every month has unique events and days that speak to your target audience. Use the seasons to give your content marketing authenticity and sincerity.

Seasonal content isn’t a direct conversion/sales tactic. But it can help you reach new audiences, acknowledge the interests of your customers and personalize your brand. However, it won’t help you do these things if no one reads it.

Promoting your seasonal content takes some pre- and post- work for maximum effectiveness. Read on to learn more.

1. Anchor Your Editorial Calendar With the Big Holidays

Writing themed editorial content is just part of the overall picture. For example, look at Thanksgiving. For a food business, there may be lots of opportunity for editorial talking about the family gathered around the table.

Other collateral materials might include Instagram or YouTube recipes and cooking tips. Mix in advertisements and earned placements for strong branding. Start substantial holiday-focused content on a strict schedule and people start to anticipate your content.

2. Calendar Well in Advance

Build anticipation for your content with each communication. Nothing heavy-handed is necessary. Something as simple as a “check out the photos of all the company babies born this year in our business Christmas cards” is enough to build interest.

If you plan out your whole year’s content, these intros and outros work smoothly to lead customers from piece to piece. There are several apps to make automatic digital content posts for you.

3. Bank Your Content

With a detailed calendar, it’s easy to create your year’s content promptly. You can write your content, plan your images and schedule it all to post when it will have the greatest engagement.

Try Hootsuite or Tweriod to take on some of your scheduling burdens.

4. #Hashtag the Trends

You want people to find your content? You need to help them find you. Use the #hashtag liberally. Call attention to people with @ callouts.

Use your analytical data to create content your people want to see and share. Also uses the data to fill in the right events and activities your customers and potential customers want to see.

5. Hook New Customers With New Content

You have a seasonal content plan that speaks to your customers. Now, add interesting content to attract new customers. Choose national days and holidays with meaning to your potential customers.

National Pickle Day, Little League Week and other spring to mind. Look for events that attract a new prospective customer’s attention.  Use the higher volume of traffic to launch a sales promotion.  

Compelling Content for Brand Awareness

Fill your editorial calendar with topics that have a natural connection to your brand. Use your analytical data to target the right seasonal content, collateral, and strategy.  Don’t be afraid to offer the increased traffic a sales promotion.

Seasonal content on its own isn’t a sales technique. But in combination with other avenues, you could see a healthy increase. 


9 Effective Ways to Promote Your Law Firm Online and Get More Clients

9 Effective Ways to Promote Your Law Firm Online and

9 Effective Ways to Promote Your Law Firm Online and Get More Clients

According to the American Bar Association, there’s a total of 1,352,027 active attorneys in the U.S. This increase is making it more and more difficult for law firms to stand out from the crowd.

Difficult, but certainly not impossible.

Here are nine effective ways you can promote your law firm online. With these tactics, you can boost your online reach, attract new clients, and build your firm despite the rise in competition.

1. Get a Mobile-Friendly Website

When potential clients are searching for law firms online, their first interaction with your company is your website.

Make sure your site is optimized for mobile as well as desktop visitors. A mobile-friendly website allows you to attract potential clients regardless of where they are. If it’s an emergency and the client checks you out from your phone, your website needs to work on their smaller screens.

Your website also ties into your other digital campaigns. If you’re trying to attract clients to your website, it needs to communicate who you are and what you do.

To promote your law firm online, make sure your website appears legit and professional.

Websites that are optimized for user experience make your information easy to find.

Remember, your website can make a strong first impression. Make sure it communicates your firm as a professional, reliable resource. This will help you stand out from all the rest.

2. Reveal Your Value

It’s not enough to just have an online presence. Many law firm websites are too vague, making it difficult for you to stand out from all the rest.

Put your firm’s value at the forefront of your marketing materials. As you work to promote your law firm online, focus on clarifying the benefits of your services.

How are you better than your competitors?

How do you help your clients and make their lives easier?

When communicating your value, get specific. Highlight your specific areas of expertise. If someone has a specific issue, they’ll want a lawyer who can help with that specific issue.

This is a good time to check out the competition. What value do they offer?

Many law firms choose generalizations such as “we care” or “we’re here to help.” 

Remember, vague values won’t help you stand out. Instead, make a specific statement about your specialty. Show clients how you can solve their legal problems to distinguish yourself from all the rest.

3. Step Up Your SEO

How are clients going to find your website if you’re one of a million firms online?

You can boost your website by using search engine optimization (SEO). A high website ranking will ensure you appear at the top of a Google search for lawyers in your area.

A higher ranking will also tell clients you’re a leader in your local industry. That increased credibility will help you stand out from the competition. The higher the ranking, the more likely you can increase website traffic, too. 

There are multiple ways you can increase your SEO website ranking.

