Marketing

Marketing for Photographers: How to Get Your Work Out There

Marketing for photographers can be as elusive as getting that million dollar shot.

As a photographer, you need to be able to get your work seen. You can have shows at galleries, live off of referrals, but you have to have a way for people to see your work online.

People are addicted to looking up information online for just about anything. They research products, answer a random question or look for services.

They’ll also scroll their social media accounts on their phone. All in all, people spend about 25% of their time online. 

You’re going to need to get yourself out there if you want your work to be seen. Read on for the top marketing tips for photographers.

Build the Foundation

When you’re creating a marketing plan, you’re going to need a place for all of that traffic to go to. That should be your website.

Your website is going to be a hub for all of your marketing activities. You’re going to need to make sure that it’s set up to show off your work. Here are the main things you need to pay attention to.

Well-Designed

People are going to expect that a photographer’s website is clean and elegant. A fresh design can make an incredible impression.

You want to have a balance between colorful images and whitespace to draw the eye to those images.

Speed

Your site needs to have one thing and that’s speed. You’re going to be working really hard to get web traffic to your site. You want to be sure that keep it.

These days, people aren’t going to wait around for a website to load. Google puts that time about 2 seconds

SEO Ready Website

In order for people to find your site when they search for photographers online, you’re going to need to be on the first page of results. People rarely go past the first page. You’re going to have to optimize your site for search results.

Your website also needs to be ready for SEO. There are things that you can do onsite and offsite to improve SEO.

Offsite SEO would be tasks like filling out your directory listings on Google Business and Bing Places. You can also get backlinks, to your site to prove your site’s authority.

There’s a lot that you can do to improve your SEO onsite. These are all things that you can control, like your site’s speed.

First of all, you want to make sure that you know what keywords you want to target. This will be based on how people search for your photography.

For example, if someone is looking for a wedding photographer, they’re likely going to search for things like “how to find a wedding photographer.”

If they’re searching for a product, like custom blankets with photography, they’ll search for “custom photo blankets.” 

Next, you want to make sure that each page has the appropriate title tags and meta descriptions filled in. Each page should have its own designated keyword and variations of that keyword. These keywords can appear in the content of the page, the title, and the description.

If these things make your head spin, you might want to hand them off to a professional web designer. 

Get on Instagram

Social media is a great way to attract new visitors to your site and show off your photography at the same time.

If there’s one platform that’s built for photographers, it’s Instagram. You can connect with people all over the world and showcase your work.

The things you want to know about Instagram to be successful are to post consistently and use the right hashtags.

You really want to post about 5 times a week for maximum exposure. You also want to make sure your captions are well written and engaging.

One thing to keep in mind that there are thousands of people on Instagram trying to become a paid influencer. This is one area where a professional photographer can help them. You can reach out to these people and get jobs by taking photos of them.

Get Out and Network

Marketing for photographers doesn’t need to be complicated. It could be a simple as meeting people.

Going out and meeting people can be a massive boost to your photography business. Ideally, you want to get to know people who can refer business to you and vice versa.

If you specialize in wedding photography, get to know wedding planners in your area. You can also connect with the marketing managers at wedding venues.

Real estate photographers can connect with real estate agents or mortgage brokers. Real estate agents who are savvy understand the value of excellent photography. They know that if they want to sell homes faster and for a higher value, they need a photographer who can capture the elegance or coziness of the home.

Sports photographers can connect with newspaper and magazine editors. You can also connect to well-known blogs in your sport.

Think about the type of photography that you do, and who would be in need of those services. Then go out and get introductions to those people.

If you don’t know where to begin, start with your local chamber of commerce. Chambers are a valuable resource and know the business community inside and out.

Marketing for Photographers Can Build a Reputation

Your work is your art. It deserves to be seen and you deserve to get paid well for what you do. As wonderful as that may seem, that can’t happen if people can’t see your work.

Marketing for photographers is tricky because you have to be able to showcase your work where people are – that’s usually online. To do that, you need to be savvy on social media and study search engine optimization.

If you can do those things, and do them well on a consistent basis, you will get more people to see your work. That will only result in more jobs for you.

If you want to learn more about digital marketing, take a look at this article on the other search engines besides Google.

A Prescription for Promotion: 5 Medical Marketing and SEO Strategies that Actually Work

Did you know that medical marketing and SEO strategies are important to implement into your website?

