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Why Content Marketing is Important to eLearning Companies

Why Content Marketing is Important to eLearning Companies

Why Content Marketing is Important to eLearning Companies

The eLearning industry is one of the most exciting industries at the moment. Anyone can become a master on a particular topic from anywhere at any time.

This convenience is brining the classroom directly to people. It’s a reason why the industry is going to reach $325 billion in five years.

Universities are sharing knowledge online. Businesses use eLearning to train employees. Anyone with any level of expertise can create a course or a podcast to teach people on any topic.

All of these opportunities mean a lot of competition, which is why content marketing is important for eLearning companies.

Keep reading to discover why content marketing needs to be at the top of your list.

What Is Content Marketing?

Content marketing is the use of various forms of content to generate leads, website traffic, increase brand awareness and sales for an organization.

There are dozens of forms of content marketing. The most common examples are blog posts, emails, social media, case studies, white papers, podcasts, and videos.

Why Content Marketing Is Important

Now that you know what content marketing is, you want to know whether or not it’s worth the investment. Take a look at these reasons why content marketing is important for your eLearning company.

1. You Give People a Reason to Visit Your Website

Many businesses have static websites. That means that they have very basic information, like a typical 5-page website and that’s it. Your site has more pages because you offer courses and learning opportunities.

The problem with a static website is that it doesn’t give people a reason to keep coming back. Content marketing does fill that gap.

When you have a new course, send out an email. You can also write a blog post about the benefits of e learning to engage readers.

2. Content Marketing Is Cost-Effective

You don’t need to invest a lot of money into content marketing. You do need to invest time to research potential articles, write them, and promote them.

The payoff of content marketing is pretty significant when compared to paid advertising.

3. Content Marketing Is a Soft Sell

When people think of sales, they usually think of a salesperson using high-pressure tactics to close a deal. Buyers don’t trust that method of sales and they don’t like it at all.

When you invest in content marketing, you can slowly build trust with your audience. That audience is reading your content. If they read a couple of articles, they will find your eLearning company credible and trustworthy.

When they trust your company and find it credible, they will invest in learning opportunities on your site.

Content Marketing Is a Must for eLearning Companies

If you’re looking for an affordable way to market your eLearning company, content marketing is it.

Do you know why content marketing is important? Consistent marketing efforts will send more traffic to your site, create trust, and deliver a higher return on investment than other forms of marketing.

Are you ready to get started with content marketing? Check out this site often for a wealth of content marketing tips.


5 Important Benefits of Investing in Mobile Command Centers

5 Important Benefits of Investing in Mobile Command Centers

5 Important Benefits of Investing in Mobile Command Centers

Government agencies use mobile command units for emergencies such as fires, natural disasters, and bomb threats. However, many businesses should consider taking advantage of these centers to provide more services to their customers.

You may have considered investing in mobile command center (MCC), but thought twice about it due to the cost. Believe it or not, these vehicles can help you expand your customer reach to even provide services to governmental agencies.

Still unsure about investing in an MCC? Here are the top benefits you should consider when buying mobile command vehicles.

1. Mobile Operations Centers Help You Keep Your Team Safe

These vehicles are designed to endure severe weather. When you choose to invest in an MCC, you’ll keep your team safe during any event. This benefit makes these vehicles ideal for companies that provide security services.

2. Improve Your Response to High-Risk Events

MCC units help you protect the public better by allowing you to set up surveillance outside your vehicle. Also, you’ll be able to have your team on-site to respond immediately to any incident. If you’re able to set up several vehicles in strategic points in the area, it will be easier for your team to keep the area under control.

3. MCCs Are Cheaper Than Renting

Believe it or not, MCC vehicles are cheaper than renting. Remember you’ll need to commit to a long term lease when you choose to rent.

MCCs come at a pretty penny, but the vehicle will become part of your business assets allowing you to retain your investment. Instead, you add an expense to your business when you choose to rent.