For starters, optimize your existing content. Use keyword research to determine what people search for when they look for a local law firm. Then, use those keywords in your website content.

SEO relies on unique, regularly updated content. Try posting to your website’s blog on a regular schedule. Show clients you know what you’re talking about.

This can also improve your online credibility.

You also need external links from other credible websites to improve your ranking.

In addition to link building, you can also create custom landing pages to improve your SEO. These pages focus on a specific keyword while helping people recognize your firm’s value.

4. Push Higher with PPC 

You can also improve your online ranking by using pay-per-click ads.

In 2018, more than half of online traffic came from mobile devices. PPC ads can help you reach new clients when they’re searching for a law firm. That’s when they’re at home and on their phones, too.

These ads are exactly as they sound; you only pay when someone clicks on the ad. Like SEO, this strategy relies on keywords. However, PPC ads often display above the top SEO website results.

5. Raving Online Reputation

With online reviews, you can show interested clients your previous clients had a happy experience.

People check on online reviews before they decide to trust a company.

Ask your clients to post their reviews on your Google My Business listing. This will improve your online reputation and help you attract new customers.

6. Get Real with Videos

A landing page with a video can increase conversions by more than 80 percent.

People skim through blocks of text. Videos, on the other hand, encourage visitors to stop and watch. Use videos to convey your value and give your firm a personable, online presence. 

7. Share Insight & Experience

As you promote your law firm online, make sure you’re conveying your expertise. After all, people want to hire a lawyer who can help offer smart solutions. 

Share your insight and show clients you’re experienced. To do this, use your blog, social media posts, and other online platforms. As clients research law firms, this content will show visitors you know your stuff.

8. Stay Social

Social media gives you an opportunity to interact with potential clients.

Create a Facebook business page, Instagram account, and LinkedIn page. Having these accounts will increase your online presence. It also gives you an opportunity to show followers your insight and expertise. 

9. Improve Intake

Attracting people to your website is just the first step. Once there, you need an easy intake process to turn those visitors into leads.

Make it easy for clients to contact you. Prioritizing their user experience and convenience will encourage them to trust and work with you online.

You can also add:

  • Legal document generators
  • E-signature options for legal documents
  • Online payments
  • Online forms

These add-ons will make the process easier for you and your clients.

Promote Your Law Firm Online

With these nine methods, you can promote your law firm online and attract new clients.

Click over to our most recent posts for more effective tips and tricks.


AirBnB Advertising: 6 Ways to Promote Your Listing

AirBnB Advertising: 6 Ways to Promote Your Listing

AirBnB Advertising: 6 Ways to Promote Your Listing

We’re in a time where you can earn a nice chunk of change when you adapt to new business models. 

For instance, you might earn a lot more money renting out an Airbnb than taking in traditional monthly tenants. However, you can’t expect your Airbnb to just sell itself. 

The name of the game when it comes to becoming a super Airbnb host is to get a handle on marketing and advertising. There are some quality Airbnb advertising strategies that you’ll want to put into place to make sure that your Airbnb gets hits, and that those hits turn into stays. 

Follow these tips so that you can promote your Airbnb listings on your terms. 

1. Start a Blog That Lets You Advertise Your Airbnb Listings

Blogging is still one of the absolute best strategies that you can put into place to get some attention on anything you’re promoting. While gaining traction with a blog is generally slow and steady, the results are huge and long-lasting when you build it correctly. 

The best part is that your blog doesn’t have to strictly deal with Airbnb. Instead, you can write a blog related to travel, entrepreneurship or anything related. 

Once you publish to your blog consistently and build the Domain Authority (DA), get several backlinks and grow your rank, you’ll be able to add links to your Airbnb listing that get you lots of traffic. 

Think of a blog as real estate that becomes more valuable the more you invest your time and effort into it. When you publish quality content to it diligently, it can become a marketing powerhouse for your Airbnb needs.

2. Get a Camera and Start Shooting Videos

You’ll want to give people a clear idea of what they can get from your Airbnb. To accomplish this, you should shoot some video and give people a realistic walkthrough. 

This way, your listing will immediately pass the eye test, and people will be less hesitant and will book more quickly. Make sure that you use a quality camera that shows in at least 1080p, and preferably 4K resolution video. 

3. Tell Stories on Social Media Platforms

Story is the best way to market absolutely anything. 

Thankfully, we live in a time where we have free platforms that let us tell all the stories that we want in a number of different ways. Figure out the social media platforms that you’re best at, and play around with the best ways to tell your story. 

For instance, if your Airbnb listing is your first foray into real estate investing, don’t be afraid to tell this story on Facebook, Instagram, and other platforms. By regularly updating people with your progress and including lots of multimedia, people will buy into your story and want to be a part of it.  

This will make people want to share your content, which goes a long way toward having your followers do the hard work for you. 

