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The Art of E-Commerce: Your Guide to Selling Your Makeup Online

The Art of E-Commerce: Your Guide to Selling Your Makeup

The Art of E-Commerce: Your Guide to Selling Your Makeup Online

The cosmetic and beauty market’s set to hit $438.38 billion in the next 6 years. Coupled with the $9.09 trillion e-commerce market value, it’s never been a better time to sell makeup online.

These numbers reflect a booming digital world in which businesses are thriving. The entrepreneurial spirit’s at its peak and there are many resources to build your own online store.

As society changes, so does the beauty market. If your passion for makeup has brought you to the masses, it’s time to be part of the evolution.

Your dream to start a beauty brand awaits you. Here’s what to know.

Sell Makeup Online

While beauty and business may pose as opposites, they go hand-in-hand. That said, having a passion for makeup’s not enough. If you’re seeking success in the e-commerce world, there’s a lot to learn.

1. Establish Your Demographic

First thing’s first. You won’t get too far if you don’t know your audience. Ask yourself the following:

  • Why do I want to sell makeup online?
  • Have others encouraged me to open my store?
  • Who’s expressed interest in my offerings?
  • Who would enjoy this service?

Getting clear on your motives clarifies the rest of your creative pursuits. It helps with marketing, tone, branding, and staying authentic.

Since makeup serves different functions, it has various contexts. Different makeup angles include:

  • Costume
  • Anti-aging
  • Professional
  • Everyday
  • Natural
  • Organic

Makeup’s far more than just colors and brands. How it’s made, when to use it, and who it serves are top focuses.

2. Type of Product

Once you know your demographic, you can identify what you’re offering. Before you sell makeup online, there are a few things to consider.

What type of makeup is it? Do you want your own operation, or to scale the business?

Personal Products

If you’re selling personal products, you’ll have to abide by the Federal Drug and Cosmetic (FD&C) guidelines. The good news is once you do, you’ll gain rapport with your audience. 

Personal products involve branding, manufacturing, and selling all on your own. One person operations are manageable for smaller businesses.

White Label Products

If you’re struggling to scale, you might transition to white label products. White-labeling means using a third-party manufacturer while using your branding and logos.

It’s simpler to manage your own products, but it’s more efficient to white-label if you have a high demand.

Once you get into packaging, you’ll want to know about the Fair Packaging and Labeling Act (FPLA) to meet appropriate standards.

3. E-Commerce Methods

If you want to sell makeup, you’ll need an online store. The e-commerce world gives you options. You can:

  1. Hire a web developer to build your store
  2. Use online marketplaces like Amazon
  3. Sell through social media

Successful businesses require big-picture planning. Consider which platforms you’ll use for customer engagement. That way, whatever you choose as your selling method can complement your outreach strategies.

If you want to start an online store, consider it a game. There are options and it’s up to you to choose your route.

Learning the language is important, but finding what’s best for you is the way to make it work.

4. Online Presence

Consider prioritizing your online platforms. If you already have a website, that means you likely have a following. 

Incorporating an e-commerce platform is easier with a following. While you’re building, you can tell your audience what’s coming.

If you don’t have a strong online presence, your store will be your big break. Consider how a website or social media platform can drive traffic to your shop.

5. Digital Marketing Strategies

Once you establish your online presence, you’ll want to implement digital marketing practices. One of the smartest ones to adopt is SEO—or search engine optimization.

The goal’s to become a trustworthy vendor and build reviews. Using keywords, strategic phrasing, and links can drive traffic to your site and boost your sales.

6. Follow Through 

The easiest mistake to make with online stores is focusing on the building more than the follow-through. The good news is the solution rests in shifting your focus. 

Amongst the many moving parts of building a business, it’s easy to focus on selling. While that’s exciting and important, things like order fulfillment need proper attention.

To some, making sales and order fulfillment sound like the same thing. The reality is there are many steps between a consumer’s sale and them receiving the product. The backend tasks are as important as the frontend—if not more.

Order fulfillment services have the following benefits:

  • Meet demand
  • Get the product to the consumer fast

Order fulfillment services ensure customers are literally fulfilled with their order. Customer service remains the greatest tell of a successful business. That means tending to the consumer the whole way through.

Remember, consumers don’t know you, they only know your product. As a result, your product is their experience of you. Thus, manufacturing, labeling, buying, and shipping must be seamless.