In 2019, you need to focus on narrowing down on to the best medical internet marketing tools to boost traffic to your site and ultimately bring new patients into your practice. 

These are 5 of the best medical marketing tips to follow if you are interested in learning how to boost your digital content creating strategy today. 

1. Patient-Focused Website Layout

One of the first steps to operating an online presence for your medical practice is to enable a patient-focused layout.

Keep in mind the age group of the demographics of your medical practice. Are your patients over the age of 50? If so, then it’s important to ensure that your website has the best layout possible for easy navigation. 

A user-friendly website will make all of your patients happy to navigate on their phones or from their computer screens. Did you know that approximately 84% of patients use their phones to do research? Tap into this market by ensuring that your website functions properly for your demographic. 

2. Educational Videos

Another aspect to connect your patients with your medical practice involves the art of video creation. 

Video content continues to dominate as one of the best marketing tools out there. If you want to see the traffic increase to your medical practice website, upload educational videos each week. 

It would be beneficial to have one of the doctors at your practice speak up about a topic he or she is knowledgable about in one of the videos. These insightful videos will also add credibility to the doctors who work at the practice, too. 

3. Increase Social Media Presence 

As doctors, you may not see the need for social media. However, social media platforms can help you draw attention from new sources. Facebook and Instagram are just two platforms you need to pay attention to. 

Running Facebook and Instagram pages for your medical practice opens up opportunities to find new patients. Instead of relying on paper advertisements, social media can offer cheaper alternatives to market your practice.

For example, running an ad on Facebook can be more beneficial than running an ad in the newspaper because there are 2.32 billion active users. 

4. Create a Blog

On your medical website, you need to create a separate area for your blog. Blogs are content marketing assets to boost your SEO, or search engine optimization, power. Some blog ideas to add to your site include covering topics such as Eating Disorder Loneliness and How to Get Help For Knee Pain. 

Building awareness of your medical practice takes plenty of marketing strategies. One of these strategies includes building a blog. Having frequent blog updates will also improve the quality of your site and Google will reward your site for reliability. 

5. Reach a Targeted Audience with Medical Marketing Tools

Are you worried about the types of people who currently view your website because they may not be your direct audience? With the power of digital marketing, you are able to take control over who can see your ads. 

Reaching a targeted audience is possible when you switch over to digital marketing for your medical practice in 2019.

A targeted audience will also give you more bang for your buck when you spend money to find new patients. Consider changing up the age range, location, yearly income, and sex of the patients you wish to interact with your ads. 

Digital Marketing Is King in 2019

Don’t leave out the importance of implementing these 5 medical marketing strategies to create more patients at your clinic. You have everything you need to see optimal results!

Find out even more about digital marketing by checking out our top tips for growing your content strategy, too. 

Face to Face Marketing: How to Do It Right

It’s expected that by 2021, US businesses will spend around $120 billion on digital marketing.

Yet even though a lot a of businesses are moving their marketing online, it doesn’t mean offline marketing is a waste of time.

In fact, some offline tactics can produce great results because they allow you to do things you can’t do over the internet. One such tactic is face to face marketing (F2F).

This post is going to provide you with a short introduction to F2F marketing. Read on, and you’ll discover how this tactic works, as well as how you can use it to grow your business.

Let’s begin!

What Is F2F Marketing?

F2F marketing is a form of marketing that’s reliant on ‘in person’ communication.

Because modern marketing is so dependant on the use of digital platforms, F2F marketing can provide you with a competitive edge. Especially if your competitors have no interest in using offline tactics to generate leads.

Understand Your Audience

One of the ways you can do this is by creating a buyer persona that lists out the goals and fears of your target audience. 

When you have this information, it becomes a lot easier to understand what your target audience cares about. This then makes it easier to craft a presentation that’ll turn strangers into clients.

Identifying Opportunities

Finding opportunities to engage in F2F marketing is perhaps the biggest difficulty you’ll run into.

Keep in mind that F2F marketing isn’t reliant on you communicating with just one person at a time. Because of this, you may want to look into finding some speaking opportunities.

If you can do this, your ability to benefit from F2F marketing goes up a notch. That’s because you’re now able to market to many people, at the same time. 

Perform a quick Google search to find events related to your industry. Once you find an event that looks promising, ask the hosts if they’d be willing to give you some time on stage.

If you’re finding it hard to pin down F2F marketing opportunities, it might be worth speaking to a company like Smart Circle. If you’d like some info about Smart Circle, a face to face marketing company, click here to visit their website.

