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Fire Resistant Clothing: What Is It and Should You Be Wearing It?

Fire Resistant Clothing: What Is It and Should You Be

Fire Resistant Clothing: What Is It and Should You Be Wearing It?

It’s early in the morning. Work orders have been given. You’ve been assigned to a region who is experiencing a power outage. 

It’s going to be a long day.

But, that’s the least of your worries. You will be outside in the elements dealing with high occupational risks. Are you prepared?

Do you work around electricity, high temperatures, or hot gases? If so, you need to know about fire resistant clothing. What is it and should you be wearing it?

Know Your Occupational Risks

The first step to staying safe in the workplace is knowing your occupational risks. Are you working around fire hazards or high-voltage materials? If so, you need fire resistant clothing. 

Electric arcs, high temperatures, hot gasses, and intense pressure are just a few of the hazards a worker can be exposed to daily. This is where FR clothing comes in. 

In order for a garment to be considered flame resistant, it must:

  • Not melt onto the skin
  • Resists ignition
  • Provide thermal insulation
  • Resist breaking open
  • Reduce burns
  • Increase the chances of survival

Unfortunately, wearing fire resistant clothing won’t prevent injuries, but it will help reduce the severity of the injuries and allow for escape time.

What Makes Fire Resistant Clothing Fire Resistant?

First, let’s talk about what fire resistant clothing isn’t. Fire resistant clothing is not made of any synthetic material such as acetate, nylon, polyester, or rayon. Basically, any of your athletic wear wouldn’t make the cut as fire resistant clothing. These types of materials can melt into your skin causing the injuries to be even worse.

Clothing made of 100% cotton or 100% wool is usually acceptable if it has the right weight. 

Not sure where to look? Companies such as have 100% cotton FR clothing that exceeds any industry guidelines and will provide the best protection.

There are different ratings that are applied to fire resistant clothing. These ratings are based on the protection provided. If the garment you are using is insufficient to your needs, there will be negative consequences.

On the other hand, if you are wearing fire resistant clothing that is rated higher than your needs, then you can be uncomfortable and spend more money than needed.

How to Implement Fire Resistant Clothing

If you have a job that exposes you to high risks, you will need a plan to implement fire resistant clothing into your workplace. 

First, determine the level of protection needed. Then find the right clothing that fits both the protection and comfort levels needed to be effective on the job.

Second, Ask your employer if clothing is available. If employees are required to buy certain garments, the employer may offer them. Or find an industrial laundering company who will rent them out.

Safety First

The main reason for fire resistant clothing is to keep everyone safe in the workplace. It’s impossible to know when an accident will happen, so make it a habit to wear fire resistant clothing and know how to properly use a fire extinguisher.

We’re here to give you all the tips you need to be successful and safe. 


Create a Marketing Calendar for a Rock Clothing Store

Create a Marketing Calendar for a Rock Clothing Store

How to Create a Marketing Calendar for Your Rock Clothing Company

When you run a small fashion brand, you’re likely to invest considerable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.

But one thing that’s not unique about your rock ‘n’ roll clothing brand is your need for a strategic marketing plan.

When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.

Here’s how to create a-rockin’ marketing calendar for your clothing brand.

Covered in This Blog

In the following article, you’ll learn:

  • The do’s of topic creation
  • Selecting the right tools to start an editorial calendar
  • Post scheduling; and more

If the lack of a comprehensive marketing plan is holding your fashion brand back, keep reading.

How to Choose Topics for Great Content

It’s no secret anymore that content plays a big part in any good marketing plan. According to experts, your marketing calendar should be a hodge-podge of all different kinds of content and media.

When planning content, you have to make two considerations:

  • Planning original content
  • Planning everything else

Here’s how to navigate the decision of what kinds of posts to have:

All Content

All content should be topical and relevant. You should choose things that have mass appeal to your audience. Tools like BuzzSumo make it easy to see what articles are trending on a specific topic.

