3 Attorney Marketing Fails to Avoid If You Want More Clients
According to the American Bar Association, there are 1,352,027 registered active attorneys in the U.S in 2019. The number keeps growing each year, which means law firms have more competition and difficulty cutting through the noise.
Nowadays, most people spend hours online and when they need an attorney, they’ll search for firms online before making a call. Then, they’ll ask family and friends for recommendations.
Law firms can’t rely on the quality of their services as their only marketing method. They need an active social media presence, a website, high search engine rankings, and positive online reviews.
Here are 3 attorney marketing mistakes you might be making and tips on how you can avoid them.
1. You Don’t Know Your Target Audience
The first and most important aspect of law firm marketing is knowing your target audience. This goes beyond knowing your customers’ demographics. You should also learn about their problems, needs, everyday lives, and internet habits.
If you don’t have a detailed buyer persona, you’ll end up spending valuable time and money marketing to the wrong people. If you already have an established customer base, ask for their feedback and opinions. This will help you understand them better, improve your services, and target your paid ads better.
Also, make sure your online presence answers people’s questions quickly. If your website doesn’t speak to them and they don’t connect with you on social media, you’ve missed the mark.
2. Your Website and SEO Are Outdated
In the digital age, having a company website is a must if you want to attract customers. The website should be modern, fast, and easy to navigate. Since most users access the internet from a smartphone or a tablet, make sure your website is mobile-optimized. If it’s not, you might get penalized by the search engines.
For marketing of legal services to work, you should also pay attention to SEO. Ranking for specific keywords is a long process, especially in niche services. For example, if you’re a car accident lawyer, create content around this topic to educate and help people. When search engines analyze your website and determine that your content is of value, you’ll start ranking higher.
3. You Don’t Have a Social Media Presence
One of the main rules of online marketing for law firms is having an active social media presence. Most people will search for your name or company online first. They will look at your social media profiles and the content you publish, and read reviews from other customers.
Your branding should be uniform on all platforms, but the things you post should be different on each profile. This is because the audience might be different on each social network, and so is the content they’re interested in.
You can post legal updates, blog posts, team or employee photos, and even customer testimonials. Social media marketing is a great way to run paid ads and reach an even wider audience.
Avoid The Most Common Attorney Marketing Fails With These Tips!
Whether you’re a small local law firm or a well-established corporation, attracting new customers comes down to successful online marketing.
These tips will help you avoid the most common attorney marketing mistakes and reach the right audience for your business.
Need more tips on attracting new customers? We have tons of articles right here on our website covering social media, lead generation, and SEO.