Start a Beauty Brand

Once you fuse your business and beauty inspiration, you’re ready to start a beauty brand. Brands are impressionable, bold, and representative of you and your products. Building your brand means knowing the following:

  • What makes you and your products different?
  • What makes you memorable?
  • Why should people come back?
  • What’s worthwhile about this brand?

While there’s ample opportunity for beauty brands in e-commerce, the market’s laden with competition. That means one thing. Do your research!

Then, knowing what makes you stand out won’t be a pipedream—it’ll be factual. Find gaps in the industry and fill them with your passion and expertise.

Get Big in the Beauty Biz

Let the booming beauty business numbers encourage you to become part of it. Entrepreneurs fuel the economy with their small businesses. That means there’s ample proof that you can do the same.

If you want to sell makeup online, it’s not a question of whether you should, but how you will! Learn for yourself how both your beauty and business inspirations make a fierce combo.

For more on maximizing your business development plans, check out our latest blog posts.


5 Secret Tips on Selling Silver This Year

5 Secret Tips on Selling Silver This Year

5 Secret Tips on Selling Silver This Year

Selling silver is a trade older than many professions today, but it’s showing no signs of slowing down any time soon. With millions of buyers, billions of valuable pieces, and dozens of great markets and resources, this is a robust industry.

But what are the best ways to sell silver? Is there a right way to do it, or a wrong? Join us, today, as we break down five invaluable tips for selling your next silver piece!

1. Separate Your Silver into Different Types

Before you can start down the road to selling your silverware for amazing money, you need to get organized. And that means separating the silver you already have into coins and collectibles, sterling, scrap, and junk silver. And be honest with yourself about what is scrap or junk. You’ll save yourself awkward appraisals down the road, so it’s best to go into this knowing what you do have.

Finding out what kind of silver you have on-hand helps to define your sales strategy. Silver is most found in bullion, collectibles, rare coins, rounds and bars, sterling and junk. Junk silver refers to any silver coin issued before 1965, but the coin must be made of 90% silver. Separating them into specific types of silver will help you to find each seller, as needed.

As an extra note, bullion coin is most suited to investments. But rare coins work best as parts of a collection or on a hobbyist’s mantle. The Morgan silver dollar, for instance, can fetch up to $175 for the right coin and the right buyer.

2. Check out Your Own Merchandise

Next is some more preliminary work before we can move on to the sale itself. Once you have your silverware sorted and ready, you’ll need to ascertain the quality of your silver product to understand its actual value.

First, let’s dispel a pretty common rumor among silverware collectors. A lot of silver jewelry will have the word “silver” printed on it in one location or another. This does indicate the item is made from silver but doesn’t indicate purity or quality in the metal itself. 

A major factor in the value of your silverware is whether or not it is pure, sterling, or silver plated. That third one is especially important, as many pieces are actually silver plated and that makes them essentially worthless in a sale. Silver plating means that the item in question is actually made from a different metal altogether. This can be done in a range of different ways, from electroplating to various liquid treatments, but the result is always the same. A thin layer of silver applied to an item made from a much less valuable metal underneath. 

On the bright side, this silver-plated “silverware” is labeled, far more often than not. Look for an engraving that reads “silver plate”, “EP” (for “electroplated”), or the initials “EPNS”, for silver plated nickel. There’s no guaranteeing whoever plated the item would have marked it but, if you can’t find a mark, it could be a sign that the silver you’re working with is real.

Manufacturers of sterling silver items are expected to mark them as such. So, if you can’t find the word “sterling”, “silver”, or “925” anywhere on it, you might very well be working with a silver plate. Because of regulations, it is rare to find pure silver items out in the world that aren’t inscribed like this.

Lastly, we have to restate: silver plate is of little-to-no value. If you try to sell silver jewelry that has been plated, know that the items have a low resale value. Items you may have inherited could very well be worth nothing much at all if they’re not marked as “sterling”. 

3. Polishing: To Be Avoided at All Costs

It’s only natural, when you come into possession of a lot of gorgeous, older silver, to want to make it look its best. Maybe you’re a genuine enthusiast. Maybe you’re trying to boost your chances of a sale by making the items look better.

Either way, those tarnishes won’t do, and so out you run to the store for a bottle of silver polish.

Stop. Put down your keys, and keep reading. Because, it turns out, polishing your silverware can damage it in ways you didn’t even expect. Chemical polishes, for example, are not formulated for your silverware’s exact age and conditioning. They may be too harsh, ruining the finish and stripping the item of its luster, minimizing its value.