Original Content

Planning original content is a little more complicated. It involves the following:

  • Look out for relevant trending topics: those you could use to reproduce a new blog with a fresh take
  • Research keywords: use a wealth of free and cheap resources
  • Plan content: use special events that make sense for your audience — like writing about the 40th anniversary of the Enlightened Rogues album to attract those looking for Allman Brothers t shirts
  • Write it down: put your ideas into an editorial calendar.
  • Schedule it: use a scheduling tool to implement.

If the last two bullet points look familiar, it’s because we’ll be flushing each of them out below.

How to Create an Editorial Calendar

There are a number of templates available for working up an editorial calendar of your own. You must choose your preferred source:

  • Google Docs or other collaborative platforms: this choice is great for easy sharing
  • Google calendar or preferred calendar program: some people live and die by their calendar, and their marketing schedule is no different
  • Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet
  • PDF template: PDF templates can be printed or edited in a PDF editor

A quick google search of marketing calendar templates offers a number of formats from which small business owners can choose.

How to Implement a Social Scheduler

Tools like Buffer offer free or cheap social scheduling capabilities.

In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.

Using a social scheduling tool to plan your marketing simplifies the process and takes less valuable time to complete.

Start Your Marketing Calendar Today

With these trade secrets, you can start a marketing calendar today. Make it your best year for:

  • Lead generations
  • Conversions
  • Followers
  • Downloads

Whatever marketing goals you’re looking to achieve, a calendar will help your rock clothing brand get the reputation it deserves! For more information on digital marketing, return to ArticleCity.


5 Tips to Help Choose Your Travel Clothing Wisely

5 Tips to Help Choose Your Travel Clothing Wisely

5 Tips to Help Choose Your Travel Clothing Wisely

As the world changes, the urge to hit the road or take to the skies keeps increases, and for good reason.

With the influx of negative news stories and social media posts, it is easy to feel like you don’t have anything in common with people who are different from you. Travel changes that perspective, and gives you an opportunity to see a place and a culture you couldn’t have experienced otherwise.

Of course, before you can go anywhere new, you have to face one of the most difficult aspects of traveling: packing!

Packing the right travel clothing can be difficult. You don’t want to bring too much and weigh your suitcase down, but you also don’t want to bring too little and appear unprepared.

Below, we’re sharing five packing tips that will help you ensure you carry the right travel clothing to your new destination.  Read on to learn more!

1. Consider the Weather

Fashion might be important to you in your everyday life, but when you’re thinking about travel clothing, comfort is key.

You’re going to be walking around exploring a new place, so you want to pack clothes that will be right for the elements. Do some research beforehand on what the weather is going to be like during your trip.

One item to bring no matter what the forecast says? A lightweight rain jacket, just in case.

2. Bring Sturdy Clothes

The last thing you want on a long trip is a delicate item that you can only wear once before having to take it to the dry cleaners. Expensive items and fancier materials are better left at home.

Instead, opt for articles of clothing that you know you can wear several times without washing, and that will be easy to clean when you get home.

3. Do a Wardrobe Refresh

One of the best ways to get excited about an upcoming trip is to buy new clothes and accessories that you’ll debut once you reach your destination.

Set a reasonable shopping budget, and start looking for new items that will fit in well with your vacation location. A site like is a good place to look, because they have everything from laptop bags to blazers to necklaces, all for a reasonable price.

4. Consider the Culture

If you’re traveling somewhere to explore a new culture, you want to make sure that you’re being respectful of the local customs. Styles and dress codes are not the same everywhere in the world, and that’s something you should be aware of.

There are a lot of resources online for finding out the appropriate dress for different locations, so do some research beforehand.

5. Pick a Color Scheme

If you’re worried about fitting everything into a carry-on bag, it can be helpful to pick a color scheme. White and black, for example, is always classic. Or you may want to be a little bolder, and pack neon colors.

Whatever you choose, matching all your clothes and accessories to that color scheme can help you save space.

Read to Start Prepping Travel Clothing?

