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In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

In the Business of Selling Tours? Unique Ways to Promote

In the Business of Selling Tours? Unique Ways to Promote Your Tour Company

International tourism is a widely popular industry, and the US is right in the thick of things. In fact, tourism spending in America has risen to $210.7 billion in recent years, making it one of the most lucrative sectors of the US economy.

When people visit awe-inspiring US venues, they’ll likely want to go on a tour. Group tours are the best way to see everything at a tour site, including areas with restricted access. Plus, they give people a lot of information about the place they’re visiting to make sure that the experience is both educational and memorable.

Whether you’re looking for international tourism business ideas or local ones, whether you’re looking for customers to tour a national park or an office building, you’re going to need some good marketing.

Here, we’re going to give you some awesome ideas to get your tour business off the ground!

Think About Your Type of Tour

There are a lot of different types of tours that you can offer, all catering to different audiences. If you’re trying to entice international tourists to come to check out a famous monument or natural wonder, you’re going to want to market in both more languages and on a broader platform.

On the other hand, if you want to market something for a niche audience, you’re only going to need to get the word out to others in your niche. Want to offer tours of a work plant? Websites like are great models to look into if you want to have great marketing.

Basically, as with most businesses, the first step to marketing is identifying your target audience and making strides to connect with these specific individuals.

Partner With Other Businesses

One way you can market to a lot of people is by partnering with other businesses. This can mean that you will be doing business with another company that offers things you can use on tour.

For example, if you want to hire a business to cater lunch while on your tour, you can ask them in exchange to advertise for your tour to customers in their restaurant.

Partnering with other businesses could also mean offering mutual discounts. This would mean that people would be given specific coupons when on your tour to go and use the services of another business in the area that you have partnered with. Likewise, the business would be giving out coupons and flyers advertising discounts for your tours.

Basically, partnering with another business means that you’ll be establishing a mutually beneficial professional relationship with a company that operates within a different niche than you do!

Include Images on Websites

Did you know that 64% of people are visual learners? Well, it’s true!

This means that when you’re marketing in flyers or online, you’re going to want to use images and graphics to promote your business. Think about including some shots of the most interesting parts of your tour. Photos of people having a good time while in your venue are also great.

If you’re marketing online, also try including videos and snippets of a virtual tour. These media are sure to leave potential clients wanting more by making them curious… thus causing them to book a tour of your site.

Use E-Marketing Strategies

Since online marketing is so important in today’s day and age, let’s elaborate a little more on what e-marketing entails.

The first thing you need to do is design a website all of your own. This will make your business look professional and knowledgeable. It’s also a great place to include a section where people can book tours and contact you. Don’t forget to also include a review section where satisfied customers can recommend you!

To get this website to target the right people in your niche, search engine optimization (SEO) services are a must-have. These will get your website in front of the eyes of your target audience since it uses key words that people have searched to show them relevant information.

Since most people also are on social media like Twitter and Facebook, setting up pages on those platforms is also a great idea. People can follow and share your pages to get them on the screens of other interested parties.

Give Out Discount Codes

Another great marketing technique is giving out discount codes!

When people have had a great time and finished your tour, hand out discount codes at the end. These discount codes will give deals to the person that they give them to if they book your services, too. Since the people giving them out will have had a positive experience, you’re bound to get more customers who are in for a discounted, well-priced good time.

You can also give people discounts on future tours for giving out the coupon code! Just make sure that you offer a way to know who referred to new customers, and you’ll end up with a lot of satisfied people looking for tours at low prices.

Get More Tourism Business Ideas

It can be difficult to make it in the tourism industry. If you use good marketing strategies, include enticing pictures on your web page, and cater to the specific customers in your niche, though, you should do just fine.

Now that you know the best tourism business ideas, visit the content strategy section of ArticleCity. We’ll help you come up with more unique and effective ways to promote and grow your business.

Have fun getting out there and showing people around!



Trekking Tours (And Other Things to Do in Vietnam)

Trekking Tours (And Other Things to Do in Vietnam)

Trekking Tours (And Other Things to Do in Vietnam)

Who doesn’t like going on holiday? A few weeks in a far flung place where you can immerse yourself in rest, relaxation and other cultures.

One country that may not be the top of your list, but certainly should be, is Vietnam.

A country filled with culture, history, and relaxing places to truly unwind, there is something for everybody to do there.

Let’s take a look now at some of the great things to do in Vietnam.

Experience Culture the Ultimate in Relaxation When You Visit Vietnam

When you visit an exotic location, it is always handy to have an idea of what you want to do. You don’t need a to-the-minute itinerary, but a general plan never hurts.

What sort of things are there to do in Vietnam, you may ask?

Let’s take a look right now.

Trekking Tours Help You Explore this Majestic Country

What better way is there to explore a country than on foot. Get up close to the scenery, out into the fresh air and experience the beauty of this hidden gem. Vietnam trekking tours are a popular way to see the country. However, some of the very best are in the northern part of the land. Here you can leave mainstream tourism behind and stay with locals in their homes, and experience the true Vietnam.

Visit the War Remnants Museum

The Vietnam war museum is a stunning and poignant place to visit. Depicting the brutality of the conflict and the impact of civilians. If you love culture, then this is for you.

Pagoda Trips Offer a Relaxing Cultural Experience

There are several different pagoda based excursions and day trips that you can take, which offer you a stunning way to explore the country, see the sights and get a feel for the tranquility that is Vietnamese culture.

Day Trips Galore Mean You are Never Short of Things to do in Vietnam

With so much to see and do, day trips are a great way to make sure you see everything you need to see in a country like Vietnam.

From touring the Mekong Delta to Halong Bay and even excursions to the north of the country to places like Hoa Lu and Tam Coc. You will be hard pushed to run out of great things to do in Vietnam.

Hit the Caves if You Are Feeling Adventurous

For those that want to get a bit of adventure while on holiday, there are several caves in Vietnam that offer exactly what you are looking for.

From the vastness of Han Son Doong, the largest cave in the world to the caves of Tu Lan, where a day trip will see you walk and swim through the caverns before you reach a secluded beach where you can relax and enjoy the scenery.

Vietnam Offers a Vacationers Paradise

Whether you want to sit and relax in hanging pool, trek through the forests and enjoy a laid back cultural experience, Vietnam is one of the few holiday destinations that offer you all of that in one single package.

Covering both tropical and temperate weather conditions, it has sun, rain, and humidity, so having a game plan of things to do in Vietnam means you never need to be caught unprepared.

A land of mystery and intense spirituality, you will find something special waiting for you when you arrive in this great country.