Ready to Benefit from Face to Face Marketing?

If you want to benefit from face to face marketing, the tips in this post should be enough to get you started. 

It’s worth mentioning that F2F marketing will not provide you with the same kind of data that digital marketing does. Because of this, you’ll need to actively seek feedback from people, in terms of what you can do to improve your F2F marketing campaigns. 

In any case, there’s no telling how well F2F marketing will work for your business. It could deliver exceptional results, or it could amount to nothing. The only way you’ll truly know, is if you give it a shot. 

Want some more tips on how you can market your business? Check out this post to learn about five low-cost tactics you can use right now. 

4 Actionable Content Marketing Tips That Get Results

Are you spinning your wheels in a content marketing rut? It happens to the best of us. But a few expert content marketing tips might be all you need to move in the right direction.

Before we get into details, it’s worth noting that everyone seems to have an opinion of what makes great content. Some companies go all in for video storytelling. Others swear by long-form blog posts loaded with how to’s and images.

The most important thing to remember is that the best content is what works for you.

Great content isn’t always what you think. It usually takes a little finessing to find the right formula. 

If you’re struggling to find yours, put these four content marketing tips to work in your strategy:

1. Familiarize Yourself with Your Sales Funnel

You don’t create content just for the sake of it. Every blog article, video, and social media post has the power to move your audience through your sales funnel — if you know how your sales funnel works.

Each stage of the funnel targets a different buying stage. You should develop your content to appeal to buyers at each stage of the funnel to help them progress toward a conversion.

Take time to understand this process and where buyers are entering the funnel. Engage them at every step in the journey so you never miss an opportunity. 

2. Maintain a Content Calendar

Content calendars keep you organized. You can plan out your content schedule and know what you should be creating throughout the year. 

Pre-planned content calendars can also help to guide your entire content strategy. They provide detailed insights into what you’re posting and where you’re posting it. 

Take some time to map out what you want to accomplish with your content and then develop content that aligns with those goals. If you find it difficult to keep up, reach out to a marketing company for help. 

3. Develop Your Content around a Specific Purpose

Every piece of content you create should serve a specific purpose. Otherwise, how will you know it worked?

Start with your goals: what should your audience do after reading your posts?

Do you want to drive people deeper into your sales funnel? Should they reach out for more information or sign up for a newsletter Is your content designed to promote a positive brand image with no strings attached?

Start with a purpose in mind, then develop the content around that purpose. 

4. Repurpose Your Content

Repurposing your content helps you get the most value for your efforts. You’ve already done the research and writing, so why not maximize your findings?

For example, you might turn a white paper into an infographic, video, and blog post. It’s essentially the same information, but in different formats that appeal to different audiences.

Turn These Content Marketing Tips into Action!

Don’t let these five content marketing tips collect dust! Put them to work in your strategy to drive traffic, increase conversions, and gain the recognition your business deserves.

Want more content marketing advice? Head back to our Content Strategy section for industry insights, tips, and tricks the pros use.

Marketing Done Right: 7 Tips to Make the Best Marketing Video

Trying to build your brand’s online presence?

Looking for a new way to promote your products on the web?

While there are many types of content marketing you can use to grow your business, video marketing is one of the best of the bunch. Videos are one of the most preferred types of content on the web these days and video content often gets shared more than other types.

Because of this, creating compelling marketing videos that will connect with your customers and strengthen your brand image is essential.

Luckily, we’re here to help. Below we’ll give you our 7 top tips for making a marketing video that will get your business new customers.

1. Provide Value

The first thing you’ll want to do when planning your marketing video is to make sure that you have an engaging concept or story that truly provides value to your audience. Video content should be educational, interesting, or informative, and should help your ideal customer with a problem that they have.

Doing some research beforehand is essential. Make sure that you identify what pain points your customers have and look for ways to solve their problems by providing them with more information. This will allow you to create value and engage your customers more easily with your video.

Additionally, make sure that you avoid being overly promotional in your video. Even if you have a product to promote with your video, make sure that you’re aiming to provide value first and foremost.

2. Keep It Short

These days, most customers online have very short attention spans and have no patience for a video that doesn’t get to the point quickly. Make sure that your video has a short length and moves fast to tell a customer the most important information that they need to know. 

Short videos of about a minute are actually ideal and will ensure that your video’s bounce rate isn’t too high. It’s also a lot easier to create a short video than a long one, so this works out great for you as well.