4. Make the Most of Your Search Engine Optimization (SEO) Strategies

Without question, you’ll need to master some search engine optimization (SEO) strategies in order to publicize your Airbnb listing properly. 

Good SEO keeps you up to date and lets you direct your narrative. For instance, if travel news right now consists of stories related to hotel thefts, bed bugs in resorts and other matters, you can create content that lets people know why Airbnb listings instead are the way to go. 

This means that you’ll need to master the use of keywords, figure out the ranking and other strategies that will get you on the first page of Google search engine results page (SERP).

The thing about SEO is that it is constantly evolving, so you’ll always need to learn the new tricks of the trade that will be useful to you. That way you’ll be able to get the most out of your SEO strategy every step of the way. 

5. Cross-Promote With Travel or Lifestyle Brand

There are currently lots of influencers earning six-figures traveling the world and doing what they love. 

When you can link up to some of these influencers, you’ll be able to open yourself up to new audiences. If you find travel, food, lifestyle or other bloggers or vloggers whose content that you enjoy, start commenting on their posts and build a rapport.

You can also begin mentioning them on your own content and sending some traffic their way. As you build a relationship, you can get them to help you promote your Airbnb listing. This way, they will open you up to plenty of different viewers that you otherwise wouldn’t get access to.  

6. Get a Unique URL

It’s always easier for you to publicize your listing when you have a dedicated URL. 

This way, it’s a simpler URL to share that people will remember, but will still take them to the longer, more complex Airbnb URL. You can then use this URL on flyers and business cards, which you can share to your heart’s content. 

You should also become a fixture on travel-related message boards and can share these URLs so that people make you their go-to resource whenever they’re traveling to wherever your Airbnb listing is located. 

Get Your Airbnb Advertising Down Pat

Your listing depends on some sound Airbnb advertising, so don’t half-step. These are the tips that will get you started. 

Check out the rest of our articles to learn more about travel, business and everything imaginable. 


In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

In the Business of Selling Tours? Unique Ways to Promote

In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

International tourism is a widely popular industry, and the US is right in the thick of things. In fact, tourism spending in America has risen to $210.7 billion in recent years, making it one of the most lucrative sectors of the US economy.

When people visit awe-inspiring US venues, they’ll likely want to go on a tour. Group tours are the best way to see everything at a tour site, including areas with restricted access. Plus, they give people a lot of information about the place they’re visiting to make sure that the experience is both educational and memorable.

Whether you’re looking for international tourism business ideas or local ones, whether you’re looking for customers to tour a national park or an office building, you’re going to need some good marketing.

Here, we’re going to give you some awesome ideas to get your tour business off the ground!

Think About Your Type of Tour

There are a lot of different types of tours that you can offer, all catering to different audiences. If you’re trying to entice international tourists to come to check out a famous monument or natural wonder, you’re going to want to market in both more languages and on a broader platform.

On the other hand, if you want to market something for a niche audience, you’re only going to need to get the word out to others in your niche. Want to offer tours of a work plant? Websites like are great models to look into if you want to have great marketing.

Basically, as with most businesses, the first step to marketing is identifying your target audience and making strides to connect with these specific individuals.

Partner With Other Businesses

One way you can market to a lot of people is by partnering with other businesses. This can mean that you will be doing business with another company that offers things you can use on tour.

For example, if you want to hire a business to cater lunch while on your tour, you can ask them in exchange to advertise for your tour to customers in their restaurant.

Partnering with other businesses could also mean offering mutual discounts. This would mean that people would be given specific coupons when on your tour to go and use the services of another business in the area that you have partnered with. Likewise, the business would be giving out coupons and flyers advertising discounts for your tours.

Basically, partnering with another business means that you’ll be establishing a mutually beneficial professional relationship with a company that operates within a different niche than you do!

Include Images on Websites

Did you know that 64% of people are visual learners? Well, it’s true!

This means that when you’re marketing in flyers or online, you’re going to want to use images and graphics to promote your business. Think about including some shots of the most interesting parts of your tour. Photos of people having a good time while in your venue are also great.

If you’re marketing online, also try including videos and snippets of a virtual tour. These media are sure to leave potential clients wanting more by making them curious… thus causing them to book a tour of your site.

Use E-Marketing Strategies

Since online marketing is so important in today’s day and age, let’s elaborate a little more on what e-marketing entails.

The first thing you need to do is design a website all of your own. This will make your business look professional and knowledgeable. It’s also a great place to include a section where people can book tours and contact you. Don’t forget to also include a review section where satisfied customers can recommend you!

To get this website to target the right people in your niche, search engine optimization (SEO) services are a must-have. These will get your website in front of the eyes of your target audience since it uses key words that people have searched to show them relevant information.

