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The Top Cannabis and THC Extraction Methods: Getting the Good Stuff

Experts reckon the legal marijuana market will be worth more than sixty-six billion dollars worldwide by the end of 2025. It’s an eye-watering figure and proof that the cannabis plant has become a valuable commodity.

Getting the good stuff out of it and in its purest form is the way forward.  Analytical methods along with real lab equipment are essential to do this safely. THC extraction is all about chemistry. This is how it can be done.

THC Extraction and Solvents

Extraction techniques come into play for isolating specific desirable compounds from the plant. Cannabis contains more than a hundred cannabinoids or chemical compounds. These include cannabidiol (CBD) and tetrahydrocannabinol (THC).

CBD accounts for up to forty percent of the plant and many believe it helps with anxiety, pain management, and sleep issues. THC is the psychoactive compound that can give you a high. Isolating these two chemicals clearly has advantages.

A common form of extraction relies on a solvent, such as alcohol. The cannabis soaks in alcohol, normally ethanol. Removal of the plant material follows and equipment filters the liquid. The alcohol will then evaporate.

Safety First

Volatile solvents such as butane, propane, and hexane can also help to prepare extracts. Because of the hazardous nature of these gases, this should only ever happen in controlled environments.

The extract should undergo analysis for concentrations of specific compounds. This can be done through a THC lab test, for example.

Many solvents aren’t safe for us to consume. It’s vital to check their absence in the final product to guarantee a safe, chemical-free extract is being offered.

Using CO2 for Extraction

Instead of using alcohol or other solvents, this method extracts the cannabis components from the plant with carbon dioxide. High pressure and heat turn the CO2 supercritical. That means it behaves like a liquid and a gas at the same time.

The equipment necessary for this method of extraction is more expensive. It does though produce higher yields. The process uses modifications to extract specific compounds. That happens through changes to temperature, pressure or runtime.

The different compounds achieve concentration levels at different speeds during the same procedure.

Once the cannabis components have been extracted, the CO2 goes into a condenser. It turns into a liquid for filtration and reuse. This makes this method cheaper and reduces the need to dispose of waste.

More Basic Extraction Methods

Not all types of cannabis extraction need investment in large amounts of machinery. Kief, for example, can be separated from cannabis buds simply by grinding and sieving.

Hash can also be made by taking frozen cannabis buds and breaking them into ever smaller pieces over a screen. Ice water can also be used to separate the trichomes from the bud. Once they’re dried they can then be pressed into a hash block. 

Chemical Processes

The most efficient way to remove and separate the useful compounds in a cannabis plant is to use professional equipment. This is going to give you the purest results for THC extraction and other cannabinoids. 

Continue reading related articles on our site, such as, ‘Cashing in on cannabis: how to start your own CBD business.’

Top 10 Vape Models to Follow on Instagram

Want to know the top 10 vape models on Instagram?

Vape models make the vape culture sizzle. They’re the entrepreneurs and talent on Instagram and other social media networks that everyone who loves vaping wants to become and follow.

These sassy girls promote vape brands. Whether it’s their own brand or they work for your favorite vape stores and vape suppliers.

If you love vaping, here are the top ten vape models you want to follow. But before you do, check out this ultimate vape shop.

The Top Ten: Vaping Models to Follow on Instagram

Here are the best vape models to follow on Instagram. They each have their own style and thousands and some, millions of followers.

Let’s smoke!

1. @pandorablue

From Orlando, Floria, Pandorablue is the queen of vaping with 1.6 million followers. She promotes a variety of vape juices you’ll love and creates a cool community environment in her Instagram posts.

This smoking hot model gets attention. She is the current top model vaper on Instagram and the hottest promoter.

2. @misaliaa

Misaliaa is a beautiful and talented vape model from Malaysia. She’s pretty young and has a lot of tricks she performs for her Instagram followers.

What’s important to her is quality. Her content about the performance. With 232k followers, she knows how to get things done.

Her followers recognize her efforts to put on an outstanding show. They know she works hard to make it all happen.

Her videos show you that you don’t need top-notch video editing abilities to create an eye-catching video. What’s most important is talent, which she evidently has. Her followers can tell she works hard for her community.

3. @dose.of.farrah

Farrah resembles the girl next door. She has a wholesome look that she shows on her Instagram page. Although she looks modest and humble, this vape promoter is one of the most popular models in vaping culture.

On the dose of Farrah Instagram page, you’ll read daily posts and she has a lot of sponsored content and ads.  She also has great giveaways from time to time.

She knows how to sell vaping products. This stunning model uses quality photographs shot both indoors and out. They seem to get the attention of the vaping community.

With her beauty, creative pics and free stuff, it’s not surprising she’s built an Instagram community of 230k followers.

4. @justpeachyy

Just peachyy is definitely not the girl next door. Her piercings, tattoos and vaping action are her signature. Also called Hannah, justpeachyy has published thousands of Instagram posts.

Her bad-girl vibe gets the attention of 120k followers. She’s bad, smart and a good promoter. Different brands that feature juices and mods sponsor her posts. Her photographs rock.

