Strategies

Lifestyle

11 Strategies to Stop Fear and Enjoy Life Again

11 Strategies to Stop Fear and Enjoy Life Again


Are you filled with fear or stress? Do you find it more challenging to enjoy life these days? You are not alone. We recently faced unprecedented times, and virtually everyone faces some type of struggle. And that causes stress.

For those who are unaware, stress is a byproduct of physical, chemical, or emotional factors that trigger mental or emotional tension. Good and bad stress both trigger a chemical response in the body.

This response causes it to become filled with epinephrine, norepinephrine, and cortisol. All of these chemicals play a role in the fight or flight response. Fight or flight can either motivate us to get things done or drive us to engage in acts of self-preservation.

To help further put this into perspective, let’s take a look at examples of how one might react when they encounter good or bad stress. If you’re late filing your taxes, the good stress that you feel is what will likely motivate you to get them done and sent off to the Internal Revenue Service. After all, doing so will help you get a tax refund sooner or, at the very least, avoid a late penalty.

Bad stress, on the other hand, would be something akin to losing your job and wondering how you will pay your bills. In either of these two scenarios, the fight or flight response will influence how individuals will react under these circumstances. Unfortunately, many people today are dealing with bad stress, which is often caused by family, financial, or chronic health problems.

What You Might Not Know About Stress

enjoy life

In some cases, bad stress can give way to anxiety and create yet even more problems for some individuals. According to a study published by the Anxiety and Depression Association of America, more than 18 percent of Americans are struggling with generalized anxiety, social anxiety, or post-traumatic stress disorder (PTSD). And all too often, these various forms of anxiety invariably lead to chronic health problems, some of which include

  • A weakened immune system
  • Poor digestive health
  • Cardiovascular disease
  • Insomnia
  • Infertility

Too much stress in one’s life not only causes these health problems but also makes them worse in many cases. In a study published by Northwestern Memorial Hospital, a nationally ranked academic medical center in Chicago, IL, researchers found that stress causes a myriad of chronic diseases and also intensifies disease-related symptoms.

What Is the Difference Between Stress and Anxiety?

Despite being thought of as the same, there is a difference between stress and anxiety. In short, stress is a response to a threat, which can be either real or perceived. As far as anxiety, it is a mental health disorder typically caused by prolonged and unresolved stress.

Of course, these differences do not negate the fact that anxiety and stress can cause individuals to become so crippled with fear that it significantly disrupts their life. Whether the official classification is stress or anxiety, nearly 10 percent of American adults have admitted to having at least one specific fear, according to the National Institute of Mental Health.

The percentage is even higher among teenagers, with more than 15 percent admitting to struggling with one or more fears, the study goes on to note. Lastly, the same study reported that 0.9 percent of those living in fear have agoraphobia. And 7.1 percent have severe social anxiety.

pop meme

11 Ways to Enjoy Life and Say Goodbye to Fear and Stress

Now that we have a better understanding of how stress, anxiety, and general fear can take a toll on your ability to enjoy life. So let’s take a look at eleven things that you can start doing today to prevent such irrational feelings from spiraling out of control:

1. Embrace the Fear

Whether you choose to refer to it as stress or fear, one of the best things that you can do to prevent it from taking over your life is to embrace it. Sure, this might sound counterproductive, but there is credible evidence that proves doing so is beneficial.

Learning to face and work through your fears will keep them from morphing into physical ailments and causing worse mental health problems. For example, if financial trouble is a source of stress, instead of worrying, consider seeking the expertise of a financial planner who can help you organize your finances.

2. Give Your Fears a Name

Many people in America and around the world struggle with generalized anxiety. This widespread concern indicates there is a plurality of things that cause fear. If this is something that resonates with you, you will be happy to know that naming your specific fears can help loosen the tight grip that they would otherwise have over you.

And it is easy to do, insofar as it comes down to either enumerating your fears verbally or writing them down in a journal.

3. Distract Yourself From Your Fears

Once you have learned to embrace and name your fears, the next step should entail finding ways to distract yourself from them for at least a few hours each day. Some of the more popular ways to distract yourself from fear include reading a great book, watching movies, or spending time with friends and family.

4. Say Goodbye to Excuses

All too often, people will purposely deny themselves an opportunity to live a truly fulfilled life because of fear. And many will make excuses to justify doing so.

