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Top SEO Tips to Remember When Promoting Your Website

Top SEO Tips to Remember When Promoting Your Website


Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computer to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second counts when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.

Business

4 Easy Tips for Promoting Your Online Weed Content

4 Easy Tips for Promoting Your Online Weed Content


4 Easy Tips for Promoting Your Online Weed Content

According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge, and people’s natural tendency to share powerful ideas.

But virality isn’t the only measure of online content success. Your online weed content, for example, doesn’t have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done.

Of course, getting there takes some work. So if you’re looking for ways to promote your weed blog or specific articles, we’ve got some tips for you to try.

How to Promote Your Online Weed Content

1. Target Smaller Community Sites

Remember what we said about reaching your target audience? The beauty of going after smaller community sites such as Reddit or Quora is you can go after active and focused audiences, which is awesome for niche-specific blogs.

But take note, this may sound easy but you can’t forget about adding value to the community. This means you have to establish yourself as an authority. In this case, an authority in weed.

Try to be helpful and actively participate. That means posting questions and maybe even promoting others’ work. When community members notice your contributions, they will start following you, which is your cue to start sharing (aka promoting) your content.

2. Consider Paid Promotion

Some channels such as content recommendation platforms work for those who want to reach a wide audience. If you want to be an online weed content to stand out, though, you should promote on social networking and/or social bookmarking sites.

Why?

With Facebook’s sponsored posts or Twitter’s promoted tweets, you get the option to really hand pick the people whom you want to see your content. These promotion channels will allow you to go as granular as you want. You can target by age, occupation, location, and even marital status.

For those who have a limited marketing budget, this is also a cost-effective option. You can adjust your bids as low as $1/day. This means you don’t have to spend a lot just to get eyeballs to your weed website.

3. Work with Influencers

Business Dictionary defines influencers as individuals who can affect others’ purchase decisions. They can do this because of their authority (real or perceived), knowledge, position, or relationship.

If you can network with influencers in your niche and get them to share your content, you automatically get access to their followers. If you’re an influencer yourself (refer to what we said about building authority), it becomes a mutually beneficial partnership. Your combined audience obviously means increased exposure for both parties.

Now, if you’re still working on becoming an influencer, perhaps you could ask to become a contributor on their site. If it’s a blog about weed brownies, you can write a related post or do a video reviewing pot brownies.

4. Try Retargeting

An easy way to promote your content is retargeting. If you’re not familiar with the concept, it means getting visitors who have read one or some of your posts and luring them back to your weed website.

This is usually done with ads. Tagged visitors will be shown banner ads that will hopefully entice them to check your site again. Retargeting can also be accomplished with email marketing.

If you send out newsletters, you can use social media retargeting and deliver exclusive content to your existing subscribers.

Was this article helpful? If you found it interesting, don’t forget to give it some love by sharing it, tweeting it or emailing it to your friends.

Business

Best Practices for Promoting Your Online Slots Business

Best Practices for Promoting Your Online Slots Business


Best Practices for Promoting Your Online Slots Business

Just like any other revenue-generating business, finding and targeting the ideal customers is essential to every casino. But how can businesses promote their online slots?

One of the approaches longtime gamblers have been pushing for is reducing the slot hold to attract customers. But, that won’t suffice your online needs. As such, you need a solid marketing strategy that embodies the best practices of promotion.

In this post, we’re going to look at some of the ideal practices for promoting your slots.

Let’s dig right in!

It Starts with Research

It’s important to acknowledge that every business is unique. How your customers or clients perceive you isn’t the same as how they see your competitors.

To understand your customer base, you want to create segments by age group to know their likes, earnings, location, and jobs. Creating a customer persona is also another way of envisioning your ideal customer. This helps you to create targeted campaigns that are reasonable and actionable.

Research also lets you identify where most of your customers are. For most businesses, it’s easier to connect and interact with their audience on social media platforms like Twitter and Facebook.

Be Proactive and Creative

This is an ideal technique for targeting your favorite customers. So, if you want to boost your retention, then creativity can be the best tool to netting the right customers. For example, AllSlots Casino has MegaSpin Slots that allow you to spin up to nine slot machines at once.

Try creating unique selecting propositions that your competitors aren’t using. The idea here is to make your online slots as attractive as possible to your potential clients. You will need to implement your unique propositions in all critical areas.

Content consumption is fairly high online. So, ensure to create visual and text content on your new propositions. Identify the right channels to reach out to your customers and share with them your new propositions.

You can also get reputable gambling publications to cover your ideas. That way, you’re able to gain the interest of the ideal customers.

Reach Out to Bloggers

Consider having a network of bloggers and influencers to reach out to when launching new campaigns. It will even be more beneficial if some of them are experienced or experts gamblers with online following or community.

Blogger outreach helps your news or posts get traction quickly. Plus, it allows you tap into an audience that is interested in your products/services. The right movers and shakers in your niche will give your content the coverage and exposure it needs.

Like any other marketing strategy, finding the right bloggers to promote your online slots requires planning. Start with a hit list of bloggers and influencers who have already built a name for themselves in your industry.

Online Slots – The Takeaway

Targeting the ideal audience is important to make the most of your marketing campaigns. You can also use online surveys to analyze your USP to identify the strong and weak areas.

Make sure to define your marketing goals before launching your campaign. They can be short-term or long-term depending on what you want to attain. Keep in mind that a successful online marketing strategy for online slots is a continuous process.

Do you want to know more about promoting your online business? You can easily join other marketers to improve your knowledge.