No matter where in the world you’re going for your next vacation, you want to make sure you’re prepared with the right outfits and accessories.

These tips will help you remember to pack everything you need. For more helpful tips, please contact us at any time.


Writing Compelling Content For Your Clothing Shop

Writing Compelling Content For Your Clothing Shop

Writing Compelling Content For Your Clothing Shop

Whether you have an e-commerce website or a brick and mortar clothing shop, you need the right digital marketing strategy to improve your sales numbers.

Digital marketing drives users to your checkout counter.

This could be through entirely virtual interactions or a combination of online engagement and real-life experiences.

Either way, marketing strategies have to be a core part of your sales strategy; the numbers need the right content to thrive. More so, the right content needs the best copywriting to perform well.

Without compelling content, you risk losing half of your audience before they even get to see your cute clothes!

Not to worry – here are seven ways to transform your copy and better engage customers.

1. Know Your Audience To Create Compelling Content

You can’t expect to engage your customers if you don’t have a thorough understanding of who they are.

Create as detailed of a buyer persona as possible.

Give your ideal customer a name and a lifestyle. Think about where this person works, how much they make, the kind of relationship they are in and the general responsibilities they prioritize.

Do this for your primary and secondary market. Then, write your compelling content as if you were speaking directly to this person.

2. Understand Their Lingo

When creating the conversation between you and your consumer, try to use the everyday language they do.

This may be a form of slang or something a bit more proper. It could be a mix of words and phrases that come and go in pop culture. Or, maybe your customers will better relate to more common sayings.

Whatever their vocabulary looks like, use it.

Write your compelling content in a voice that will sound almost familiar to users.

3. Connect with Similar Stores and Trendsetters

If you want to better understand the lingo of your users, go deeper into their world.

Start reading the content other brands in your market are producing. Pay attention the way their writing is presented. Make notes of everything from the words and phrases to the grammar and how customers are addressed.

Do your users prefer to be talked to as friends or as professionals? Do they enjoy a laid-back, casual conversation or a more proper approach?

To find your answer, see how they connect to competitors.

Then, take this one step further and research the trendsetters in your niche market. Trendsetters are fashion influencers who are always a step ahead of what everyone else is wearing. They know the next big thing before it becomes big.

Pick a few to follow and watch how they communicate with their audience.

Remember, the same people who are looking to your market’s trendsetters for fashion inspiration will be the ones who visit your clothing site for fashion products.

4. Express Your Brand

Once a user makes it onto your website – or even comes across a form of digital marketing elsewhere on the internet – they have to be able to identify with you.

The best way to be relatable to the right users is to use the voice of your brand.

Your brand is everything a user associates with you. It is your logo as well as the filters on your social media and the way you write compelling content for email campaigns. It is the feeling someone gets when your brand is brought up or they walk past your store.

Use your content to encourage a positive brand image. Write with clarity and purpose. Be direct, unique, and always aim to offer the most valuable of insights.

5. Try to Be a Fluid Writer

No matter what you are trying to say, you will find it comes out best when you write fluidly.

This means to set aside enough time for you to take on a project from start to finish. You may have to break up big initiatives into small chunks, but the point is to write as well as you can for as long as you can.

Such an approach allows your thoughts to flow.

It better prepares you to move from one point to another, picking up where you just left off and writing with consistency. This, in turn, creates a better branding and communication strategy.

6. Edit and Re-Write

While it’s good to get everything out at once, you should always come back to it.

Take a step away from what you’ve created. Then give it a look over and see if it truly is the compelling content you thought it was at first.

You will often find you’ve got a good start, but not the whole thing. Don’t be afraid to make the necessary edits.

Maybe there is a word you can replace that significantly improves the overall message. Maybe the message isn’t as clear as you intended.

Whatever the issue, it’s usually nothing a few edits and a bit of time can’t fix.

Sometimes, though, you may have to do a re-write entirely. When you use the steps above, the need for a re-write is few and far between. But, they will come up, and it’s your job to use them as a creative opportunity when they do.

