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Fight for Your Write to Create: Best Creative Writing Careers

Fight for Your Write to Create: Best Creative Writing Careers


Fight for Your Write to Create: Best Creative Writing Careers

Did you take a creative writing degree and are now looking for a job? 

Some people assume creative writing only leads to journalism and editing careers. That’s not true! There are a lot of ways to put your skills to good use. 

You can do so much more than work as a newspaper or website journalist. To help you figure out your next career move, check out our list below of some of the best creative writing jobs.

Fiction Writing

Becoming a published fiction writer is perhaps the ideal creative career. Who doesn’t want to become the next big sensation? Who doesn’t want their work to become as popular as Harry PotterA Song of Ice and Fire, or The Hunger Games?

The traditional route involves writing a manuscript and then sending it to different publication agencies or directly to a publisher. You may have to send your manuscript around before someone agrees to publish your work.

However, with today’s digital market, you can self-publish on sites like Lulu.com or the Amazon Kindle library. Titles like 50 Shades of Grey made it big despite starting as indie fan fiction projects.

Don’t limit yourself to novels. You can write for online magazines or publish a collection of short stories. You could focus on novelettes or write solely for fiction websites.

Podcaster

Yes, working as a professional podcaster is one of the best career options for creative writing majors. There are at least 62 million podcast listeners in the US alone. If you want to flex your writing muscle and work on programs that get people interested, this could be the platform you need. 

Podcasting covers a wide range of options, too. You could write segments for educational podcasts, political topics, or hobbyist endeavors such as podcasts dedicated to Dungeons & Dragons sessions. If you want, you could place a few cameras, so that you can also release a video version of the podcast on platforms like YouTube or Facebook.

Screen or Playwright

Another option for a successful creative writing profession is to get a career in writing for movies or stage plays. You don’t have to aim for creative writing jobs in Hollywood or Broadway; there are tons of indie film projects, local stage performances, and network TV programs to jump into. 

You can also work as a screenplay writer for documentaries, church films, advertisements, and YouTube content. You could launch a successful career writing for YouTube creators, particularly those who need content daily or weekly. 

Copywriter

Copywriters are all about writing content that sells something. It could be as simple as writing content on a web page to promote a particular product or writing slogans and taglines for posters. You could work as a copywriter for print materials, writing content for flyers, and pamphlets.

People often confuse copywriting with blogging. Blogging covers a wide range of topics, but you can focus on blogs that serve as copywriting material. If they promote and sell a product or service, then they fall under this category.

You could work entirely as a copywriter for websites. You’ll focus on writing web content for their pages and blog posts. The central focus is to promote the site and its services or products to their visitors.

Ghostwriter

Are you comfortable writing something for someone and not taking any credit? Are you comfortable getting a one-time payment for all your hard work? If you are, then you could carve a lucrative career as a ghostwriter.

Keep in mind that as a ghostwriter, you have no claim over the work you did.

As a ghostwriter, you could explore a wide range of creative options. You could focus entirely on ghostwriting fiction novels, screenplays, blogs, or academic papers. You could work as a ghostwriter solely for non-fiction work, such as biographies or documentaries.

Video Game Writer

Writing in video games grew over the decades. Nowadays, you’ll find games with epic stories that can rival the quality of some of the most amazing movies.

Consider the stories of games like The Last of UsGod of War, and Mass Effect. Even games where a story isn’t often the focus, such as platformers, you’ll still see amazing writing. Consider games like CelesteThe Messenger, and Axiom Verge

All of these require an expert creative writer to handle the narrations, dialogue, scenarios, and more. Writing for video games is quite different compared to writing a book, but it’s as fulfilling, especially when you see it all come together.

Academic Writer

Do you have the skills needed to write a good thesis paper? Do you know how to choose a capstone topic for undergrad students? You could work as an academic writer.

Does that still count as a creative career? It does! Even though you’ll focus more on research, putting all the information together into a cohesive paper requires creativity and writing skills.