And even though she has a bad girl attitude, that doesn’t stop her from thanking her followers with all the praise they give her. She’s also good about answering any questions about content.

5. @wannatashaa

Natasha is the ultimate vape trickster. And a vape model who has the talent many followers want. Just look at her Instagram posts. They’re packed with limitless vape tricks.

The way Natasha performs makes her viewers wonder. Can this girl be real or is she using computer-generated imagery tech effects?

Natasha works hard at focusing her posts on her performance talent that she shows her 107k Instagram followers. And doesn’t waste time trying to be overly provocative because she doesn’t need to.

This is one of the reasons she has earned recognition and respect from vaper influencers who matter.

6. @priscillacrystalg

When it comes to sexiness to promote vaping, this model has it. Priscillacrystalg compels 89.7k followers to get into vaping culture in a myriad of ways. Her pics are smokin’ in every way.

One thing is for sure: she knows how to be an effective promoter. Although she’s sexy, she’s also elegant combining good taste with seduction while she sells her juices and mods in the hottest outfits.

Her pics display a variety of juice flavors while she vapes compelling 89.7k followers to notice.

Just look at her Instagram page and you’ll see thousands of likes and a comment section that always gets abundant compliments and intriguing questions.

7. @vaping.rose

A Filipino vape model, Elyssa Rose (vaping.rose) gets her 71.1K follower’s satisfaction promoting vape products that she enjoys. Her photos are versatile and composed. They’re not that provocative, but she surely satisfies her audience.

She informs her followers about current discounts, introduces new vape juices and lets them know about the latest events. Whether it’s with her cool photos or content, she is sure to engage.

Her followers do not only get the chance to enjoy photos, but they also get learn about discounts, new vape juices, and upcoming events. This beautiful vape model knows how to promote and entertain.

8. @valerie.w33

Another well-known trickster, Valerie impresses 32.9K followers with every post. This vape performer and promoter brings the world of vaping abilities to the next level.

She makes her devoted followers want more and wonder what her next trick is going to be. Other than tricks, Valerie treats her fans with giveaways sometimes and writes product reviews.

She is a well-respected and admired vape model for aspiring vapers. Her comments section is often jam-packed with nice compliments about her skills.

9. @ohmmywattsup

Ohmmywgattsup aka Chrystianna is the object of affection of 31.23k dedicated followers. She leads a new generation of vapers with tricks and talent. With her around, you know the future of vaping has great potential.

She always moves with a mod by her side. This model posts content consistently. On her Instagram page, you’ll discover new products and some killer vape trick skills.

10. @alliembers_

Alli Embers has a special talent integrating food, vape and the natural environment in her photos. She captures the interest of 19.1k Instagram followers when she writes a new post.

This vape model spends her time promoting different products for more than one vape company. She’s creative in her photo presentations and boasts a sense of style that occasionally includes great tricks.

The Takeaway on the Top 10 Vape Models

Now you know the top ten vape models to follow on Instagram. These beautiful girls are the ultimate trickster, influencers, and promoters when it comes to selling everything vape.

Our company provides engaging content on a variety of topics. Explore our website to read more cool stuff.

The Top Emerging Markets Soaring in 2019

Marketing trends keep on changing and it moves at the speed of light. These trends provide good opportunities so that the market can run. This guide to the market trends in 2019 can provide insights into having a successful business.

These marketing trends help countries in making revenue and increase their Gross Domestic Product. There are many emerging markets and keeping track of these markets can help you in making investments in the right area.

This article can provide better insights into emerging markets today. Irrespective of the act that which market is emerging, the main goal is to keep the money rolling.

As long as the business is bringing money the goal is being met and the businessman is satisfied. For this reason, you need to learn to make any business as profitable as possible.

Keep on reading to learn more about the 10 top emerging markets. 

1. South Africa

Surprisingly, South Africa secures the 10th position in the developing markets. With the annual growth of 2.3% GDP, the only African country lacks capital deepening. The country understands the value of labors and earns a large revenue from their services.

2. Poland

The country has entered the European Union and since then the country has shown remarkable progress. The country has 2.5% GDP and the country has high capital. Poland also has access to the European banking sector and uses the Euro.

In 2018, the marketing trends were different. Compared to 2018, new trends are emerging and have completely changed in 2019.

3. Chile

The only country from South America is Chile. The country shows progress and high growth rate. It also enjoys its location being near to brazil and Argentina. The country has set its foot in the lithium battery market with a 2.6% GDP which is an average growth rate.

4. Thailand

The land of smiles it is called and emerging as developing markets. The country has 2.9% GDP growth and is expected that the country would continue making progress in the future. Tourism helps the country in earning GDP and makes around 11% GDP.

In the last decade, Thailand’s labor productivity was below but it has changed in recent years.

Technology has progressed a lot and there are many new trends and elements that are introduced to be incorporated in the business. without technology, it might be difficult for a business to make progress.

5. Turkey

The country is located at the crossroads of Europe and Asia. The country is a tourist attraction that is one of the main reasons for having a high GDP. Oxford Economics thinks that the country looks promising and would show the GDP growth of around 3%. The country heavily relies on foreign funding and has low capital deepening.

