Retail

Business

Fashion Frenzy: Retail Marketing Tips for New Boutique Owners

Fashion Frenzy: Retail Marketing Tips for New Boutique Owners


Fashion Frenzy: Retail Marketing Tips for New Boutique Owners

Did you know that the fashion industry gets $20 billion in revenue annually? This revenue comes from online shopping and retail shopping in boutiques and malls.

As of 2020, there are 74,007 clothing boutique businesses in the United States. Keep reading, and we will guide you through retail marketing tips to help grow your business.

Independent Fashion Boutiques

People say that online shopping’s success is the “death of retail,” but this is not correct. Independent retailers are on the rise, and boutiques have been building multimillion-dollar companies.

They are building such successful empires by using online shopping and e-commerce. They are also having less than three physical locations across the country. The digital media community helps develop these businesses.

There are a few takeaways for boutiques to help set them apart from major retail corporations.

  1. Embrace the Experience: Create an online and offline experience through your brand. Think about how the product is delivered, and how it makes you feel, make this experience more personalized. Help inspire people with the latest styles and fashion trends.
  2. Business with People: Customers don’t want to do business with large corporations with a chatbot to answer questions; they want to talk to a person. Create this customer experience that allows for their experience to be more personalized.

There are other ways you can make your business soar. Now we will dig into the marketing strategies that can help make your boutique successful.

Retail Marketing Techniques

You can create a community or follow through social media and other marketing techniques. We will walk you through a few tips that can help you develop your strategy.

1. Identify Your Target Audience

Find the target audience for your marketing campaign. Think about the characteristics they might have, including: are they male or female, what is the age range of your customers, what is their income bracket, and if you’re targeting specific geographical locations.

2. Branding

You need to develop your boutique’s brand and messaging before you start a marketing campaign. You need to create a logo, color scheme, and more. You want to make sure you’re consistent. From social media to emails to direct mail to your website, everything should work together. You can also enhance your brand by developing a loyalty program for your best customers, so they get deals and learn about sales first.

3. Physical Displays

Window displays are essential marketing tools for the boutique because if they catch someone’s eye, you can attract new and loyal customers. You can promote a sale or upcoming event with a countertop sign holder.

4. Social Media

You can use social media to build a community for your boutique. Use it as a forum for people to get involved. Post giveaways and sales and engage with your followers. Make a part of the giveaway for them to post about your boutique.

Start Working On Your Marketing Strategy

Get started on your retail marketing. You can establish your target audience and brand and then build from there.

There are plenty of paid and free marketing strategies, from social media to email to direct mail, and you should use multiple channels to reach as much as your target audience as you can.

ArticleCity can help you work on your inbound marketing. Read more about their services on their website today.

Technology

Why Customer 360 Matters in Modern Retail Industry?

Why Customer 360 Matters in Modern Retail Industry?


Modern world retailers know why customer experience is important for their business. They understand that delivering the best customer experience can give them a competitive edge in the market. Today, customers have high expectations due to the endless options available. Their demands and requirements can be met instantly. What makes it easy for retailers to achieve useful insights to their target demographics and deliver what they demand?

It is possible by having a comprehensive understanding of consumer behavior and market trends.

The 360 degree view of each customer is shortly known as Customer 360 which enables retailers to use data along with digital technologies to make better business decisions. The concept of Customer 360 can be used with targeted initiatives that use the solutions developed by retail digital transformation.

The Concept of Customer 360

Customer 360 is an idea with which companies are able to fetch a complete view of customers by gathering data from several points which are used by customer to interact with the company to buy products and services and get support.

The modern retail industry is omnichannel since it has numerous points where retailers and customers get in touch with each other. Across social media, e-commerce, in-store, and mobile apps; customers are continuously purchasing products, liking and saving the products and this data is later used by retailers.

Even when the digital technologies were absent in earlier times, retailers were still looking for customer 360. This modern customer 360 view is about accumulating each data and detail of the customer in customer profile with the help of AI and analytics systems. This enhances personalized service, customer service, and retail operations of the company. With the right practice, customer 360 can bring successful outcomes and more revenue.

Customer 360 is the customer intelligence technology that is used to understand customers by analyzing their buying patterns and their motivations to gain business growth.

Modern customer is well-informed. Today, people can have unlimited access to information about a specific brand and its offers. Such customers are more demanding and less loyal. If they are unhappy with the service or product, they will give their feedback and expect your response in return. It is important to consider the angry customer if you don’t want any PR disaster.

With digital technologies like AI, big data, and machine learning and IoT, retailers have bulk amount of data that they can’t even handle. Every customer is generating more and more data with passing time, this benefits the retailers as they get a complete profile. The issue with the bulk data is that it has to be processed for better use.

There are certain metrics that can be gathered and used by a retail CRM system to get the idea of how much data is handled by retailers-

  • Demographics – It has age, name, address, occupation, contact details, etc.
  • Family details – Partner details, children, anniversaries
  • Social Media – All social platforms, likes, shares, posts
  • Store information – Frequent purchases, most liked stores
  • Behaviors – purchase trends, purchase triggers
  • Marketing intel – predicted lifetime value, average transaction, etc.

How to apply Customer 360 to business operations?

Retailers must ensure that all data is collected and can be accessed by a single data analytics system in order to use data to get a 360 degree customer view. In the traditional era, there were disparate systems in which data was silo. Such data delivered inaccurate insights and limited customer view.

When retailers own a comprehensive data system that functions to collect and analyze data, they are able to build complete customer profiles and achieve a 360 degree customer view. Since then it became critical to deploy digital solutions – machine learning, data analytics, AI, and a comprehensive retail CRM to create a holistic customer profile and boost customer engagement.

When the customer profiles are created, retailers can gather extra data using interaction details. Dynamics 365 partners are intended to create a campaign performance dashboard that enables retailers to find how campaigns landed with distinct stores.

Customer 360 allows retailers to optimize customer engagement, which enables-

  • Enhanced customer interaction
  • New upsell/cross-sell opportunities
  • Better and effective marketing campaigns
  • More optimized customer strategies