DIY tips for cleaning can be just as damaging. These often use items around the house and will assure you that a simple recipe will do wonders. The truth is, these could end up causing more discoloration and tarnishing than there was in the first place.

The most you should do on your own is to invest in a fine polishing cloth for jewelry if you need to stop or cover up discoloration.

4. Valuate Your Items

Now that the opening acts are out of the way, it’s time to start the main event: selling your item. Well, almost. First, you’ll need to spend some time determining the actual value of your silver.

After all, without some halfway decent research, you and your buyer would both be guessing at its value, and that’s no way to do business. 

Begin by checking online and in stores for the current price of silver, in general. This value changes constantly, and that will factor into when you want to sell. Wait for the sale until the silver price comes down, for instance, and you’re going to get less for each item you sell.

Next, you’ll want to factor in any personalizations on the silverware itself.

Has someone monogrammed it? A short inscription on the inside of a sugar spoon that reads: “To my darling Jessica”? These are nice touches to put on something when you gift it to someone for an anniversary, but they actually lower the value of the silver. And trying to have them removed can be even worse, in some cases. But, as we’ve said already, it’s important to know what you’re working with before you start the sale.

Next, did you know that silverware comes in a limited range of patterns? It does, and this means that certain patterns are worth more than others. Maybe they’re older. Maybe they were once favored by the Royal Family.

Whatever the case, do some research to figure out which pattern of silver you have on your hands. Depending on its age or rarity, you’ll be able to find collectors who are willing to pay a much higher premium for the item. This applies to special mints or limited editions of various coins and a whole host of other silver products, all valued for their designs.

Last on our list: different silver products are valued differently. A specialty item, whether it be a specialty carving set or a cocktail fork, is going to fetch a better price from buyers than something more common. Additionally, having a complete set rather than a few items from the set is also going to bring in more money.

Collectors are going to be interested in unique pieces, but who doesn’t want the complete set of their favorite thing in the world?

5. Appraise Then Sell

By this point, you’ll have come about as far as you can under your own steam. You’ve researched, categorized, cleaned, and given your items a value you think is fair. You’ve done a lot, but there’s more to do, and you should let a professional handle it.

New sellers should evaluate their silverware before a sale, especially if you think you’ve got something good. After all, you may have a hot deal on your hands. A professional appraiser can help you figure out any potential pitfalls and shortcomings in your plan.

You can find an individual to handle the appraisal. This might take time and cost a little more, but you can rely on individual service and be able to conduct your business in private. Alternatively, you might visit an antique store and ask for an appraisal right there on the spot.

This is simpler, but you’ll have to keep your wits about you, as someone may try to strongarm you into selling early. Or, you may reach out online for a rough assessment, instead of an official rating. The benefit here is in the convenience, but also in getting to learn about your item from someone who doesn’t have a vested interest in buying it from you.

Whichever way you go, this step will help you set the value of your item so that you know you’re not letting it go for far less than it’s worth. In addition, with some research and a lot of vetting, you could find a service, ask them to “sell my silver” and let them take care of everything. In terms of the best way to sell silver, it all comes down to how much control you want to have over the process.

Once the evaluation is all clear, you’re free to go out and find the best seller for your item. In terms of where to sell silver, online sales work very well for this kind of transaction. Individual collectors are a great find if you have a rare or valuable item.

On the flip side, if you’re selling something with low value, you could go direct and sell it at a pawn or jewelry shop.

Selling Silver: A Finely Tuned Process

When it comes to selling silver, the more prepared you are the better. Hopefully, today’s tips for selling this lustrous, valuable metal will help set you on the path to big sales in the near future.

Interested in more great content, driven by data-centric analytics? Check out the rest of our awesome blog content, today!


Blog to Book: How to Turn Your Blog Into a Top Selling Book

Blog to Book: How to Turn Your Blog Into a

Blog to Book: How to Turn Your Blog Into a Top Selling Book

Building a successful blog is hard work. You have to become an expert in your field, learn about web design and search engine optimization, spend a lot of time on marketing, and hope you have a post or two go viral. Once you’ve built a solid platform, it’s natural to start looking toward the next steps in your writing career.

Many successful bloggers have been able to take their business to the next level by writing a book. You already have an established group of readers, several hundred thousand words written on a subject, and a reputation as a relative expert, so it’s a natural fit. If you’re thinking about taking your writing from blog to book, read on to learn how.