4. Tailor Your MCC to Your Business Needs

Many government agencies from the Department of Homeland Security to the Federal Bureau of Investigation use MCCs for their special operations. You may think all these centers are designed the same way.

However, every business or agency can tailor the MCC vehicle to their business needs. Mobile Command Centers allow you to set up several workstations with the equipment your team needs.

5. Maintain and Protect Your Equipment

MCCs allow you to maintain and protect your equipment from the environment and any other type of damage. These vehicles allow responders to maintain the specialized equipment they need to investigate. An example is how police command centers keep the forensics equipment to investigate crime scenes.

Should You Invest in a Mobile Command Vehicle?

You may think a mobile command vehicle is too expensive. However, the benefits of making this investment outweigh the cost. Often, companies use these vehicles to offer security services, but they’re useful for events such as tax and public assistance fairs, among others.

Asking your customers what other services they wish your company offered is a good starting point to figure out if an MCC is right for your business. MCCs allow businesses to protect the public and their team better while offering a wide range of services. An example is how an accounting firm or hospital may consider buying an MCC to offer community services throughout their area.

While learning the benefits of these vehicles is important, you should consider consulting an expert to learn how you can use it in your business. It’s important to learn how it can fit into your business model before making this investment.

Did you find this article interesting? Check out the rest of our site for more insightful articles.


7 Important Questions to Ask Before Hiring an SEO Company

7 Important Questions to Ask Before Hiring an SEO Company

SEO Service: 7 Important Questions to Ask Before Hiring an SEO Company

Getting your website online is only the first step. Now you need to bring people to it.

SEO is one of the best ways to do that.

93% of all online experiences start with a search engine. You need to get in front of the people looking for your services.

Coming up with an SEO plan takes a lot of work. That’s why it’s important to find an SEO service that is up for the job.

But there are a lot of companies out there. Not all of them will be good, so you need to do your research to find the right one.

Ask the seven questions below when you are picking a new SEO service.

1. What’s Your Process for Improving SEO Rankings?

There are good ways to improve your off-site SEO, and then there are bad ways. You don’t want to hire a company that uses shady tactics to get your site ranking in Google.

In the past, webmasters used to be able to rank their websites by posting a lot of spam links to their websites. Google wasn’t as sophisticated back then, so it was easy to game the system to make your site look like an authority.

But things have changed. Linking to your site like that today can get your site penalized and hurt your rankings.

Make sure you understand this when a company explains their SEO strategy to you. You want to be above the board on all your SEO strategies.

2. What Types of SEO Will You Do?

There are several types of SEO you can do to improve your rankings. The two methods below are the most common ones you will see used.

On-Site SEO

On-site SEO is the process of modifying the pages on your website to be more friendly with the search engines. Much of this involves optimizing each page for a keyword.

There are tools, like the Google Keyword Planner, which will show you the search volumes of keywords people use to search Google. Your pages should be optimized to reach as many of these terms as possible.

An SEO will do this by changing your text to include that keyword and it’s variants, optimize your page title, and optimize your page description.

Off-Site SEO

Google isn’t smart enough yet to rank sites based purely on content. It still uses backlinks as a factor.

If an SEO service engages in off-site SEO, they will work to build links back to your website. These links can be in the form of resource links, guest posts, or any other method available to them.

3. Do You Guarantee the #1 Spot?

If you want to weed out the low-quality SEO services, ask the question above. Nobody can guarantee that you will get the number one spot on Google.

The only thing you can do is optimize your chance that Google sees your website as the best result.

Even if you do manage to get the first spot, there isn’t a guarantee that you’ll stay there. The Google algorithm changes all the time. What works today to rank you at number one won’t necessarily work tomorrow.

Find a company that will be honest and realistic with you.

4. What’s Your Reporting Process?

You shouldn’t take search engine optimization services at their word. They should provide you regular reports about what they’re doing.

Your SEO company should be able to provide you several reports detailing their progress. If you want a simple overview, an activities report should be enough. It will tell you all the work a company accomplished during the month.