6. Malaysia

This South Asian country is on the rise and is among the current emerging counties. Ut was previously the major exporter of agricultural goods. The country has around 3.8% GDP growth.

Malaysia looks promising in providing its investors with better opportunities. the investors find better areas to invest and the country’s platform is an amazing arena to earn great revenue.

7. China

It comes as no surprise that the country is losing its emerging power and has come down to the fourth position. The GDP rate is expected to grow slower and as a result, the current state of the country would get affected. The debt levels of the country remain high that lays stress on the market.

It has a huge banking market which means that the country has the highest capital deepening.

8. Indonesia

The country is comprised of many islands and owns a very compelling success story. In the coming years, the economist sees the country as the emerging markets with and becoming the powerhouse of the global economy.

The country is blessed with many natural resources that can help it to become the leading nation in the coming years. The country relies less on foreign funding and as a result, it can make about 5.1% GDP in the upcoming years.

9. Philippines

This is another country with large groups of islands. The country has economic potential and is among the top emerging markets.

The country has the highest labor force that does not require it to seek any foreign assistance. It has a GDP of 5.3% which means that the country would be among the developing markets soon.

10. India

The country occupies the top position with a massive growth rate of 6.3%. it is seen as the emerging markets and making its place in the global market soon. The content market of this country is developing, and many freelancers are providing services to the foreign market.

If you are looking to earn income in content writing, then it is necessary to familiarize yourself with certain terms. These terms are easy to learn as well as have an integral role to play in making money.

The trend of content marketing is emerging and helping freelancers across the world to earn a substantial amount of money.

For more information on beneficial ownership and financial intelligence visit the site.

Top Emerging Markets

These are some of the countries that have the potential to change the market situation. The emerging countries have an abundance of natural forces as well as a competitive market. This is the reason that these countries are trying and leaving no stone unturned to remain on the list.

These emerging markets of 2019 have included many new countries and there are many pleasant surprises. Countries are developing and becoming a part of the top emerging markets. This is the reason that the global market atmosphere is changing. 

There are new trends and new business opportunities that are slowly making their way. These opportunities are providing a way for people to invest and earn a profit. Thus, a prosperous country and people. 

For more market information, keep browsing the rest of our blog. 

Going With the Pros: The Top Benefits of Hiring a Professional Graphic Designer

If your pipes fail, you bring in a plumber. If you break your leg, you call up a doctor. If you decide it’s high time your company updated its logo, are you sure you want to try to take on that task on your own?

There are specific tasks that we’re better off leaving to the pros. And, graphic design is one of those jobs.

A lot of business owners see graphic design as a luxury expense. After all, how hard can it be to draw up a compelling ad for your latest marketing campaign?

The truth is, there’s a lot more to graphic design than doodling logos. And, whether you’re looking to create a new website or engaging packaging for your store, a graphic designer can help you get the job done.

Still not convinced?

Here are a few of the top reasons why you should hire a professional graphic designer.

Time Is Money

As a business owner, your day to day life is probably already busy enough as is.

By hiring a professional graphic designer, you won’t have to worry about dedicating a lot of time trying to design your new website yourself.

And, on top of that, by bringing in a professional, you can make sure that the job gets done right and on time, saving you and your company plenty of time.

A Fresh Perspective

A professional graphic designer has years of experience in figuring out what works and what doesn’t. And, on top of all their design expertise, they can bring to the table one thing you’ll never be able to get from your in house team: an outsider’s opinion.

A designer will work with you to figure out what you’re looking for while introducing fresh ideas that could help take your brand to the next level.

Boost Your Brand

Every successful business owner knows that branding is everything.

Bringing on a professional graphic designer can help you take control of your company’s branding.

A designer won’t just create the perfect logo to represent your business. They’ll also be able to create everything from color palates to design schemes that can make your company look more professional.

Get It Done Right the First Time

Finally, as we said before if you want a job done right, you need to hire someone with the right tools and expertise.

A professional graphic designer doesn’t just come with experience. They also will already have all the design tools needed to get the job done.

Graphic design companies will be able to work with you to ensure that you get the best people for your specific task and that the job gets done on schedule.

Why You Should Hire a Professional Graphic Designer

Now that you know why you should bring in a professional graphic designer, it’s time to get to work.

Are you looking for more ways to boost your business? We can help!

Check out our other articles for more information on everything from how to master social media marketing to how to design the perfect logo.

9 Top Ergonomic Office Chairs That Are Good for Your Back

Do you suffer from back pain? Are you constantly sitting down throughout the day?

Most of us spend long hours sitting down during the average day, whether it’s when working in an office, taking long commute rides, or sitting in a classroom all day.

If you suffer from back pain, there’s a good chance it may be linked to the chair you sit on all day.

If you’re hoping to reduce pain, then choosing a chair that will support your back is crucial. That’s where we come in to help. Read on to discover the top ergonomic office chairs to assist with your poor back.

1. Herman Miller Embody Chair

This popular Herman Miller Embody Chair, designed by Bill Stumpf, is adored by office workers.

