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8 Real Estate Blog Topics for Real Writing Inspiration

87% of buyers purchase their home through a real estate agent or broker.

This statistic proves real estate professionals hold a lot of influence on buyers. But with so many other real estate professionals out there, you’re under some serious competition. How do you rise above the masses?

It’s time to go digital! Revamping your website, optimizing technology such as drone imaging and virtual reality, and utilizing SEO can make the biggest impact. If you would rather start small, blogging about real estate can entice an audience and draw some serious leads.

What do you write about? Start with these 8 real estate blog topics!

1. Neighborhood Profile

Let’s say someone is moving to your town and have no knowledge of the area. They’re looking for a neighborhood profile to ensure they’re moving to a safe area with close proximity to jobs, schools, and other essentials.

In addition, writing a neighborhood profile will boost your credibility and will establish you as a trustworthy figure in the local real estate market.

For example, is there an up and coming area that’s driving younger people and many jobs? Write an article about that neighborhood and why it’s a great place to live.

You can also rate the best neighborhoods in your area. Break each list down by categories; for example, rate the best neighborhoods for families, the best neighborhoods for college students, and so on.

2. Current Market Insights

Are you in a buyer’s or a seller’s market? This is information your clients will like to know. Keep an updated blog about market insights.

You can also research other topics that relate to the market and home buying and selling process. For example, did you learn that mortgage interest rates are rising? Do some research and educate your clients so they know what to expect.

Market insights can also be more specific and nichey. For example, did you discover a high-priced area now sells more affordable housing? Be the first realtor to report this and get that commission!

3. The Best Places to Own a Business

Real estate blogging isn’t limited to residential real estate.

If you offer commercial real estate, reach out to your business owner clients. They will want an expert opinion on the best places to own a business and other information regarding buying commercial property.

If you cater to a wider market, you can report specific cities where business owners will thrive. If you stick to one specific area, focus on certain districts such as a downtown area.

You can also interview business owners and discover what they say. For example, a restaurant owner may state they receive a lot of customers or a store may state they’ve been getting better foot traffic after moving to a new location.

4. Best Jobs in the Area

While this topic doesn’t fall in line with real estate, your potential clients want to ensure there are jobs close by to where they’re moving. Do some research and speak to surrounding businesses about the hottest jobs in that neighborhood.

You can also report on specific markets. For example, if your clients prefer living in an area that’s close to a busy area, discover the local businesses that are in walking distance.

Or maybe you target clients who make good money but are still young. Discover businesses catering to tech, marketing, and other high-demand and well-paying jobs.

5. Home Seller Spotlight

Do you have a client who is selling an amazing home? Write a feature on their property!

Interview the seller and ask questions such as recent renovations or what they loved most about their home, and then emphasize those features in your article. Include information such as square footage, bedrooms/bathrooms, and other useful information such as whether or not the house has a pool.

You can also offer additional insight that will help the buyer. For example, you and the seller can explain how they determined the buying price and if you’re willing to negotiate.

6. Listing Spotlights

Listing spotlights shouldn’t be limited to one home seller. Blog about all of your listings! But spice them up — don’t settle for a general “new listings” section.

Instead, find interesting categories. If you noticed more buyers are interested in condos, write a blog about the best condos on the market.

Let’s say you discovered amazing patios are the new feature that home buyers want. Make a list of the home listings with the best patios to interest these buyers.

7. Write a Guest Post

While this won’t go on your blog, writing a guest post is a great way to improve your blog’s SEO and gain backlinks.

Partner up with a website that isn’t a competitor. For example, find a local news website or a website that accepts guest blogs from local businesses. Write a blog about real estate or your business and include a link to your website and blog.

Your backlinks will be crawled by Google, helping improve your SEO ranking. The content you write will also benefit the publisher website, helping their website rank too.

8. Real Estate Investing Philosophy and Advice

Do you target real estate investors? 

First, identify a target audience. Do you cater to beginner investors? Or do you attract experienced investors who are maybe going through a dry spell or want to improve their strategy?

From here, decide on the pieces of advice you want to share. For beginner investors, write blogs about finding the best properties to invest in or how to make connections with other real estate professionals.

For experienced investors, offer advice on increasing your sales and information about doing a 1031 exchange to avoid taxes, which you can read here.

These Real Estate Blog Topics Will Improve Your Blog

No matter what sector of realty you’re in, there’s always a way to find new clients and improve your digital presence. If you run a blog, these real estate blog topics will take you to the top!