Find a Unique Angle

When you’re starting the process of turning your blog into a book, the first thing you’re going to want to do is find your unique angle. One of the advantages of starting out as a blogger is you already have some expertise on your particular subject. You know what’s on the market, what readers are looking for, and which questions still need to be answered in your field.

Try to find a book topic within your wheelhouse that presents a unique angle. Think about what it is about your blog that keeps readers coming back and sets you apart from the millions of other websites. If you’re looking for inspiration or ideas, you can find some great choices here. 

Create a Content Plan 

Once you’ve figured out your angle, it’s time to map out the content plan of your book. This should at the very least be a general sketch of the topics you’ll cover in the book, if not a detailed table of contents. This will serve as the skeleton you’ll build your book around.

It can be tempting to put together a book with blog posts you’ve already written, but that won’t fly in the publishing world. Why would readers pay $25 for a book when they can read the whole thing online for free? Instead, use your blog as a guide for ideas when you’re developing this content plan.

Mine Your Blog Posts

With your content plan in place, it’s time to dive into the process of writing your book. And while you shouldn’t copy any of your blog posts directly, they can still be a huge resource in writing your book.

Go back through blog posts related to the chapter you’re working on and mine them for information. You’ve already done a huge amount of research, thinking, and writing on the topic, so use that to inform your book chapters. Pull relevant factoids and ideas, and revise old statistics and information that’s changed since you published older posts.

Create the Missing Content

Your book content plan should contain brand-new topics that aren’t on your blog. Once you’ve written everything that you have already blogged about, it’s time to start filling in the gaps. Research the new topics the same way you would for a blog post and start adding those into your draft. 

It’s not a bad idea to put out some blog posts related to the missing content after you’ve written the chapters. This can start priming your audience for your book. Once you get closer to the release date, you may even want to release a chapter or two of the new content as a sort of teaser.

Hire an Editor

Once everything in your book has been written, it’s time to start the editing process. Read through the book several times, and change everything you can to make it as perfect as possible. Once you’re convinced the book is as good as it can get, it’s time to bring in an editor.

A good editor will help you make your book even better than you thought it could be. They’ll correct the grammar mistakes you’ve missed, suggest changes where things may be unclear, and help you improve the overall flow of your manuscript. You only get one chance at a good first impression with an agent or a publisher, so it’s worth every cent to hire an editor who will make your manuscript shine. 

Assemble a Solid Platform

One of the biggest things publishers look for in potential authors is a solid platform. Your platform is the specific thing that will help your book sell; in some cases, it may be that the author is a celebrity or that the book covers a topic that’s been making news lately. In your case, your platform will be your established body of readers.

If you can go to a publisher with a guarantee that you already have 10,000 people who will buy your book because those people read your blog every week, you’re much more likely to get a publishing contract. Get together your blog’s readership data to include in your publishing submission. The more detailed information you can give about the readers you’ve already garnered, the better.

Start the Publishing Process

Edited manuscript and platform presentation in hand, it’s time to launch into the publishing process. You have two choices for how to publish your book: with a publishing house or through a self-publishing service.

If you have an extremely well-developed readership and don’t mind doing a lot of legwork for marketing, self-publishing may be a good choice for you. Self-publishing allows you to keep a greater percentage of your royalties, but the trade-off is all marketing for the book will be on you.

You may choose to work through a professional publishing house as well. If you want to submit your book to the Big Five publishers (Harper Collins, Penguin Random House, Simon and Schuester, and the rest), you’ll need to work through an agent. Be sure to find an agent who specializes in your genre.

Make the Leap From Blog to Book

Writing a book is a challenging process no matter how you slice it. But starting with a well-established blog can make the process easier and give your book a better chance at success. Make sure when you’re making the leap from blog to book that you stay focused on your unique angle and give your readers something new to love. 

If you’d like get some advice on growing your blog, check out the rest of our website. We can help you drive traffic, generate leads, and create content that will bring in money. Check out our other articles about writing today.


In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

In the Business of Selling Tours? Unique Ways to Promote

In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

International tourism is a widely popular industry, and the US is right in the thick of things. In fact, tourism spending in America has risen to $210.7 billion in recent years, making it one of the most lucrative sectors of the US economy.

When people visit awe-inspiring US venues, they’ll likely want to go on a tour. Group tours are the best way to see everything at a tour site, including areas with restricted access. Plus, they give people a lot of information about the place they’re visiting to make sure that the experience is both educational and memorable.

