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Beginning a Business: 6 Steps to Plan Opening a Shoe Store

Beginning a Business: 6 Steps to Plan Opening a Shoe

Beginning a Business: 6 Steps to Plan Opening a Shoe Store

The footwear market is valued near $250 billion in the U.S. alone. It shows how valuable and attractive the shoe industry is. 

But does that mean you should open a shoe store? 

That depends on what kind of shoe store you want to open and how well you know your target market. It also depends on how much you know about starting a business, especially a shoe business. 

Just because the shoe is the industry is booming doesn’t necessarily mean your shoe store will be booming. 

Before opening a shoe store, you should know 10 critical things about opening a shoe business. These 10 critical things can help make your life easier as you consider opening up a shoe store. 

1. Know Your Market

Before you consider starting a shoe business, you need to do some market research. You need to know your target market. 

That means figuring out the shoes they like. After you’ve figured out the shoes they like, you need to get more specific about how to target them. 

You’ll have to figure out the demographic, age, interests, and why they love the shoe they are buying. Find the reason why your ideal customer loves the shoes you are selling because your goal is to sell to them. 

Your goal is to imagine what your ideal customer is thinking about that makes them want your shoes. Your shoes might provide extra support, they may be exclusive, or they might offer some other benefit. 

Overall, the more you know your market, the more you know how to help them. The more you know how to present your product in a way that shows them how your product is the best solution. 

2. Master Your Niche

Your niche is everything about your specialized area of shoes. If you open a shoe store, you should know everything about your niche. 

It includes not only knowing about your target market but also about the shoes you sell. 

If you master your niche, you should know everything about how your shoe is made. You should know everything from the design to the price point. 

Ultimately, you should be an expert in your niche. If you aren’t, it could hurt your business because you don’t know who your ideal customer is or who your shoe appeals to. 

3. Online or Offline

When it comes to the business side of opening a shoe store, you will have to make the decision to be a brick and mortar store or an e-commerce store. 

You have to decide where your target market shops. You will also have to assess how much you have to spend on creating a store and creating the product. 

If you decide to have an online store only, you will have to be specific about shoe sizes and lenient on returns since some shoes may not fit when they arrive at the customer’s home. 

You should also consider the benefit of an e-commerce store because you can have anyone shop at your store from anywhere.  

4. What’s Your Marketing Strategy

Your market strategy is about knowing who to target and how to target them with organic or paid search. 

Since you already learned about your target market, it’s important to consider ways that can help you reach your target market. Take for instance social media. It’s one of the best ways to promote your product in front of your audience. 

Facebook ads, Twitter advertisements, LinkedIn ads, and other forms of social media help spread brand awareness. It also helps you create very targeted ads that can make your product more specialized. 

5. Start-Up Costs

Another factor to consider before opening a shoe store is start-up costs. 

You may need to spend money on research expenses, inventory costs, as well as obtaining licenses. 

If you don’t prepare for these costs, it could put you in a financial bind. It’s also important to consider how much you’re paying employees. 

6. Business Planning

Business planning is about calculating startup costs but also having short-term and long-term goals set up. 

You want to have goals in the first year and the first 5 years. You also want a gameplan that details how you’re going to make money. That means understanding what you’re overhead is as well as your profit margin. 

In addition, you should also know your budget and have an exact plan on how to address your market. A business plan is everything that goes into making a business work effectively. 

A business plan is also a written document that helps give you a blueprint on everything you need to start a business. It should include what your competitors do and how your strategy will be different. 

Your business plan should also include the kind of shoes you will be selling. You should also know the impact of the shoe industry on the environment and if you will be creating more environmentally friendly shoes. 

Opening a Shoe Store is a Lot of Work, But You Can Do It

Opening a shoe store is a lot of work. It takes commitment to understanding business strategy, the costs of opening a business, and the work behind developing a fundamental marketing strategy. 

However, if you put in the work, you can create a profitable shoe store. You can target the right audience, know everything about your product, and have a solid business plan. 

Now it’s your turn to start a shoe business and be successful at it.

If you liked this article, you can read more like it by visiting our website. 


Create a Marketing Calendar for a Rock Clothing Store

Create a Marketing Calendar for a Rock Clothing Store

How to Create a Marketing Calendar for Your Rock Clothing Company

When you run a small fashion brand, you’re likely to invest considerable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.

But one thing that’s not unique about your rock ‘n’ roll clothing brand is your need for a strategic marketing plan.

When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.

Here’s how to create a-rockin’ marketing calendar for your clothing brand.

Covered in This Blog

In the following article, you’ll learn:

  • The do’s of topic creation
  • Selecting the right tools to start an editorial calendar
  • Post scheduling; and more

If the lack of a comprehensive marketing plan is holding your fashion brand back, keep reading.