Need more content and writing advice? We offer even more advice to amp up your blogging game!

How to Find Travel Topics For Your Blog That People Will Actually Read

Would you like to write a travel blog but aren’t sure what to write about?

The world of blogging is full of interesting content that can entertain others. Blogging lets people look into the lives of others, and gather inspiration to do things.

Not only can you entertain people with a blog, but you can also provide valuable information. With a blog, you can post about several travel topics, such as how-to articles and advice.

Continue reading to learn about some ways that you can gather travel topics to write about.

Decide What the Goal of Your Blog Is

When you start writing a blog, you need to decide on what you want people to take away from it. Your blog should revolve around a specific theme. Writing travel blogs allows you to provide several topics to people, but you can’t be all over the place.

If your goal is to help people, you should write articles that help people figure out how to do things and provide travel advice.

If your goal is to inspire people, you can write about the positive things that come with traveling. You can also incorporate photography into your posts to show the beauty of the world.

You can also use a travel blog to document your life. People often use blogs to post about the things that they’re doing, the places they’re visiting, and what their plans are. 

What Do You Enjoy Doing?

You can come up with several travel article ideas by figuring out what you enjoy doing. If you’re someone that enjoys visiting beaches, you can write about cities that are on the coast.

Do you love food? You can be like Migrationology and travel the world to eat food. He goes around to different cities in foreign countries and writes about them and the food that he’s eaten. 

Basing your blog around the things that you enjoy doing will make it more personalized, but readers will be able to expect 

Discuss Travel Topics That Are Useful

One of the reasons that people read travel blogs is because they are planning on traveling themselves. They will want to read the information that they find useful because it will benefit them on their future travels.

Anyone can write about their travel itinerary, but you’ll make a difference to people by providing useful info. You can write about things like travel gear, places to visit, a country’s laws, and what there is to do.

Start Traveling to Get Inspired

If you’re going to write a travel blog, you need to have experience traveling. If you don’t have the experience, you need to, at least, have plans to travel. Without travel experience, you won’t be relatable to viewers.

Having already traveled will allow you to answer questions that you had before traveling, which are the same questions that others ask. You’ll also be able to provide realistic information.

Traveling is a unique experience that lets people learn more about the world. Seeing new places, meeting new people, and eating food that you’ve never seen before will make your mind flow with new travel blog ideas.

During your travels, you may pick up new hobbies or take an interest in a certain lifestyle. This will give you content that you can use for your blog.

If you’ve never traveled before and are interested, you can look into a travel agency to help you plan a vacation. They will help you with hotels, activities, and provide you with more information about the locations that you’re interested in.

Travel Blog Advice

Here is some advice that you should consider if you’d like to make your travel blog successful:

Use Social Media

Social media is dominating the internet, with nearly half of the world using it. With social media, you’ll be able to interact with your audience and post more about your travels.

Platforms like Instagram allow users to post photos and videos to their profile page and “stories.” This gives people something to look at throughout the day, rather than waiting for a new blog post.

Post YouTube Videos

Creating YouTube content will give your blog a boost because you’ll be able to do more. With YouTube, you can post videos, polls, and photos. Users can comment on your posts, giving you a way to receive feedback on your content. 

You can use YouTube hand in hand with your blog, posting videos about your travels. People like to see videos because they provide a real feel of the environment at hand.

If you’d like to get creative, you can invest in a drone for videos of cities and landscapes. Pair your footage with smooth editing and music, then upload your video to YouTube and your blog.

Try New Things

Don’t be afraid to try new things. The whole point of traveling is to experience new things and go out of your comfort zone. If you aren’t willing to do new things, you’ll be limiting your creativity and traveling for nothing.

While traveling in itself is a new and different experience, you should open up to things of different cultures. This will let you think of new things to do, and you’ll be better prepared for future travels.

Start Your Travel Blog Today

Once you have decided that you’d like to start a travel blog, the first thing you have to do is make one. After you make one, think of some things that you’d like to do and places you want to visit.

Coming up with travel topics doesn’t have to be difficult, you just need to allow yourself to embrace the world. 

Feel free to browse our website to find more topics relating to travel!

Marketing Writing 101: How To Write About Controversial Topics

Controversy seems like the bread and butter of the internet right now.

A swirling political divide, religious indignation, and the rise of movements from #WaterisLife to #MeToo have created an atmosphere where nearly any topic becomes controversial.