The unique spine-like design of the chair moves along with the posture of the body, helping keep your posture correct. No more slouching in the office!

This may sound uncomfortable, but the clever design helps keep you feeling relaxing by stimulating the oxygen and blood flow around your body.

The structure of the chair helps keep the spine aligned, therefore reducing pressure in the lower back and minimizing lower back pain. So, this chair is the best chair for posture on the list.

If you want to learn about Eames chairs designed for Herman Miller click here – what is an Eames chair?

2. Haworth Zody Chair

The famous Haworth Zody Chair is well deserved to be on this list – it’s acquired a certificate and recommendation from the American Physiotherapy Centre, after all!

The structure of the chair features a clever asymmetrical support system. This allows you to reduce pressure to assist with any painful issues residing in your lower back and neck.

The passive pelvic pad that features also helps with the alignment of the spine. In the long term, this can help prevent diseases like slip disc.

3. Serta Mid-Back Office Chair

Featuring ergo-layered body pillows and made of environmentally friendly leather, the Serta Mid-Back Office Chair is certainly designed for comfort.

The armrest is also softly padded, providing even extra coziness and relief when you sit down to work for the day.

Use the tilt technology of the chair to help you correct your posture, allowing you to keep your back in a neutral position. As a result, this will reduce any back pain and will prevent the build-up of pressure from any vulnerable parts of your body, making it the best computer chair for back pain.

4. Alera Elusion Swivel Chair

Because of the comfort that the Alera Elusion Swivel Chair provides for its price, this is one popular chair among customers suffering from back pain.

The back of the chair provides great support to help maintain your posture, therefore reducing lower back pain. The contoured seat cushion featuring a waterfall edge also helps minimize any pressure on your legs.

Does your office get warm in the summer? This chair not only assists with posture and back pain, but the breathable fabric mesh design will also provide cool relief when the room gets a little stuffy.

5. Leaders Executive Synthetic Leather Office Chair

The clever design of the Leaders Executive Office Chair enables huge support in the neck and the back to offer pain relief.

What’s more, this ergonomic computer chair includes two back ests that are fully adjustable, meaning it can fit people of all shapes and heights. Plus, you can adjust the seat height and tilt tension too.

At an affordable price, this is one option that will help you with back pain but won’t break the bank.

6. Steelcase Gesture Chair

Fancy splurging on one of the finest ergonomic chairs money can buy? Then the award-winning Steelcase Gesture Chair is your best bet.

The design of this revolutionary chair accommodates different body positions and sizes while supporting and protecting both the back and neck.

As well as adjusting the height of the chair, you can also alter how much pressure it offers for your back. So, whether you prefer a firmer or softer feel to help with your back pain, you can decide exactly what suits you making it one of the best ergonomic chairs on the market.

7. Herman Miller Sayl Chair

While Herman Miller chairs aren’t cheap, the Sayl Chair is the brand’s most affordable option.

Available in several different colors, this affordable chair is produced using recyclable materials, so it’s an eco-friendly choice for the office, too.

The main feature is the backbone of the chair which provides support for the back.

As it’s the brand’s most budget-friendly option, it means the chair doesn’t share any of the adjustments and other features that other models from the company offers.

8. Steelcase Leap Fabric Chair

The Steelcase Leap Fabric Chair is the best-selling ergonomic chair the brand produces due to its high quality and price.

It’s patented LiveBack technology means that the chair molds to fit the shape of your back, providing you with support and comfort that can reduce back pain. The chair also moves to accommodate your frame as you change position or recline – so you can focus on work while keeping your back and neck comfortable.

9. Herman Miller Aeron Chair

Designed by Bill Stumpf, the Herman Miller Aeron Chair is said to be the first ergonomic chair to feature a woven seat and back design in replacement of foam cushioning. As a result, it doesn’t look like or work as most office chairs do.

Instead, the Aeron technology used works to provide proper posture for the user, resulting in a reduction of back pain.

Which of These Top Ergonomic Office Chairs Will You Choose?

If like millions of others you spend a lot of time sitting at a computer each day, then you should definitely invest in a quality office chair. This is especially so if you find yourself suffering from back pain issues.

One of these top ergonomic office chairs is sure to benefit your working day, and there’s an option to match every budget.

Top 10 Vape Tanks of All Time

Vaping is more popular than ever. And one of the keys to a great vaping experience is to have a good vape tank.

Over the years, there have been plenty of vape tanks on the market, yet they aren’t all created equal. In fact, there’s a huge difference in what you can get for the money. If you’re looking for budget vapors, you really need to know the best that are available on the market.

In this article, we take a look at 10 of the best vape tanks ever made so that you can take your vaping game to the next level. Keep reading to learn everything you need to know.

1. SMOK TFV12 Prince

SMOK makes a solid tank, and the TFV12 Prince is a prime example of how they’ve managed to increase the vape juice capacity thanks to their bubble design. This one is especially great if you’re looking for a tank that will enable you to make big clouds. It’s made of stainless sell and borosilicate glass, so it’s super durable.