For example, those who struggle with agoraphobia will often convince themselves that it is unsafe to go outside. What they often fail to realize, however, is that staying cooped up inside their home prevents them from getting fresh air and limits sun exposure. For reference, sun exposure helps the body produce vitamin D, which naturally strengthens teeth and bones.

And the benefits associated with sun exposure do not end there. According to a study published by Science Direct, a leading online resource for information related to scientific, technical, and medical research, sun exposure can positively alter mood, behavior, and even cognitive abilities. Indeed, saying goodbye to excuses can sometimes improve your life in more ways than one.

positivity

5. Positive Visualization

Many people will give up on achieving specific goals without ever putting forth an effort, often feeling that they won’t be successful. Whether you’re trying to land your dream job or secure a better position with your current employer, for example, you should envision yourself being successful in all of your endeavors.

After all, whether you believe that you can or can’t do something, you will find that you’re right either way. Striving for goals is one more way that you can challenge yourself and enjoy life more.

6. Quit Smoking

If you’re struggling with low-level or chronic stress caused by world events or personal problems, smoking might offer some short-term relief from stress, but it can also wreak havoc on your physical health. After all, smoking can adversely affect cardiovascular and respiratory health, both of which can make life far less enjoyable.

7. Exercising

Physicians and exercise kinesiologists agree. Engaging in physical activity can be just as effective in easing feelings of anxiety as some prescription-based medications. Furthermore, a minimum of 30 minutes of moderate exercise each day can greatly improve cardiovascular and respiratory health.

Regular exercise can even lead to healthy, radiant skin. After all, the more you sweat, the less dirt and oil remains trapped in your pores.  And this is a good thing. That’s because studies show that when individuals are confident in their appearance, they tend to have a positive outlook on life and are genuinely happier.

8. Meditation

Similar to exercise, meditation can help distract you from feelings of anxiousness while improving your physical health. According to a study published by Psychology Today, meditation can make it easier for some individuals to cope with many of the symptoms synonymous with anxiety and even depression. A separate study published by the National Institutes of Health revealed that meditation also contributes to the following:

  • Reduces stress
  • Eases feelings of fatigue
  • Soothes chronic pain

9. Consuming a healthier diet

Consuming a healthy, well-balanced diet can trigger favorable changes in your brain. One such benefit is increased serotonin production. Ramping up serotonin enables you to enjoy life and less fearful about what the future holds.

Further, healthy eating habits can help fend off obesity, diabetes, and other chronic diseases, including viruses. According to a study published by Harvard Health Publishing, a healthy, well-balanced diet and regular exercise help strengthen a weakened immune system.

10. Aromatherapy

Aromatherapy, which includes the use of essential oils, such as lavender, geranium, and frankincense. For example, these oils reduce the natural buildup of adrenaline that we experience when we feel fearful. That said, as you inhale these fragrant scents, your blood pressure and heart rate will start to stabilize.

For these reasons, aromatherapy is ideal for those struggling with low-level or chronic stress. Beyond that, there are physical health benefits that come with aromatherapy, including helping the body to fight off bacteria and certain viruses, according to a study published by Johns Hopkins Medicine.

11. Drinking Tea

Along with helping you to get a better night’s sleep, drinking chamomile tea is a great way to soothe frayed nerves caused by stress. For this reason, it is a go-to for many individuals struggling with generalized anxiety.

enjoy life

Final Thoughts on Releasing Fear So You Can Enjoy Life Again

Whether your fears stem from health concerns, financial or relationship problems, or generalized anxiety, they can have a significant impact on your physical and mental health. Therefore, you must quickly bring them back under control. Fortunately, there are many ways to prevent them from getting the best of you and forcing you into an existence filled with fear.

Business

6 Amazing Digital Marketing Strategies Law Firms Should Consider

6 Amazing Digital Marketing Strategies Law Firms Should Consider


6 Amazing Digital Marketing Strategies Law Firms Should Consider

We’ve all seen those corny ads for law firms on city buses, daytime TV shows, park benches, you name it. Those ads may have a time and a place if they fit with your brand. In 2020, though, you’re missing out if you don’t take advantage of the digital ecosystem, too.

The problem is that you’re a lawyer, not a marketer. How do you know where to start?

Fortunately, plenty of folks have faced this issue before you and have discovered the top types of online marketing for law firms.