Great editing and a clearly defined goal are the keys to making sure your video moves fast enough to keep your customers engaged.

3. Let Your Brand’s Personality Shine

In the days of social media, it’s crucial that you let your personality shine during a video. Think about your brand carefully and consider how you would like to express your brand’s image.

A marketing video isn’t a corporate training video but instead is a video that is aimed at customers. They want to see your brand’s personality and feel like they know the people behind the business in a more personal way. 

If anyone speaks in your video, make sure that they have a warm and charismatic personality that is able to build interest and excitement using their voice. While you may choose to use an employee for the video, you may also want to hire a professional voice artist to narrate your videos. You can get more info here about how you can do this for your video.

Additionally, remember to be consistent across multiple marketing videos. If your tone is very different for each video it may throw customers off and confuse them.

4. Optimize Your Video

In addition to the content of the video itself, you’ll also want to do some things to improve the technical side of your video and to improve video SEO. Just like with blog posts and your website, you can optimize your video to make sure it’s found easily by searchers.

On YouTube, for example, one of the ways to do this is to add a transcript to the description of your video. You’ll also want to use tags and a strong title that attracts customers and entices them to click on it.

Within your video, it’s also a good idea to make an overlay call-to-action that will help customers know what next steps to take to engage with your business online.

5. Share It Everywhere

Once you’ve created your video, you’re going to want to share it far and wide. The more places you put your video on the web, the more chances you’ll have for getting views, and subsequently, customers. Your video marketing campaign should seamlessly tie into your social media accounts to generate buzz and get new customers.

People probably won’t just find your video on their own, so it’s essential that you post it to all of your social media profiles including Facebook, YouTube, Twitter, and any other social platforms that you use. You’ll also want to share it on your blog and website.

Remember that creating the marketing video is only half of the battle. The more shares you get for your video the more useful it will be.

6. Analyze Your Results

After your video has been released and you’ve attempted to engage your customers with it, don’t forget to analyze the results of your campaign. Look at all of the data that you can on the video to find out if it succeeded and if you should have done anything differently.

Determining the view count as well as the bounce rate of your video can be helpful in determining how engaging your video was. Comments, likes, and other types of feedback on your videos can also give you a lot of insight and can help you better understand what type of videos your customers connect with the most.

7. Try Different Formats

In addition to creating standard video content, you’ll want to try using some other video formats from time to time as well to discover what engages your customers the most.

These days, there are several options for making a video more interactive and that may be able to engage your audience more effectively. You may want to try your hand at live streaming videos and webinars or experiment with VR and 360-degree videos.

You never know what might be a hit with your customers, so make sure you keep experimenting with your videos to discover what they like. Try to create more interactivity with your video content whenever possible.

Getting the Best Results from Your Marketing Video

While there’s a lot more to think about when creating a successful marketing video, incorporating the above tips into your strategy is a great start to making your video campaign a big success. Make sure you consider the above points carefully if you want to have success with your videos online.

Looking for ways to improve your social media marketing strategy? Click here to see our top tips for perfecting your social media marketing efforts.

Popping on Camera: 5 Awesome Video Tips for Real Estate Marketing

Are you looking for new ways to spread the word about your real estate business?

Whether your real estate business is brand new or has been around for years, video marketing can help you expand your reach and bring in all kinds of new buyers and sellers.

Even if you’ve never made a video before in your life, you can benefit from video marketing.

Read on for some tips that will help you get the hang of using video for real estate marketing.

Benefits of Video for Real Estate Marketing

What makes video marketing so special? 

There are lots of reasons why real estate companies like Westbrook REI are turning to video marketing, including the following:

• You can showcase houses in a new and interesting way
• You can bring in new clients who might not be interested in reading content online
• You can enhance your click-through and open rates
• You can improve your online search engine rankings

Video can also help you to build trust with your audience and foster deeper connections.

Top Five Video Tips

As you can see, there are lots of reasons to use video as part of your real estate marketing efforts. If you’re new to the world of video, start by giving these tips a try:

1. Focus on Video Quality

When you’re putting together marketing videos, quality is key. Invest in some high-quality recording equipment so you can put out clear videos with great audio. You might even want to hire a part-time videographer to do the actual filming for you.

2. Plan Your Videos Ahead of Time

A good video marketing strategy takes some planning. If you want to have quality content to put out on a regular basis, you need to plan ahead. Take time to think about the types of videos you want to make and when you want to post them.