2. Famovape Fat Baby Mesh Tank

This tank has a coil made of cutting-edge tech and Pyrex glass, which creates more surface area for contact with the heating element. The Fat Baby is also designed to last longer before burning out, which makes it easier on your wallet when you’re a serious vapor.

Thanks to four airflow slots on the bottom, you can easily adjust the flow of air according to your preference. 

3. FreeMax FireLuke Mesh Sub Ohm Tank

Here’s a tank that delivers quality with every puff. The FireLuke is designed to ensure that the heat is delivered fast while maximizing flavor. It’s also rated for up to 90 watts and can hold up to 3mL of vape juice, and offers organic cotton wicking material that filters the juice as it passes into vapor.

These features make the FireLuke a top choice for anyone looking for a superior taste experience with their vape.

4. Aspre Nautilus 2S MTL Tank

This vape tank has a domed shape and is made with stainless steel and glass. It features two interchange mouthpieces that have unique shapes.

Nautilus 2S MTL also has a 2.5mL juice capacity and the coil has a range of between 10W to 28W, with several airflow options and 5 tiny airflow holes, and is top-fill with a slide-back and open top cap.

5. Kanger Subox Mini C

This tank features a unique lock mechanism that allows the user to easily open the tank to change the coil. It also has some cool security features, including a 10-second auto OFF to help save battery, and it won’t fire for more than 10 seconds at a time in order to prevent the coil from burning.

When you’re ready to start vaping with the Kanger Subox Mini C, simply inhale while pressing the power button and the vape will start coming out. 20W is a good wattage setting to begin at. Then you can increase incrementally according to your preference for temp and flavor.

6. Vaporesso SKRR Sub-Ohm Tank

This is one of the latest and greatest vaping tanks on the plant. One of its best features it the juice capacity. The SKKR Sub-Ohm has an impressive 8mL capacity, which means that you’ll be able to puff away to your heart’s desire for hours without having to refill.

This tank also has a cutting-edge coil called the Quadflow Coil system, designed with a blend of cotton and flax which provides great flavor and long-lasting performance. What more could you ask for?

The vape coil also features a unique design that enables the tank to recycle any unused vape juice and prevent yucky spit back. That’s top propriety for anyone looking for the most pleasant vaping experience possible.

7. Innokin Zenith D22 MTL Tank

The Zenith D22 MTL has a 2mL juice capacity. It also has a great Plexus coil made with Kanthal wire mesh rather than the typical spiral wires found in most sub-ohm coils on the market.

Each coil on the Zenith D22 MTL is compatible with most free-base vape juices or nicotine salts. As an added bonus, two different-sized Delrin drip tips are included with the tank.

This is a top-fill tank with an adjustable bottom airflow so that you can control the amount of draw resistance to meet your personal preferences.

8. HellVape Drop Dead RDA

The Drop Dead RDA features is a dripping atomizer that features a four-post build-deck. The dual side airflow control has airflow vents that are designed with twenty-eight individual holes that are able to turn all the way around.

The exterior of the Drop Dead RDA has a stainless steel top cap and a knurled texture designed to provide the user with a comfortable grip.

This tank has a lot to offer in terms of both technology, ease of use, and the way the juice is delivered to the coils. 

9. Advken Manta Sub-Ohm Tank

The design of the Manta Sub-Ohm is indeed attention-grabbing. And with a juice capacity of 4.5mL, you can enjoy your favorite flavor for some time without having to think about refilling.

It’s easy to refill, and the Advken Mesh coil system does a great job of heating the juice, while its two large air slots provide plenty of flow for cooling tank during use.

10. Horizon Tech Falcon Resin Artisan Edition

This special artisan edition of the popular Falcon Resin has a juice capacity of 5mL. Not only that, it can be upgraded to hold a full 7mL. That’s good news who anyone who wants to enjoy a long day of vaping without fear of running low on juice.

The Mesh Coils are made with a blend of cotton and wood pulp, thus delivering fresh, clean flavor.

Some of the Best Vape Tanks Ever Made

When it comes to getting the best performance from your vape mod, you need vape tanks that can provide the best possible experience. The list of tanks contained in this article should help you find the one that’s right for you.

Be sure to check out our website for more information on the best vaping products around.

Top 11 Tips for Holiday Resort Marketing

Almost everyone has a travel destination on their bucket list. Even as we age and settle down, we still continue to travel with our families. However, while the need to travel is constant, the trends surrounding travel destinations shift, influencing how people sort out accommodation needs.

Do you need to attract more tourism to your holiday resort? Here are 11 tips for resort marketing to try!

1. Know Your Clients

Are you a high-end hotel? Are your conference facilities your biggest selling point? It is important to identify your selling points and reflect that on your online communication. Speak in a tone that is appealing to the business, give an aura of professional, without being too stuffy.

Similarly, if you are targeting budget travelers, then ooze that personality. The tone you set in your marketing communications ought to be consistent across all your platforms. Once you have narrowed down your profile and that of your target audience, draw them to your online platforms by offering small discounts.

These will be a great source of reviews after the visit, both on your platforms and independent ones like Tripadvisor.