Whether you’re looking for international tourism business ideas or local ones, whether you’re looking for customers to tour a national park or an office building, you’re going to need some good marketing.

Here, we’re going to give you some awesome ideas to get your tour business off the ground!

Think About Your Type of Tour

There are a lot of different types of tours that you can offer, all catering to different audiences. If you’re trying to entice international tourists to come to check out a famous monument or natural wonder, you’re going to want to market in both more languages and on a broader platform.

On the other hand, if you want to market something for a niche audience, you’re only going to need to get the word out to others in your niche. Want to offer tours of a work plant? Websites like are great models to look into if you want to have great marketing.

Basically, as with most businesses, the first step to marketing is identifying your target audience and making strides to connect with these specific individuals.

Partner With Other Businesses

One way you can market to a lot of people is by partnering with other businesses. This can mean that you will be doing business with another company that offers things you can use on tour.

For example, if you want to hire a business to cater lunch while on your tour, you can ask them in exchange to advertise for your tour to customers in their restaurant.

Partnering with other businesses could also mean offering mutual discounts. This would mean that people would be given specific coupons when on your tour to go and use the services of another business in the area that you have partnered with. Likewise, the business would be giving out coupons and flyers advertising discounts for your tours.

Basically, partnering with another business means that you’ll be establishing a mutually beneficial professional relationship with a company that operates within a different niche than you do!

Include Images on Websites

Did you know that 64% of people are visual learners? Well, it’s true!

This means that when you’re marketing in flyers or online, you’re going to want to use images and graphics to promote your business. Think about including some shots of the most interesting parts of your tour. Photos of people having a good time while in your venue are also great.

If you’re marketing online, also try including videos and snippets of a virtual tour. These media are sure to leave potential clients wanting more by making them curious… thus causing them to book a tour of your site.

Use E-Marketing Strategies

Since online marketing is so important in today’s day and age, let’s elaborate a little more on what e-marketing entails.

The first thing you need to do is design a website all of your own. This will make your business look professional and knowledgeable. It’s also a great place to include a section where people can book tours and contact you. Don’t forget to also include a review section where satisfied customers can recommend you!

To get this website to target the right people in your niche, search engine optimization (SEO) services are a must-have. These will get your website in front of the eyes of your target audience since it uses key words that people have searched to show them relevant information.

Since most people also are on social media like Twitter and Facebook, setting up pages on those platforms is also a great idea. People can follow and share your pages to get them on the screens of other interested parties.

Give Out Discount Codes

Another great marketing technique is giving out discount codes!

When people have had a great time and finished your tour, hand out discount codes at the end. These discount codes will give deals to the person that they give them to if they book your services, too. Since the people giving them out will have had a positive experience, you’re bound to get more customers who are in for a discounted, well-priced good time.

You can also give people discounts on future tours for giving out the coupon code! Just make sure that you offer a way to know who referred to new customers, and you’ll end up with a lot of satisfied people looking for tours at low prices.

Get More Tourism Business Ideas

It can be difficult to make it in the tourism industry. If you use good marketing strategies, include enticing pictures on your web page, and cater to the specific customers in your niche, though, you should do just fine.

Now that you know the best tourism business ideas, visit the content strategy section of ArticleCity. We’ll help you come up with more unique and effective ways to promote and grow your business.

Have fun getting out there and showing people around!



Selling Sparkling Smiles: 8 Social Media Marketing Tips for Dentists

Selling Sparkling Smiles: 8 Social Media Marketing Tips for Dentists

Selling Sparkling Smiles: 8 Social Media Marketing Tips for Dentists

So you’ve finally caved; you’ve given in and decided to wrangle the endless benefits of social media marketing to boost your dental practice! That’s great news.

Many assume that social media marketing is only helpful for retailers or affluent individuals–but the truth is, as far as dentist marketing ideas, social media marketing is pretty high on the list for high-impact marketing strategies!

If you’re looking to grow your dental practice through social media marketing, you’re already on the right track. Here are our 8 top tips on how you can make a splash in social media marketing for your dental practice!

1. Let Your Employees Lead the Charge

Your employees provide the personality and the human connection for your company. Allowing your social media presence to be one that primarily features your employees can be a special touch that makes connecting personally with your content to be a natural reaction from patients.

Highlighting your hygienists and other employees through employee feature posts and employee-led live-streams allows your followers to get to know the people with whom they’re interacting in your office. It allows them to put a personal face to your practice, and it helps them feel like a bigger part of your practice overall.