And that’s not necessarily a bad thing. Starting these conversations fosters dialogue and growth.

But handled poorly, controversial topics can devolve quickly into online shouting matches.

And even worse, in a time when more and more folks are voting with their wallets, ie boycotting companies who don’t share their views, taking a hard line on any given topic is liable to lose you, customers.

So let’s take a look at tackling controversial topics the right way… and what to do with the inevitable fallout.

Get Your Facts

This part is, without a doubt, the most important part of any controversial writing. If your facts aren’t correct, your customers will know.

The internet has made fact-checking easier than ever, and consumers today are more skeptical than ever and ready to check any claim you make, complete with articles, trusted sources, and context.

So make sure you know your facts forwards and back before ever hitting POST.

How can you make sure you have all the facts? Here are some suggestions

Use Trusted Sources

Everyone has an opinion about “the media”, but the truth is that without the press, we have no information. And in the internet age, there is information aplenty. Whether it is any good…that’s another issue.

When you are doing research, make sure you are using reliable, fact-based sources.

We tend to gravitate toward sources that fit our narrative, but doing so can be intellectually dishonest and lead to the spread of false information. Check your sources bias before you trust their facts.

Ask an Expert

We all do it. We have opinions about things with which we have no first-hand experience. And that’s fine. Opinions and noses and all that.

But if you’re talking about something with which you have little to no experience, all the facts in the world aren’t going to give you the credibility you need to talk about it.

Ask someone with first-hand experience for their take. Better, ask multiple someones. An experienced voice lends your facts context and can help you create a richer dialogue.

Check Your Narrative

Time to deal with that terrible beast, bias.

We all have one, to the right, to the left, upside down and sideways. And it’s easy to use only the “facts” and sources that support our narrative.

Being aware of your own bias is critical for good writing. Not only does it help build empathy with other viewpoints, but it forces us to look at events somewhat objectively, rather than through the same lens we are used to.

Do It In Good Faith

Before you write about a controversial topic, as yourself why.

Why is it important for you to weigh in? Sometimes, like with this website from New York, there isn’t a choice. If your industry is controversial, your content will be controversial. This goes for companies that deal with climate science, cannabis, sex work, and immigration law.

Other companies may be controversy-adjacent. Healthcare, gendered organizations (think Scouting), and non-profits may not be controversial, but often rub elbows with controversy.

If you fall into those categories, all you can really do is write as well as you can, use as many facts as you can, and hope for the best.

If, however, you aren’t strictly required to write about controversial topics, make sure you have a good reason if you decide to do so.

There is something to be said for companies taking a stand politically. Perhaps an issue hits close to home or is something you care deeply about. Those are good reasons.

Just be sure to avoid controversy for the sake of controversy.

Yes, it will get you more views and shares and comments. But, if you are being disingenuous, it will also lose you followers. Not just among folks who disagree with you, but among those who can see through your audience-building scheme.

Tap Into Your Feelings

We don’t recommend approaching controversial topics from an emotional standpoint. It can feel manipulative and disingenuous.

However, it IS recommended that you keep in mind the emotions of your readers.

Controversial topics are controversial because of the way they affect the lives of the people reading your content.

Controversial topics, religious topics, political topics…they should all be approached with sensitivity. This doesn’t mean not taking a stand or being clear about your position. It DOES mean avoiding being insulting or generalizing those who don’t agree with you.

Prepare for the Fallout

If you write about controversial topics, you’re going to get pushback. It’s not an if, but a when.

The post is likely to be shared more and commented on more than any of your other posts, and it may be polarizing.

It’s important to have a strategy. Will you be replying and arguing your case to each comment? Just letting it work itself out in the comments section? Disabling comments altogether?

Develop a thick skin here, but don’t worry too much about losing huge amounts of business. Often, those who leave are replaced by new customers who like what you have to say.

Get the Most out of Controversial Topics

When it comes to controversial topics, strategy is key. Controversial posts cannot be written off the cuff and thrown to the ether like many other post types. They require research, sensitivity, and a thick skin.

If you can pull it off though, you may be able to engage with potential customers on a deeper level and humanize yourself to your existing base. It can be a true boon to any industry if handled properly.

So before you write that rant on toilet paper orientation or whether or not peanut butter and pickles is a good combination, put your plan together, research the topic, and make sure you’re ready.

For more on making your marketing copy pop, check us out here.