Social Media Marketer

Have you ever wondered who writes all the fun and creative tweets for Wendy’s? That falls under the responsibility of the social media manager or social media marketer.

You could step into this career choice and practice your creative writing this way.

You may prioritize writing Facebook posts, Instagram captions, or descriptions for YouTube videos. This is one of the most crucial jobs in any business because your work directly affects branding. The words you put out reflect how a business engages with its community.

Launch a Successful Creative Writing Career Now

Don’t limit your creative writing skills to journalism or plain-old editing. There are so many career options available, so feel free to explore and give them all a try. You might discover a new passion or a niche you excel in!

But don’t stop with these creative writing jobs. If you want to discover even more career guides and lifestyle tips, feel free to read more of our articles right here. We cover a wide range of topics to help you out!

Technology

How to Write Technical Blogs that Wow Clients

How to Write Technical Blogs that Wow Clients


How to Write Technical Blogs that Wow Clients

There’s big money to be made in the technical writing industry. In fact, technical writing is one of the most profitable writing niches out there, with the average technical writer making around $60,000. 

Plus, unlike many industries which are seeing a decrease in job openings, the technical writing industry is booming, with job growth expected to grow by 10 percent over the next ten years. 

And, it’s no wonder that technical writers make good money and that they’re in such high demand. Writing technical blogs and other technical materials is not easy. 

Not only do you need to be an excellent writer, but you also need to have a very strong command of the subject matter and be able to speak to readers in a way that it is informative yet still very engaging. 

If you’re looking to offer technical blogging services to your clients, then you’ve come to the right place. 

Check out this guide to learn how to write technical blog posts that will wow your clients. 

1. Know Your Audience 

Knowing your audience is one of the most important elements of technical writing, or any type of writing for that matter. 

This will determine how you structure your blog post as well as the type of language and tone you use. 

For example, if you’re writing a blog post that’s geared at a bunch of engineering PhDs, then you’ll obviously want to use intellectual language that conveys your expertise. In other words, you don’t want to dumb things down too much.  

If, however, you’re writing a blog post that’s meant to help the average person understand a technical subject, then you’ll want to use more accessible language. You’ll also want to make sure to illustrate your writing with plenty of everyday examples that the average person can relate to. 

If you don’t know much about the target audience, just ask your client for a detailed buyer persona. 

2. Format for Easy Reading 

Whether your audience is high schoolers or research scientists, you’ll always want to format your technical blogs for easy reading. 

This is because no one enjoys reading large blocks of text. Instead, people prefer to scan information, and it’s much easier to do this when your text is broken up strategically. 

Also, human beings have very short attention spans, which can make reading long paragraphs particularly annoying. In fact, it’s estimated that the average human attention span is 8 seconds. Which is, sadly, shorter than that of a goldfish. 

So, make sure you keep your paragraphs short—2-3 sentences is usually the magic number. And, make sure you use plenty of headers and subheaders to help break up your information and make it more digestible. 

This interesting read provides a good example of how blog posts should be broken up for easy-reading. 

3. Incorporate Expressive Language 

Look, just because the subject matter is a bit dry doesn’t mean your language should be dry as well. 

When writing about technical topics, it can be really easy to fall into a monotonous tone. 

To prevent this from happening, use vocabulary that will help your audience engage all of their senses when they’re reading. For example, instead of describing a tech accessory as “glow in the dark” you can describe it as “luminous”. Or, instead of saying that a product is reliable, you can say it’s “almost accountable to a fault”. 

Using metaphors and similes is also a great way to liven up your language. 

4. Know Your Goals 

When writing a blog post, it’s very important to keep your goals in mind. In other words, ask yourself what exactly you hope to achieve for your client by writing this post. 

While this answer will vary from post to post, in general, you want to make sure you achieve two things:

1. You’ll want to make sure the reader has gained something by the time they’ve finished reading your post.

2. You’ll want to make sure you write a post that makes the reader feel like they’ve received valuable information that they haven’t received anywhere else. (In other words, make sure you’re not just repeating information from other blog posts already out there.)