Since most people also are on social media like Twitter and Facebook, setting up pages on those platforms is also a great idea. People can follow and share your pages to get them on the screens of other interested parties.

Give Out Discount Codes

Another great marketing technique is giving out discount codes!

When people have had a great time and finished your tour, hand out discount codes at the end. These discount codes will give deals to the person that they give them to if they book your services, too. Since the people giving them out will have had a positive experience, you’re bound to get more customers who are in for a discounted, well-priced good time.

You can also give people discounts on future tours for giving out the coupon code! Just make sure that you offer a way to know who referred to new customers, and you’ll end up with a lot of satisfied people looking for tours at low prices.

Get More Tourism Business Ideas

It can be difficult to make it in the tourism industry. If you use good marketing strategies, include enticing pictures on your web page, and cater to the specific customers in your niche, though, you should do just fine.

Now that you know the best tourism business ideas, visit the content strategy section of ArticleCity. We’ll help you come up with more unique and effective ways to promote and grow your business.

Have fun getting out there and showing people around!



How to Promote a Podcast and Grow Your Audience

How to Promote a Podcast and Grow Your Audience

No More Podcasts: How to Promote Your Podcast and Grow Your Audience

About 68 million Americans listen to podcasts on a monthly basis. This form of data sharing is particularly popular among millennials who hold college degrees.

If you’re starting a new podcast, creating and marketing it can feel a bit overwhelming. But with our 10 tricks, you’ll successfully spread the word about your new podcast and recruit new followers.

Want to know how?

Here, we’ll share the best tips about how to promote a podcast.

How to Promote a Podcast in 10 Easy Steps

Maybe you’ve already aired a few episodes. Maybe you’re just tossing the idea around. Either way, following these guidelines will spread the word about your upcoming or available podcast.

1. Create a Website

If you haven’t created a website for your podcast yet, do it.

Websites are an easy way for listeners to access the recording itself, view upcoming news and topics and find out more information.

Additionally, you’ll find as you create episodes there’s more information you would like to share with the audience. Perhaps you interviewed an author and would like to share a link to his or her book. Whatever the case is, for these frequent occurrences, your website will come in handy.

Try to pick a domain that involves the name of your podcast to encourage brand recognition and use a responsive web design. Writer Mike Taylor recommends using WordPress because it automatically creates the proper RSS feed for your audio. Furthermore, it’s easy to use.

2. Compile an Email List

Many entrepreneurs and podcast creators assume email lists are an ancient method of communication. Quite the opposite is true: these lists remain a valuable marketing asset.

Email lists have several advantages, the most pronounced being they are a convenient way to keep in touch with listeners and reach out to new audiences. But their convenience also lies in the fact that they are not social media.

Social media sites are owned by other companies, who change their algorithms regularly. That means for any podcast creator attempting to get word of their new show out there, they have to change everything about their social media profiles and comments frequently.

Furthermore, emails allow you to reach up to 85% of the world’s population.

3. Use Social Media

It’s true social media can be a bit of a hassle, but it’s an invaluable marketing tool.

First off, it’s mostly free. Small podcasts can squeeze in their information to attract new listeners.

But it also reaches about 62% of the world’s population. In fact, 75% of marketers report social media exposure increased traffic for their company. It can do the same for your podcast.

Using social media correctly takes more than a quick post. Comments should be brief, contain images and be posted regularly. Always pay attention to posting times, as each site has optimal days and hours where your comment, tweet or post will get the most exposure.

Facebook, for example, has the highest click-through rate between 1 and 4 p.m. on Wednesdays.

4. Make It Accessible

Make your podcast easy to listen to on all devices, convenient to download and available for individuals with a disability.

On your website, use a plugin that will detect the device being used. These software programs reconfigure your site to fit whatever device it’s being viewed on.

For the audio, utilize a media player that uses Javascript and HTML5. If it has fallbacks, even better; this will offer greater compatibility.

Finally, don’t forget about individuals who may not be able to hear your podcast or individuals who might not have earbuds handy. Include professional closed captioning to reach a wider audience.

5. Choose a Good Podcast Hosting Platform

Your hosting platform makes a huge difference in the quality of your podcast. Let’s face it: no one wants to listen to shoddy audio. If you have a professional, high-quality podcast, you’re more likely to engage and retain listeners.

Platforms can offer easy editing methods, data information and storage options. They also allow you to distribute your podcast and share it on social media. Always try out free platforms before committing to paid ones to make sure you like the interface and options.

If you aren’t the greatest with technology, don’t sweat it. Companies offering podcast production services can do all the work for you to make your audio sound professional.

6. Incorporate SEO

You don’t have to be a pro to increase your search engine optimization (SEO). Research common keywords and phrases associated with your podcast’s subject and integrate them into your website and podcast.