1. Writing Blogs

How many times have you Googled a question about something in the past day? Probably several times, and so have your future clients.

People are always searching for advice and information, so writing blogs with your legal expertise is the best way to reach them.

The key is to focus on informing your audience, not selling to them. This article from Burman Law is perfect—it answers a key question many of their clients have, rather than spending 1000 words patting themselves on the back.

People will find your blogs because they’re searching for that topic or question. When they do find your content, they get to know you as a reliable legal expert. The next time they need a lawyer, who better to call than the one who has already proven themselves to be knowledgeable and helpful?

On top of this, blogging is one of the best things you can do for your search engine optimization or SEO. Your site will be full of relevant content about popular keywords, so you’ll land at the top of search results.

2. Getting onto Online Directories

Your own site shouldn’t be the only way clients can find you online. There are plenty of directories out there dedicated to helping people find lawyers. Are you on them?

There are two categories of directories you want: legal directories and local directories.

Search for as many of these directories as you can find. If you find any sites that don’t list you, submit your profile to the site.

When you find directories that already list you, check out your profile. You want it to be complete and robust. It should have a photo if the directory has this option.

Beyond the photo, make sure all your information is up-to-date. Be sure to include a list of your legal specialties so you show up in the right searches.

3. Going Social

Social media marketing isn’t just for brands selling eyeshadow palettes. It’s a critical strategy for law firms as well.

As with your blogs, your social media posts need to focus on informing the public rather than selling yourself. People are tired of blatant advertising and may react negatively.

Post all of your blogs, videos, and other content on your social media pages. Focus on trending legal topics and give your expert opinion about high-profile questions.

Don’t forget to interact, too. Comment on other posts with your legal expertise. For instance, local news outlets’ posts tend to be popular, and your expert opinion will be welcome.

4. Giving Your Site an Audit

Having a website is rule #1 for digital marketing, but is yours up to snuff? When was the last time you gave it a checkup? Do you know what to look for?

Start by checking how well your site is optimized for search engines. An SEO checklist of the essentials is an easy place to begin.

Your site also needs to perform in certain ways to get strong results. It needs to be mobile-friendly, and ideally, it should be responsive. This makes it easier for mobile users, and Google penalizes sites that aren’t mobile-friendly in their SEO rankings.

Don’t forget to check your site’s loading time. Users have little patience for sites that load slowly, so it will lose traffic for you.

Finally, aesthetics play a part too. Your site’s design needs to display your brand while having an updated look. If your site looks outdated, users will assume that your legal knowledge is outdated, too.

5. Video Marketing

Videos are engaging, easy for anyone to explore, and well-optimized for SEO. If you aren’t using all that to your advantage, you should be.

Start producing videos on a regular basis, at least weekly. They don’t need to be expensive, just quick videos of you giving your expert take on a trending legal topic.

Post your videos on YouTube first and foremost. From there, you can share them on social media, embed them on certain pages of your site, and more.

Be sure to mix up the formats of your videos, though. Some can be straightforward “talking head” videos of you, but add some interview videos, demonstrations, live videos, and so on.

6. Paying for Clicks

Many businesses expect that they can get to the top of search engine results pages with organic SEO alone. While that isn’t impossible, it can be far more difficult to catch your competition than you expect.

To put your results into hyperdrive, try pay-per-click ads or PPC ads. These are the ads that show up at the top of Google’s results pages, looking like organic results.

With these ads, you set a specific budget and you choose which types of users to target based on location and the keywords they’re searching for.

Keep in mind that successful PPC ads aren’t just about pumping in as much money as you can. It takes strategy to determine the best keywords to target, how to further customize your audience, and how to compel users to click through.

Getting Serious About Online Marketing for Law Firms

Some law firms make the mistake of assuming that if they do good work, recommendations will bring in all the clients they could want. That isn’t a safe gamble to bet your business on anymore.

In this digital age, many people don’t bother to ask anyone for recommendations before they hit the internet and search for themselves. That’s why it’s so critical for you to have an online presence.

These strategies for online marketing for law firms will help you jumpstart that process. For more tips about content marketing and other ways to spread your message online, check out more articles on our blog.