By keeping these general goals in mind, it’ll be much easier to write an effective blog post. 

5. Don’t Forget Visuals 

This will depend on the client and their budget; however, it’s generally a great idea to add some visuals to your blog post, even if you’re writing for a super technical audience. 

This is because approximately 65 percent of the population comprises of visual learners. So, adding in a graph or an infographic can really help your readers fully understand the information you’re presenting. 

Or, at the very least, it gives them a break from staring at text. 

6. Focus on Your Interests 

If you’re new to the world of technical blogging, then you may be feeling overwhelmed about the amount of information out there and how you’re ever going to win clients. 

When you’re just starting out, the best thing to do is to focus on a topic that interests you and then go from there. Not only will this help you learn more effectively, but it’ll also make you more marketable to clients. 

This is because clients would much rather hire a niche technical writer instead of a general technical writer. So, think about some technical areas that interest you, whether it’s robotics or healthcare, and go from there. 

Also, to make yourself more marketable to clients, you may want to add other forms of writing to your wheelhouse, such as brochure writing, landing page writing, or white paper writing. 

Are You Ready to Write Awesome Technical Blogs? 

As you can see, writing technical blogs isn’t that different from writing any other type of blog. And by following these tips, you’ll be gaining clients left and right. 

Be sure to check out our blog for more ways to gain clients and grow your business! 

Business

Making a Lasting Impression: How to Write a Radio Ad

Making a Lasting Impression: How to Write a Radio Ad


Making a Lasting Impression: How to Write a Radio Ad

Did you know the radio reaches 93% of adults every week?

It’s no wonder companies are looking for ways to expand their marketing including the radio.

If you’re new to the radio advertising business, don’t let writer’s block get in your way.

Read on to learn how to write a radio ad that shines.

How to Write a Radio Ad

When radio first came out in the 1920s there was a single advertiser that would sponsor the entire radio program they those. In today’s world, a radio ad is more like a television commercial. It’s usually a 30-60 second advertisement.

Many people that commute listen to the radio during their commute putting you in front of people that will more than likely not change the radio station during a commercial break.

With such a short amount of time to capture someone, it’s important to learn how to write a radio ad that engages the listener. You have to find the right message to present it in a creative and captivating way for the listener to take action and not tune your ad out.

Why Radio Ads?

Like mentioned above the radio reaches a large percentage of adults on a weekly basis. If a radio ad is done properly that business will experience a large amount of growth. Many radio stations have loyal listeners that will listen to the ads instead of tune them out.

Radio ads will help a company grow when they engage the listener. Growth is one of the main goals of any business which is why radio ads are a smart investment and you can read more here about how radio advertising is still relevant today.

What Do You Want to Say?

First, you want to be clear on what exactly you want to say and what your brand is. You also want to be clear on your goals for the ad and clear on who your listener is. This will help you stay on track while creating what you want to say. It’s easy to lose track of the intended message when you have a ton you want to share. 

Write down all of your ideas and condense everything to one sentence. Read your sentence back to yourself out loud and if it doesn’t sound clear to you re-write it until you feel the effect that you want the listener to feel.

The key when sharing your message to be as simple as possible while still being clear and not confusing. 

Who is Your Audience?

You want to be clear on who is listening to make sure you appeal to them. If you’re advertising in a music radio station keep in mind this listener is there to listen to music so you will want to catch their attention for them to not tune you out. If you’re advertising in a talk radio station, that audience is there to listen to people talk.

Although they are already there to listen you have to catch their interest. This works best if your ad goes with what is being talked about. The question here is how can your product or service help the listener? 

The best radio ads will create an authentic connection with the listener and your service or product. When the connection is authentic your company automatically becomes more human and credible.