Use a podcast title that appeals to your subject and audience to further increase ranking. Episode names, titles and tags should also incorporate keywords.

Simply ensuring your recordings can be downloaded is another great way to boost ranking, as experts suspect episode plays and downloads factor into podcast SEO.

Don’t forget your reviews. Periodically ask listeners to review your podcast to get ranked higher than the competition.

7. Add to Directories

If you’ve followed the previous steps, you’re well on your way to attracting more listeners.

But this is a big step: add your podcast to directories everywhere you can. Doing so will get your podcast’s name out there when individuals search for your subject.

Add your podcast to at least the following:

  • iTunes
  • Google Play
  • Spotify
  • SoundCloud
  • TuneIn
  • iHeartRadio
  • Podtail

8. Reformat Your Podcast

Blogs are an excellent addition to a website and a podcast. They provide the information you share in your show in another format, increasing the likelihood of being noticed.

But blogs aren’t the only thing to consider. Add some YouTube videos or infographics. Keep things spicy to engage all types of audience members and encourage them to hit that “play” button.

9. Remind Audiences to Subscribe

In every episode, ask your listeners to subscribe to the podcast so they can conveniently enjoy your show. Doing so lets listeners automatically download your latest episode or connects them directly to it.

This is an easy way to keep a solid audience base.

10. Team Up with Podcast Pals

Do you know anyone else in the business? If so, ask them to mention your podcast and do the same for their company, site or show.

This is an excellent way to promote your show and help our others in a similar circumstance. While some companies or podcasts offer this with a fee, chances are you know someone out there who has a website, podcast, blog or some other format that reaches audiences.

Make Your Podcast Pop

These ten steps offer several ways you can increase the audience base for your podcast and encourage listeners to flock to your show.

Knowing how to promote a podcast is the first step to success, but with the fierce competition in the market, it’s not easy. Instead, join 40,000 other marketers to learn the ins and outs of promoting your content at our website.

Whether you’re into podcasts or blogs, the information you find will push your shows and sites to greater heights.


7 Promotion Strategies to Promote Your New Content

7 Promotion Strategies to Promote Your New Content

7 Promotion Strategies to Promote Your New Content

Looking for a few new promotion strategies?

Did you know that on WordPress alone, users create over 77.4 million new posts new posts each month? More than 4.9 million people view over 20.7 billion pages each month. That’s a serious competition.

So how do you rise above the millions of competitors?

The simple answer is you work for it. The accurate answer is you build fabulous content that your audience wants to read, and you let them know it’s available. That’s where we’re going to spend our time today.

In the piece below, you’ll find seven handy strategies for promoting that fantastic content you build. By the time you’re finished, you’ll know exactly what you need to build a new promotion strategy. One which takes your crawling promotion-strategy into a first-place sprint to the finish line.

Read on.

Promotion Strategies 101

Expert marketers use all of the strategies listed below plus a few of their own. If you’ve never promoted your content, start with one or two of the following strategies. Master them before you move on.

Look for ways to diversify your marketing tactics. Imitate the experts. Don’t get bogged down in the same old approach, especially if it isn’t working.

New Links – Old Posts

When search engines compare your website to others, they focus on a few critical pieces of information. They look at how much time visitors spend on each page. They check out your page format and keyword content.

They also keep close track of the number and quality of links to and from your website. These are called inbound and outbound links, respectively. For now, let’s focus on the links which connect one page of your website to another page of your same site.

The most common example is linking one article in your blog to another article in your blog. Guess what? If you’re wondering how to market your blog, this is the quickest easiest method.

First, use an analytics program of your choice to discover which of your articles have been your audience’s most favorite. We recommend to analyze the most read content, and Social Crawlytics to determine the most shared content.

Just pick the top articles and create a link in each of those archived articles to your new article. And just like that, your readership will increase.

Note: If you write your own articles, consider the possibility that they aren’t up to snuff. Learn from the pros, and read expertly crafted articles. They can be from any niche. Examples include The Art of Non-Conformity, UCANNTECH, and Zen Habits.

Flaunt Social Media

You’re probably not using social media adequately. Don’t worry; most people aren’t.

For some bizarre reason, novices approach promotion with a the-more-the-merrier mindset. If you’re one of these people, stop. Please, for the love of all things good and holy, stop.

Promote your content only on platforms which are frequented by your audience. Make sure you’ve established a reliable connection with others on that platform who have an interest in the type of content you create. Then and only then should you focus on your article or video promotion.

Also, include shareable snippets in your content. Tools like Click-to-Tweet make it simple to create bite-size pieces viewers can share with the click of a button. Each social media platform has similar tools.

Reformat Your Content

So your articles aren’t making a big hit? Why not turn the same piece into a podcast or YouTube video? Same piece, different format.