Technology

Great Tips And Digital Marketing Strategies For Boosting Online Posts

Great Tips And Digital Marketing Strategies For Boosting Online Posts


Great Tips And Digital Marketing Strategies For Boosting Online Posts

66% of marketers say improving search engine optimization (SEO) is their top inbound marketing priority. With a strong SEO strategy, you can attract people to your website. With informative, unique content, you can then turn those visitors into paying customers.

Boosting online posts is important. By making it easier for people to find your content, you can boost your reach and attract new customers.

Here are six strategies and digital marketing tips you can use to boost your reach. With these tips, you can attract an audience of readers to your site. Then, encourage those readers to become leads to grow your business!

Keep reading to get started.

1. Know Your Audience

When boosting online posts, the first step is to understand your target audience.

You can’t attract people to your website if you don’t know how to appeal to their interests. You can complete aggressive target market research or hire an online marketing company to help. During this research stage, make sure to gather:

  • Ages
  • Genders
  • Marital statuses
  • Household incomes
  • Buying behaviors
  • Interests

What problems do your customers face every day? What solutions can you offer them? 

Once you know your audience, you can craft content they’ll want to read.

2. Optimize Your Site

Next, make sure your website is optimized for search engines. Optimizing your site will make it easier for search engines like Google to find and rank your content.

Make sure your site loads quickly. You should also use:

  • Title tags
  • Meta descriptions
  • Relevant keywords
  • Alt texts for images

Improving your website using minimalistic design trends can also improve the user experience. A stronger user experience will encourage people to stay on your website.

Don’t forget to optimize your website for smaller screens. Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for mobile users, you’ll scare off potential customers.

Boosting online posts becomes easier when your site is already optimized.

3. Step Up Your SEO

Next, make sure to improve your overall SEO strategy. This includes your on-page SEO, technical SEO, and local SEO.

For your local SEO strategy, make sure to update your Google My Business listing. You can also ask previous customers for reviews, which will strengthen your brand authority.

Improving your SEO will make it easier for customers to find you online.

You can also improve your SEO strategy by linking internally. Adding links to your own content within your posts will encourage people to explore. 

Consider guest blogging, too. Writing a guest blog will encourage people to your site, which will help improve your ranking.

4. Use PPC

Pay-per-click (PPC) advertising can also help with boosting online posts. 

Make sure to complete thorough keyword research using SEMRush, Google Trends, and Google Keyword Planner. Then, key your campaigns organized. Consider using single keyword ad groups (SKAG) to keep costs down.

Try using Facebook sponsored ads to expand your reach as well. You can use these ads to attract people to your site or encourage them to read your content.

Consider hiring a cheap payroll service to free up time on your schedule. Then, you can focus on using these PPC advertising tips.

5. Get Social

Don’t forget to use social media to your advantage! Sharing your content on social media will attract more people to your site. As you increase your traffic, you’re also boosting online posts, making it easier for more people to find your site.

6. Keep Up with Trends

Don’t fall behind the latest digital marketing trends. Instead, keep up with the trends and ahead of the competition. 

Voice Search

For example, half of all online searches will occur through a voice search by the end of this year. If your content isn’t optimized for voice search, your competitors could show up for those searches instead.

Here are a few ways to improve your voice search rankings.

First, make sure your website loads quickly. You can use Google PageSpeed Insights to determine what’s slowing down your site. Make sure:

  • Your files are compressed
  • Your images are optimized
  • Your site is responsive
  • You use website caching
  • Your server response time is low

Next, make sure to write the way your consumers speak. This year, more companies are using long-tail keywords that sound natural, as opposed to shorter keywords. Use your audience data to determine what your customers are searching.

Most voice searches are posed as a question. Include the question in your title and within your post. Then, provide a precise answer at the top of the page before going into detail.

Position Zero

You should also learn more about position zero and zero-click searches. These results appear at the top of a Google page as a summary for the content. Instead of clicking on a website, consumers are reading these summaries, or featured snippets.

Featured snippets can appear as:

  • Lists
  • Charts
  • Tables
  • Images
  • Videos
  • Recipes
  • Q&As
  • Summaries

In order to optimize your content for snippets, make sure a summary of your content appears above the fold. Then, use lists, H-tags, and bullet points. Structuring your content will make it easier to read.

BERT

BERT stands for Bidirectional Endorser Representations from Transformers. BERT is Google’s new SEO algorithm update. Understanding BERT can make boosting online posts a lot easier.

