Game

Business

How to Market a Game Online

How to Market a Game Online


5 Tips For Marketing Your Online Game

Around 49 percent of men and women play games online or on a console. That’s almost half of the population actively playing.

So, how do you get players to buy your games? In this post, you’ll find out how to market a game and get people interested in your product.

How to Market a Game

When you develop a product, you want people to use it. That’s why having a good marketing strategy is critical to spreading the word about your game.

Use Social Media to Your Advantage

It doesn’t matter how you feel about social media; there’s no denying it’s a powerful tool.

If you haven’t set up an account for your company, do so. Having an active Facebook and Twitter account is critical. A Youtube channel with original content will engage more viewers and consumers.

Interact with customers and answer messages. Post new content often so people don’t forget about you.

Having a unique online presence doesn’t hurt, either. Don’t be afraid to be witty; social media has become a place where boring is easy to forget.

Brand Design

A solid brand is the key to standing out from the crowd. You have to know exactly what your brand is about and what it stands for.

Along with knowing your brand, you’ll need a recognizable logo and design. Keep all your designs and color schemes cohesive. It will make your game accounts more professional.

Create Your Website

A solid social media presence is only part of the formula. Once you’ve established that, it’s time to work on your website to make it as good.

One thing to remember is to link your website to your social media accounts. Having information on your account without a way to link to the source is frustrating.

Make information on your brand and game easy to find. Contact information needs to be available, as well. Screenshots and summaries of the game are critical, so people don’t have to go searching.

Discover more examples in the link.

Press Release

A press release is another way to promote your game.

Reach out to reviewers on blogs or youtube. Give them a beta version in exchange for their publicity and reviews. The more people talking about the game, the better exposure for you.

Don’t Get Discouraged

It can be easy to be self-conscious when you create something and put it out there for the whole world to see. But don’t get discouraged.

Persistence is what makes a difference. Don’t give up if you don’t get enough publicity at first. Keep talking, keep posting, and keep interacting with consumers. Word of mouth brings in more viewers and players.

More Marketing Tips

Your product is special to you, and you want others to enjoy it. Indie game marketing takes time and perseverance. Now that you know how to market a game get out there and win over the public.

For more information about marketing, read “The Difference Between Remarketing and Retargeting Advertising.”

Technology

These Hotel Website Designs Will Be a Game Changer

These Hotel Website Designs Will Be a Game Changer


6 Hotel Website Designs That Will Blow Away the Competition

Nearly one-third of travelers book directly from a hotel website.

But simply having a website isn’t enough. To attract guests, a hotel website needs to be intuitive, elegant, and mobile-friendly.

Surveys reveal that 85% of Americans use mobile devices to conduct travel research and book activities. Despite this, many hotels still don’t take advantage of responsive web design.

Need some inspiration for your hotel site? Let’s take a quick look at a few of the most visually stunning hotel website designs!

1. Ananti City Resort

On its website, Ananti City Resort does an excellent job of using background videos to engage visitors. Scrolling down simulates removing your sunglasses, and it reveals a vibrant timelapse underneath.

Another feature worth mentioning is the site’s booking form, which remains stuck at the bottom of the page. It serves as an example of a nonintrusive, well-designed sticky menu. The form allows you to make reservations from any page on the site, but it’s also far from distracting.

2. The Maritime Hotel

If you’re looking for an example of good modern design, check out themaritimehotel.com.

The site’s use of responsive web design makes navigation on mobile devices a breeze. Info related to restaurants, rewards, and booking is accessible with one click or tap. You don’t even have to scroll down on most pages.

Using a website planning tool such as Slickplan can help you put together an intuitive hotel site like this one.

3. The 7132 Hotel

Minimalist web design can improve a website’s loading speed and reduce clutter. The 7132 Hotel does a great job of using minimalism to help visitors focus on their website’s content.

What really sets this site apart from many others are the high-quality images. They capture the essence of the breathtakingly beautiful Swiss hotel.

The menu animation, which resembles a page flip, also adds a nice, subtle touch.

4. Adriatic Luxury Hotels

It’s important for a luxury hotel website to convey elegance and sophistication. The background video on the homepage of the Adriatic Luxury Hotel website does a fantastic job of this.

Also, blog design is often overlooked, and many hotel sites have underwhelming blogs. However, this hotel’s unique and elegant blog design bolsters its brand identity.

5. Badrutt’s Palace Hotel

It’s easy to get inspired when visiting the website for Badrutt’s Palace.

The unique corner menu animation grabs your attention immediately. Clicking on the menu button tilts the current page to the side while giving you access to a list of menu options.

The site also features an eye-catching events carousel. This simple yet creative design idea allows you to learn about any upcoming shows or celebrations.

6. Vesper Hotel

The Vesper Hotel’s website sets the mood from the get-go. Everything from the soothing background video to the pleasant images gives you a sense of peace and tranquility.

The site also takes advantage of whitespace to deliver a clutter-free browsing experience. You notice this as soon you scroll through the homepage. But this minimalist style suits the room pages particularly well.

Final Thoughts on the Best Hotel Website Designs

The 6 hotel website designs mentioned above stand out from the rest. Feel free to take some ideas and implement them in your own design.

Make sure your hotel website is easy to navigate. Don’t place your buttons too close together, and choose a font size that’s readable on mobile.

Also, consider adding a chatbot to your website. This enables your potential guests to get immediate answers to any common questions they may have about your hotel.

Are you interested in learning more about web design? If so, check out more posts on our web design blog!