3. Tell a Story

It helps to get personal in your videos. Sure, you could post video tours of the houses you sell and leave it at that. If people feel a connection with you, personally, though, they’re going to be more inclined to think of your business when they’re buying or selling a house.

4. Use Testimonials

Testimonials are a powerful tool on their own, and video testimonials take things up a notch. Record short videos of your satisfied clients and display on your website and social media profiles.

5. Keep Your Videos Short

Finally, make sure your videos are kept short. Most video experts find that a video that lasts 2-3 minutes is optimal for holding people’s attention and getting your main points across. 

Looking for More Marketing Advice?

Keep these tips in mind and you’ll soon be an expert at using video for real estate marketing.

Are you interested in learning more marketing tips and tricks? If so, we have tons of articles that will teach you everything you need to know about promoting your business, both online and in person.

Start by checking out this article on real estate blog ideas. It’ll help you bust through writer’s block and start appealing to your audience in a brand new way!

Piping the Town: 7 Plumbing Marketing Ideas to Grow Your Business

If you’re one of the more than 120,000 plumbing businesses out there, you know how crowded the market is getting. While the demand for plumbers is rising, so is the number of businesses.

This can make it difficult to stand out from the crowd. If you want to raise awareness of your company and get more customers, you need to dive into the world of plumbing marketing.

We hear you: You don’t have the budget to hire an agency and you’d rather deal with a backed up toilet than the ins and outs of marketing.

Don’t stress! We’ve got the perfect plumber advertising guide that will make you a marketing pro in no time!

1. Build a Website

This is a basic one but it’s better to address it. You won’t survive in the modern world without a website.

There are services, like WordPress, that provide easy-to-use templates. All you have to do is plug in your relevant information and you’re good to go.

2. Be Social

Getting a social media account is second in importance to getting a website. Over half of marketers report that using social media boosted sales.

A basic Facebook account is a great place to start. Remember to take a few minutes out of your day to add content and engage with customers online.

3. Ready for Reviews

Once you’re on social media and listed on Google, you’ll start racking up reviews. Addressing all of them shows potential customers you care and gives them a good feeling about using your services.

Remember to always keep it professional and don’t pick fights with negative reviews. Give angry customers a customer service email to take their grievances offline and deal with them directly.

4. Referrals

Referrals are a great real-world way to generate sales and earn repeat business. A plumber marketing referral doesn’t have to be complicated, it could just be a percentage off.

For example, if a customer refers a friend, the friend will get 10% off their plumbing and heating service. The customer also receives a 10% discount off their next service — a win/win/win!

5. Community Oriented

Attend community meetings to drum up business. Showing up at town halls, school meetings, and corporate promotional events with business cards in hand helps get the word out.

6. How-to Videos

Entertaining and education your customers makes your brand seem authentic and knowledgeable. Making how-to videos is a great way to promote your business and educate people about common plumbing problems.

Don’t be shy — just talk about what you know and it’ll all come naturally.

7. Work on Word of Mouth

Ultimately, former customers and their opinion of you will be the best plumbing marketing company you could ask for. That’s why delivering exceptional customer service is so important.

If your customers are unhappy, try to resolve their issues politely and quickly. If they’re happy, ask if they’d submit a testimonial or review to your website or social media accounts.

Plumbing Marketing Made Easy

As you can see, plumbing marketing doesn’t have to clog up your brainpower and drain all your time. These simple tips and tricks are sure to make a difference in your business.

Want a little — or a lot — of help? We’re here for you!

We’ve got tons of digital plans to boost your business. Contact us and find out how we can help market your company!

In It to Win It: Here’s 5 Things That Every IT Marketing Company Should Know to Be Successful

As an IT marketing company, you know that how you connect with your customers online makes a huge difference.

You know that you need to come up with an effective marketing strategy, but you’re just not sure how to make that happen. After all, with so much competition out there, it can sometimes feel overwhelming.

Still, you know you have the quality of service and commitment to excellence in IT marketing that would make even the toughest and most demanding client happy.

In this post, we’re sharing some of the most effective IT marketing strategies that will help you to take your company where you’ve always dreamed it could go.

Read on to learn how to get the kind of attention you deserve, from the clients you’ve been waiting to work with.

1. Local Doesn’t Mean What It Used To

We know that you’ve worked hard to create a strong local marketing strategy for your IT company.

But, as with any technology marketing trend, location-based marketing is almost constantly in flux.