Your audience may love your material, but prefer to digest it differently. It opens up new avenues for search engines to find your stuff. You can also use the opportunity to link those new videos and audio files back to your website.

Email Exposure

If you’ve created scads of content, you’ve likely also created an email list for your viewers. Now’s the time to use it. Reach out and let them know you have something fabulous to share.

When it comes to emailing, less is more. Only a marginal percentage of your email list will show up if you send out a new email every single day. You lose their trust when you proclaim every day that your latest piece is your best yet.

Contact them only during occasions you have something valuable to share. Examples include time-sensitive offerings and best content creations. Remember, if you abuse that link, you’ll end up in the spam folder.

Reach Out to Your Sources

This is probably the most effective strategy. Unfortunately, it requires a lot of legwork.

The first step is to link from your content to your sources. Give credit where credit is due. Unless you’ve worked in a field for twenty years, or already have a million followers, chances are some of the ideas come from other people.

And that’s ok.

It’s even preferable. When you link out to your sources, you create a perfect opportunity for those sources to link back to you.

But how do they know your stuff exists?

You tell them, of course. You contact them through email or send them a direct message through LinkedIn. Use whatever means you can to let them know you created a stellar piece of content which mentions them.

Domain Authorities which link back to your site shoot up your page rankings overnight.

Content Community Submissions

This is a long term strategy. Content Submission communities, like Triberr, put your content in front of established audiences. It’s an easy way to get seen.

It’s also competitive. Your stuff needs to be top notch. You also need to establish yourself as part of the community before you submit. It’s one of the best ways to get noticed, but you must be patient.

Contact Your Influencers

Don’t confuse influencers with sources. A source is a person who creates words or ideas which you later regurgitate. An influencer is someone in your field which is a leader or a thought provoker.

Influencers typically have websites with a high domain authority (DA). Search Engines use DAs as a way to rank a website’s authority and popularity. You can find out a website’s DA with tools like the MozBar.

If you’re writing an article, reach out to an authority and ask them for a quote. If you’re making a podcast, ask an influencer for an interview. If you’re filming your next YouTube piece, ask a thought provoker for a guest appearance.

If you use people who already have a following, you’re guaranteed a healthy readership.

What’s Next?

Well, did you restructure your promotion strategies? Which one do you think will work best for you?

We know you’re raring to promote that new piece of content you finished. Otherwise, you wouldn’t have landed on this page. Remember to be patient. Mastering any new strategy takes time.

If you enjoyed this piece, head over to our site and browsed our other great marketing articles. Do it now, while the thought is still fresh in your mind.

So long and good luck!


10 Simplest Ways to Promote Your Vape Shop

10 Simplest Ways to Promote Your Vape Shop

10 Simplest Ways to Promote Your Vape Shop

Ever heard of vape marketing?

It’s a thing. And it’s easier than you think.

More than 9 million Americans vape. That’s a whole lot of untapped business there for the taking. With more people vaping every day, the potential for massive sales is huge.

You don’t need an MBA to reach these potential customers. The secrets to your success involve a simple and cost-effective marketing strategy for your vape shop.

Here are 10 simple ways to bring in more business.

1. Get Social Savvy

Every business should be marketing on social media. It’s a way to reach new customers, connect with the online community, and create some cool content for your brand.

Encourage customers to promote your business in their posts. Have them tag your location, use branded hashtags, and snap and share pics.

Focus on growing these channels:

Instagram – Post creative imagery, captions, and hashtags. Share short videos of a day in the life of your vape shop. Engage with the online community by liking, commenting and sharing pictures that relate to your brand.

Facebook – Share trending articles, company updates, and images. All your company contact information should be present, with accurate hours of operation.

Twitter – Share fun articles on vaping trends and follow inspirational vapers. Post witty quotes and shop specials. Make sure you check out their cheap ads as well.

LinkedIn – As a business owner, you should be on this channel. Your connections have the potential to turn into new customers.

You can also use social media to keep an eye on the competition. Learn from their mistakes and victories, and see how you can do it better.

Here are more tips for making your vape shop a social success.

2. Wow with a Website

Do you have a website? If not, you should.

It opens your business up to a whole new audience and makes it easier for people to find you.

Once someone clicks on your website, you only have less than a few seconds to wow them. Do so by making your website creative, visual, and easy to navigate.

You can enlist a professional, or use a free and easy website tool such as Wix. Images are everything, so hire a creative eye to help you take photographs.

Lace keywords throughout the content on your site, including titles and headlines. This will all help people to find your website better.

Make sure your content gets localized and relevant to your audience. For example, CBD website content should be factual and full of local keywords. Learn more here from this example of a great vape shop website.

Include these pages:

  • About us
  • Product pages
  • Testimonials
  • Photo gallery
  • Contact us
  • Customer Support

Use Google Analytics to measure traffic and evaluate your website pages.