2. Instagram Marketing for Your Resort

Social media is a great marketing tool. You should use all your different platforms to build a community around your resort. However, each platform works uniquely with respect to the different features they offer.

Instagram, for instance, is a great avenue for publishing pictures and videos. People will often share amazing experiences with the people in their lives via Instagram and will often tag their service providers as well as their locations while at it.

Make sure you are part of the conversation by making their stay great even before your guests arrive. Make your guests excited about their stay before they arrive by publishing beautiful pictures of your resort taken from different angles. Accompany the pictures with amazing captions to further reel in your visitors.

3. Run Promotions and Special Offers

Promotions are a great way to garner publicity for your resort. Get your online community to act as your marketing tool by offering a free night for two or a meal at your resort’s restaurant. Have them share why they would like to stay at tour resort, for instance, tagging their friends and family.

Award the promised package to the user with the highest number of engagements by the end of the stipulated period of time for the promotion.

4. Partner With Online Personalities

In a world where social media influencers often command a bigger audience than mainstream celebrities, you need to work with them to effectively market your resort. The first step is to set aside a budget for this. Based on your budget, identify a YouTube personality or travel blogger that speaks to the audience you have marked as your target audience.

Approach them with an offer to visit your property and create content around it. If their asking price is higher than you are willing to spend, don’t fret. Instead, approach someone in the same industry but fewer followers. They are known as micro-influencers and are a lot cheaper.

The key to picking the right micro-influencer to market your resort is not in the number of followers they have but in their engagement rate. Make sure to check what percentage of people interact with their content compared to their number of followers.

5. People Love Stories

How do you attract tourism in a market that is already flooded with resorts? Visual storytelling is the best way to go about this, especially in the age of social media.

Share beautiful images of your resort a few times a week and try and incorporate a story within the captions. This could be in relation to your chain of resorts as this resort does, your location, or even the tourist destinations in the area.

The caption should be written in a conversational tone and should offer more information on your property or the particular service highlighted in the photo. Use niche hashtags to boost the photo’s performance.

6. Respond to Queries

When marketing your resort online, queries are one of the best ways to develop leads and convert them into bookings. Be warm in your responses, courteous and patient as this is an opportunity to build your brand.

Be sure to answer your queries within the hour they are posted, to improve your ranking.

7. Twitter as a Resort Marketing Tool

Twitter is a great platform to engage with your potential visitors but you can also use it to attract visitors to your resort. Share links to your promotions and offers on Twitter and do not forget to geotag the tweets. This way, you are sure to reach tourists looking to travel to your destination.

8. An Updated Website

A website is like your ‘office’ but on the internet. All your social media activity is bound to lead your audience to the resort’s website. Make sure it is updated with all the offers, correct pricing, and contact information.

9. Promote Events in Your Resort and City

If a huge festival or event is planned at your city, then it is bound to draw a huge number of tourists to your location. Capitalize on this by posting about the event on your social media platforms. Some of the attendees, who might be looking for accommodation, will surely get in touch with you.

10. TripAdvisor

TripAdvisor is a great platform for visitors to leave impartial reviews but there is also room for you to advertise your resort. Write a brief but detailed description of your resort, the amenities and services offered and do not forget to add photos.

11. Paid Resort Advertisement

As part of your marketing plan, you might need to run paid advertisements for your resort. Contact a reputable marketing agency in your area to help you with this.

Content Is the Reason Search Began in the First Place

Before travelers make a booking at your resort, high chances are that they will have done a fair amount of research online. This might be via search engines such as Google or on social media platforms like Twitter and Facebook. Bearing this in mind, create an online profile for your resort and the kind of business you hope to attract.

If you follow these steps in your resort marketing, you are bound to see a surge in your resort bookings. Read our blog for more information on branding your resort.

Business Hack 2019: Top 7 Reasons SEO Website Design is Vital

If you’re a business owner, you know having a website is mandatory in today’s digital age. No one wants to get in touch with a company until they’ve had the chance to do some research on their website.

More importantly, how are folks finding out about your website if you’re not taking advantage of SEO techniques, better known as search engine optimization? 

SEO website design is important not only so people can find you easily on Google, but also so your website can achieve the high rankings needed to climb the top of the search results. 

Here are a few reasons why SEO web design is important, and why your company needs it today.

1. It’s Easy to Find Organic Traffic

Think about how most folks find the websites or information they’re searching for. Chances are, they type in a few words or a term, perhaps with a zip code or the words “near me”. Google, or the search engine of choice, then directs them over to a variety of websites that meet these criteria.

If you’re lucky, yours can be among them.

Using SEO connects you with people who are looking for solutions to their problem. Getting organic customers through SEO is not only a low-cost way of increasing business, but it is also effective to boot.

Check out a few ways to maximize SEO efforts on your website with little effort for a great return. 

2. SEO Website Design Makes it Easy to Convert Customers

Potential customers like to see that they’re dealing with an expert who can help them with their problem. By targeting certain terms, writing in-depth about them, and including additional information, you can build audience confidence in what you have to offer. 

Since you’re already showing up in search engines while presenting helpful information about a subject, potential customers will assume you know what they’re looking for and how you can make a difference.