First, BERT prioritizes high-quality content. Make sure you understand the user intent, or what your customers are looking for when they search. Then, make sure your content is relevant to your customers.

Write content that appeals to their problems and needs to reel readers in.

Artificial intelligence (AI) is changing SEO this year, too. AI makes it easier for Google to provide users with relevant search results. In order to optimize your content, make sure to:

  • Speak and write the way your customers do
  • Use long-tail, conversational keywords
  • Write more naturally 

BERT also considers “EAT,” which stands for expertise, authority, and trustworthiness.

Make sure to demonstrate your expertise by providing helpful information. Then, show your authority by using links from relevant websites. Finally, add social proof to your sight to strengthen brand trust.

Make sure to keep up with Google’s updates throughout the year to stay ahead of the curve.

Boost Your Brand: 6 Tips for Boosting Online Posts and Expanding Your Reach

By boosting online posts, you can expand your reach and improve your brand awareness. Boosting your content will help you attract more customers, increase sales, and grow your business!

Explore the Content Strategy section of the blog for more helpful tips!

Business

A Prescription for Promotion: 5 Medical Marketing and SEO Strategies that Actually Work

A Prescription for Promotion: 5 Medical Marketing and SEO Strategies


A Prescription for Promotion: 5 Medical Marketing and SEO Strategies that Actually Work

Did you know that medical marketing and SEO strategies are important to implement into your website?

In 2019, you need to focus on narrowing down on to the best medical internet marketing tools to boost traffic to your site and ultimately bring new patients into your practice. 

These are 5 of the best medical marketing tips to follow if you are interested in learning how to boost your digital content creating strategy today. 

1. Patient-Focused Website Layout

One of the first steps to operating an online presence for your medical practice is to enable a patient-focused layout.

Keep in mind the age group of the demographics of your medical practice. Are your patients over the age of 50? If so, then it’s important to ensure that your website has the best layout possible for easy navigation. 

A user-friendly website will make all of your patients happy to navigate on their phones or from their computer screens. Did you know that approximately 84% of patients use their phones to do research? Tap into this market by ensuring that your website functions properly for your demographic. 

2. Educational Videos

Another aspect to connect your patients with your medical practice involves the art of video creation. 

Video content continues to dominate as one of the best marketing tools out there. If you want to see the traffic increase to your medical practice website, upload educational videos each week. 

It would be beneficial to have one of the doctors at your practice speak up about a topic he or she is knowledgable about in one of the videos. These insightful videos will also add credibility to the doctors who work at the practice, too. 

3. Increase Social Media Presence 

As doctors, you may not see the need for social media. However, social media platforms can help you draw attention from new sources. Facebook and Instagram are just two platforms you need to pay attention to. 

Running Facebook and Instagram pages for your medical practice opens up opportunities to find new patients. Instead of relying on paper advertisements, social media can offer cheaper alternatives to market your practice.

For example, running an ad on Facebook can be more beneficial than running an ad in the newspaper because there are 2.32 billion active users. 

4. Create a Blog

On your medical website, you need to create a separate area for your blog. Blogs are content marketing assets to boost your SEO, or search engine optimization, power. Some blog ideas to add to your site include covering topics such as Eating Disorder Loneliness and How to Get Help For Knee Pain. 

Building awareness of your medical practice takes plenty of marketing strategies. One of these strategies includes building a blog. Having frequent blog updates will also improve the quality of your site and Google will reward your site for reliability. 

5. Reach a Targeted Audience with Medical Marketing Tools

Are you worried about the types of people who currently view your website because they may not be your direct audience? With the power of digital marketing, you are able to take control over who can see your ads. 

Reaching a targeted audience is possible when you switch over to digital marketing for your medical practice in 2019.

A targeted audience will also give you more bang for your buck when you spend money to find new patients. Consider changing up the age range, location, yearly income, and sex of the patients you wish to interact with your ads. 

Digital Marketing Is King in 2019

Don’t leave out the importance of implementing these 5 medical marketing strategies to create more patients at your clinic. You have everything you need to see optimal results!

Find out even more about digital marketing by checking out our top tips for growing your content strategy, too. 

Business

7 Promotion Strategies to Promote Your New Content

7 Promotion Strategies to Promote Your New Content


7 Promotion Strategies to Promote Your New Content

Looking for a few new promotion strategies?

