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Trading Up: 10 Tips for Success in Your Trade Show Booth Presentation

Trading Up: 10 Tips for Success in Your Trade Show

Trading Up: 10 Tips for Success in Your Trade Show Booth Presentation

Is your trade show technique working for your business?

If you’re struggling to make it a success you may wonder if trade shows are worth the hype. Well, according to statistics, they are.

About 80% of visitors buy a product or service they interacted with at a trade show. Why? Because the samples or demonstration motivated them to do so.

Some businesses seem to have a secret recipe to success when it comes to their exhibition booth. But what’s the secret?

Read on for ten trade show tips that will expose all the secrets of a successful presentation.

1. The 30 Second Window

Did you know that we only have a 30-second window to make a good first impression? Whether it’s the beginning of your presentation or how you set up your exhibition booth, you’ve got to catch the attention of your audience.

Your exhibition booth should be unique but matching your brand. You should design your booth to catch the eyes of passersby.

For example, Polaroid created a summer camp-style exhibition booth. It had a treehouse with chimpanzee figures hanging around. It certainly drew in the crowds.

Your actual presentation should also draw the crowds in. Start with a video, music or a bold statement to grab attention. You’ve got to stand out, or you’ll get lost in the crowds.

2. Trade Show Presentation Ready

To make your presentation great, you need to set up your presenting area in a professional way. Here are some of the things you will need:

  • A small stage area
  • A podium for your iPad or notes
  • A large screen or projector and high-quality speakers
  • A preplanned slideshow or digital presentation
  • Spotlight (the oldest trick in the book)

If you’ve got the right set-up, your presentation will come across as professional. Customers will be more likely to take you seriously.

3. An Experience to Remember

Instead of taking the stage and lecturing your audience, create an experience instead.

For example, Charity Water is an organization that helps remote communities around the world to have a clean water supply. As part of their presentation, they invite their audience to carry two 40lb buckets of water across a 50-yard platform. This helps the audience to understand the struggles some go through to have clean water.

Can you offer some kind of experience to make your brand seem engaging? This will create a buzz of excitement around your trade booth.

4. Mix It Up

To hold the attention of your audience, you need to mix up your presentation. It should include a variety of techniques. For example:

  • Lecture (up to 5 minutes)
  • Slideshows
  • Charts (facts and figures)
  • Animations and videos
  • Audience participation
  • Q&A

This will keep your presentation entertaining. Potential customers will feel motivated to stay throughout the performance. Instead of getting bored and leaving halfway.

5. Practice Makes Perfect

One of the most important trade show tips for your presentation is to practice. But don’t over practice as you don’t want to sound rigid or scripted. A natural, relaxed style will be appealing to your audience.

You can practice by writing out a script (but not word for word). Rehearse your presentation out loud, and make adjustments to the script accordingly.

Don’t forget to add humor! Adding humor to your presentation can create a relaxed vibe that will put the audience at ease.

6. Repeat Your Presentation

Remember to repeat your presentation throughout the day. Give it at set times during the trade show and have a schedule posted in your exhibition booth so that potential customers know when to come back.

This will help you to get your message out to a wider audience.

7. Be Generous

Give your guests a warm welcome. Not only in your manner, but also in how you set up your exhibition booth. Make it your aim to help your guests feel comfy and relaxed.

For example, have comfy chairs or beanbags. Give out free coffee and tea or try luring them with freshly baked cookies. Some businesses have created a zen den in their trade show booth (which is a place to meditate but also connects with the brand).

And don’t forget the freebies!

Promotional giveaways are like walking advertisements. Hand out wearables, stickers or anything that draws attention to your brand.

But make sure to give them their swag bags at the end of the presentation. Or they may be more interested with what’s in the bag than what you’re saying.

8. Don’t Forget Your VIP’s

It’s always easier to get a previous customer to buy again than it is to find a new customer. If your best clients aren’t going to the trade show, why not encourage them to do so?

You could even buy them a ticket as your VIP. Or hold a social media competition beforehand where the winner gets a free ticket to the event.

It might sound expensive, but you have a big chance of getting a return on investment.

9. Get Social

Don’t limit your audience to who are in attendance. Add an online avenue to your trade show presentation. This may extend your audience across oceans.

Assign someone to keep social media updates running throughout the day. You should post some portions live, such as one of your presentations.

Interact with online visitors to keep the connection. For example, during your presentation, you may hold a Q&A. Let online visitors ask questions too.

10. Reach Out

You may have stolen the show at the exhibition. But what’s next?

You must follow up with leads ASAP! The longer you hang around, the more likely they will forget about you. You weren’t the only business they interacted with after all.

Don’t be afraid to reach out quickly. Try to get in touch within a few days. This will keep the fire burning, and you’ll be more likely to make a sale.

Do Your Homework

Of course, these ten trade show tips only scratching the surface. If you want to make your next trade show a marketing goldmine, you need a killer strategy.

Do your homework and read more about these strategies. Trade shows are a huge investment, after all. You’ve got to make it worth your while, and you can only do that if you prepare thoroughly.

