Agency

What Is an Ad Agency Like Behind the Scenes and Day to Day?

If your ads aren’t bringing more customers to you, look no further.

Many business owners and content creators alike struggle to make ads that will promote their service while encouraging viewers to invest in them. Fortunately, ad agencies understand how to make ads that appeal to viewers.

With an ad agency, you can work alongside professionals to create advertisements for your service that will bring in more traffic. They have a variety of tools and strategies to ensure that your advertisements are effective.

So what is an ad agency and how do they work? Read on to learn more.

What Is an Ad Agency?

An advertising agency works with clients to create advertisements that will attract more people to their services. Clients will typically describe what they want to advertise and who their target audience is. 

It’s not until a client signs a contract with an ad agency that the work begins. From there, the agency will discuss how much they’ll do for a set amount of money. Ad agencies usually charge hourly fees but they can also make a lump sum.

Creating an Advertising Campaign

Most of the work in advertising is following a set of steps to solve a problem. The problem with many clients is that they’re not receiving as many customers as they want. 

When a client meets with the agency, an account manager will talk about the problem and come up with ways to solve it. After doing research and writing an analysis, the account manager will talk to the creative team and come up with a plan.

Over the next several days or weeks, the team will propose several ideas to the creative director. The creative director will then filter through the ideas that aren’t good enough and guide the team to come up with better ideas.

The production department of the agency may be introduced to the project if it requires prints, photos or videos. The account manager will watch over the project to ensure that the team is making progress.

After coming up with several final ideas, the creative team will present them to the client. This is when the client gives feedback and talks about any changes they’d like. 

When the client approves of an advertisement, the ad will be published via the internet, in print, on the air, etc.. The agency will then monitor how well the advertisements do for the client, and the client can choose to work with them again.

Copywriting Jobs

Working in advertising comes with a variety of tasks that need to be done to sell a product or service. A copywriter is one of the most important roles in advertising because they’re responsible for writing content in ads.

Copywriters will typically write on the internet using a variety of tools to make their ads more visible. By using popular keywords and formatting, they can create content that will have a good SEO ranking.

Copywriting jobs will consist of providing customers with information about something, depending on what the client is trying to sell.

What Copywriters Write

Copywriters don’t create solely ads, they write a variety of things that can encourage a customer to buy something:

Blog Posts

Blog posts are used by many companies to build trust with customers. These posts can be used to provide customers with information about the company, their services, and what products they sell.

Copywriters can create content for blogs that will incline customers to invest in something, and the blog posts will bring more traffic to the client’s website.

Emails

Advertising via email is something that’s been around since the beginning of the internet. However, modern email systems are designed with filters that can block out promotional emails. This means that ad agencies have to use copywriters to ensure an email campaign is effective.

When copywriters start making emails, they make them short and enticing. If an email is too long, viewers will most likely skip over them. Using a variety of keywords will avoid having the emails go directly to a filtered folder.

Social Media Posts

Social media is essential for the success of any business and ad agencies make sure that they use it for their campaigns. There are over 3.2 billion active users on social media, so ad agencies have their copywriters create content for their posts to attract people.

Many social media platforms allow users to post things like photos, videos, and text posts. To effectively engage with audiences, these posts have to be witty enough to prevent viewers from scrolling past them.

The creative team of the agency will come up with visuals for social media posts whereas copywriters will create the written parts. When clients want ad agencies to make posts for them, they usually have them create a variety so they can post them over time.

Start Working with an Ad Agency Today

What is an ad agency all about? Providing you with content that engages with your audience and encourages them to invest in you. If you run a business or would like your content to get more traffic, you should hire an ad agency to make content for you.

Ad agencies have several teams of people that are capable of making content that appeals to audiences of any demographic. Using copywriters, they can make content that lets your posts and website show up more often in search engines.

Browse our articles to learn more about content strategies that advertising agencies use.

7 Tips for Marketing Your Travel Agency

What is the point of a travel agency?

This is the important question that you have to answer with your travel agency marketing.

Many people are surprised to find out that travel agencies still exist. After all, with the internet, many vacations, hotels, and flights are booked online. Where would anyone need a travel agency?