Did you know that on WordPress alone, users create over 77.4 million new posts new posts each month? More than 4.9 million people view over 20.7 billion pages each month. That’s a serious competition.

So how do you rise above the millions of competitors?

The simple answer is you work for it. The accurate answer is you build fabulous content that your audience wants to read, and you let them know it’s available. That’s where we’re going to spend our time today.

In the piece below, you’ll find seven handy strategies for promoting that fantastic content you build. By the time you’re finished, you’ll know exactly what you need to build a new promotion strategy. One which takes your crawling promotion-strategy into a first-place sprint to the finish line.

Read on.

Promotion Strategies 101

Expert marketers use all of the strategies listed below plus a few of their own. If you’ve never promoted your content, start with one or two of the following strategies. Master them before you move on.

Look for ways to diversify your marketing tactics. Imitate the experts. Don’t get bogged down in the same old approach, especially if it isn’t working.

New Links – Old Posts

When search engines compare your website to others, they focus on a few critical pieces of information. They look at how much time visitors spend on each page. They check out your page format and keyword content.

They also keep close track of the number and quality of links to and from your website. These are called inbound and outbound links, respectively. For now, let’s focus on the links which connect one page of your website to another page of your same site.

The most common example is linking one article in your blog to another article in your blog. Guess what? If you’re wondering how to market your blog, this is the quickest easiest method.

First, use an analytics program of your choice to discover which of your articles have been your audience’s most favorite. We recommend BuzzSumo.com to analyze the most read content, and Social Crawlytics to determine the most shared content.

Just pick the top articles and create a link in each of those archived articles to your new article. And just like that, your readership will increase.

Note: If you write your own articles, consider the possibility that they aren’t up to snuff. Learn from the pros, and read expertly crafted articles. They can be from any niche. Examples include The Art of Non-Conformity, UCANNTECH, and Zen Habits.

Flaunt Social Media

You’re probably not using social media adequately. Don’t worry; most people aren’t.

For some bizarre reason, novices approach promotion with a the-more-the-merrier mindset. If you’re one of these people, stop. Please, for the love of all things good and holy, stop.

Promote your content only on platforms which are frequented by your audience. Make sure you’ve established a reliable connection with others on that platform who have an interest in the type of content you create. Then and only then should you focus on your article or video promotion.

Also, include shareable snippets in your content. Tools like Click-to-Tweet make it simple to create bite-size pieces viewers can share with the click of a button. Each social media platform has similar tools.

Reformat Your Content

So your articles aren’t making a big hit? Why not turn the same piece into a podcast or YouTube video? Same piece, different format.

Your audience may love your material, but prefer to digest it differently. It opens up new avenues for search engines to find your stuff. You can also use the opportunity to link those new videos and audio files back to your website.

Email Exposure

If you’ve created scads of content, you’ve likely also created an email list for your viewers. Now’s the time to use it. Reach out and let them know you have something fabulous to share.

When it comes to emailing, less is more. Only a marginal percentage of your email list will show up if you send out a new email every single day. You lose their trust when you proclaim every day that your latest piece is your best yet.

Contact them only during occasions you have something valuable to share. Examples include time-sensitive offerings and best content creations. Remember, if you abuse that link, you’ll end up in the spam folder.

Reach Out to Your Sources

This is probably the most effective strategy. Unfortunately, it requires a lot of legwork.

The first step is to link from your content to your sources. Give credit where credit is due. Unless you’ve worked in a field for twenty years, or already have a million followers, chances are some of the ideas come from other people.

And that’s ok.

It’s even preferable. When you link out to your sources, you create a perfect opportunity for those sources to link back to you.

But how do they know your stuff exists?

You tell them, of course. You contact them through email or send them a direct message through LinkedIn. Use whatever means you can to let them know you created a stellar piece of content which mentions them.

Domain Authorities which link back to your site shoot up your page rankings overnight.

Content Community Submissions

This is a long term strategy. Content Submission communities, like Triberr, put your content in front of established audiences. It’s an easy way to get seen.

It’s also competitive. Your stuff needs to be top notch. You also need to establish yourself as part of the community before you submit. It’s one of the best ways to get noticed, but you must be patient.

Contact Your Influencers

Don’t confuse influencers with sources. A source is a person who creates words or ideas which you later regurgitate. An influencer is someone in your field which is a leader or a thought provoker.