Tell a Story

Every good ad no matter the platform will share a story to engage their target audience. Every story needs a problem and a solution. If you keep it simple and to the point, you can create a powerful story in 60 seconds or less.

People will spend money with a business that they can relate to and care about. Telling a story in your ad will make you more relatable in turn creating 

Benefits

A radio ad is short there’s no need to waste time with long explanations or long introductions. You have to get straight to the point and point out the benefits. If you’re cheap say that, if you’re the fastest share that. 

Make a list of your benefits to get yourself clear on what benefits you want to drive to the listener in the 30-60 seconds you have available. 

Call to Action

The point of having an ad anywhere is for the audience to take action. You want to make sure you create a call to action that is simple and clear. 

You can tell them to go to a certain site and register or call a certain number to enter something. Basically, something that will take the listener to you so that you can stay connected. 

Adding the call to action at the end of the ad will keep the action fresh in the listener’s mind vs having the call to action in the beginning. By the end of the 30 or 60 seconds, they might’ve forgotten what you wanted them to do.

Go Write Your Next Radio Ad like a Pro

With the points above you will be able to create a radio ad that will keep listeners engaged instead of tune you out. You will also have results as long as you create a clear and simple call to action. Learning how to write a radio ad doesn’t have to be overwhelming or drive you insane once you have an idea of what will keep listeners engaged.

Now that you know what it takes to write a great radio ad it’s time to start writing.

Are you looking for more writing tips and tricks? Check out our writing guides to take your writing to the next level.

 

 

Technology

How to Write Good Instagram Captions: The 5 Best Captions for Every Type of Instagram Post

How to Write Good Instagram Captions: The 5 Best Captions


How to Write Good Instagram Captions: The 5 Best Captions for Every Type of Instagram Post

Did you know that Instagram as a social media platform is on the rise? After all, it reached about 1 billion active users back in June 2018. It’s only expected to grow from here, with 2019 bringing the American user base to 111 million.

This makes Instagram one of the best platforms for brand building and improving relationships with customers. That said, you won’t get anywhere without the ideal posts and captions.

If you want to get the best Instagram post out there, you need good Instagram captions. You can also use these social media tips to get more followers.

Are you ready to learn the best Instagram captions? Read on to find out what they are.

1. Funny Captions

Are you having difficulty writing something witty? When you’re writing an Insta caption, you can always use humor as a means of promoting your posts. Some people might groan at the thought of puns, but it’s often effective.

Always remember to try making something relatable. For example, you can use this caption: “I need a six-month holiday twice a year.” It helps you appeal to people who know the hardships of working life.

2. Clever Captions

Wittiness isn’t limited to jokes. You can make relatable captions using wit alone. For example, if your follower base is mainly office workers, a witty line like this can make them laugh: “There may be no excuse for laziness, but I’m still looking.”

3. Savage Captions

These types of captions can be motivational. It can cater to any type of audience, even when you’re buying Instagram likes. A lot of people like reading savage one-liners that make them feel more empowered.

That means a caption like “Be a little more you and a lot less like them” can become inspiring to people. It fosters individuality that a lot of people lack. That way, your audience engages your posts more.

4. Song Lyrics Captions

A lot of people love song lyrics. Depending on your target demographic, you can put any song line as the caption of your Instagram posts. If your audience leans more on the mature side, maybe a line from The Beatles can do the trick.

5. Hashtag Captions

When you’re writing your captions, keep it short and sweet. But it’s always important to place hashtags whenever you can. You can use hashtags as your caption no matter what kind of post you have.

Make sure that you place the hashtags in a way that doesn’t make your post look cluttered. A good way to do this is to use line breaks to bury them beneath your main caption. It’s clean but it still lets you get found.

Get Good Instagram Captions Today!

There are a lot of ways for you to make captions for Instagram. Depending on the type of profile you manage, you can pick any caption from these five categories. You’re not limited to one, so feel free to mix and match to make good Instagram captions.