You may have heard of the concept of “hyperlocal marketing,” but you still have questions about what exactly that means.

As the name implies, hyperlocal marketing is about getting as specific as possible — we’re talking within a mile or so — of where a potential customer is currently located.

This means your keyword phrases will need a bit of a makeover. Instead of a keyword phrase like, “best IT services New York,” you need to switch to things like, “IT services upper west side” or “IT services near Empire State building.”

So, instead of referencing just your city or state in your location-based keyword phrases? Make sure that you focus on talking about the name of your street, your neighborhood, and even landmarks and tourist attractions within your service area.

Remember that, as consumers have more options when it comes to IT service providers, location plays a huge role in their final decision. They’re often looking for the company that’s closest to their company, which is what makes hyperlocal marketing so important.

You should also attempt to hyperlocalize your content.

For example, when you’re creating a blog post, why not do a write-up of a local IT conference, a volunteer cleanup day at a local park, or another community event?

You could even go live (more on that later) at a local music festival.

It’s not just about gaming the system when it comes to local SEO.

Hyperlocalization proves to your target market that you keep your finger on the pulse of what’s happening in your local community.

2. Offering a Variety of Services Is Key

Another important thing that you need to take into consideration when creating a solid IT marketing plan?

Make sure that you offer as many different services as you can.

After all, you want your market to know you can help them with social media, blogging and content creation, web design, and much more.

For example, Be Structured Technology Group offers lots of different solutions that use a variety of technology in marketing.

Follow their lead and offer services like email campaign management, cloud-based services, managed hosting, and of course, data backup.

The truth is that the more you can pitch yourself as a “one-stop-shopping” place for a business to get all of their IT needs taken care of, the more successful you’ll be.

Of course, you want to ensure that you’re only offering services that you have experience with, and the right people on staff to make it happen.

While your ultimate end goal should be to expand the types of services you offer to consumers, there’s absolutely nothing wrong by starting out serving a smaller niche market.

3. Take Your Reputation Management Seriously

You know that your company’s reputation can make or break your success in the IT marketing business.

The problem?

Right now, you feel like you don’t have any sort of a reputation at all! You need an effective way to get the word out to your target market about your services.

One of the best ways to make sure you’re building up a brand reputation is by claiming your listing on review sites and apps.

But especially if you’re a smaller and newer IT marketing company, a few bad reviews can cause serious damage to your reputation.

You need to make sure that you get out ahead of the bad press that a few unhappy customers can often bring.

One way to do just that?

Make sure that you read your company’s review page every day, or at least set up an alert that lets you know when someone has posted a new review to your page.

You need to respond to every review that you can, whether it’s positive or negative. Doing so proves to your market that you care about the satisfaction and opinions of your clients and that you’re always looking for ways to improve your business.

Of course, it’s important to keep your cool.

Never lash out or get defensive when it comes to negative reviews. Instead, thank them for the feedback, and let them know that you’re planning on following up with them in a private message.

4. Re-Marketing is Non-Negotiable

The concept of re-marketing has quickly emerged as one of the most important marketing strategies of the moment.

In brief, re-marketing is the concept of re-connecting with leads that viewed your website and clicked through your services list, but for whatever reason, never set up an appointment or made a purchase.

By having ads for your IT marketing company show up in their social media feeds, you send a gentle “nudge” to your target market to complete their transaction or send you a message.

The best marketing technology companies understand that re-marketing is non-negotiable if they want to stay ahead of their competitors.

In fact, studies have found that a whopping 98% of consumers don’t end up buying anything at all the first time they visit your site. So, if you don’t take re-marketing opportunities, you’ll only make about two percent of the sales you could be.

Of course, we understand that you might have concerns about whether your leads could see re-targeting as “hounding” them, or even as an invasion of privacy.

The good news is that only around 11% of shoppers say they’re annoyed by re-targeting — meaning that most would prioritize getting a good deal.

In other words?

Re-targeting is definitely worth the (negligible) risk.

5. When in Doubt, Go Live

Over 90% of consumers say that watching a video about a product or service has helped them to decide whether or not they want to do business with a company.

But the truth is that, just as with location-based marketing, the world of video marketing has changed drastically since its inception.

This is partially because YouTube is now the second biggest search engine in the world, meaning that videos about technology marketing services need to be indexed for SEO.

However, the types of videos that people are the most likely to watch have also changed. In other words? That quick tutorial video or 15-second ad about your IT marketing firm is no longer enough.