At the very least, listen to your employees’ opinions–and feature them on a personal level whenever possible!

2. Post New Stuff Regularly

The key to success in any social media marketing campaign–whether you’re marketing dental implants or automobile leases–is establishing a regular, well-planned content calendar. No matter what you do, you’ve absolutely got to post new content regularly.

One rule of thumb is that posting content daily (or close to daily) is one of the most optimum ways to keep your practice in the front of patients’ minds. But perhaps a better tip is that you should aim to post new content as often as you have quality, worthwhile content to post!

Planning ahead can be a huge factor in the success of your dental practice’s social media marketing. Decide what you’ll post and when–and determine gaps in your content plan, places where your posts might saturate your patients’ feeds.

3. Drop the Clinical Tone

Your goal in social media marketing should never be to talk down to clients or make them feel uncomfortable with the professional nature of your posts. Any time you post content to social media, you should make an effort to drop the clinical tone from your practice’s informational brochures and connect with your followers the way other social media content does.

Instead of posting only very clinical images and professional, informational content, take the time to put out a balanced set of posts that shows your practice’s fun, personal side as well.

The occasional meme or dental-pun can go a long way toward establishing a relaxed back-and-forth with clients. Do your best to speak your followers’ language–and remember, this is social media; not a presentation to the American Dental Association!

4. Keep Your Content Varied

In the world of social media, there may be nothing worse than the people who post the same sort of content day after day–come on, we get it already! The same is true for the content your dental practice puts out; it’s beyond important to keep content fresh, new, and varied.

If you post a patient Q&A today, plan ahead to post a giveaway or an informational video tomorrow. If it’s been a while since you posted a funny reminder to schedule a dental cleaning, it might be time!

With such high levels of competition on social media for followers’ attention, it’s extremely important not to get lazy or passive with the variety of content you post. You should keep followers on their toes. They should look forward to seeing what new content their dentist has posted this week!

5. Engage With Your Followers

Because of the ways in which social media algorithms are set up, the posts that receive interaction from followers are far more likely to appear on the timelines of additional followers. For this reason, it’s super necessary for your practice to go the extra mile toward interacting with its patients on your page’s posts!

If patients respond to your content, reply to their comments! If you’re hoping to encourage interaction, end each of your posts with a question or prompt for your followers so they’ll feel inclined to comment.

Fostering a conversation and encouraging engagement with your content is one of the most effective ways you can work toward growing your social media presence and the resulting leads generated.

6. Interact With Local Businesses

It may not be very high on every social media user’s list to follow their dental practice on social media, but many users are extremely dedicated to supporting local businesses. Because of this, your practice may want to consider a partnership with a well-loved local business or two in order to mutually boost your followings and engagement.

You may interact with local businesses in a more passive way–with the occasional shoutout from an employee or a supportive post. But you can also partner directly with other small businesses to sponsor giveaways or promotions!

When your followers and the followers of other small businesses see your mutual support for one another, they may come to support your work and social media pages by association with their other favorite brands. Everybody wins!

7. Ask Patients What They’d Like to See

Another awesome and pretty sure-fire way to ensure your dental practice’s social media posts are pleasing and exciting for your patients is to…uh…ask them what sorts of content would be pleasing and exciting for them to see…

Really, it’s that simple!

Consider sending your patients off from their cleanings with a QR code or a flyer with your social media account information on it–send them directly to your page, then give them a place to tell you what they want to see!

If your patients feel as though they have a hand in your social media content, they’ll be that much more invested, and your content will be that much better-suited to your audience!

8. Use the Platform to Inform

A great advantage of using social media as a dental practice is that your objective in social media marketing is always clear; you want to promote and inform!

Your social media content should never reach a point where every post is some variation of, “Hey, uh…schedule your dental cleaning!” Regard your social media posts as a platform to inform your patients! That’s right; the moment they sit down in your practice’s examination room is no longer your only platform to remind patients of the necessity of flossing.

Your content should contribute positively to your patients’ knowledge and day-to-day lives. AKA: it should teach, inform, and make a positive impact!

Want More Dentist Marketing Ideas?

As a dentist or dental practice, the marketing possibilities are as endless as the benefits of daily flossing!

With creative dentist marketing ideas, you can establish your dental services as a part of your patients’ daily life–not just an annoying check-up reminder in the mail every six months.

For more on how to properly market yourself as a dentist and other awesome digital marketing content, check out our page!