Do you want to make money with your fashion blog on Instagram? Read this post and learn some tips that can help you find the right niche to profit from, as well as the right attitude to make it grow.

Entertainment

How to Write Travel Articles That Sell Your Business

How to Write Travel Articles That Sell Your Business


How to Write Travel Articles That Sell Your Business

The act of traveling has been capturing the hearts and minds of people for generations and will continue to enchant us for hundreds of years to come.

Because of our innate fascination with travel, it’s no wonder that travel articles are as popular as they are.

Travel articles are an excellent way to attract a little extra attention and help give your small business a boost. That said, creating travel articles your customers will want to read is easier said than done.

If you’re interested in writing travel articles to help sell your business but aren’t sure where to begin, we can help.

Here’s everything you need to know about writing travel articles that will captivate and entice your readers.

Be Picky With Your Topics

While getting caught in the rain on a train platform had a significant impact on you — the same might not go for your customers.

When picking topics to write about, you want to make sure they are timely, valid, and you can tie them back to your company’s mission.

An article about an exhilarating trek through Spain may work well for this website, but it may not for other sites.

Make it Unique

No two people experience things the same way. So, you can be sure that no matter where you go, you’ll come back with a set of stories only you can tell.

A talented travel writer knows to lean on what made the trip different, rather than focus on what they think their readers are expecting to hear.

A Picture’s Worth a Thousand Words

Apart from being excellent for improving your article’s SEO, pictures provide a fantastic way to immerse your readers in your story.

By giving your readers a taste of what the place you visited looks like, they can better connect with your story.

You shouldn’t overpower your writing with an extensive gallery of every single picture you took. But, by adding a few select photos, you can create an article that sells your business.

Keep It Simple

When writing about travel, it can be very easy to wind-up waxing poetic.

Part of what makes travel so enchanting is the potential for aimless wandering. But, when writing a travel article to help sell your business, you can’t afford to waste your word count on romanticism.

Write Your Ending First

While travel is about the journey, not the destination, you cannot say the same about a piece of writing. A travel article is, in essence, a story. And every good story must have a solid ending.

Before you get writing, you should figure out where you want your story to end up. The best way to do this is by creating a reverse outline. Start with your climax and ending, then figure out what you need to include in the run-up to the finale.

How to Write Travel Articles

People will always have a fascination with travel. Which, is why you can always count being able to use travel articles to sell your business.

Now that you know what goes into a good travel article, it’s time to get writing.

If you’re in need of a few extra writing tips and tricks, we can help. Check out our extensive collection of writing guides to help take your writing to the next level today.

Business

How To Write About Controversial Topics

How To Write About Controversial Topics


Marketing Writing 101: How To Write About Controversial Topics

Controversy seems like the bread and butter of the internet right now.

A swirling political divide, religious indignation, and the rise of movements from #WaterisLife to #MeToo have created an atmosphere where nearly any topic becomes controversial.

And that’s not necessarily a bad thing. Starting these conversations fosters dialogue and growth.

But handled poorly, controversial topics can devolve quickly into online shouting matches.

And even worse, in a time when more and more folks are voting with their wallets, ie boycotting companies who don’t share their views, taking a hard line on any given topic is liable to lose you, customers.

So let’s take a look at tackling controversial topics the right way… and what to do with the inevitable fallout.

Get Your Facts

This part is, without a doubt, the most important part of any controversial writing. If your facts aren’t correct, your customers will know.

The internet has made fact-checking easier than ever, and consumers today are more skeptical than ever and ready to check any claim you make, complete with articles, trusted sources, and context.

So make sure you know your facts forwards and back before ever hitting POST.

How can you make sure you have all the facts? Here are some suggestions

Use Trusted Sources

Everyone has an opinion about “the media”, but the truth is that without the press, we have no information. And in the internet age, there is information aplenty. Whether it is any good…that’s another issue.

When you are doing research, make sure you are using reliable, fact-based sources.