If you’re not taking advantage now, it’s time to start.

3. It Improves Social Media Ads

Social media is one of the most common ways for all companies to advertise. Many people take to Facebook, Twitter, and Instagram to find more information about a company, product, or service.

The same SEO you put to work on your blog posts and website can come in handy on social media, too. Knowing what key terms to target and how to apply them across the different platforms can help you gain additional followers with minimal effort. 

Before diving in, make sure to brush up on the use of hashtags in social media, and how they’re used across each platform. 

4. All the Cool Kids Are Doing It

Although peer pressure was something your parents taught you to avoid in childhood, anything goes as an adult in the business world. It’s important to keep on top of what the competition is doing, or risk getting left behind in the dust. 

Staying on top of trends means you can keep your website up-to-date and ready for consumer consumption before others catch on to what you’re doing. This can make your company seem even more appealing to people since you’re staying ahead of the trends.

Take a moment to view what your competitors have up their sleeve. Then find out more about how SEO design can improve business and help you grow. 

5. Updated SEO Website Design Makes it Easy to Convert Mobile Users

When working with search engine optimization, it’s important to test it and ensure it works on mobile devices, too. With so many people opting to access a website on their phone or tablet, you’ll find yourself losing out on leads, potenital customers, and even interested parties if your website doesn’t have SEO that reads well on mobile.

Once everything reads well across all devices, you can feel confident you’re ready to improve business and develop the clientele and connections you need for success. 

6. Improving Ranking is Easier When Using SEO

Climbing to the top of the Google search results is every webmaster’s dream. You want to be the go-to for folks who need help but don’t know where to turn. 

Google favors sites that are SEO optimized, putting them closer to the top. Avoiding issues such as Blackhat techniques (an industry name for dishonest practices) and focusing on delivering a quality website that targets and helps customers is the way to go for success. 

If you’re not using SEO in your current website design, you’re missing out on the free promotional opportunities that come from being closer to the top of Google results. 

7. You Can Build Connections With Others

SEO is more than standing out and looking at the top of your game. It’s necessary to develop relationships in order to increase your rank, too. 

By taking advantage of hot SEO trends, such as using external backlinks, you’ll not only promote other websites but can focus on creating relationships with the owner. Having an additional expert guest post or even mention you on their website goes a long way in obtaining credibility and getting your company’s name out there. 

Exchanging links and growing your profile makes it possible for others to see your business. And after all, there’s no such thing as bad publicity, right? 

Discover More

Now that you know the benefits behind SEO website design, it’s time to get started. Between gaining new customers, building business connections, and creating a whole new name for yourself within your industry, you have nothing to lose.

Curious about learning more? Check out our blog post on how to make your website stand out. 

Expectations Have Changed: Top 10 Things Millennials Expect From Your Brand

Experts are expecting millennials to pass the Baby Boomers population by 2019. According to the Bureau of Statistics, this generation is spending almost 80 percent of what Baby Boomers spend. Between the population and spending growth projections, the millennial generation has become essential to the success of all brands.

Building your brand always requires that you market to your audience. Marketing to millennials demands more than a one-size fits all approach. Maybe it isn’t the first time you have tried marketing to this generation.

Don’t think that a prior successful marketing campaign can work for millennials. What does this generation expect from your brand? What is the best millennial marketing strategy for your product or service?

Not sure how to develop the right marketing strategy for this generation? We’ve got you covered. Here are the 10 top millennial expectations from today’s brands.

1. Brands That Are Built on Values

Today, brands need to do more than offering a great product or service. Millennials expect brands to help the community. This audience will spend more on a brand that relates to their personal values.

Some of the most important values for this generation are honesty, compassion, and commitment to making the world a better place. They expect brands to showcase these values in public and online.

2. Ease and Convenience

The millennial generation is all in for instant gratification. They want everything fast, easy and convenient.

An example is how retailers such as Walmart, Amazon, and Whole Foods have added same delivery services. Also, the success of services such as Shipt and UberEats are signs that convenience reigns supreme with millennials.

3. Budget-Friendly Products and Services

The student loan debt crisis and low salaries have put millennials in a tough spot when it comes to their finances. They don’t have a lot of money to spend like other generations.

This generation is always looking for products and services that fit their budget. You should consider offering pay as you go or other budget-friendly options for the millennial market.

4. Brands That Offer Experiences

Generations like Baby Boomers focused on buying the product. In contrast, millennials focus on the experience they are buying. They dream about traveling the world not in having the most expensive house or car.

The best millennial marketing strategy for this expectation is telling them your story. How will your product improve their lives?

Will their purchase help build schools or feed families? Remember this generation needs to know what change or experience their purchase will bring.

5. The Power to Choose from Many Options

Millennials want to be in control of their purchase at all times. If they are in the market for a product or service, they will compare their options online or ask their relatives and friends. When you are building your brand, it’s important to consider what options you can offer millennials.

Some examples are on-demand packages, pay as you go, premium services, among other options. Look for options that give the customer control over their decision and purchase.