7. Get Creative with Your Placement

Whether you’re writing something for the first time and it comes out great, or you’re taking another shot at it, always make sure you’ve placed your product well.

Think about what your user really wants to hear.

They are not looking for a sale or a new accessory every time. They may be reading your content in search of everyday styling advice or upcoming trends.

But, that is not to say you can’t place your product somewhere in your compelling content. Try to make your writing conversational instead of about the sale. This makes it much easier for users to buy-in, which is better for your business.

Build a Schedule to Write Compelling Content

The final piece of advice to keep in mind when writing is to keep a schedule.

Your schedule helps you be fluid while staying focused and on-track. It gets you in a rhythm to write compelling content.

This may even be the easiest part of your content creation process. Once you have your schedule down, you are better able to take on all the tips and tricks of great writing.

Click here to learn how to create a writing schedule.


How to Create a Strong Promotion Strategy for Your Clothing Business

How to Create a Strong Promotion Strategy for Your Clothing

How to Create a Strong Promotion Strategy for Your Clothing Business

You’ve spent years coming up with the perfect clothing brand. After studying everything there is to know about fashion culture, you’re ready to release your clothing brand to the world!

How exactly are you going to get people excited about it? It’s estimated that 8 out of 10 businesses will eventually fold, you don’t want to be another statistic.

That’s why it’s important to come up with a great fashion marketing promotion. By using the right tools, you’ll get the word out about your clothes and have fans clamoring for your goods in no time!

Not sure where to start? Here’s a quick how-to that’ll help launch your promotion strategy with a few easy steps.

Understanding The Ideal Customer

Before you can conquer the catwalk at Fashion Week, you’ll need to understand who you’re selling to. Ultimately, your target audience is going to determine how and where you set up your marketing campaign.

For instance, are you looking to sell exclusively to businesses? Or perhaps to consumers? Maybe both? Make sure you have a clear sense of your customer base.

Once you’ve settled the basics, it’s time to move on to the more complicated aspects of promotion strategy: demographics.

Every business has a demographic. Those who tend to ignore that demo are the ones who are likely to shut their doors within a year. Don’t make the same mistake.

Understand the following about your ideal customer:

  • Where do they live?
  • How much money do they make?
  • What is their age?
  • Where do they tend to shop?
  • What sites do they spend their time on?

With this information, you’ll be able to pinpoint ways to reach your audience.

Set Up a Great Looking Website

These days, a business without a website may as well not exist. Think about how you can leverage your website to really cater to your audience.

For a prime example, let’s take a look at the website for Nicki’s. Take a moment to look over the homepage. A few things will immediately stand out.

For instance, a rotating carousel of brands lets you know the types of clothing they sell. Furthermore, the 3 large images (‘Girls’ ‘Boys’ ‘Babies’) lets you know who they’re selling their clothes for.

Why is this such an important feature? Because it takes the guesswork out of browsing. You don’t have to wonder whether Nicki’s has your favorite brand for your child — the info is all right there.

Also, make sure you have a blog set up. You can use it to post content, but also advertise to your market. It’s a win-win for your business and SEO!

Use Social Media in Your Promotion Strategy

If you want to find your customer base, go where they already are: social media. Millions of people use social media on a daily basis, so finding your customers is all about a few things. First, join public fashion groups.

Be upfront about who you are and what you’re hoping to achieve with your business. The contacts in these groups are absolutely invaluable.

You’ll also want to make sure you’re engaging with your customers on a regular basis. Ask questions and be sure to respond when customers have questions of their own. The more you respond, the more they’ll relate to you as a brand.

Final Thoughts on Running a Promotion Strategy

Running your promotional campaign isn’t going to be easy or quick. It’ll require patience and a ton of learning. Be sure to follow these tips and pay attention to your analytics.

It’s okay if you need to make changes along the way! What’s important is that you’re getting yourself and your brand out there.

For more great content, be sure to keep checking Article City. Whether you need help learning about websites or want some more marketing tips, we’re here to help your business grow.