If you want to track things on a deeper level, you’ll need to ask for ranking and traffic reports. These reports will show you how the work being done is impacting your website.

Yes, you may not see results for a while. But if you don’t see any results after a long time, it may be time to switch to another provider.

5. Is There a Content Strategy?

Doing on-page SEO can make a big difference, but putting together a content strategy can set you apart from your competitors.

You can only say so much about your keywords on your product and service pages. A blog will allow you to target your audience with information posts.

Doing this will give you more visibility on Google, so check to see if your SEO company provides this service.

6. What Changes Will Be Made on the Website

There are a few simple on-site SEO techniques you can make to improve your website for search engines.

But you don’t have to limit changes to the basics.

Ask your SEO company if there will be any significant changes to your website that you need to know about. These changes can be anything from web design to website programming.

If they do handle major changes, check to see if they do things in-house or outsource them. If you want to work with someone local to your area, you may not want to have your work outsourced.

7. Do You Have Case Studies?

While you can’t guarantee results with SEO, you can measure the results. Because of this, SEO companies should be able to provide you case studies from work they have done in the past.

You can also ask to talk with the people who are part of the case studies. This will give you a chance to speak with people about what it’s like to work with a company.

A company can get results but still not be a great fit for your business. You’ll learn both the pros and cons of working with an SEO company.

Pick Your SEO Service Carefully

Doing SEO takes a lot of time. Be careful of anyone that guarantees results and do your research before hiring an SEO service to work for you.

Getting traffic is half the battle. You need to convert your visitors into sales after that. Head over to our marketing section to learn how you can optimize your website to bring in sales.


5 Majorly Important Trends in the Chemical Industry

5 Majorly Important Trends in the Chemical Industry

5 Majorly Important Trends in the Chemical Industry

According to Statista, the United States is the largest national producer of chemical products globally. In 2017, including the pharmaceutical sector, its chemical output value was more than $765.4 billion.

It is a very exciting time to keep up with the chemical sector and the trends that are happening. 

Keep reading to discover more about the chemical industry, including who the top chemical companies are, and what the DOW chemical stock predictions are. 

Top Chemical Companies

Some of the biggest chemical companies that are dominating the industry include BASF, Dow Chemical, ExxonMobil Chemical, LyondellBasell Industries, and INEOS.

The biggest company in the world is currently BASF. This German company currently have a net profit of $62.30 billion. 

Following close behind is Dow Chemical, this American company has a net profit of $57.51 billion. With a net profit of $55 billion, ExxonMobil Chemical is the third-largest chemical company in the world.  

The fourth-largest chemical company is LyondellBasell Industries, which is based in the Netherlands and have a net profit of $51 billion. The fifth-largest chemical company in the industry is INEOS, who have a net profit of $47 billion. INEOS is based in the UK. 

Latest Trends in the Chemical Industry

These are the latest trends in the chemical industry that might affect your business. These 5 trends provide an insightful overview of the current chemical industry trends and can help to provide an understanding of how to prepare your business in the future.

1. Digitalization

The digitalization in the chemical industry encourages better globalization of products and resources in the sector.

Recent technological advancements such as in-memory processing power and unlimited data storage at lower costs allow businesses to connect and communicate better, and increase the speed at which they access, process and analyze data.

Chemical companies who want to capitalize on the efficiency and competitive gains that come with the impact of the digital world need to ensure they have a solid business process and IT foundations and software. Their systems need to operate efficiently in order to develop new business strategies that create innovative products.

2. Globalization

The demand for chemicals continues to grow in existing and newly emerging markets all across the world. 

On a daily basis, there are new innovative business models, concepts, and processes being created and developed by chemical companies. This is shrinking the lifecycles and rapid commoditization of products. 

Chemical companies are feeling the pressure of developing new products, formulations, and services. But to stay ahead of the trends, the successful companies need to maintain their competitive edge. 