Instead, we suggest that you embrace live videos and livestreaming.

This promotes an enormous sense of trust between yourself and your consumers, as it shows that you’re comfortable speaking off the cuff. Live video also allows your leads to get answers to their questions in real time and promotes direct interaction between your company and your target market.

This is an excellent way to make people who are on the fence about your IT company convert into customers. Plus, going live is an excellent brand-building strategy.

You can hype up your live video on your social media accounts, send out email reminders, and even have your employees wear branded clothing while they chat.

After the video is done, you can save it and optimize it for SEO. This way, even those that missed the livestream can watch it — and it’s not a “one-shot” marketing tactic for your IT firm.

Make Your IT Marketing a Success with These Tips

We hope that this post has inspired you to take your IT marketing company to the next level by understanding the best ways to connect with consumers.

Remember to embrace video marketing, offer as many different services as you can, and get serious when it comes to reputation management.

Of course, there are countless other ways to improve your SEO score, increase your conversions, and make genuine connections with your target market.

When you’re ready to learn more about how to make all that and more happen, keep checking back with our blog for the latest marketing tips and tricks you need.

Selling Sparkling Smiles: 8 Social Media Marketing Tips for Dentists

So you’ve finally caved; you’ve given in and decided to wrangle the endless benefits of social media marketing to boost your dental practice! That’s great news.

Many assume that social media marketing is only helpful for retailers or affluent individuals–but the truth is, as far as dentist marketing ideas, social media marketing is pretty high on the list for high-impact marketing strategies!

If you’re looking to grow your dental practice through social media marketing, you’re already on the right track. Here are our 8 top tips on how you can make a splash in social media marketing for your dental practice!

1. Let Your Employees Lead the Charge

Your employees provide the personality and the human connection for your company. Allowing your social media presence to be one that primarily features your employees can be a special touch that makes connecting personally with your content to be a natural reaction from patients.

Highlighting your hygienists and other employees through employee feature posts and employee-led live-streams allows your followers to get to know the people with whom they’re interacting in your office. It allows them to put a personal face to your practice, and it helps them feel like a bigger part of your practice overall.

At the very least, listen to your employees’ opinions–and feature them on a personal level whenever possible!

2. Post New Stuff Regularly

The key to success in any social media marketing campaign–whether you’re marketing dental implants or automobile leases–is establishing a regular, well-planned content calendar. No matter what you do, you’ve absolutely got to post new content regularly.

One rule of thumb is that posting content daily (or close to daily) is one of the most optimum ways to keep your practice in the front of patients’ minds. But perhaps a better tip is that you should aim to post new content as often as you have quality, worthwhile content to post!

Planning ahead can be a huge factor in the success of your dental practice’s social media marketing. Decide what you’ll post and when–and determine gaps in your content plan, places where your posts might saturate your patients’ feeds.

3. Drop the Clinical Tone

Your goal in social media marketing should never be to talk down to clients or make them feel uncomfortable with the professional nature of your posts. Any time you post content to social media, you should make an effort to drop the clinical tone from your practice’s informational brochures and connect with your followers the way other social media content does.

Instead of posting only very clinical images and professional, informational content, take the time to put out a balanced set of posts that shows your practice’s fun, personal side as well.

The occasional meme or dental-pun can go a long way toward establishing a relaxed back-and-forth with clients. Do your best to speak your followers’ language–and remember, this is social media; not a presentation to the American Dental Association!

4. Keep Your Content Varied

In the world of social media, there may be nothing worse than the people who post the same sort of content day after day–come on, we get it already! The same is true for the content your dental practice puts out; it’s beyond important to keep content fresh, new, and varied.

If you post a patient Q&A today, plan ahead to post a giveaway or an informational video tomorrow. If it’s been a while since you posted a funny reminder to schedule a dental cleaning, it might be time!

With such high levels of competition on social media for followers’ attention, it’s extremely important not to get lazy or passive with the variety of content you post. You should keep followers on their toes. They should look forward to seeing what new content their dentist has posted this week!

5. Engage With Your Followers

Because of the ways in which social media algorithms are set up, the posts that receive interaction from followers are far more likely to appear on the timelines of additional followers. For this reason, it’s super necessary for your practice to go the extra mile toward interacting with its patients on your page’s posts!

If patients respond to your content, reply to their comments! If you’re hoping to encourage interaction, end each of your posts with a question or prompt for your followers so they’ll feel inclined to comment.

