Millennial

Millennial Marketing 101: What is Video Marketing?

Americans spend, on average, almost six hours per day watching video. People watch video on their TVs, on their computers, and on mobile devices.

So it only makes sense, as marketers, to use consumer’s love for video in order to sell your product. This idea is known as video marketing, and it has become extremely popular over the last few years.

But, what is video marketing? Why is it so popular and how can it help your business? 

We’re here to answer that question and more in this blog. Read on to learn all about video marketing and the benefits it’ll bring your company.

What Is Video Marketing?

87 percent of businesses use video as a tool for marketing. If you aren’t using video marketing to drive traffic to your site and increase sales, you’re getting left behind your competition.

The goal of video marketing is the same as any other type of marketing: to increase sales and improve customer relations. With video marketing, you’ll create videos that attract customers and get them interested in buying what you have to offer.

These videos can consist of any of the following:

• How-to’s
• Brand promotion
• New services or products
• Customer testimonials
• Live events
• Entertaining and informative content
• And more!

If you’re looking for more creative video marketing ideas, check out this page for additional information.

What Are the Benefits of Video Marketing?

So now that you know what video marketing is, it’s time to answer the most important question. What are the benefits? How can video marketing help my business?

Here are just a few of the benefits of video marketing for business.

Improves Your Google Ranking

Google loves when websites have video content. Videos keep viewers on your site longer, which shows Google that your site has something positive to offer people.

By including video on your website, you’ll be much more likely to rank on the front page of Google than sites in your niche without video content. 

Boosts Web Traffic and Sales

Because your Google ranking will improve, you’ll increase the traffic for your site. And increased traffic, especially when it’s being done by interested consumers, leads to sales. 

Appeals to Mobile Users

Mobile users love watching video content instead of straining their eyes to read written content. Nearly 60 percent of searches are done on mobile, so it’s important to appeal to those mobile users by having video content available.

Engages More People 

Some people cannot focus on a piece of written content for more than a few seconds. They rely on video information instead of written info. If you aren’t making quality video content, you’re missing out on a huge chunk of the consumer pool.

By using video marketing, you can attract all of the people who don’t have the patience, time, or focus to read a long blog on your website. 

Start Using Video Marketing Today!

Now that you know the answer to “What is video marketing”, it’s time to say “action”! You will quickly begin to reap the rewards that video marketing has to offer.

Looking for more digital marketing tips to boost web traffic on your site? Check out our blog today!

How Millennial Talent Is Driving Digital Media Growth

Millennials get the blame for a lot (looking at you, fidget spinners) but in one specific way, the kids are alright.

With new practices and approaches, millennials are helping grow the digital media industry.

Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name.

Let’s take a look at how exactly the youth is accomplishing it.

Visuals

With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket.

As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories, there are many new mediums to present media and a wider audience to reach.

Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms.

Millennials are keeping up to date with the latest trends and methods, and from there become more accomplished with direct response media.

Purpose

A common knock against millennials is that they’re lazy and unmotivated.

On some levels, that could be true, but the truth is that while previous generations were fine with the daily grind in a job that didn’t give them anything back, millennials are looking for some sort of purpose at their workplace.

They want to feel encouraged while they work, and they want to feel a purpose.

Millennial-led companies have started to make sure that they place an importance on work-life balance, and the result has been highly motivated and dedicated workers.

If millennials feel like they have a reason to care, then they’ll thrive.

Millennials also are looking for a place where they can move up and advance in their career, and when companies harness that they start to see results.

Versatility

As a result of it being harder and harder to get into the digital media industry, millennials are taking on more and more responsibility to make themselves as talented and prepared as possible.

Through internships and college courses, millennials are getting hands-on experience in an industry that is already well-suited for them.

It’s easier to get a direct response from a client in the digital media industry when it’s something you feel natural in, and the millennial generation has grown up in a digital media environment.

Social media is part of their everyday life, where they’re shooting photos and videos and creating written content for huge audiences.

Another way that the millennial generation is succeeding is by making sure that they’re as involved as possible.

Some digital media companies are making sure that they have portfolios that include several different websites that all work together to boost the overall product.

So What’s The Secret?

At the core of it, millennials are just well-prepared to take on the digital media industry.

It’s an industry that they feel comfortable in, as well as respected, and the result of their presence is growth.

Bringing in the right talent, giving them the tools to succeed, encouraging them, and giving them a work environment that feels like home is the recipe for success when it comes to millennials.