Influencers typically have websites with a high domain authority (DA). Search Engines use DAs as a way to rank a website’s authority and popularity. You can find out a website’s DA with tools like the MozBar.

If you’re writing an article, reach out to an authority and ask them for a quote. If you’re making a podcast, ask an influencer for an interview. If you’re filming your next YouTube piece, ask a thought provoker for a guest appearance.

If you use people who already have a following, you’re guaranteed a healthy readership.

What’s Next?

Well, did you restructure your promotion strategies? Which one do you think will work best for you?

We know you’re raring to promote that new piece of content you finished. Otherwise, you wouldn’t have landed on this page. Remember to be patient. Mastering any new strategy takes time.

If you enjoyed this piece, head over to our site and browsed our other great marketing articles. Do it now, while the thought is still fresh in your mind.

So long and good luck!

Business

5 Strategies to Take Your HVAC Marketing Online

5 Strategies to Take Your HVAC Marketing Online


5 Strategies to Take Your HVAC Marketing Online

Knowing how to utilize online marketing is quite different than knowing how to fix a home’s air conditioning unit.

Your company may be the best at creating HVAC solutions, but without the HVAC marketing to back it, finding new clients can be a slow process.

However, when you combine marketing efforts with exceptional results, the growth opportunities are endless.

Although marketing may not be your expertise, don’t shy away from trying it out.

Here are five strategies to use when taking your marketing efforts online.

1. Run a Competition Analysis

Before you do anything with your online presence, research the way your competition is attempting to stand out.

What keywords does your industry see as the most valuable?

Do local competitors have a strong social media following?

Getting recent, detailed answers to these questions will point you in the right direction for your HVAC marketing strategies.

Remember, if you are just starting to use online marketing, you’re playing catch-up. Discovering your competition’s tactics can help pick up the slack.

2. Always Think About Conversions

Once you’re ready to begin picking search keywords and setting up an overall budget, remember to keep conversions as your number one goal.

Prioritizing traffic over conversions is like handing out 100 flyers and not noticing whether 10 or 80 people respond to them. Getting noticed online is great, and traffic can often boost brand recognition, but there is no greater ROI than conversion.

The better you can create a sale, the more efficient your budget is being spent. Over time, this builds more gains for less effort.

3. Focus on Your Content

One of the key ways to achieve good conversion rates is producing new content consistently.

For HVAC marketing, “consistently” means two things – often, and on-brand. You have to produce enough content to stay relevant in the minds of your consumers, but there has to be a strategy behind it.

The more aligned your messaging is, the better potential consumers will get to know you. They will become familiar with your brand’s values and personality. Over time, this can mean easily recognizing Kaiser AC over a competitor.

Plus, the information will be more accessible because consistent content boosts SEO performance.

4. Get Client Testimonials

Another way to boost conversions is building a testimonials page.

This makes your website more trustworthy and approachable. It’s like taking the old-school method of relying on word of mouth and using it in a way today’s consumers are conditioned to respond to.

Testimonials can be the deal-breaker for consumers who do their research. If your reviews are easy to find and relatable, there is a greater chance of someone choosing you over a competitor who doesn’t utilize testimonials.

5. Consult the Professionals

This is the most important tip on our list.

At the end of the day, everyone has their specialty, and it’s not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance on your online efforts.

It connects you to a team of professionals ready to boost your business and build conversions. They will have your back and focus on the right strategies, while you focus on providing the best HVAC services possible.

Boost Your HVAC Marketing Approach

When individuals can focus on their specialties, everyone wins.

Let us grow your online marketing strategies to successful campaigns and impressive conversions. This takes the pressure off your shoulders and lets you get back to providing quality customer service in-person while we take care of it online.

Ready to build your leads and get more clients?

Sign up today to get started!

Business

5 Proven Strategies to Promote Your Ecommerce Website

5 Proven Strategies to Promote Your Ecommerce Website


5 Proven Strategies to Promote Your Ecommerce Website

If you’re looking to make some money online, setting up an E-commerce store is a great way to do so. They’re simple to design, only need basic maintenance, and can rake in some serious cash.

However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your website.

If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your website and get people buying!

1. Post About It

One of the most effective ways to promote your website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe.

But in order to have a strong SEO campaign, you’re going to want to create great content.

Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know what they can expect from your E-commerce store by plenty of photos and details.

Blog posts are a great way to build hype, and you’ll strengthen your website’s ranking at the same time!

2. Get Social

There’s no ignoring how powerful of a tool social media is in today’s world. With billions of users around the world, social media can help you reach customers in a newer, more modern fashion.

Best of all, you’re going to where your audience is. No need to worry about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s an incredibly simple way to generate some business for free.

Set up social media channels for the big 3: Facebook, Twitter, Instagram, and get to posting. Make sure that your pages look professional and reflect your business values.

3. Run an Ad

Of course, there’s nothing wrong a more traditional method of advertising. After all, banner ads have been an internet staple for a good reason — they work.

And now, thanks to Facebook Ads, you can combine the power of social media with the pinpoint accuracy of an ad.

It’s relatively cheap and you’re able to target customers directly through demographic options. Best of all, it actually works and you can track your results in easy to understand ways.

4. Host a Giveaway

While advertising fads come and go, one thing remains constant: people love free stuff. If you’re looking to drum up some quick interest in your site, connect with some businesses for a giveaway.

It doesn’t even need to be your own product. You may choose to use ticketliquidator.com to give a lucky winner some great seats to an event!

It’s hard not to get excited about free things, so keep this easy psychology hack in mind.

5. Run a Sale

If you can’t quite afford to give away free stuff, no worries. You can always discount some goods on your store.

Sales are a fantastic way to draw in new customers and move old stock at the same time. Just make sure to publicize your sale ahead of time so people know about it.

Final Thoughts on How to Promote Your Website

Thanks to social media and easy to use E-commerce sites, it’s easier than ever to promote your website. Keep these tricks in mind and your business will thank you.

And for more great content, don’t forget to sign up for your free Article City account!

Business

5 Smart Promotional Strategies for Your Legal Website

5 Smart Promotional Strategies for Your Legal Website


5 Smart Promotional Strategies for Your Legal Website

Busses and benches had their time, but now the internet is the best place to reach potential clients. What promotional strategies can you use to get people to your legal website?

Legal marketers face many issues, but increasing your online presence can solve them.

This article will give you strategies to expand the reach of your legal website. Once you get more traffic, you can start converting those leads into paying clients.

Take a look at your current marketing strategy, and let’s get into improvements.

Mobile Optimization

So many companies optimize their websites for mobile users now that people expect it. They’ll go to another website if yours isn’t optimized.

Create a responsive design for your website. That will analyze what device the visitor is using and adjust the layout accordingly.

Google favors websites that take usability into consideration. Proper mobile optimization improves your SEO scores.

Content Marketing

If you’ve read an informative blog, you’re benefitting from content marketing.

Unlike invasive, annoying advertisements, content marketing focuses on providing value to the consumer. With informative blogs, you can create a helpful reputation with potential clients.

Content marketing also improves your SEO scores by building links and keywords.

Content marketing is over 60% less expensive than other promotional strategies. Plus, it generates three times the leads.

Overall, it provides valuable information and directs them towards your legal site. That’ll generate more leads than pestering them with ads.

Social Media

Social media is vital to spreading your online presence. You’ve nailed down your audience, so research which social media outlets they use.

The legal industry can confuse the average person. Social media is a great way to answer their questions with valuable information.

This also gives them an outlet to share great experiences with your law firm.

You want to engage people. Consider asking for their opinions on hot button topics related to your services.

Be Accessible

In the era of everything online and on-demand, clients want 24/7 access to you. If they’re looking at your website or social media, they want you to answer their questions right away.

One of the best promotional strategies is referrals. Provide a website experience your clients will happily refer.

For example, industry leader Babcock Partners has a live chat function on their website. If clients have questions, Babcock Partners can answer immediately.

Automated Promotional Strategies

Your marketing team shouldn’t waste their time sending out hundreds of emails. Automate your marketing process anywhere you can.

Many services exist to send out emails automatically. That way, leads get a prompt welcoming email when they sign up for your email list.

You can also program automated social media posts. Your team can spend more time replying to comments than posting.

Pulling it All Together

Promoting your legal website involves a complete presence on the internet.

You can’t just blast people with ads and expect traffic. With tactics like a social media presence and content marketing, you can generate organic traffic to your website.

Have you used any of these strategies? Which ones perform the best?

Leave a comment to let us know!