Fostering a conversation and encouraging engagement with your content is one of the most effective ways you can work toward growing your social media presence and the resulting leads generated.

6. Interact With Local Businesses

It may not be very high on every social media user’s list to follow their dental practice on social media, but many users are extremely dedicated to supporting local businesses. Because of this, your practice may want to consider a partnership with a well-loved local business or two in order to mutually boost your followings and engagement.

You may interact with local businesses in a more passive way–with the occasional shoutout from an employee or a supportive post. But you can also partner directly with other small businesses to sponsor giveaways or promotions!

When your followers and the followers of other small businesses see your mutual support for one another, they may come to support your work and social media pages by association with their other favorite brands. Everybody wins!

7. Ask Patients What They’d Like to See

Another awesome and pretty sure-fire way to ensure your dental practice’s social media posts are pleasing and exciting for your patients is to…uh…ask them what sorts of content would be pleasing and exciting for them to see…

Really, it’s that simple!

Consider sending your patients off from their cleanings with a QR code or a flyer with your social media account information on it–send them directly to your page, then give them a place to tell you what they want to see!

If your patients feel as though they have a hand in your social media content, they’ll be that much more invested, and your content will be that much better-suited to your audience!

8. Use the Platform to Inform

A great advantage of using social media as a dental practice is that your objective in social media marketing is always clear; you want to promote and inform!

Your social media content should never reach a point where every post is some variation of, “Hey, uh…schedule your dental cleaning!” Regard your social media posts as a platform to inform your patients! That’s right; the moment they sit down in your practice’s examination room is no longer your only platform to remind patients of the necessity of flossing.

Your content should contribute positively to your patients’ knowledge and day-to-day lives. AKA: it should teach, inform, and make a positive impact!

Want More Dentist Marketing Ideas?

As a dentist or dental practice, the marketing possibilities are as endless as the benefits of daily flossing!

With creative dentist marketing ideas, you can establish your dental services as a part of your patients’ daily life–not just an annoying check-up reminder in the mail every six months.

For more on how to properly market yourself as a dentist and other awesome digital marketing content, check out our page!

Making It in Marketing: 5 Tips for People Who Want to Build Marketing Careers

If you’re considering a career that is highly in demand and always changing, you can’t go wrong with marketing.

There are several marketing careers out there for the taking, including those that you create on your own. As long as you build the skillset and put yourself out there, this is a career that will allow you to thrive.

However, you need a few tips that will get you started on this journey. Consider these tips so you can wrap your mind around this career.

Figure Out Which Marketing Careers Speak to Your Most

Are you more of a mad scientist that wants to “hack” search engine algorithms, or a people person that always wants to be on the scene? Perhaps you have a specific interest, such as sports marketing.

It’s important that you consider these factors when deciding on marketing careers. When you have a clear idea of what you enjoy and why you want to be a marketer, it’ll inform every step you take.

Learn the Nuts and Bolts Tools That Matter

Regardless of what type of marketer you want to become, you need to have the skills for the job.

Three marketing tools that will never go out of style are writing, graphics and web design. If you can put these three together, you’ll always have a job in the field.

Make sure you learn about the latest forms of search engine optimization and roll up your sleeves as you try your hand at a blog. The better your toolset, the better the marketer you’ll be.

Gain Some Valuable Experience

Never stop learning.

You’ll go much further when you either work for a marketing firm or string together some relevant jobs. By learning the ropes and getting this experience under your belt, you’ll have a solid foundation.

When you get experience, you can also show people your prior work, which will help attract future business. Working at a creative agency in Sydney will give you the foundation that you are looking for.

Network and Build Your Portfolio

Networking is essential in marketing. You need to take time to visit conferences that show you the ropes of the latest trends.

Not only does this keep you relevant, but it also gives you the opportunity to network with other marketers. This allows you to form partnerships that will create future business opportunities, and also establish your credibility.

Stay on Top of Evolutions in the Industry

Marketing careers change just like every other industry.

While today, things like blogs, podcasts, SEO and SEM are crucial, these tools and trends will continue evolving. You need to learn the ropes of these industries and make sure you’re never getting left behind.

The more you can do, the more in demand you’ll be as a marketer.

Take Your Career Into Your Own Hands

To make the most of marketing careers, you need to take ownership over it. By following these tips, you’ll be able to build your career from the ground up.

To learn more about following your dreams and building your dream career, visit our site and check out our content.