Many companies are currently re-evaluating their business processes and embracing how new technologies can improve their company. Integrated business planning and execution is a great way for these businesses to achieve their goals and targets.

3. Sustainability and the Circular Economy

Due to tighter environmental regulations, chemical companies need to operate as ecosystems. These ecosystems need to provide sustainability and help the economy. 

The impact of emissions and waste disposal means that chemical companies need to reduce the number of raw materials used. Many are doing this by focusing on renewables, energy recovery, recycling, and re-using products and materials. 

This trend will help to achieve a circular economy which can maximize value and conserve the resources. Some examples of what companies have done so far include introducing bio-based plastics which can be recycled. Other companies have focused on improving the efficiency of wind turbines.

4. New Business Models

With the assistance of digitalization, chemical companies are re-inventing their business models. The main aim of creating new business models is to be able to transform their products and services in response to the rapidly changing demands of the market. 

New business models that chemical companies are focusing on include

  • creating ecosystems
  • becoming more customer-focused
  • and using technology to improve the overall running of the business.

Innovative business models need to have an IT infrastructure that allows them to achieve their goals. They also need a skilled workforce, who are able to come up with new ideas that can benefit the business.

5. Customer Expectations

Chemical companies need to jump on board of changing their customer service so that it fits the new chemical clients and customers.

Customers and clients are getting younger. Due to the demographics of the customers, they expect to buy products and services that are easy to purchase. They also require instant communication and demand real-time access to company information. 

This trend means that chemical companies need to embrace technology to improve their communication. It also means that they need to deliver excellent customer satisfaction. 

DOW Chemical Stock Predictions

Stock predictions are not easy to make, however, the best way is to look at previous data and statistics of the DOW Chemical’s stock. 

There has been a 30 day high of the DOW stock price, which was $66.65 and the low was $58.20. The 90 day high was $67.50 and the low was $58.20. The 52 week high for the Dow Chemical Company was $67.50 and the low was $51.60.

According to Stockinvest, the stock is expected to rise by 2.91% in the next 3 months. So, there might be some money in this successful US chemical company, if you know how to trade stocks.

Does your company need existing molecules or new synthesis? Then this company can help you speed up your chemical innovation today. 

Important Trends in the Chemical Industry

If you are a chemical company or just have an interest in the chemical industry, then make sure you note down these 5 latest trends and work out what they mean for you and your business. 


High-End Photography: Why Quality Digital Marketing Images Are So Important

High-End Photography: Why Quality Digital Marketing Images Are So Important

High-End Photography: Why Quality Digital Marketing Images Are So Important

High-quality photos are critical to an effective marketing strategy. Did you know that the inclusion of quality photographs generates a 30 percent increase in Twitter engagement?

This means that social media users, or prospective clients, are more likely to like, retweet, or comment on your post. Ultimately, quality imagery yields leads that your team can convert to sales.

Read on to learn why you should invest in high-quality digital marketing images. Explore why imagery is so important in marketing and how to take your game to the next level.

Photos Do Not Lie

The truth is that consumers trust photos more than any other type of sales pitch. Take a technical description as the perfect example.

Shoppers know that companies talk up their products and write about them in the most favorable way. On the other hand, a photograph says 1000 words. It gives consumers a baseline to set expectations and determine if they like it.

The product description and characteristics are still important. However, a high-quality photograph sets a great first impression and makes the shopper want to learn more.

Quality Is Important

Every business plays lip service to producing quality products or service. Some of the best companies go to great lengths to deliver the highest quality in their industry.

Either way, using low-quality photographs to market a product or service is detrimental. What kind of message do you think a low-quality picture gives to shoppers?

It tells them that management is willing to overlook quality. Perhaps most important is that it inserts doubt into the shopper’s mind about quality assurance.

Images Affect a Shopper’s Mood

There is clinical proof that imagery affects a person’s mood. Depending on the tone of the picture, an image can make a person angry or sad.

