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Business

Top 5 Ways to Promote Your Seasonal Editorial Calendar

Top 5 Ways to Promote Your Seasonal Editorial Calendar


Top 5 Ways to Promote Your Seasonal Editorial Calendar

Did you know that there are more than 500 fun and fabulous holidays to pep up your editorial calendar? 

How about Groundhog Day, National Gymnastics Day, or Kataklysmos (Flood) Festival? Every month has unique events and days that speak to your target audience. Use the seasons to give your content marketing authenticity and sincerity.

Seasonal content isn’t a direct conversion/sales tactic. But it can help you reach new audiences, acknowledge the interests of your customers and personalize your brand. However, it won’t help you do these things if no one reads it.

Promoting your seasonal content takes some pre- and post- work for maximum effectiveness. Read on to learn more.

1. Anchor Your Editorial Calendar With the Big Holidays

Writing themed editorial content is just part of the overall picture. For example, look at Thanksgiving. For a food business, there may be lots of opportunity for editorial talking about the family gathered around the table.

Other collateral materials might include Instagram or YouTube recipes and cooking tips. Mix in advertisements and earned placements for strong branding. Start substantial holiday-focused content on a strict schedule and people start to anticipate your content.

2. Calendar Well in Advance

Build anticipation for your content with each communication. Nothing heavy-handed is necessary. Something as simple as a “check out the photos of all the company babies born this year in our business Christmas cards” is enough to build interest.

If you plan out your whole year’s content, these intros and outros work smoothly to lead customers from piece to piece. There are several apps to make automatic digital content posts for you.

3. Bank Your Content

With a detailed calendar, it’s easy to create your year’s content promptly. You can write your content, plan your images and schedule it all to post when it will have the greatest engagement.

Try Hootsuite or Tweriod to take on some of your scheduling burdens.

4. #Hashtag the Trends

You want people to find your content? You need to help them find you. Use the #hashtag liberally. Call attention to people with @ callouts.

Use your analytical data to create content your people want to see and share. Also uses the data to fill in the right events and activities your customers and potential customers want to see.

5. Hook New Customers With New Content

You have a seasonal content plan that speaks to your customers. Now, add interesting content to attract new customers. Choose national days and holidays with meaning to your potential customers.

National Pickle Day, Little League Week and other spring to mind. Look for events that attract a new prospective customer’s attention.  Use the higher volume of traffic to launch a sales promotion.  

Compelling Content for Brand Awareness

Fill your editorial calendar with topics that have a natural connection to your brand. Use your analytical data to target the right seasonal content, collateral, and strategy.  Don’t be afraid to offer the increased traffic a sales promotion.

Seasonal content on its own isn’t a sales technique. But in combination with other avenues, you could see a healthy increase. 

Business

Create a Marketing Calendar for a Rock Clothing Store

Create a Marketing Calendar for a Rock Clothing Store


How to Create a Marketing Calendar for Your Rock Clothing Company

When you run a small fashion brand, you’re likely to invest considerable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.

But one thing that’s not unique about your rock ‘n’ roll clothing brand is your need for a strategic marketing plan.

When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.

Here’s how to create a-rockin’ marketing calendar for your clothing brand.

Covered in This Blog

In the following article, you’ll learn:

  • The do’s of topic creation
  • Selecting the right tools to start an editorial calendar
  • Post scheduling; and more

If the lack of a comprehensive marketing plan is holding your fashion brand back, keep reading.

How to Choose Topics for Great Content

It’s no secret anymore that content plays a big part in any good marketing plan. According to experts, your marketing calendar should be a hodge-podge of all different kinds of content and media.

When planning content, you have to make two considerations:

  • Planning original content
  • Planning everything else

Here’s how to navigate the decision of what kinds of posts to have:

All Content

All content should be topical and relevant. You should choose things that have mass appeal to your audience. Tools like BuzzSumo make it easy to see what articles are trending on a specific topic.

Original Content

Planning original content is a little more complicated. It involves the following:

  • Look out for relevant trending topics: those you could use to reproduce a new blog with a fresh take
  • Research keywords: use a wealth of free and cheap resources
  • Plan content: use special events that make sense for your audience — like writing about the 40th anniversary of the Enlightened Rogues album to attract those looking for Allman Brothers t shirts
  • Write it down: put your ideas into an editorial calendar.
  • Schedule it: use a scheduling tool to implement.

If the last two bullet points look familiar, it’s because we’ll be flushing each of them out below.

How to Create an Editorial Calendar

There are a number of templates available for working up an editorial calendar of your own. You must choose your preferred source:

  • Google Docs or other collaborative platforms: this choice is great for easy sharing
  • Google calendar or preferred calendar program: some people live and die by their calendar, and their marketing schedule is no different
  • Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet
  • PDF template: PDF templates can be printed or edited in a PDF editor

A quick google search of marketing calendar templates offers a number of formats from which small business owners can choose.

How to Implement a Social Scheduler

Tools like Buffer offer free or cheap social scheduling capabilities.

In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.

Using a social scheduling tool to plan your marketing simplifies the process and takes less valuable time to complete.

Start Your Marketing Calendar Today

With these trade secrets, you can start a marketing calendar today. Make it your best year for:

  • Lead generations
  • Conversions
  • Followers
  • Downloads

Whatever marketing goals you’re looking to achieve, a calendar will help your rock clothing brand get the reputation it deserves! For more information on digital marketing, return to ArticleCity.