However, the truth is that there are many reasons why travel agencies continue to be an essential part of the travel and vacation industry.

How do you arrange a trip to South East Asia, with a tour guide, a driver, all-inclusive catering, accommodation and travel insurance without the help of an agency?

With these 7 travel agency marketing tips you can demonstrate to the media and vacation-goers the crucial role you have to play in making travel an incredible experience.

1. Establish Who is Your Customer

You can’t design a marketing strategy without establishing who your customers are. This needs to go beyond simply demographic information, such as; male, young and high-earning. You need to consider what motivates your customers when they’re searching and planning travel.

Once you’ve determined who’s your customer, you can start to design your overall travel agency marketing strategy around this type of customer. This means everything from the design of your website, to how you develop your marketing campaigns.

2. Re-think the Design of Your Website

Let’s talk some more about website design. Your website is likely to be the first impression customers have with your travel agency, so make it count. Make sure your website is user-friendly with an appropriate design that appeals to your target customer.

It’s important to make sure your website can be accessed by smartphones and tablets, as well as, laptops and computers. If a user is unable to browse your site with ease, they probably won’t give you another chance.

Track the visits to your site using Google Analytics. This way you can monitor visitors number and how users interact with your site. This information is valuable for your travel agency, and you should adapt your marketing strategy in response to the data.

The final tip when it comes to your company website is to always remember to keep your website information and news up to date. There’s nothing worse than finding a company website with out of date information.

3. Use Social Media Effectively

Social media is an inexpensive way for travel agency marketing. You need to consider which social media platforms you’re going to use, and also, establish a strategy for targeting your potential customers.

There are many social media platforms to choose from, such as; Twitter, Instagram, and Pinterest. However, the most effective is probably Facebook.

Facebook is a great network for promoting your travel agency because so many travelers use it to share photos and videos of their experiences. Tag travelers in your posts and comment on their photos to drive traffic to your site. You can also create events to get users interested in your company.

4. Make use of Email Marketing

One of the smartest things you can do as a company is to develop a database of emails from potential customers.

All you have to do is include a “signing up” subscription form on your website to get the emails flowing in. You can further tempt visitors by offering an opportunity to subscribe to an email newsletter, this way you can communicate directly with your target customer.

A great newsletter means thinking carefully about how often you send out the email, what content to include and what to leave out, as well as, the overall tone. If you produce a good newsletter, you’ll have users sharing it on their social media accounts. This generates more leads and drives traffic to your site.

5. Profit From Online Advertising

Have you tried out Google Adwords and Retargeting?

While banner advertisements and pay-per-click advertisements have significant disadvantages, there is much to be gained from online advertising.

In contrast to promoting content and products that have no relation to your visitors, you can promote products that your visitors are actually interested in. This includes products related to travel such as design a postcard.

The only downside is that Google Adwords is complicated, you may require professional assistance to carry it out successfully.

6. Create Engaging Video Content

While reading content about travel and vacations can get you excited for your upcoming break, there’s nothing as effective as a video to really get you hooked.

Inspire your customers to explore new destinations by creating videos. Creating travel videos is an inexpensive way to engage your visitors in what your travel agency has to offer.

All you have to do is set up a Youtube channel and start to video. You can include anything from how-to-guides, customer reviews and examples of tours.

Make sure you keep them short and sweet. Plus, include subtitles so that users can view them on their smartphone whenever they want.

7. Start a Blog

People love reading blogs about travel. If you can create a blog that offers visitors valuable and unique information communicated in an interesting and engaging manner you can drive further traffic to your site.

Your blog can include guest posts by customers who have recently experienced one of your once in a lifetime tours, or vacation reps who have expert knowledge about a particular destination or activity.

Your blog should become a key part of your travel agency marketing strategy. And always end with a “call to action” to get your readers to research, plan or book with you.

Tips for Travel Agency Marketing

With these 7 travel agency marketing tips you can take the first step towards building your company’s marketing strategy. The competition in the travel industry is fierce, but with a smart and effective marketing strategy, you can make sure you pull in customers.

To learn more about how to run a travel-related website, check out our blog on writing for a travel adventure blog.