6. Connection to the Brand

This generation wants to feel connected to the brand. When building your brand consider developing programs to make a social impact.

Helping organizations can help you connect with the community and develop customer loyalty. An example would be a food brand joining Feed America to stop human hunger. Besides helping make the world a better place, it will show your customer that your company cares about everyone.

7. Social Media Engagement

Millennials are one of the biggest users of technology. They use social media all the time to engage with family, friends, and brands. Having social media pages for your products and services isn’t enough.

This generation expects constant engagement on social media. Make sure to post and update your content on your social media pages. Don’t forget to reply to their comments, your engagement will help develop customer loyalty.

Your content should relate to your audience and showcase what makes your product different. An agency such as MAD Group can help you develop the best social media millennial marketing campaign.

8. Brands to Use Technology Online and In-Store

Millennial’s love for technology doesn’t end in social media. They want to use technology to better understand products and brands. This generation wants to learn how the products work and how it fits their lifestyle.

In contrast with other generations, millennials prefer using personalized chat and in-store customer service. These expectations push brands every day to find ways to tailor their customer experience.

9. Engagement in the Product Development Process

Forty-two percent of millennials say they want to get involved in the development of new products and services for their brands. The typical product development process involves a company creating a product or service and praying it hits the mark with the market. Brands should try to engage with their millennial audience to get insight into what can be their next product or service.

Learning more about what millennials want can help create products that are already in demand when they hit the market. A great strategy is harnessing the power of social media for your market research.

10. Recognition of the Brand’s Community

Besides a tailored approach, millennials expect to be recognized. Loyalty rewards and memberships are a great way to recognize this audience while building your brand awareness.

Consider using social media influencers and offering giveaways to get on the millennial radar. Recognition by the generation will promote brand loyalty.

Can Your Brand Meet Millennials Expectations?

Yes, your brand can meet the expectations of the millennial generation. The key to bringing in this audience is implementing the right millennial marketing strategies. How will your services or products improve their lives?

What is your company doing to make the world better? What is the story behind your services or products?

These are some of the questions that can guide your millennial marketing strategy. Don’t forget to include ways to engage with the audience online.

Want to learn more ways to market your products to millennials? Check out our Marketing section for more insightful articles.

The Dining Out Dilemma: Top 5 Tips for Eating Healthy When Dining Out

Restaurants know the key to your heart is through your stomach.

While the food and drinks can be absolutely lip-smackingly delicious, eating at a restaurant can cause you to consume way more than your recommended calorie intake for the day.

According to research, an average meal when dining out is a whopping 134 calories more than the same meal prepared at home.

But the good news is that there are ways to eat out without throwing your diet plan out of the window. Read on to find out how to eat right even when dining out.

1. Start with a Game Plan

When choosing a restaurant, always plan ahead. If you choose a place without checking first, you might be setting yourself up for disaster before you even sit down.

Choose a restaurant that has a wide range of low-calorie menu items. Check the menu online beforehand, so that you have an idea of what they offer.

Try to make a reservation at a specific time. This will cut down on the amount of time waiting for a table and becoming hungrier and more inclined to indulge!

2. Order a Guilt-Free Meal

Before you even order your meal you might be tempted with a bread basket or tortilla chip bowl. Don’t give into temptation – save the calories for the main meal.

Many restaurants fluff up their menus with fancy sounding words, so you need to learn to crack the code before you order.

Anything that’s described as “creamy,” “breaded,” “buttery,” “smothered,” or “stuffed” is most likely full of calories. Words such as “grilled,” “broiled,” and “baked” indicate that the food is being cooked in a healthier way.

If going into a normal restaurant is too tempting, there are restaurants that only sell salads. Check out one of these eateries, like the amazing salad restaurant Vinaigrette Salad Kitchen. They have a huge selection of creative salads and more – it really will blow your mind!

3. Skip the Empty Calories

Drink water throughout your meal. This forces you to slow down while you eat and will allow you to judge your hunger pangs which can stop you from overeating.

If you’re celebrating something and you do need to have a drink, some options are better than others. Avoid sugary cocktails and get a glass of red wine instead. Or try vodka with club soda and a squeeze of lime.

4. The Proof Is in the Tasting

Before you even begin eating, ask for a “to go” box for the leftovers. To avoid the risk of temptation, you can even ask the server to put half of the meal into the box instead of onto your plate.

The “fork dip” method is a sneaky way to get a little taste of creamy dressings, without dolloping a huge amount onto your meal. Just ask for the dressing as a side, dip in your fork and away you go!

Another way to use your fork is to put it down between bites. This “rest time” will stop you from overeating, as you’ll be able to gauge your hunger level before you take another bite.

5. Finish Strong

When eating well, whatever you do, don’t order dessert! Even a tiny piece of cake could add 400 or more calories to your meal.

When you’re done, pop a mint in your mouth. This will help you to clear your palette and stop you from taking another bite of your meal.

Dining out Healthily

As you can see, dining out healthily can be done. All you need is a game plan and a sprinkle of determination.

If you’re trying to lose weight and your fad diet isn’t working, read this article on how to start eating healthy and lose weight, without the dreaded diet.