3. Make Friends with Google

People turn to Google’s search engine to find the things they need.

Want to impress Google? Include branded and local keywords and meta tags in all your website content. Link your website to your social profiles. Add your business to local directories.

A strategy for local searches should be part of your digital marketing campaign. It will bring in local visitors who are searching for vape shops in your area.

Create a Google business listing, with accurate and up to date company information. Consider an AdWords campaign as part of your digital marketing campaign. Reach new audiences and increase awareness with online advertising for vape shop.

Here are more ways to get better Google rankings for your business.

4. Blog About It

This is a great way to create fresh new content for your website and boost your SEO.

Blog about vaping trends, benefits of vaping, and new products at the shop. For new ideas on blog posts look to what people are saying on community boards. Or scan magazine covers that relate to the vape industry.

Remember that great blog posts often answer questions that your customers need answering. Think about what you would want to know as a vaping enthusiast or new vaper. Answering these questions and establish yourself as an expert in the field.

Use your blog to develop a relationship with the online vape community. Respond to comments and encourage people to link back to your posts. Share blog posts on social media, to get your topics trending.

Don’t let your blog go stale, try updating an average of three times per week. Once you get the hang of it, you can guest blog on other sites, linking back to your own. Here are some tips for getting more traffic on your blog.

5. Get People to Talk About You

But make sure what they are saying is all good.

92% of consumers read online reviews. They do their research and trust the ratings of the online community. They want to make sure past customers have had a good experience with your shop.

Ask happy customers to leave you an online review. You should also be responding to reviews, both good and bad. Show that you value their feedback, appreciate compliments, and take requests into consideration.

Online reviews also help with SEO, which can put your business ahead of the competition.

Word of mouth still matters. Get friends, family, and employees to spread the word about your vape shop.

6. Got Swag?

If not, then get some. Put your company name and logo on anything and everything that relates to your customers.

  • Lighters and matches (…kidding)
  • Reusable water bottles
  • Keychains
  • Stress balls
  • Small canisters or flip-top bottles (you can put your weed in there)
  • Lanyards
  • Tshirts
  • Baseball hats or beanies
  • Hot sauce
  • Munchie snacks and candies
  • Stickers

Make your friends and employees your brand ambassadors. They can wear and hand out your swag because everybody loves freebies. Post pictures of your new swag on social channels for extra exposure.

7. Host a Vape Party

Invite customers, friends, family and potential business to an event at your shop. Use social media, email marketing, and word of mouth to spread the word.

Make it an event people can’t say no to. Serve food and drinks and offer door prizes. Have a local musician strumming tunes in the corner.

If you have a vape lounge in your shop, this is a great spot to hold the event. Give guests a chance to explore your merchandise and offer free samples. Handout business cards and capture emails.

To save on the budget, partner up with a local business. It can be a restaurant or brewery that could use the promotional exposure.

Think of a way to tie your vape party in with current events. This could get your business some PR. Music festivals, seasonal events, or community outreach all speak to the media.

Make it a social media blitz by inviting local influencers and encouraging them to post during the event. Influencer marketing tactics make for great vape marketing strategies.

8. Collect Emails and Communicate

Once you’ve grabbed enough emails from your event, consider an email marketing campaign. Use this as a way to communicate with present and potential customers.

Share news on vape shop specials, seasonal highlights, and company updates. This is a great way to follow up with leads and keep communication flowing.

Use an automation system, such as MailChimp, to keep track of email lists and deployment. All company contact information should get included in your template design.

Offer an incentive for people to sign up for your newsletter. A 10% discount on first-time purchase is always a winner.

9. Make More Sales Through E-Commerce

Consider an e-commerce site to boost sales and open up new markets.

Shopify, Wix, or Weebly all have platforms that can promote your products online. E-commerce lets you keep your store open at all hours and it’s easy to add new merchandise as it comes in.

To encourage more online sales, make an offer (spend $75+) for free shipping.

10. Reward Those Loyal Followers

Rewards or loyalty programs bring in new business and keep current customers coming back for more.

Encourage customers to spread the word about your vape shop with a “refer a friend” incentive. Offer reward points for repeat customers in the form of discounts or buy five get one free. Send free swag and holiday gifts to loyal customers.

Thank customers for following you on social by giving them points towards purchases.

Marketing Your Vape Shop, Like a Pro

In today’s world of Insta-stories, selfies, and Snapchats, every type of business should adopt digital marketing tactics.

Use these tactics to reach new audiences and expand your vape shop business. Be sure to keep up with vape news and trends and apply them to your evolving marketing strategy.

Live long and vape on.