When trying to sell a product or service, the goal is to generate a positive mood. Simply put, a happy or motivated shopper is more likely to make a purchasing decision than an angry one.

Photos Are Compatible With Mobile Web Browsing

The old days of consumers diligently reading through a catalog are over. In the 21st century, consumers are on the go and have little time for time-consuming sales pitches.

The truth is that most people quickly scan an article or scroll down a social media timeline. While doing so, they are bombarded with advertisements and other content. Most users are averse to clicking on something that redirects their focus.

Only an extraordinary photograph can quickly catch a browser’s attention. If the photo is good enough, it can stop a shopper in his or her tracks.

At the end of the day, a great photo is going to outperform a clickbait article title every time. The good news is that there are companies like A.T.G Photography & Marketing that can help you integrate photography into your marketing campaign.

A Recap of the Importance of Quality Digital Marketing Images

In the digital age, it is imperative that you set your company’s product or service apart. There are millions of blog posts and images on the web and social media. One effective way to stand out is grabbing consumers’ attention with an extraordinary photograph.

If you enjoyed this article about quality digital marketing images, make sure to check out our blog for other great content.


Top 6 Important Things to Know Before You Teach Yourself to Code

Top 6 Important Things to Know Before You Teach Yourself

Top 6 Important Things to Know Before You Teach Yourself to Code

Are you thinking about how to teach yourself to code?

Knowing how to code is one of the most valuable skills you can have.

But, teaching yourself to code is no easy feat. It takes hard work, dedication, and patience. Learning code doesn’t happen overnight, so you need to be prepared for the long haul.

How do you stay on track throughout your journey?

Read on to learn 5 important things you should know before you teach yourself to code.

1. How Your Code Looks Counts

It’s always important to keep in mind that you are writing code for humans.

Therefore, how your code looks and reads is extremely important. This means you should always:

  • Have good indentations
  • Correctly name your variables
  • Not leaving broken code
  • Not leaving comments

From the very start, paying attention to what your code looks like is very important.

2. Know Why You Want to Learn Code

There are so many directions you can go once you learn to code, that having an idea of what you want to do beforehand can help you narrow down your focus.

Do you want to build websites? What about computer games? Or, maybe you want to be a professional programmer?

You can always change your mind along the way, but having an idea of what you want to do can save you from learning things you don’t need to know. Plus, having a goal in mind will give you the motivation to continue.

3. Don’t Get Too Hung Up on Coding Languages

When you first start teaching yourself to code, you’ll quickly realize there are a lot of coding languages to choose from.

Picking one to start with can feel like an overwhelming decision, but don’t get too worked up over it.

There is no “best language” in coding, and once you learn one, it’s fairly easy to learn others.

That said, there are some more beginner-friendly coding languages out there, such as Ruby. You can also learn Java fast.

And, depending on what you want to do, some coding languages are better to learn than others. For example, if you want to write an iPhone app, then you need to learn Swift.

4. Better to Be an Expert in One Thing

When teaching yourself to code, you shouldn’t try to be a jack of all trades, because likely you’ll just be a master of none.

Therefore, instead of trying to learn the basics of one language, and moving on to the next, you should work to become an expert in a single language.

This will prove to be extremely advantageous later on when you’re trying to market yourself to employers.

5. Put Yourself Out There

When you’re teaching yourself to code, it’s very important to put yourself out there.

Reach out to great programmers you admire, attend conferences, interact online with programming communities. Putting yourself out there and immersing yourself in the coding community is the best way to receive supportive feedback along the way about your coding.

6. Fall in Love With It

All great programmers will tell you that to be a great coder, you really have to fall in love with it.

Honestly, getting through the tough parts of teaching yourself to code is really difficult if you don’t love it.

Technology is what moves the world forward, and learning to code will allow you to change the world. Keep this in mind during the tough parts.

Ready to Teach Yourself to Code?

With these insider tips, you’re definitely ready to teach yourself to code.

And once you’ve taken yourself further in the coding world, check out this article about how to improve a website.