Steal the Show

As you can see, the key to trade show success is to prepare. Make it engaging, draw people in, and be unique to your brand. Give it everything you’ve got; you might just steal the show!

Are you trying to make a success of your business? Check out these amazing marketing ideas that will put your business on the map.


9 Day Trading Tips That Every Freelancer Should Know

9 Day Trading Tips That Every Freelancer Should Know

9 Day Trading Tips That Every Freelancer Should Know

Ready to get started with day trading?

Want to make sure you’re profitable doing it?

Day trading can be a unique option for making money. It can be a very good way to play the stock market or even get into the forex market.

While the day trading style isn’t right everyone, for many people it is a perfect choice. Successful day trading can help you boost your income and can be a fun way to get more money coming in.

However, if you’re new to day trading you might not know where to start. Below we’ll give you our top day trading tips so you can be more confident with your trades.

1. Pick Your Platform

The first thing you need to do when getting started with day trading is to choose your trading platform.

There are many platforms you can use when trading but if you’re specifically looking to become a day trader you’ll want to look for a platform that makes that easier for you. Some platforms will come with features that are particularly suited for day traders.

Give a few platforms a try if necessary to make sure you can find one that is easy to use and that you’re comfortable with.

2. Choose the Right Broker

When it comes to choosing a broker, be sure to keep commission costs in mind. High commissions can cut into your profits in a big way and make it harder for you to succeed in trading.

A low fee broker is ideal, but make sure that they still offer the services you need if they’re priced low. Brokers can vary greatly in what they offer. However, chances are if you do some digging you’ll be able to find a broker who is reliable but doesn’t charge outrageous fees either.

3. Practice Patience

Few things require as much discipline and patience as becoming a day trader.

When you start trading you need to choose a strategy that you’ll be using for your trades. However, many beginners make the mistake of choosing a strategy but getting cold feet and abandoning it far too soon. Don’t dump your strategy before you’ve had a chance to tweak it and give it a proper chance.

Also, keep in mind that the best day traders don’t trade every day. They wait until they see opportunities that meet their criteria even if that means not trading at all some days.

4. Put the Hammer Down

Unfortunately, some aspiring day traders end up being too afraid to start. Don’t make this mistake but instead be prepared to pull the trigger and get into the game once you’re ready.

Let the fear of failure pass. Simply start executing trades when the time comes and don’t second-guess yourself too much.

While you may lose money on a trade from time to time, especially when getting started, it’s important that you don’t stay in the planning or learning stage forever.

5. Manage Your Risk

When you’re a day trader, you need to have a plan for managing your risk. Look for ways to control your risk for each day and set a daily loss limit to inform you when it’s time to stop trading for the day. Setting your loss limit at around 3% of your capital is a great rule of thumb to go with.

With each individual trade, you should also work on reducing risk. You may want to pick a number such as 1% of your capital which you’re willing to risk for any trade you make.

While your own personal risk rules may vary, it’s important to have your limits and to stick to them.

6. Set Profit Targets

It’s also important to set profit targets for yourself that you can fall back on when you’re letting emotion cloud your judgment. Setting rules and parameters for yourself can help keep you balanced and logical and prevent your emotions from getting the best of you.

A profit target is a set amount of acceptable profit for trading. Sometimes if you get greedy and wait for too much profit the trade can turn against you. A profit target can prevent this.

Similar to using loss limits, profit targets are also essential to make sure you’re always making the wisest decisions on your trades.

7. Have a Consistent Routine

When you’re a day trader it’s a good idea to have a consistent routine that you follow when it comes time to trade and do your work for the day. As part of this, you’ll probably want to do your trading at the same times every day.

Certain times of the dar are ideal for day trading such as the first couple of hours after the market opens and the last two before they close.

As mentioned above, you should have consistent rules for yourself. However, you should also have a consistent work routine as well.

8. Practice First

While you may be eager to jump headfirst into day trading you may want to hold off a bit and first do some practice day trading. Try some demo trading software to practice your skills before you start using and potentially losing real money.

You can do this type of practice at any time so it’s a good idea to try this some first before you make the switch to doing it with the big bucks. Demos are very flexible and can teach you a lot about trading before you start the real thing.

In addition to focused practice, you should also be educating yourself as much as possible before getting started. You’ll, of course, want to learn about the fundamentals of day trading. You may also want to discover more about advanced strategies such as short selling as well.

9. Learn From Your Experiences

When you’re a day trader it’s also important to pay attention and learn from all of your experiences. While you should set a strategy when starting out but you should also be tweaking it along the way and perfecting it.

Be sure to take time to reflect on not only your wins but your losses as well. If you do, you’ll likely find that you’re learning at a quick pace. You’ll end up avoiding your past mistakes and will gain a lot as a result of your insights.

Making the Most of These Day Trading Tips

While day trading isn’t for everyone, it can potentially be an excellent source of income if done right. Make sure you give yourself the best chance at being a successful day trader by using the day trading tips listed above.

Looking for more financial tips? Check out more blog posts now for more helpful insights.