We tend to gravitate toward sources that fit our narrative, but doing so can be intellectually dishonest and lead to the spread of false information. Check your sources bias before you trust their facts.

Ask an Expert

We all do it. We have opinions about things with which we have no first-hand experience. And that’s fine. Opinions and noses and all that.

But if you’re talking about something with which you have little to no experience, all the facts in the world aren’t going to give you the credibility you need to talk about it.

Ask someone with first-hand experience for their take. Better, ask multiple someones. An experienced voice lends your facts context and can help you create a richer dialogue.

Check Your Narrative

Time to deal with that terrible beast, bias.

We all have one, to the right, to the left, upside down and sideways. And it’s easy to use only the “facts” and sources that support our narrative.

Being aware of your own bias is critical for good writing. Not only does it help build empathy with other viewpoints, but it forces us to look at events somewhat objectively, rather than through the same lens we are used to.

Do It In Good Faith

Before you write about a controversial topic, as yourself why.

Why is it important for you to weigh in? Sometimes, like with this website from New York, there isn’t a choice. If your industry is controversial, your content will be controversial. This goes for companies that deal with climate science, cannabis, sex work, and immigration law.

Other companies may be controversy-adjacent. Healthcare, gendered organizations (think Scouting), and non-profits may not be controversial, but often rub elbows with controversy.

If you fall into those categories, all you can really do is write as well as you can, use as many facts as you can, and hope for the best.

If, however, you aren’t strictly required to write about controversial topics, make sure you have a good reason if you decide to do so.

There is something to be said for companies taking a stand politically. Perhaps an issue hits close to home or is something you care deeply about. Those are good reasons.

Just be sure to avoid controversy for the sake of controversy.

Yes, it will get you more views and shares and comments. But, if you are being disingenuous, it will also lose you followers. Not just among folks who disagree with you, but among those who can see through your audience-building scheme.

Tap Into Your Feelings

We don’t recommend approaching controversial topics from an emotional standpoint. It can feel manipulative and disingenuous.

However, it IS recommended that you keep in mind the emotions of your readers.

Controversial topics are controversial because of the way they affect the lives of the people reading your content.

Controversial topics, religious topics, political topics…they should all be approached with sensitivity. This doesn’t mean not taking a stand or being clear about your position. It DOES mean avoiding being insulting or generalizing those who don’t agree with you.

Prepare for the Fallout

If you write about controversial topics, you’re going to get pushback. It’s not an if, but a when.

The post is likely to be shared more and commented on more than any of your other posts, and it may be polarizing.

It’s important to have a strategy. Will you be replying and arguing your case to each comment? Just letting it work itself out in the comments section? Disabling comments altogether?

Develop a thick skin here, but don’t worry too much about losing huge amounts of business. Often, those who leave are replaced by new customers who like what you have to say.

Get the Most out of Controversial Topics

When it comes to controversial topics, strategy is key. Controversial posts cannot be written off the cuff and thrown to the ether like many other post types. They require research, sensitivity, and a thick skin.

If you can pull it off though, you may be able to engage with potential customers on a deeper level and humanize yourself to your existing base. It can be a true boon to any industry if handled properly.

So before you write that rant on toilet paper orientation or whether or not peanut butter and pickles is a good combination, put your plan together, research the topic, and make sure you’re ready.

For more on making your marketing copy pop, check us out here.

Technology

How to Write Great Blog Posts on Your Therapy Website

How to Write Great Blog Posts on Your Therapy Website


How to Write Great Blog Posts on Your Therapy Website

Do you want a way to improve your website and make it more interesting to visitors? Are looking for ways to engage with people on a whole new level?

Instead of printing out more flyers and buying more ads, why not focus on writing content of your own to share with people?

Content writing and marketing can help business and professionals from all backgrounds, and that includes therapists. Blog content on your therapy website can improve your overall site traffic, and can even attract new patients.

If you want to know how blogging can help improve your therapy website, read on to learn more.