7 Tips To Promote Your Alcohol Recovery Blog

7 Tips To Promote Your Alcohol Recovery Blog

7 Tips To Promote Your Alcohol Recovery Blog

The road to alcohol recovery is a long and difficult one. It is a roller coaster of emotions and obstacles that sometimes make the temptation to go back overwhelming. Another reason why the road is so difficult to walk is because it never ends.

Reading about others’ roads to alcohol recovery helps, though. It lets others know they are not alone in their struggles. Additionally, building a successful alcohol recovery blog will let you know that you aren’t alone in your own struggles.

How To Promote Your Alcohol Recovery Blog

There are several marketing tactics that you can use to make your blog a success. The most important tactics, though, are as follows.

1. Create High-Quality Content

It goes without saying that if you want your blog to be a success, it has to contain high-quality content.

To produce such content, your blog needs to be unique. It needs to tell your story and what you’ve learned about your various struggles. Talk about how you took back control of your life.

Content like that is powerful stuff and allows your audience to connect with you on a personal level.

Something else you might consider including is statistics and quotes from experts. Facts speak volumes about your commitment to publishing reliable content. When it comes to alcohol addiction, they also stir powerful emotions in your readers.

Additionally, consider placing original images such as infographics and photos in your blogs. Humans are stimulated visually, so such inclusions grab your audience members who prefer viewing over reading.

2. Implement SEO

You could make a million great blog posts about self-improvement. But no one will read them if no one knows they’re there.

Search engine optimization (SEO) will help readers find your blog. SEO entails certain tried and true web tactics that enable consumers to easily find relevant content. Common tactics are as follows.

  • keyword usage
  • backlinking to internal links and credible external links
  • tailoring content to target audiences

In the case of an alcohol recovery blog, your target audience is recovering alcoholics and their friends and family members. You may also want to include anyone wanting general information about the recovery process. Regardless, you need to tailor your content so it speaks directly to your target audience.

When writing, don’t forget to include keywords. Your keywords are the words potential readers are most likely to search. Include those words not only in your blog content but also in your headers, meta descriptions, and images’ alternative text.

When you backlink to your past content, you increase that content’s engagement. Including links to credible websites such as Alcoholics Anonymous and the National Institute on Drug Abuse boosts your own credibility. Additionally, search engines are more likely to rank your blog high if you’ve included internal and external links in your content.

You can track and analyze your blog’s engagement via Google Analytics.

3. Use Social Media

Another must for leading traffic to your blog is social media.

Social media sites such as Facebook and Twitter have the advantage of already having an audience. Your purpose on social media is to attract the portion of that audience that includes your target audience.

You can do this a few different ways. First, follow and like bloggers who also write about alcohol recovery. Doing so will put you on those bloggers and their followers’ radar.

Next, use hashtags to draw followers who also use those hashtags. Make sure the hashtags are relevant to your blog.

Finally, post links to your content. Use social media to tell your followers when you have new content available. The links will take them to the content, boosting your blog’s traffic.

4. Develop A Schedule

Developing a schedule has a few different benefits.

First, it will get you in the habit of posting new content regularly. In turn, your followers will expect new content from you regularly.

Second, you will know when you have a great window of opportunity for posting new content. Every search engine and social media platform experience higher traffic rates during certain times of the day. If you post then, you will increase your chances of engagement.

5. Engage Followers

Having great content and maintaining a social media presence isn’t enough. If you want to build a solid follower base, you need to interact with your followers.

Likewise, the online community is a kind of recovery village full of those who are part of your target audience. To become known in The Recovery Village, you must engage in conversation with the members thereof.

When followers comment on your blog entries, respond right away. Do the same when they comment on your social media posts. Engaging them in conversation shows them that you care what they have to say.

But don’t just engage your followers. Engage your fellow bloggers as well as subject matter experts in conversation. Developing friendships with them will cement your position as an expert within the online community.

6. Host or Participate in Events

Once you have established yourself, a great way to reach even more readers is hosting or participating in events.

The Internet has proven an ideal platform for various events, including contests, interviews, and webinars. Often, companies and organizations use these Internet events to advertise their wares. They invite well-known bloggers and other influencers to host or participate.

As part of the bargain, influencers gain extra exposure from their participation. They are also sometimes associated with the company thereafter.

7. Develop An E-Mail List

Some people don’t check social media often. Others aren’t willing to get online just to check your blog for new content. The best option to keep those people invested in you is developing an e-mail list.

That way, you can send them alerts when you publish new content. You can also follow up with readers who were maybe on the verge of engaging but held out for whatever reason.

E-mails feel personal, especially when they come from an individual and not a company or organization. A small nudge in e-mail form from you likely will be all it takes to entice those readers into engagement.

Check Out Our Other Marketing Content!

At ArticleCity, we pride ourselves on providing high-quality content about a variety of subjects. For more on marketing and self-marketing, check out our marketing archives!