Are Podcasts the New Talk Radio?
The technological innovations of the past century have ushered in great changes to the way that we communicate en masse. Gone are the days when you would have to speak into a microphone in a large hall in order to reach out to a large audience. Gone are the days when the best way to reach a ton of people was to broadcast on the radio.
Now, people can set up shop right from their very own home and reach massive followings by leveraging podcast networks.
In this article, we’ll discuss how and why podcasting is becoming the new talk radio.
Why Are Podcast Networks So Popular?
So we start off with the question: why are podcasts networks like The Jordan Harbinger Show so popular?
To answer that, we need to understand a little bit of human psychology. There are several different characteristics of the podcast industry that draws so many listeners.
The first such characteristic is the ease of access. People like easy things. We’re hardwired to always look out for and follow the path of least resistance. Nowadays, podcasts are extremely easy to access. With apps like iTunes out there anyone can go online and find a podcast on a topic you are interested in just a few seconds.
There’s no time-consuming search, there’s no extra stuff you need to download, and it barely seems like any additional work. Why wouldn’t you take advantage of free content?
Another reason why podcasts are replacing talk radio is that most podcasts have found other ways to monetize than commercials that harshly interrupt the flow of the podcast’s conversation. Many podcasts monetize with sponsored products and services but advertise these in brief, 30-seconds-or-less interludes at the beginning or end of each podcast episode. This allows the listener to process the majority of the podcast without the advertising interruptions that plague talk radio.
Last but not least, podcasts also have a great level of variety to them. With talk radio, there are typically only a few radio stations to choose from. Of these radio stations, the host may or may not actually be hosting the conversation at the time when you tune in. This limits choices even further.
But with podcasts, because the barrier of entry is so low, there are tons of different networks out there for you to choose from. You can listen to a conversation on just about any topic under the sun! Why would folks limit themselves to talk radio?
Podcast Growth Is Inevitable
With all of these significant benefits, the growth in popularity of podcasts is truly inevitable. Whether it’s the ease of access, the variety in conversation topics, or the lack of interrupting advertising, podcast networks simply hold far too many advantages over the typical talk radio program. And for those reasons, podcasts now hold the world’s attention, by and large.
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