Blogging For Your Therapy Website

There’s proof that content writing can do wonders for marketing and bringing in new business, but some therapists may not know where to start.

You can blog about almost any topic of your choosing, including something as dense and important as therapy.

Do you want to create great blogs for your therapy website? If you follow this advice, you’ll see your web traffic and amount of new patients increase.

Think About Your Favorites

As a professional therapist, it’s safe to assume that you spend time learning about the latest news in your industry. You may have a favorite therapy website of your own that you frequent.

If you want to write great blog content for your website, think about what kinds of content you already enjoy reading.

As a therapist, you know what issues are going to matter the most to your clients. Use your own personal expertise to think about what content you think will resonate the most with readers.

Scan your favorite websites and think about what kinds of headlines and topics interest you the most. From there, you can start thinking of content to post on your own website’s blog.

Know Your Audience

If you want to keep your audience engaged, you need to understand what your audience wants.

As a therapist, you could probably speak about a variety of topics related to practice. Feel free to discuss whatever you like, but in general, it’s a good blogging practice to focus on writing content for a niche.

Think about the kinds of clients you normally see and write content that would appeal to them the most.

If your practice is full of marriage counselors, be sure to write plenty of posts about how to communicate with your spouse and how to properly resolve conflicts.

If you primarily focus on family therapy, fill your blogs with parenting tips and fun things to do together as a family.

As long as you know your audience and keep the focus on them, you’ll have plenty of loyal blog followers.

Go Beyond Written Posts

Blogs aren’t just for traditionally written posts. If you want to draw people to your therapy website blog, take time to explore other ways to create content for them to share.

Video content is more popular than ever right now, and you can easily create some to entertain your website visitors.

Record yourself giving a talk on a therapy topic that interests you. Gather a few of your professional friends for an informal roundtable discussion and record the results.

Pictures and other visual elements can enhance your posts, and in some cases can be entire pieces of content themselves.

Infographics are still popular ways to share information. Use a site like Piktochart to create interest infographics on topics that interest your readers.

If you go down the infographic route, be sure to but your logo and short link to your website. That way when it gets shared on social media, people will know who created it.

Consider Your Day To Day

We know that doctor-patient confidentiality is important for therapists. You should never write specifically about patients or use their names, but you can draw on your daily experiences for blog content.

If you had an interesting conversation with a patient about their insecurities at work, you can draw experience from that to write a post about building self-esteem and maintain it in the workplace.

Did you recently talk to someone that’s going through a bad divorce? Write a post about dealing with the ending of marriage and how to best care for yourself emotionally.

Have you talked to someone dealing with a lot of stress at home? That conversation can turn into a post about using stress journals to manage their feelings.

Every day you’ll find new material for a blog post. You just have to think about the best way to use your experiences.

Consider The Times

Content that can be read and relevant at any time of year is great, but you shouldn’t forget about the power of time and season-specific posts.

If it’s winter where you are, consider doing a post on what seasonal affective disorder is and how people can overcome symptoms.

If you’re writing posts during the holidays, write a post on how to handle the holiday blues and the best ways to deal with stress.

These posts may be time specific, but they’ll be popular search topics around those times.

Keep Presentation In Mind

Your website is going to be the first impression a lot of people have about you, that’s why it’s important to make sure that your therapy website and accompanying blog look professional.

Make sure your pictures are the right size and resolution. Posting blurry pictures or low-quality visuals won’t reflect well on the blog.

It’s also important to proofread your posts before you post them. Nothing makes someone look more unprofessional than content with a lot of spelling and grammar errors.

Also, keep formatting and the presentation of your posts in mind. Make sure text is properly aligned and that all of your links are working.

Next Steps

Now that you know how to write blogs for your therapy website, you may be interested in learning about other ways digital marketing can help your practice.

Check out our blog post about remarketing and retargeting so you can make sure your PPC ads are working.

And remember, our blog has content about nearly any topic you can think of. Explore it to find posts that matter to you!