How to Choose Topics for Great Content

It’s no secret anymore that content plays a big part in any good marketing plan. According to experts, your marketing calendar should be a hodge-podge of all different kinds of content and media.

When planning content, you have to make two considerations:

  • Planning original content
  • Planning everything else

Here’s how to navigate the decision of what kinds of posts to have:

All Content

All content should be topical and relevant. You should choose things that have mass appeal to your audience. Tools like BuzzSumo make it easy to see what articles are trending on a specific topic.

Original Content

Planning original content is a little more complicated. It involves the following:

  • Look out for relevant trending topics: those you could use to reproduce a new blog with a fresh take
  • Research keywords: use a wealth of free and cheap resources
  • Plan content: use special events that make sense for your audience — like writing about the 40th anniversary of the Enlightened Rogues album to attract those looking for Allman Brothers t shirts
  • Write it down: put your ideas into an editorial calendar.
  • Schedule it: use a scheduling tool to implement.

If the last two bullet points look familiar, it’s because we’ll be flushing each of them out below.

How to Create an Editorial Calendar

There are a number of templates available for working up an editorial calendar of your own. You must choose your preferred source:

  • Google Docs or other collaborative platforms: this choice is great for easy sharing
  • Google calendar or preferred calendar program: some people live and die by their calendar, and their marketing schedule is no different
  • Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet
  • PDF template: PDF templates can be printed or edited in a PDF editor

A quick google search of marketing calendar templates offers a number of formats from which small business owners can choose.

How to Implement a Social Scheduler

Tools like Buffer offer free or cheap social scheduling capabilities.

In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.

Using a social scheduling tool to plan your marketing simplifies the process and takes less valuable time to complete.

Start Your Marketing Calendar Today

With these trade secrets, you can start a marketing calendar today. Make it your best year for:

  • Lead generations
  • Conversions
  • Followers
  • Downloads

Whatever marketing goals you’re looking to achieve, a calendar will help your rock clothing brand get the reputation it deserves! For more information on digital marketing, return to ArticleCity.


How to Create Content for an Online Natural Health Store

How to Create Content for an Online Natural Health Store

How to Create Content for an Online Natural Health Store

With the average business now spending up to 35% of their marketing budget on digital marketing, everyone is looking to find ways to cut back on spending.

If you’re a natural health store, you’re already competing with all the big box supermarkets in your region. The best way to capture new customers is to build the kind of authority that only consistent and high-quality content can build.

As an increasing number of users find new businesses through search engines, it’s important to appear at the top of the results of every search. Along with keywords, name recognition, and metatext, search engines will rank highly any site that offers original content on a regular basis.

Between your computer and your phone, you’ve got all the tools you need to start improving the SEO strategy for your natural health store. Focus on these four areas for the best results.

1. Create Bold Headlines

When you see an article posted on social media or written in the media, the first thing you see is the headline.

A headline needs to pack a punch, grab the viewer by the collar, or touch them emotionally.

Below your headline, you can add all the great details that will put your headline in context. After you’ve grabbed their attention, reel them in with your subheading. They’ll be dying to check out your great content.

2. Let Images and Video Do the Work

Not everyone is great at retaining information. Great photos of healthy products or nutritious snacks can draw people in.

Think about hiring a professional photographer for any product photos you plan on using in your marketing campaign. Introduce customers to your natural health store by posting a short walk-around on Instagram. Use your front-facing camera so people can get to know you.

If you do in-store demos or are giving out samples, post videos to social media first thing in the morning to draw customers into your store. Their FOMO will kick in and they’ll be at your door before you know it.

Images and video are at the top of the list for content-driven marketing right now.

3. Keep Content Short and Sweet

Keep your text between 300 to 500 words. Use keywords 3-6 times in your text and focus on one subject at a time.

If you want to post a how-to, create a video to accompany a short numbered list outlining every step. See how other sites get users to quickly consume content before they buy here!

4. Be Honest and Use Good Sources

For everything you write about health and natural products, make sure you’re making honest claims.

If you say that something helps with weight loss, link to an FDA or reputable scientific study. If you quote any statistics, link to your source so that no one can claim you’re making anything up.

Showing you’re an honest resource for health and wellness will build trust. It will also help you receive those all-too-important backlinks from other sites and users.

Great Content Will Improve Traffic to Your Natural Health Store Site

Once you’ve built a great reputation, that trust will snowball into customer loyalty.

Search engines and visitors will both love your high-quality and original content and give you the hits to prove it.

If you’re ready to improve SEO for your health site, check out our guide for more SEO tips to drive local traffic to your site.